Brent Neale’s Post

Hey everyone! How many of you run Google Ads to promote your PP? A few days ago, I had a query from a PP owner who was running ads on their own, and they were complaining that this strategy wasn't working. I wasn't surprised. There can be dozens of reasons why your Google Ads campaign doesn't perform the way you want. I gathered some of the most important ones below: ❌ Not enough budget Don't let anyone tell you that you can run ads with a $300 or $500 budget. You can't. Google Ads is a bidding system; if you can't bid a sufficient amount, you won't see much success. In our industry, one click can cost as much as $9 per click! ❌ No conversion tracking This is another common issue. No conversion tracking means that Google algorithms don't know who booked with you, meaning - you have limited optimization options (i.e., you cannot benefit from so-called lookalike audiences). Your account is always in the second gear. ❌ Search partners included in the campaign Search partners give you volume, but that's it. In 90% of cases, it's low-quality traffic that doesn't convert in any way. Turn search partners off and focus just on Google. ❌ Not enough time That's true; Google Ads are quicker than SEO, but this strategy still requires time and some experiments. Very rarely will you get it right the first time; even pros don't! You need time to experiment and test different options. If you turn your campaign off after a month or two, I guarantee you didn't reach the optimal setting for your campaign. ❌ Talking (and listening) to Google agents Google recommends that you reach out to one of their consultants and schedule a free consultation with them. And while it sounds like a great idea, it's not. We've talked to those consultants a few times just to see what's what. They don't know what they are talking about, they don't answer your questions, and most of the time, they just read from their scripts. It's like talking to a robot, really. ❌ A poor website Ads can do around 40% of the work; the rest rests on your website's shoulders. Before you start a Google Ads campaign, make sure your website is: 🎯Updated 🎯Well-designed 🎯User-friendly As always, I hope this helps! Have a great week! Monika

Hey everyone! How many of you run Google Ads to promote your PP? A few days ago, I had a query from a PP owner who was running ads on their own, and they were complaining that this strategy wasn't working. I wasn't surprised. There can be dozens of reasons why your Google Ads campaign doesn't perform the way you want. I gathered some of the most important ones below: ❌ Not enough budget Don't let anyone tell you that you can run ads with a $300 or $500 budget. You can't. Google Ads is a bidding system; if you can't bid a sufficient amount, you won't see much success. In our industry, one click can cost as much as $9 per click! ❌No conversion tracking This is another common issue. No conversion tracking means that Google algorithms don't know who booked with you, meaning - you have limited optimization options (i.e., you cannot benefit from so-called lookalike audiences). Your account is always in the second gear. ❌Search partners are on Search partners give you volume, but that's it. In 90% of cases, it's low-quality traffic that doesn't convert in any way. Turn search partners off and focus just on Google. ❌Not enough time That's true; Google Ads are quicker than SEO, but this strategy still requires time and some experiments. Very rarely will you get it right the first time; even pros don't! You need time to experiment and test different options. If you turn your campaign off after a month or two, I guarantee you didn't reach the optimal setting for your campaign. ❌Talking (and listening) to Google agents Google recommends that you reach out to one of their consultants and schedule a free consultation with them. And while it sounds like a great idea, it's not. We've talked to those consultants a few times just to see what's what. They don't know what they are talking about, they don't answer your questions, and most of the time, they just read from their scripts. It's like talking to a robot, really. ❌Poor website Ads can do around 40% of the work; the rest rests on your website's shoulders. Before you start a Google Ads campaign, make sure your website is: ➡ Updated ➡Well-designed ➡User-friendly As always, I hope this helps! :) Have a great week! Monika #privatepracticetherapist #privatepracticesuccess #privatepracticeowner #ppmarketing #GoogleAds #therapistmarketing #coachmarketing

