Jani Gysels 🍪

How do you drive results with Google Ads on a limited budget? Nobody knows this better than Geert Groot who manages 100+ low-budget accounts at once. Fun fact: he manages my sister’s limited-budget Google Ads campaigns and the results are great! I sat down with him on The PPC Mastery Podcast to pick his brain on: ✅ How your Google Ads strategy is different when you have a limited budget. ✅ Geert’s approach to keywords, match types, bid strategies and more for small budgets. ✅ Why hyper-relevance is the key to success with small budgets (and how to achieve that). 🗣️ "Keep it simple, don't over complicate things." It was a pleasure talking to Geert and I hope you like it. Watch/listen here: YouTube: https://lnkd.in/ebzBRAQf Spotify: https://lnkd.in/e5vnAXmQ ♻️ Feel free to repost and share with a friend if you liked it!

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The $ 64 000 question : Should you invest in organic content if you run Meta Ads? Many seem to think organic content is an afterthought once you start running Meta Ads. 🗣️ We have ads now. Why waste time on organic content? But this line of thinking misses the forest for the trees. 💡 Organic content builds brand identity over the long haul. It's the slow drip that over time becomes a tidal wave. It's also your testing ground for content ideas. You get rapid on what resonates with your audience. And let's not forget community. Organic content brings people together around shared interests and passions. This tribe effect reinforces loyalty. So don't be fooled. Organic content and ads aren't either/or. They're yin and yang. Two halves of a whole. Keep writing. Keep testing. Keep building that tribe. 👌 The compound effect over time will be astounding.

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5 steps lead generation workflow I started 3 weeks ago that helped me sign 2 deals for Scalelist (without doing much) 👇 1- Set up RB2B to detect leads from the US who have checked our website. We get informed: - On who checked our website - On the pages that get the most visits - The States (in the USA) we get most traffic from 2- Push those website visitors to Slack (to be informed) 3- Push those website visitors to a specific Clay table to enrich the data a bit more From Clay: 4- Verify if we already have this account + person in HubSpot (CRM) If not: 5- Push it into our CRM + into a lemlist dedicated sequence I’m still on a trial with RB2B. The problem they are solving is obvious. Quite like it. I will improve this workflow in the next few weeks. Happy to get your thoughts and let me know if I should record a detailed video about it (Please share in the comments) 👇 PS: If you want to identify your anonymous website visitors and push their LinkedIn profiles to Slack in real-time, sign up here (100% free): www.rb2b.com

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2 simple ways to make an extra $2.000 per month as a Google Ads Specialist: 1: Offer 1:1 coaching The knowledge in your head is extremely valuable to others. You can easily charge $150-$250 for a 1:1 coaching session. Do 2 per week for an extra $1.200-$2.000 per month! 2: Launch a product Go through your templates and checklists and you’ll find a gem that you could charge money for: - Looker Studio dashboards - Ad copy templates - Audit templates - Custom GTPs Sell 2 per day for $29 each and make an extra ~$2.000 per month. And that’s how you can make an extra $2.000 per month as a Google Ads Specialist. Questions? LMK in the comments! — Want more advanced Google Ads tips? I think you’ll like my weekly newsletter. Join 18K subscribers here: https://lnkd.in/er-pXEcj

