Optidge

In this episode, Sophie Fell, Head of Paid Media at Liberty Marketing Group, takes us through her digital marketing journey after motherhood. She shares her transition from managing Facebook posts for a startup to overseeing multi-million-dollar ad campaigns. Sophie discusses the importance of mentorship, the power of data-driven decisions, and the challenges of top-of-funnel PPC strategies. She also highlights the benefits for beginners of becoming a "T-shaped marketer"—balancing broad knowledge across platforms with deep expertise in specific areas. The episode wraps up with a look at the growing influence of AI on digital marketing and the shifting role of paid media professionals. Tune in: https://lnkd.in/gw5bQgW5 #podcast #newepisode #digitalmarketing #paidmedia #tunein #marketinginsights

In this week’s episode, Danny sits down with Sophie Fell, Head of Paid Media at Liberty Marketing Group, to dive into her fascinating journey into the world of Pay-Per-Click (PPC) advertising. Sophie shares insights from her brand-new book, The Ultimate Guide to PPC: Start Using Google Ads Like A Pro, giving listeners a sneak peek into key takeaways and strategies that can elevate any campaign. Tune in Wednesday! #podcast #tunein #paidmedia #PPC #advertising #digitalmarketing #droppingsoon

This year, our most-streamed episode was with Noah Frydberg, where he shared how his side hustle turned into a booming TikTok agency! It was streamed 736% more than our average episode—clearly, you all LOVE a good hustle-to-success story (and who can blame you?). If you haven’t caught this one yet, now’s the time to hit play and hear how Noah turned his passion into a full-on business, all thanks to the power of TikTok. Tune in: https://lnkd.in/gZFxhSyQ. #spotifywrapped #digitalmarketing #TDMM #marketingpodcast #tunein

Social media ads are a game-changer for driving brand growth, yet many businesses overlook their full potential. Platforms like Meta Ads (Facebook & Instagram), LinkedIn, TikTok, and X (Twitter) offer advanced targeting options that can help you reach the right audience, increase brand awareness, and drive conversions. In our latest blog, we break down how to craft an effective paid social strategy, choose the best platforms for your goals, and optimize campaigns for maximum results. Don’t miss out on the opportunity to elevate your brand with paid social ads. Learn more at https://lnkd.in/g33yNnYV #metaads #socialmedia #paidsocial #digitalmarketing #blog #learnmore

We’re thrilled to share that our very own Joseph Wolf, Head of Paid Social, recently joined Mike Kepka on the Curious Creative Podcast! 🎙️ During the episode, Joseph dives into setting realistic marketing goals, measuring success, and leveraging data-driven insights to improve campaign performance. From calculating ROI to optimizing ad spend, this conversation is packed with actionable strategies for navigating today’s fast-paced digital landscape. A big thank you to Mike, a true video production visionary, for hosting Joseph and creating space for such an engaging discussion. Don’t miss out—check out the full episode in the link below. #MarketingGoals #MarketingStrategy #ROI #DigitalMarketing #Optidge

The results are in, and we just want to say a HUGE thank you to all our amazing listeners who made 2024 unforgettable for The Digital Marketing Mentor! Whether you were tuning in during your morning coffee or while optimizing campaigns, we’re grateful to be part of your digital marketing journey. Your passion for learning and growing with us means the world. Here’s to even more marketing magic in 2025! #spotifywrapped #podcast #TDMM #digitalmarketing #marketingpodcast

Did you know 55% of businesses aren’t using social media to drive revenue? Don’t miss out on the huge potential of paid social ads! From Facebook & Instagram to LinkedIn and TikTok, paid social allows you to target the right audience and boost brand awareness, leads, and conversions. In our latest blog, we break down how to craft a winning social strategy, choose the right platform, and optimize your campaigns for results. Ready to grow your brand with paid social? 👉 Read the full blog: https://lnkd.in/g33yNnYV #optidge #socialmedia #businessrevenue #blog #paidsocial #marketingstrategy

What a YEAR for The Digital Marketing Mentor Podcast! We’re blown away to that we’ve won 2 Davey Awards in 2024. This is a HUGE win for our small-but-mighty team, proving that even the underdogs (like us!) can make a big splash in the digital marketing world. Now we want to hear from YOU! 🤩 What’s been your favorite TDMM episode this year? And, who would you love to see on the podcast in 2025? Drop your thoughts below! #commentbelow #TDMM #podcast #daveyawards #awardwinning #marketinginsights

As Andrea Cruz puts it, a mentor is someone who opens your mind like a book. They have the ability to uncover the hidden gems within you—those qualities and strengths that even you may not see. A great mentor listens to your challenges and, drawing from their own experiences, offers guidance on what might work best for you in your unique situation. Tune in to learn more: https://lnkd.in/gEP6Swt5 #podcast #mentorshipmonday #mentor #tunein #digitalmarketing

What an incredible year for The Digital Marketing Mentor Podcast! As we recently approached 75 episodes, we’re excited to share that we’ve won 2 Davey Awards! This recognition is a true testament to our team’s hard work and creativity, proving that even small teams can make a big impact in digital marketing. Learn more: https://lnkd.in/g4RF3BEe #podcast #tunein #TDMM #awardwinning #learnmore