Miles McNair’s Post

⚰️ 0 impression campaigns... You hate it when you see it. "WHY IS MY CAMPAIGN NOT DELIVERING???" I have seen this dozens and dozens of times over the last decade, and it is extremely frustrating! 😡 ➡️ Check out the latest episode Cory Lindholm 💎 𝑷𝒂𝒊𝒅 𝑺𝒆𝒂𝒓𝒄𝒉 𝑬𝒙𝒑𝒆𝒓𝒕 & I put together on how to diagnose and solve this issue. Remember to like & comment 😍

We’ve created a Google Ads podcast & YouTube that tackles the difference between Google Ads eCommerce & Google Ads Lead Generation. Here we discuss the important cadence that Google Ads optimizations have to abide by: -Patience is key 🔑 -Don’t panic becuase of the lack of quick results -Remind yourself that Google Ads is long-term, and you need insights to optimize - Remember Time+Data = Insights If you have any Google Ads related questions email us, [email protected] Full YT Video 🎥 https://lnkd.in/gj62uAnM Spotify 🎙️ https://lnkd.in/g-YvTYV2

Is Google price fixing auctions? John Moran recently exposed big problems with Google Ads data in The Perpetual Traffic Podcast. He found out his CPCs got inflated when he scaled his ad spend (with proof). So that got the industry wondering: is Google price fixing auctions? His solution: kill conversion tracking and switch to Manual CPC. I trust in John’s sharp mind, but I was also a bit skeptical because removing conversion tracking is a slippery slope. I spoke to him about it on The PPC Mastery Podcast and we dove in on: ✅ Why John killed his conversion tracking to trick Google into lower CPCs (his conversion action settings are different than you might expect). ✅ Why John is switching back to Manual CPC (but also when he still recommends to use Smart Bidding). ✅ What tools and metrics John looks at to measure the success of his campaigns. ✅ A warning on how Google’s algorithm prioritizes existing website traffic before going for incremental growth. ✅ ... And so much more. 🗣️ "𝘔𝘰𝘴𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘪𝘯𝘴𝘪𝘥𝘦 𝘰𝘧 𝘎𝘰𝘰𝘨𝘭𝘦 𝘈𝘥𝘴, 𝘣𝘦𝘴𝘪𝘥𝘦𝘴 𝘺𝘰𝘶𝘳 𝘴𝘱𝘦𝘯𝘥, 𝘪𝘴 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘥 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶 𝘴𝘱𝘦𝘯𝘥 𝘮𝘰𝘳𝘦 𝘮𝘰𝘯𝘦𝘺." This episode is filled with golden nuggets. It was a pleasure talking to John and I hope you like it. Watch/listen on: YouTube: https://lnkd.in/g6RU4Z2w Spotify: https://lnkd.in/g4MmRUzt Apple: https://lnkd.in/g8WECGP5 ♻️ Feel free to repost and share with a friend if you liked it!

Great information and easy to understand.

Explore the critical role of comprehensive Google Ads audits in our latest engaging blog, which highlights insights from various guests on our "Best of PPC" podcast. Uncover why many rapidly growing businesses fail to collect essential information, a gap that thorough audits can fill. Delve into the elements of an effective Google Ads audit, including: -Key Performance Indicators (KPIs) -Ad Extensions Evaluation -Landing Pages & Ad Copy Analysis -Competitive Advertiser Comparisons -Bidding Strategy Evaluations -Account Structure Examination Discover how 'trimming the fat' can expose a campaign’s true strengths and weaknesses, allowing for strategic adjustments that boost ROI and ensure consistency. 👉 Dive deeper into the importance of audits and discover other top PPC insights from 2024 in our comprehensive blog: https://lnkd.in/gV6aYhWs #PPC #PayPerClick #GoogleAds #Blog #LearnMore #DigitalMarketing #Optidge

Great podcast to watch for understanding more about Smart Bidding and how to overcome the challenges of scaling up your Google Ads account. The podcast is worth every second, so take your time and watch it thoroughly. John Moran is undoubtedly one of the best, if not the best, PPC Marketers. My knowledge has grown exponentially since I started following John and his podcast on YouTube. Here is my personal note: Don't simply follow the tactics and expect similar results. You need to understand how Smart Bidding works and behaves before trying any unconventional strategies.