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐎𝐖𝐍 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐬𝐚𝐥𝐞𝐬 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫?  𝑶𝒓 𝒂𝒓𝒆 𝒚𝒐𝒖 𝒋𝒖𝒔𝒕 𝒉𝒐𝒑𝒊𝒏𝒈 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝒔𝒕𝒖𝒎𝒃𝒍𝒆 𝒂𝒄𝒓𝒐𝒔𝒔 𝒚𝒐𝒖𝒓 𝒔𝒕𝒐𝒓𝒆? Black Friday is officially starting tomorrow! For E-commerce businesses, it’s not just a sale, it’s a battlefield. If you're not prepared, you're leaving money (and customers) on the table. 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐝𝐨𝐢𝐧𝐠 𝐰𝐫𝐨𝐧𝐠: ❌ Only optimizing for branded keywords. ➝ Loyal customers might find you, but what about everyone else hunting for deals? ❌ Generic product pages. ➝“Blue Shirt – 50% Off” won’t cut it. Shoppers want a “Premium Slim-Fit Blue Shirt for Professionals.” ❌ Ignoring site speed. ➝ Nobody will wait for you. We are waiting for the coming of Christ already. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐬𝐭𝐚𝐫𝐭 𝐝𝐨𝐢𝐧𝐠 𝐓𝐎𝐃𝐀𝐘: ✔️ Target high-intent keywords ➝Focus on phrases like “Best deals on [product]” or “Black Friday [category] sales.” Update your metadata to highlight your Black Friday offers. ✔️ Create urgency on product pages ➝Use scarcity-driven copy like “Only 5 left in stock!” or “Deal ends in 2 days!” to push buyers into action. ✔️ Optimize for mobile ➝Most shoppers will browse on their phones. Make sure your pages load fast and look flawless on small screens. ✔️ Leverage content marketing ➝Write helpful blogs like “Top 10 Black Friday Deals for [your niche/product].” This boosts traffic and builds trust. ✔️ Fix technical SEO ➝Don't neglect broken links, slow load times, and poor mobile usability. These are deal-breakers you can’t afford during Black Friday. This is your chance to turn casual browsers into loyal customers. Today is your final prep day. Don’t just participate in Black Friday; OWN IT. Let’s make this your most successful sales week yet. Send me a DM if you need last-minute fixes. 🔁 Repost to help others

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How Bob Meijer and I got our first freelance clients (while still working full-time at agencies): 1 - Freelance platforms 2 - Outreach via job boards 3 - Google Ads campaigns 4 - LinkedIn (searches) 5 - LinkedIn (inbound) 6 - Referrals p.s. we spoke about this in detail in episode 3 of The PPC Mastery Podcast. We release new episodes every Wednesday. Subscribe on YouTube/Spotify/Apple to upgrade your Google Ads skills! :) ↓ If you enjoy these small pieces of advice, consider subscribing to my weekly newsletter. I share practical Google Ads tips to help you scale your accounts. → Join 19.000+ PPC experts here: https://bit.ly/ppcedge2

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Google Ads Settings template I made some updates again to my Google Ads Setting template: - Added a how to measure a button video & 12 new tips! For next week I will make a whole new sheet 👀 For more information check my template. #PPC #SEA #Ads

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Simple changes and tests can give you a nudge in organic results for sure ✅ But changing an H2 or a title and then resting is not enough. Enter holistic SEO 🦸🏻 We started working together with this eCommerce 🛒 client last year. Our strategy involved: - Fixing tech SEO issues in the first weeks 🛠️ We've said it again, don't underestimate the importance of Tech SEO. No matter how good your content is, what is the point if Google cannot find it? Use tools like Lumar (formerly Deepcrawl) or Screaming Frog to identify them. - Optimising content 📃 By optimising the client's PLPs/PDPs using a thorough keyword research we increased organic rankings 📈 and addressed their customer's intent when searching for the their products. We started with top money pages then top traffic generating pages. - Content strategy for blog creating topical authority ✍️ The blog lacked a strategic approach. So together with the business owner we identified 🔍 relevant topics around the main PLPs to generate articles. This helped not only generate more traffic but also educate the client's customers and create authority around my client's brand 🥃 - Internal links 🔗 After creating a topical cluster, we focused on strategic internal linking: 1) First from sub categories to main PLPs, 2) From PDPs to other relevant PDPs 3) From articles to relevant PLPs For the last part remember 💭 Don't place more than 2-3 links on page (depending on the length of the article). And 💯 DO NOT link to the same page more than 1 or max 2 times and 💯 and 10% do not use the same anchor twice in the same article 🔫 - Linkbuilding 🗞️ A few carefully placed links in top publishers on the clients niche market did the trick 👌 using guest posting and link insertion. We chose: 1) Homepage to increase brand awareness by guest posting to local news sites that review local businesses. 2) For top PLPs/PDPs we identified publishers that are posting on the same niche and are relevant to the client. For guest posting we used the WhitePress® platform which allowed us to find the publishers and post articles in a few easy steps. And their support team is excellent you should try it if you haven't (kudos to Monika Kastelik for the excellent support)! Bonus 🎰 you get 50 Euros 💶 when you open an account using the link below https://lnkd.in/dfdPja7T We didn't reinvent the wheel. We just found the right tyres for the client's wheels and helped their business accelerate and grow 🚀 ------------------------------------------------------------------------------- My name is Nicolas Monti-Potsolakis 🙋🏻‍♂️ I am an SEO Consultant at NMP Consulting, SMEs and Start-Ups and Founder of Black Lantern Marketing Follow me ✅ for actionable SEO Insights and PRO Tips 🤓 Book a Free 30-min Discovery 💡 call and we can discuss how to help your business or company: https://lnkd.in/d9wvv-Mr #eCommerceSEO #SEO #SearchEngineOptimisation #SEOTips #SEOConsulting #NMPConsulting