🚀⚽ Google Ads Kickoff: RED ALERT edition ⚽🚀 🚨 Never miss an alert again 🚨 Google recently announced something called "Solutions". A new tool that it easier to manage and automate tasks in your account(s). This makes it a lot easier to automate things that would previously require scripts or rules. Here's how to actually use this new Solutions tool to keep a close eye on Google Ads; First go to Tools > Solutions in your Google Ads account. 📊 Send yourself a daily account summary This one creates a Google sheet and will show you the following stats each day; date, cost, avg. CPC, CTR, Search impr. share, impressions and clicks. You get an email when this is updated with data from the previous day. 📈 Keep tabs on your weekly ad performance This Google sheet will break down your ads and give the performance for headlines and URL's. It shows you number of ads using a headline or URL, impressions, clicks, CTR and cost. 🔔 Get notified of anomalies This checks if your stats are a lot higher or lower than normal. It does this for clicks, cost, impressions and conversions. 🔗 Automatically check of all URL's keep working This one send an email if any of your links are broken in ads, keywords or sitelinks. 💰 Automatically adjust budgets This allows you to set a total budget for a campaign. It can also pause campaigns if the total budget is used up. 📚 Manage negative keywords more effectively This created a common negative list and applies it to the campaigns you want. If new campaigns are created often, this ensures that negatives are applies straight away. Finally here is when you should and shouldn't consider using Solutions; ✅ You manage one or a few accounts and want to keep a close eye on performance. ✅ You don't want to use a paid PPC tool ✅ You don't want to mess around with scripts ❌ You want to set alerts and reports for multiple Google Ads accounts (MCC level). In this case it is better to use a PPC Tool (we use TrueClicks for this) and/or scripts. ❌ You want to set more custom alerts outside of the available options above. ❌ You want to easily manage all alerts for a team of people. In this case it is easier to use a tool or script everyone can easily acces and edit. Are you going to try Solutions? Why or why not? Drop it in the comments 👇 --- Want someone to audit your Google Ads account for these things and more? Feel free to shoot me a message! #GoogleAds #PPCMarketing #DigitalMarketing #AdTech #MarketingAutomation

I always hear marketers say "Google ads don't work." These stats prove otherwise... 👉 Google is expected to make up 24.6% of the digital advertising market by 2025. 👉 Google has 83.49% of the search engine market share worldwide. 👉 Google has 93.69% of the search engine market share in the United Kingdom alone. 👉 79% of marketers state that PPC ads are vital to their company's success. 📊 User Behavior Stats 📊 👉 79% of people prefer to shop online. 👉 75% of users state that ads in Google search results make their searches easier. 👉 63% of people have clicked on a Google ad at some point. 👉 41% of users say that they trust paid ads. 👉 65% of people click on ads while they're looking to purchase something. 👉 90% of consumers say that ads play a sizable role in influencing their purchase decisions. 👉 63% of consumers would click on Google ads over other types of paid ads. 👉 80% of users are more likely to click on an ad if it mentions a business location. 👉 33% of users click on ads because they help answer a particular question. 👉 26% of users click on ads because they mention a brand users are familiar with. 📊 Google Ads Reach & Results 📊 👉 80% of online users see ads through the Google Display Network each day. 👉 90% of the entire global internet population is reached by Google Display Network. 👉 41% of clicks are received by the top 3 paid ads in Google search. 👉 800% return on investment (ROI) is what Google Ads deliver. Join My Newsletter! 👇 Keep up with the latest marketing tips, trends, and tools to scale your business at: https://lnkd.in/gPhhmYvA ---------------------------------------- We help 7, 8, & 9 figure companies become 8, 9, & 10 figure companies. Apply at ellingtontech.com/contact/ ✅ Facebook Ads ✅ Google Ads ✅ Web design & high-converting landing pages ✅ Live webinars ✅ SEO ✅ Tracking, Analytics, Custom Conversion Events ---------------------------------------- #GoogleAds #ROAS #TargetedAdvertising #businessgrowth #roi #digitalmarketing #google

