ICA - Institute of Canadian Agencies’ Post

Creativity. Effectiveness. Together. We’re always striving to create exceptional experiences for our customers, online and IRL. That’s why we’ve entered into an agreement to acquire the commercial assets of Effie, the global benchmark in marketing effectiveness. Subject to regulatory approval, Effie will join the LIONS Division; home to Cannes Lions International Festival of Creativity, WARC, Contagious and Acuity Pricing (formerly Brand View). We’re bringing together these interconnected worlds of creativity and effectiveness to create a new powerhouse in marketing for the global community. But that’s not all. We’re planning to supercharge Effie not-for-profit Effie Worldwide, Inc. to create The Effie and LIONS Foundation, Inc., subject to regulatory approval. With training for all marketing students, especially those under-represented in the marketing community, we will preserve and transform Effie’s impact to date, educating the next generation of marketing talent and ensuring the future health of the industry. Find out more: https://shorturl.at/9uyPL #Creativity #Effectiveness #Marketing

Here’s a question. If something is the right thing to do, how patient should you be? Our first exchange with the Effie board was on February 25th, 2011. Since then, we have talked about this alliance with various leaders of the brand across the years, but it takes some true vision (I mean you Jae Goodman and you Traci Alford) to get over the numerous hurdles to make this a reality. Marketers, brands, agencies — everyone in our business — need creativity and effectiveness to align and this will help that happen more than ever. Lesson of the day: good things come to those who wait. A million “Thank yous” to the amazing Ascential and Effie teams who worked tirelessly to unite our brands.

As the 11th June deadline is approaching, we encourage you one more time to consider submitting an Effie Awards Ireland entry for consideration. We would love to see your outstanding effectiveness achievements represented and celebrated in this year’s competition. You will have the opportunity to amplify your success, gain invaluable international exposure (should you win a Gold or Grand), and further elevate your industry recognition. The effie.org/Ireland website is live with access to effectiveness webinars, entry form templates, deadline dates and prices, previous case-studies, the 2024 Entry Kit and much more... If you can possibly submit by Tuesday 11th June you'll save 25% on your entry fees. Following the second deadline, we'll be moving from the current price of €600* to the final entry price of €800. (*Applicable to IAPI members only.) Log onto the entry portal to submit your work: https://lnkd.in/eBJi5-FR Final Entry Deadline is Tuesday 25 June. Effie Awards Ireland are supported by I An Post Commerce  I ESB I RTÉ Media Sales I Effie Stering Group 2024: Charley Stoney | Tom Kinsella | Dael Wood | Damian Hanley | David Cullen | Margaret Gilsenan | Mark Brennan | Nicky Doran | Nichola Mullen | Shane Lynch |

If you're entering the Effie Awards and looking to up your effectiveness game, then you don't want to miss this. Effie SA in collaboration with Ipsos in South Africa are thrilled to invite you to an exclusive webinar - "IPSOS 2023 EFFIE SOUTH AFRICA TRENDS REPORT INSIGHTS" on Wednesday 8 May 2024. This event is designed to empower agencies with the knowledge and strategies needed to create impactful campaigns that connect with consumers and drive success. In this webinar, we will dive deep into the key learnings from the Effie SA 2023 report, providing valuable insights into what makes a winning campaign. We will also explore the global best practices from the Effie Awards, showcasing how top-performing campaigns have pushed the boundaries of creativity and effectiveness. One of the central themes we will discuss is the importance of embracing being a misfit in marketing. Examining how unconventional thinking and taking risks can lead to breakthrough results. Additionally, we will spotlight the success stories of Effie SA 2023 winners, dissecting their strategies and revealing the secrets behind their triumphs. Join us tomorrow for an opportunity to gain a competitive edge in the ever-evolving advertising landscape that will equip you with the tools and knowledge needed to create campaigns that resonate with consumers and drive measurable results. 📅 8 May 2024 🕥 Time: 10h30 - 11h30 📧 RSVP: sne@acasa.co.za Don't delay, RSVP NOW. #EffieAwardsSA #IpsosEffieInsights #MarketingEffectiveness

📌One day to go!📌 Don't miss out on this opportunity where we'll unlock the secrets of effective marketing. Effie SA in collaboration with Ipsos in South Africa encourage you to attend the exclusive "IPSOS 2023 EFFIE SOUTH AFRICA TRENDS REPORT INSIGHTS" webinar taking place tomorrow. The webinar is designed to empower agencies with the knowledge and strategies needed to create impactful campaigns that connect with consumers and drive success. We'll dive deep into the key learnings from the Effie SA 2023 report, providing valuable insights into what makes a winning campaign. We will also explore the global best practices from the Effie Awards, showcasing how top-performing campaigns have pushed the boundaries of creativity and effectiveness. One of the central themes we will discuss is the importance of embracing being a misfit in marketing. Examining how unconventional thinking and taking risks can lead to breakthrough results. Additionally, we will spotlight the success stories of Effie SA 2023 winners, dissecting their strategies and revealing the secrets behind their triumphs. Join us for an opportunity to gain a competitive edge in the ever-evolving advertising landscape that will equip you with the tools and knowledge needed to create campaigns that resonate with consumers and drive measurable results. 📅 8 May 2024 🕥 Time: 10h30 - 11h30 📧 RSVP: sne@acasa.co.za Don't delay, RSVP today. #EffieAwardsSA #IpsosEffieInsights #MarketingEffectiveness