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Why is A/B Testing Crucial for Landing Page Optimization? Improve Your Landing Pages with A/B Testing. Boost conversions by experimenting with variations. A/B Testing optimizes your landing page by revealing what resonates with your audience. Without a good and secure website, you risk lower conversion rates and missed opportunities. Marketing Problems Faced Without A/B Testing: ➡️ Lower conversion rates ➡️ Misunderstanding user preferences ➡️ Wasted marketing budget ➡️ High bounce rates ➡️ Poor data-driven decisions Overcome challenges by using A/B Testing: ➡️ Test headlines ➡️ Experiment with CTAs ➡️ Compare design elements ➡️ Analyze content layouts ➡️ Refine strategy with data Unlock the Power of A/B Testing: ➡️ Increased conversion rates ➡️ Better user engagement ➡️ Optimized marketing budget ➡️ Enhanced user experience ➡️ Data-driven continuous improvement A/B Testing is a potent tool for optimizing landing pages. Systematic element testing can greatly enhance your website. performance and achieves your marketing goals. ♻️ Repost if you found this helpful. P.S. Need help with your website? Book a free website strategy call & check my recent works at https://skmoni.com #ABTesting, #MarketingOptimization, #ConversionRates, #UserEngagement, #DataDrivenDecisions

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Why is A/B Testing Crucial for Landing Page Optimization? Improve Your Landing Pages with A/B Testing. Boost conversions by experimenting with variations. A/B Testing optimizes your landing page by revealing what resonates with your audience. Without a good and secure website, you risk lower conversion rates and missed opportunities. Marketing Problems Faced Without A/B Testing: ➡️ Lower conversion rates ➡️ Misunderstanding user preferences ➡️ Wasted marketing budget ➡️ High bounce rates ➡️ Poor data-driven decisions Overcome these challenges by implementing A/B Testing: ➡️ Test headlines ➡️ Experiment with CTAs ➡️ Compare design elements ➡️ Analyze content layouts ➡️ Refine strategy with data Benefits of A/B Testing: ➡️ Increased conversion rates ➡️ Better user engagement ➡️ Optimized marketing budget ➡️ Enhanced user experience ➡️ Data-driven continuous improvement A/B Testing is a potent tool for optimizing landing pages. Systematic element testing can greatly enhance your website. Performance and achieves your marketing goals. ♻️ Repost if you found this helpful. P.S. Need help with your website? Book a free website strategy call & check my recent works at https://skmoni.com #ABTesting, #MarketingOptimization, #ConversionRates, #UserEngagement, #DataDrivenDecisions

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Real quick: running Google Ads for Ecom with Black Friday Deals this week? Don't forget to set up Promotions in Merchant Center Next. You'll unlock extra links or (clickable) badges on your Shopping Ads. This instantly boosts both your click-through-rates AND conversion rates. Here's how to set it up in less than 5 minutes: https://lnkd.in/e6fXu6AZ

