The $ 64 000 question : Should you invest in organic content if you run Meta Ads? Many seem to think organic content is an afterthought once you start running Meta Ads. 🗣️ We have ads now. Why waste time on organic content? But this line of thinking misses the forest for the trees. 💡 Organic content builds brand identity over the long haul. It's the slow drip that over time becomes a tidal wave. It's also your testing ground for content ideas. You get rapid on what resonates with your audience. And let's not forget community. Organic content brings people together around shared interests and passions. This tribe effect reinforces loyalty. So don't be fooled. Organic content and ads aren't either/or. They're yin and yang. Two halves of a whole. Keep writing. Keep testing. Keep building that tribe. 👌 The compound effect over time will be astounding.
Great insight ! Organic content through SEO strategies does require a strong marketing budget and requires consistency. Often times, small businesses jump onto the wagon later on in the marketing game due to budget constraints. That being said both marketing efforts are essential and will yield results if executed well.
We need both, Ads get you leads, content nurtures them thus increasing the conversion rate. François Tchiakpè
Organic content and ads complement each other. Ads drive quick results, but organic content builds long-term trust and loyalty. Together, they create a powerful strategy for lasting success. François Tchiakpè
The 2 options are strengthening each other François.
Organic content is still very important even if you run ads At least you still get to build loyalty that will some day turn to loyal customers François Tchiakpè
The perfect recipe would be the blend of the two✌️ François Tchiakpè
The best strategy is always to use both!
Organic content + Meta Ads = Strong brand identity, audience resonance, community building. It's a long-term investment for success. Keep writing, testing, building!
Yin and Yang for organic and sponsored content is a good perspective. The mix is a better solution.
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1moLe content marketing restera toujours the king