"Hey Aaron, what is your view on John Moran's video about how Google is ripping us off" That is a question I have been asked time and time and time again since John first released his strategy for combating rising CPC's in June.... (thanks John 😀) And then he has released further thought's with Miles McNair on his podcast. So as requested by many of you here is my response. To be honest, I have been hesitant to release my response mainly because I don't want it to become a Aaron vs John discussion as I really like John and appreciate the knowledge he brings to the Google Ads community. But I did want to publicly share my response & also give you the tested alternative that I have been using which has allowed me to successfully double my Google Ads campaign spend while keeping CPC stable and increasing conversions. 🚀 I call it the "Bottom Up Funnel" Strategy. For me, I prefer a different approach as I believe that it is: 🚨 Safer & more suited to the current & upcoming changing search behaviour from users. 🎓 Easier to implement, especially as my biggest concern with John's approach is not that it does not work BUT that probably only 5 - 10% of Google Ads specialists would be able to quickly recover a campaign if the strategy goes wrong. The video is now live on my Youtube channel and you can watch it here: https://youtu.be /TYCm5nLCCYs Have a watch and let me know what you are doing to profitably scale your Google Ads Campaigns without seeing rising CPC costs.

We are very very excited to announce that 404 Media now has full text RSS feeds for our paying subscribers! Get your feed link here and learn more about why and how we did this: https://lnkd.in/ghju29Tc Since we launched 404 Media in August, the most common request we’ve gotten from our subscribers is for an RSS feed that contains the full text of all of our articles. We are proud and excited to announce that today, we have finally figured out how to make this available to all of our paid subscribers. If you’re already a subscriber, you can find your feed here. If you want to become a subscriber, you can subscribe here. Creating this feed was logistically quite complicated. We are thankful to Maxime Valette of FeedPress, who helped us make the feed, and to Ryan Singel of Outpost, who helped us sync the paid feeds with our Ghost member list. We’re also thankful to our paid subscribers, who have made it possible for us to pay for the development work needed to offer this and have also been very patient with us as we’ve worked behind the scenes to develop this feature.  We feel strongly that offering full text RSS is the right thing to do, and that offering RSS in this way can help small, journalist-owned publications like ours better connect with our subscribers and can offer another path forward as we attempt to reach our reader directly, without having to rely exclusively on Google’s declining search engine or fractured social media algorithms that consistently devalue outbound links. We believe that this is the first time that custom, paid full-text RSS feeds have been offered on a site using the Ghost CMS. This is the CMS we use, and we are proud that our site is leading the way for other Ghost-based publishers to now also offer RSS feeds if they wish. With the hard development work now done, FeedPress and Outpost can now offer the feeds as a service to more Ghost sites.

Just finished watching a solo episode by Michael on YouTube, where he explores the secrets of low ACOS accounts. One key takeaway: he really goes deep into how negative keywords can boost your PPC performance. If you've had trouble managing your keywords, this episode offers straightforward tips that can help you lower your ACOS. Check it out for practical advice on improving your PPC campaigns! 👇👇👇 READY TO SCALE YOUR AMAZON PPC CAMPAIGNS? DM me now for a FREE account audit! Zero strings attached. #amazon #amazonfba #amazonfbm #amazonseller #amazonads #amazonppc #amazonadvertising #ecommerce

New Podcast Alert! Started our podcast 'Man on a Mission' where my co-founder Tammy Ng invites Visionary Business Leaders to speak about their expertise, uncover their geniuses and give tips and strategies. Of course, then I had to be the first on the podcast! I shared some thoughts on social media, paid ads and how the current state of paid ads are. Unfortunately, paid ads have gone to a state where most people have quite strong dislike for it. I believe though, there's a balance that can be achieved... Most importantly, how should business owners see paid ads and how to get started on paid ads on even thinking about the budget etc? Check out the podcast to know more! #business #digitalmarketing #podcast https://lnkd.in/gBwASANX