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𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 3 𝐭𝐫𝐮𝐭𝐡𝐬 𝐚𝐛𝐨𝐮𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐛𝐮𝐝𝐠𝐞𝐭 𝐦𝐲𝐭𝐡𝐬! As a marketer, I realize clients want the biggest bang for their Marketing buck. So here are 3 hardcore truths about Marketing Budgets: ➡️ Big results cannot be achieved with minimal investment. ➡️ Setting realistic expectations upfront based on clients' budgets is key. ➡️ Aligning goals with available resources will maximize the impact within budget constraints. There is a correlation between Marketing Budgets and ROI so transparency and clear communication are key in navigating the balance between clients' ambitious goals and realistic expectations. To discover tips on how to maximize marketing budgets, comment "help" below. Follow Chris Ruby with Impactful Digital Marketing. #marketingdigital #linkedin #advertising #entrepreneurship #business #strategy #sales #onlineadvertising #marketing #digitalmarketing

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Google may be charging you a premium. You could be paying $100+ per click without knowing it. We are seeing an increase in these very high click prices, even in profitable campaigns. Want to see if this is happening in your account? Look at your overall search terms and filter by price. Luckily, there is a way to prevent those excessively expensive clicks that Google is trying to sneak into your account. However, it's a hidden setting, only available with Portfolio Bid Strategies. So, we made this video on how to implement it.

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🌟 New Blog Alert: How to Optimize Your Facebook Ads for Maximum ROI 🌟 Are you struggling to get the most out of your Facebook Ads? Our latest blog post is here to help you unlock the secrets to optimizing your ads and maximizing your return on investment. Whether you're a seasoned marketer or just starting out, these tips will elevate your ad performance. 📈 In this blog, you'll learn how to: Fine-tune your targeting Craft compelling ad copy Utilize data for better decision-making Improve your overall ad strategy 🔗 Read the full blog here: https://lnkd.in/gpK5UCvF Don't miss out on these valuable insights! 💡 #FacebookAds #DigitalMarketing #AdOptimization #ROI #MarketingTips #LinkedInMarketing

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Shifting focus to profit and generative AI. The 2 new big developments in Google Ads. Had the pleasure of speaking to Adriaan Dekker today. The release of the full episode with Google Ads and LinkedIn marketing insights is coming soon. Stay tuned. ✌️ #googleads #ppc #digitalmarketing #marketing