Want To 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 Your Google Ads Skills? 🧠 When I started managing Google Ads accounts, I always wished I had something like this to look back on and know what I could work on to improve my skills. So from 𝗕𝗮𝘀𝗶𝗰 𝘁𝗼 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱, let's run through some common optimizations you can implement in your account today! 𝗕𝗮𝘀𝗶𝗰: ➡️ 𝗕𝗮𝘀𝗶𝗰 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀: Removing irrelevant or unsupported terms from Search Terms. ➡️ 𝗣𝗮𝘂𝘀𝗶𝗻𝗴 𝗢𝘃𝗲𝗿𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀: Pausing keywords that have spent 3x the campaign avg CPA. ➡️ 𝗙𝗶𝗿𝘀𝘁-𝗣𝗮𝗴𝗲 𝗕𝗶𝗱 𝗔𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁𝘀: Ensuring your keywords are bidding on the first page. ➡️ 𝗔𝗱 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗔𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁𝘀: Pausing/reducing bids on non-performing timeslots. ➡️ 𝗔𝗱𝗱𝗶𝗻𝗴 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀: Adding performing search terms as keywords. ➡️ 𝗣𝗮𝘂𝘀𝗶𝗻𝗴 𝗢𝘃𝗲𝗿𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀: Pausing products that are spending too much or are taking the larger share of the budget without the results. ➡️ 𝗠𝗮𝘁𝗰𝗵 𝗧𝘆𝗽𝗲𝘀: Changing keyword match types to get more control on search term relevancy. ➡️ 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝘁 𝗖𝗲𝗻𝘁𝗲𝗿 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀: Adding as much product information as possible to give Google more information on your products. 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱: ➡️ 𝗦𝗲𝗮𝗿𝗰𝗵 𝗜𝗻𝘁𝗲𝗻𝘁 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲𝘀: Adding negatives to bottom-of-funnel campaigns that don’t have buying intent. ➡️ 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Adding negatives to ad groups/campaigns to distribute the search terms to more relevant keywords. ➡️ 𝗥𝗲𝗽𝗼𝗿𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Taking a deeper dive into Auctions, Distance reports, Placements, etc. ➡️ 𝗔𝗱 𝗖𝗼𝗽𝘆: Tailoring your ad copy to better resonate with users at each stage of the funnel. E.g, bottom of funnel copy is more direct and provides a solution, top of funnel is softer and informative. ➡️ 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗔𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁𝘀: Bid adjustments for more than just in-market and affinity audiences. Include website visitors, YouTube viewers, abandoned checkout audiences etc. ➡️ 𝗙𝗶𝗿𝘀𝘁-𝗣𝗮𝗿𝘁𝘆 𝗗𝗮𝘁𝗮: Collecting as much first-party, quality data as possible. ➡️ 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗔𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁𝘀: Providing insights on how the landing page could better reflect the ad experience, targeting and users psychology. ➡️ 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗕𝗶𝗱𝘀: Pulling bids back on underperforming, overspending keywords to allow better performing, less searched keywords to shine. ➡️ 𝗦𝗰𝗿𝗶𝗽𝘁𝘀: Using scripts to get more detailed breakdowns from Performance Max campaigns and other campaigns alike. ➡️ 𝗙𝗲𝗲𝗱 𝗥𝘂𝗹𝗲𝘀: Adding products to custom labels to create more controlled, targeted shopping campaigns (e.g, high profit margin products). Keeping to these has helped me gain more 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆, 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 in my accounts. What have I missed? 🤔 #googleads

Google Ads campaign tips and tricks: Implementing a Google Ads campaign effectively requires strategic planning and continuous optimization. Here are some tips and tricks to help you get the most out of your Google Ads campaigns: ### 1. **Keyword Research:**    - **Use Keyword Tools:** Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords.    - **Long-Tail Keywords:** Focus on long-tail keywords to capture more specific and often less competitive search queries.    - **Negative Keywords:** Regularly update your negative keyword list to avoid showing ads for irrelevant searches. ### 2. **Ad Copy Optimization:**    - **Compelling Headlines:** Write attention-grabbing headlines that include your main keywords.    - **Clear Call-to-Action (CTA):** Include strong CTAs like "Buy Now," "Learn More," or "Sign Up Today."    - **Ad Variations:** Create multiple ad variations to test which performs best (A/B testing). ### 3. **Ad Extensions:**    - **Utilize Ad Extensions:** Enhance your ads with sitelinks, callouts, structured snippets, and more.    - **Location Extensions:** Use location extensions to attract local customers.    - **Call Extensions:** Add call extensions to enable mobile users to contact you directly from the ad. ### 4. **Campaign Structure:**    - **Organized Ad Groups:** Structure your campaigns into well-defined ad groups focused on specific themes or products.    - **Single Keyword Ad Groups (SKAGs):** Consider using SKAGs for highly targeted ad campaigns. ### 5. **Bid Strategies:**    - **Automated Bidding:** Experiment with automated bidding strategies like Target CPA, Target ROAS, or Maximize Conversions.    - **Manual Bidding:** Use manual CPC bidding if you want more control over individual keyword bids. ### 6. **Landing Pages:**    - **Relevance:** Ensure your landing page content aligns with your ad copy and keywords.    - **User Experience:** Optimize for fast loading times, mobile-friendliness, and easy navigation.    - **Clear CTA:** Include a clear and compelling CTA on your landing page to drive conversions. ### 7. **Remarketing:**    - **Audience Segmentation:** Segment your audience based on user behavior and target them with tailored ads.    - **Dynamic Remarketing:** Use dynamic remarketing to show ads featuring products or services users have viewed on your website. #GoogleAds #GoogleAdsCampaign #PPC #PayPerClick #OnlineAdvertising #mdsoheltanvir #mdsohel #soheltanvir #sohel 