Effectiveness runs to the very heart of what we do at Core, and is key to the work we do in . We are delighted to be part of a team who obsess about effective campaigns and strategies. Effectiveness continues to be an issue for the sponsorship industry and we have the tools and expertise to help. If you have concerns about the impact of your sponsorships, and/or you want to better measure the impact - talk to us! #sponsorshipimpact #sponsorship #effectiveness #Effies #sponsorshipmeasurement

With the news that Ascential has acquired Effie Worldwide to become a stand-alone initiative within Cannes Lions International Festival of Creativity, there is further evidence that awards in the advertising sector are beginning to be held to higher scrutiny by those who invest heavily in entering. 🦁 🏆 “The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked. All enlightened businesses know that creative, effective marketing drives growth," explains Philip Thomas, CEO of Ascential. Proving return on investment is something marketers are constantly being questioned about, and that is reaching as far as the plethora of industry accolades that always seem to be handed out. Entries into the Effectiveness category for Cannes Lions this year hit an all-time high too. Dani Gibson spoke with industry executives to understand how and why the perception of industry awards are changing and what they mean to different people. Thanks to Simon Cook, Laurent Simon, Matthew Waksman, Susie Walker, Pablo González de la, Guy Melzack and Brent Nelsen for sharing their thoughts too. I shall paste the URL in the comments below for you to read via Creative Salon Worldwide for free. 👇 #CannesLions #Effieawards #advertising #marketing #business #awards

Navigating Awards in Advertising: A Dual Perspective   At Platinum Seed, we know that awards in the advertising industry can hold significant value, but we also approach them with thoughtful scepticism. As we approach awards-ceremony-season, this is our take on the dual nature of accolades: The Good: • Celebration of Creativity: Awards provide a platform to recognise and celebrate the incredible talent within our industry and help inspire teams to push boundaries.  • Credibility Boost: Winning an award can enhance an agency’s reputation, helping to build trust with potential clients and showcasing a commitment to quality and innovation. • Networking Opportunities: Award ceremonies gather the brightest minds in the industry, creating great opportunities for collaboration. The Less Good: • Subjectivity: Awards are often decided by a select panel, which means that what’s celebrated may not always align with our client needs. • Focus Shift: There’s a fine line between striving for excellence and chasing awards. While we love recognition from our peers, we will always strive to deliver impactful results for our clients. • Pressure to Conform: For us, it’s crucial to stay true to our vision and values. • Morale: While awards definitely boost morale, we hope that the real satisfaction comes from meaningful work and the positive impact we create. We celebrate every achievement, aiming to balance our pursuit of recognition with a focus on delivering real value. But who doesn’t love a good awards after-party?! #creativethinking #brandawareness #performancemarketing #Advertising #DigitalMarketing #Awards #Creativity #Innovation

Day 2 of , "No, I am not at the Cannes Lions International Festival of Creativity." And for those of you at smaller marketing organizations and agencies, I want you to know we understand what working with smaller budgets and teams is like. Your work is no less important or impactful than the big guys. Thise with the massive budgets. It's why we developed #AgencyApprAIse, which is designed to allow marketers, but especially those with smaller budgets to appraise their working relationship with their agencies with our #AI powered, data driven, self-service, OpenAI/ChatGPT tool. Curious? DM me or visit agencyappraisal.com. Association of National Advertisers 4A's American Advertising Federation ProcureCon US #agencyassessment #agencyappraisal #agencyevaluation #marketing #procurement #marketingprocurement #marketingoperations #marketingtransformation

2024 Effie Awards SA entries are open! Are you ready to take your advertising to the next level? Effie SA in collaboration with Ipsos in South Africa are thrilled to invite you to an exclusive webinar - "IPSOS 2023 EFFIE SOUTH AFRICA TRENDS REPORT INSIGHTS" on 8 May 2024. This event is designed to empower agencies with the knowledge and strategies needed to create impactful campaigns that connect with consumers and drive success. In this webinar, we will dive deep into the key learnings from the Effie SA 2023 report, providing valuable insights into what makes a winning campaign. We will also explore the global best practices from the Effie Awards, showcasing how top-performing campaigns have pushed the boundaries of creativity and effectiveness. One of the central themes we will discuss is the importance of embracing being a misfit in marketing. Examining how unconventional thinking and taking risks can lead to breakthrough results. Additionally, we will spotlight the success stories of Effie SA 2023 winners, dissecting their strategies and revealing the secrets behind their triumphs. Join us on 8 May 2024 for an opportunity to gain a competitive edge in the ever-evolving advertising landscape that will equip you with the tools and knowledge needed to create campaigns that resonate with consumers and drive measurable results. 📅 8 May 2024 🕥 Time: 10h30 - 11h30 📧 RSVP: sne@acasa.co.za Don't delay, RSVP today. #EffieAwardsSA #IpsosEffieInsights #MarketingEffectiveness