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I've been using Custom Columns since the start of my Google Ads career. These are the columns I CANNOT live without. Firstly, a big special mention to these PPC Megaminds. Miles McNair Denie Geertzen 🟢 Arjan Schoorl As the creators of Columnlibrary.com, you'll forever be in the Hall of PPC Fame. Getting onto it. 𝟭. 𝗔𝘃𝗴 𝗗𝗮𝗶𝗹𝘆 𝗖𝗼𝘀𝘁 (adjust formula for 14 & 30 days) Formula: Cost.date_range(last_7_days) / 7 Format: Money 𝟮. 𝗥𝗢𝗔𝗦 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 (adjust formula for 14 & 30 days) Formula: Conversion_value_per_cost.date_range(last_7_days) Format: Number 𝟯. 𝗖𝗣𝗔 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 Formula: Cost_per_conv.date_range(last_7_days) Format: Money 𝟰. 𝗘𝘀𝘁. 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗦𝗽𝗲𝗻𝗱 Formula: (Cost.between_dates(month_start, yesterday) / (day(today()) - 1)) * day(offset_days(offset_months(month_start(), 1), -1)) Format: Money 𝟱. 𝗘𝘀𝘁. 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 Formula: Conversion_value_by_conv_time.between_dates(month_start, yesterday) + (Conversion_value_by_conv_time.date_range(last_7_days) / 7) * (day(offset_days(offset_months(month_start(), 1), -1)) - day(today())) Format: Money 𝟲. 𝗔𝗱𝗱 𝘁𝗼 𝗖𝗮𝗿𝘁 > 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗥𝗮𝘁𝗲 (Replace conv actions appropriately) Formula: Conversions.conversion_action("*Purchase Conv Action*") / All_conversions.conversion_action("*Add to Cart Conv Action*") Format: Percent % 𝟳. 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 > 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗥𝗮𝘁𝗲 (Replace conv actions appropriately) Formula: Conversions.conversion_action("*Purchase Conv Action*") / All_conversions.conversion_action("*Checkout Conv Action*") Format: Percent % 𝟴. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗟𝗼𝘀𝘁 (𝗕𝘂𝗱𝗴𝗲𝘁) Formula: ((Impr / Search_impr_share * Search_Lost_IS_budget) * CTR) * (Conversions / Clicks) Format: Number 𝟵. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗟𝗼𝘀𝘁 (𝗕𝘂𝗱𝗴𝗲𝘁) Formula: (((Impr / Search_impr_share * Search_Lost_IS_budget) * CTR) * (Conversions / Clicks)) * (Conversion_value / Conversions) Format: Money 𝟭𝟬. 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 (𝗕𝘂𝗱𝗴𝗲𝘁) Formula: ((Impr / Search_impr_share * Search_Lost_IS_budget) * CTR) * Avg_CPC Format: Money 𝟭𝟭. 𝗥𝗢𝗔𝗦 Formula: All_conversion_value.conversion_action("PM Gross Profit - Browser", "PM Gross Profit - Conversion Booster") / Cost Format: Number 𝗜 𝗛𝗜𝗚𝗛𝗟𝗬 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱 saving this post for later. Have I missed any columns you use regularly? If so, let me know in the comments! I will also be donating 𝗔𝗨𝗗$𝟭 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗿𝗲𝘀𝗵𝗮𝗿𝗲 ♻️ , 𝗮𝗻𝗱 𝗔𝗨𝗗$𝟬.𝟭𝟬 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗿𝗲𝗮𝗰𝘁𝗶𝗼𝗻 (𝘁𝗵𝗮𝘁 𝗶𝘀𝗻'𝘁 𝗮 𝗹𝗶𝗸𝗲)! 💰 The donation will be made 48 hours after publishing this post. This donation will go to the 𝗪𝗼𝗿𝗹𝗱 𝗖𝗼𝗺𝗽𝘂𝘁𝗲𝗿 𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲, in hopes to give those in less fortunate countries access to computers. Who knows, maybe they could become the next leaders in the PPC Community 🤷‍♂️ #googleads #marketing

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Every SEO & Content Marketeer wants some pampering from time to time 👉 We’re extending your contract for another year! 👉 Your SEO strategy has doubled our traffic, keep up the great work! 👉 Your backlink strategy is amazing, we’re ranking # 1 everywhere! 👉 No need for a revision, the content is perfect as it is! 👉 We’re seeing incredible ROI from your campaigns, let’s increase the budget! Well... nahh you won't see these shortly it was a trap xaxaxa but keep the good work and you will see Results. ✦ I am Aristotelis Making your Blog a Lead Powerhouse. Let's increase 7x Leads with #SEO Content. I like to talk about #content, #semantics, #entities, #seotips, #b2b, #saas, #startups, #contentcreation, #d2c, #eeat, #blogging, #seowriting

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Top 12 LinkedIn Tips to optimize your Brand.  1. Write and Optimize for two audiences  2. First Impression matters  3. Professional Profile Picture  4. Banner that Positions you towards your ICP  5. Headline (Target Audience & Added Value)  6. Profile Link or Custom Button  7. Master your Feature Section  8. Unique Value Proposition goed into your About Section  9. Target Audience Work Description 10. Host and Showcase Events 11. Demonstrate Social Proof 12. Have Converting Elements Thanks to all the cool people featuring in this Carousel! You make my life much easier by always providing value. PS: What's your Tip number 13?

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