What to do if your Google Ads get no conversions. (Here’s our 6-step troubleshooting checklist) 1. Check All Traffic Sources Start by checking your Google Analytics account. Check if the conversion issue excludes Google Ads or affects all traffic sources. If conversions are low across the board, 1 of your problems could be your: • Landing page • Pricing • Offer You have to look beyond your Google ads and start optimizing these parts. Remember, Google's only part of your overall funnel. Now, if other factors are still hitting KPIs.... Start digging into your Google account. Starting with… - - - 2. Impressions and clicks First, keep an eye on the impressions and clicks your ads receive. If these numbers are consistently low… It’s a clear sign that something needs fixing. - - - 3. Check for errors This sounds basic but it’s surprisingly often overlooked. Take a look at: • Billing information • The status of your ads, ad groups and campaigns If everything’s fine, move on to the next step. - - - 4. Check your CTR If your CTR is < 8%... Your ads aren’t relevant and don’t resonate with the audience. To solve that problem, review your: • Ad copy • Keywords • Device and location bid modifiers Here are the details… - - - 5. Check your keywords Go to Keywords → Search terms. Go through the search terms that triggered your ads. Irrelevant search terms? Add them as negative keywords. High-performing keywords? Add them as an exact match. On top of that… You want to look for long-tail keywords. They have much lower competition and higher relevance. For example: • Short-tail: “shoes” • Long-tail: “women’s running shoes with arch support” Get more specific. - - - 6. Check your copy You want to make sure everything is aligned and compelling. From when people first see your ad to when they buy. For the ad copy, focus on 3 things: • Target the keyword • Trigger their emotion • Let them know what to do But don’t stop there… Your ad copy must match up with your landing page. Each ad needs a specific landing page with: • Custom titles • Custom images • Custom descriptions Specificity is key here. - - - A quick note here. Google Ads is an iterative process. Don't let a lack of conversions discourage you. We’ve worked with over 50 brands. And the real money is made through optimizations. Stay proactive and the sales will come. - - - Thanks for reading. If you’re an eCom brand looking to scale your business... Drop me a follow for more Google Ads content like this.

Google Ads Service. Setting up and managing a Google Search Ads (formerly known as Google AdWords) Pay-Per-Click (PPC) campaign involves several key steps. Here's a comprehensive guide to help you navigate through the process: Set Campaign Goals: Clearly define what you want to achieve with your campaign. Whether it's driving website traffic, generating leads, increasing sales, or boosting brand awareness, having specific goals will guide your campaign strategy. Keyword Research: Identify relevant keywords that potential customers might use when searching for your products or services. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover relevant keywords with decent search volume and low competition. Campaign Structure: Organize your campaign into logical ad groups based on themes or product categories. Each ad group should contain a set of closely related keywords and ads. Ad Copy Creation: Write compelling ad copy that includes relevant keywords and a clear call-to-action (CTA). Highlight unique selling points and benefits to entice users to click on your ads. Landing Page Optimization: Ensure that the landing page you're directing users to is relevant to the ad they clicked on and optimized for conversions. A seamless user experience from ad click to conversion is crucial for campaign success. Bid Strategy: Decide on your bidding strategy, whether it's manual CPC (Cost Per Click), automated bidding, or a combination of both. Set competitive bids based on keyword performance and your budget. Ad Extensions: Take advantage of ad extensions to provide additional information and enhance the visibility of your ads. Popular ad extensions include site links, callouts, structured snippets, and call extensions. Tracking Setup: Implement conversion tracking to measure the effectiveness of your campaigns. Set up conversion tracking codes on your website to track actions such as form submissions, purchases, or sign-ups. Monitoring and Optimization: Regularly monitor your campaign performance and make necessary optimizations to improve results. Analyze metrics like click-through rate (CTR), conversion rate, Quality Score, and return on ad spend (ROAS). Adjust bids, ad copy, keywords, and targeting settings based on performance data. https://lnkd.in/gcFxua7w #googleads #googleppccampaign #googleadword #google #ads #googlecampaignsetup #googleadsmanagement #googlesearchads #googlevideoads #googlesoppingads #googledisplyads #salesads #apppromotion

Google Updates Definition Of ‘Top Ads’ In Search Results Google redefines "top" ads in search results, which can now appear above or below organic results. #digital #marketing #freelancer #linkedin #Googleads #facebookads #SEO #GA4 #tags #tracking #amazonads #outsourcing #newyork #us Search Engine Journal Addy Digital Marketing - Offers Google Tag Management | Analytics GA4 | SEO | Google Ads | App Tracking & Install Campaign