APPLiA - Home Appliance Europe

The future of Europe starts at home. 🏡 Home appliances are strategic enablers of sustainability, provided that the right conditions are in place. For the next EU legislative cycle, we urge the European Commission, European Parliament and Council of the European Union to work alongside the industry to unlock the true power of sustainability within the walls of European homes and enable a just transition that leaves no one behind. Our manifesto calls for European leaders to: ⭐ Enable the transition to a climate neutral Europe ⭐ Support citizens in the transition ⭐ Preserve jobs and promote growth in Europe Learn more about our recommendations for 2024-2029: https://lnkd.in/esPECbzA #EP2024 #EU

Rising material costs and high energy prices are making it hard for EU manufacturers to stay competitive on the global market. Electricity prices in Europe are 2-3 times higher than those in the US which means higher investment costs for EU manufacturers compared to global competitors. Additionally, the global supply of critical raw materials is concentrated in just a few regions, exposing the EU to price fluctuations, supply chain disruptions, and potential geopolitical leverage. This states a clear need for diversified supply chains, new and existing trade relationships to ultimately increase critical raw material extraction and recycling in the Region and abroad. We call for stronger alignment of policies with decarbonisation goals to enable Europe to lead the #techrace, ensuring a competitive and sustainable future for European manufacturers. 💡Find out more: https://lnkd.in/dWtAxXer

A fragmented #SingleMarket is holding Europe back. Exponential growth in regulations has created an unsustainable burden for EU manufacturers. Lack of alignment between EU and national laws adds to the challenge, driving up costs and diverting resources from innovation and investment. Our call to EU policymakers: STREAMLINE and SIMPLIFY the regulatory framework to support European manufacturers. The new Commissioner for the Single Market Teresa Ribera Rodríguez has announced a Single Market Barrier Prevention Act. This is a much-needed measure to evolve toward a European dimension, and it should be timely tabled to address all existing challenges. More details👇 https://lnkd.in/dWtAxXer

📢 Today, Giulia Zilla, our Policy Director on Energy and Environment and Chairwoman of The Coalition for Energy Savings, joined a discussion with Ditte Juul Jørgensen, Director-General for Energy at the European Commission. The meeting focused on the important role of energy efficiency in Europe’s Clean Industrial Deal. 📌 Energy efficiency is key to decarbonising Europe’s industries while maintaining competitiveness. It reduces energy consumption, strengthens resilience, and lowers reliance on energy imports, preparing industries for future challenges. 📌 Looking ahead, the Clean Industrial Deal must recognise energy efficiency as a major element in achieving Europe’s climate, industrial, and housing goals.

Great news! 📊 According to the European Environment Agency, the lifespan of household appliances has increased by an average of 2%, based on a survey across four Member States. Small appliances such as vacuum cleaners and coffee machines, as well as larger ones like washing machines and refrigerators, are lasting longer, demonstrating improvements in quality, longevity, and reliability. Appliances with a longer lifespan mean fewer replacements, which helps minimise waste and supports more sustainable use of resources. It's a positive shift that benefits both consumers and the environment, as the home appliance sector continues to improve its products in a more resource-efficient way.

💚 This holiday season, in lieu of sending cards, we are giving back in a meaningful way by partnering with Fondazione Lab00 ETS - SpesaSospesa.org on the SpesaSospesa.org® project, built on the principles of #circularsolidarity. Our contribution will provide 365 essential groceries to 2 families in need over the course of one year. Beyond supporting those facing hardship, this initiative also plays a key role in combating #foodwaste, as the groceries include recovered food that would otherwise go to waste. We are honored to be part of this effort, bringing hope and relief to many families this Christmas season 🎄 Small gestures, big impact ⭐ 🔗 Discover more at spesasospesa.org

Products we rely on, from everyday essentials to advanced technologies, depend on critical raw materials. During #RawMaterialsWeek2024, the focus is on ensuring a secure and sustainable supply of these essential resources. The industry is committed to responsible sourcing, recycling, and increasing supply chain transparency. However, two-thirds of valuable materials from end-of-life appliances remain unrecovered, highlighting the need for better waste collection and recycling systems. Addressing this is essential to achieving Europe’s sustainability goals and ensuring access to critical materials for future innovations. 👉 Learn more here: https://lnkd.in/eKpbq6gQ #criticalrawmaterials

🎯 The APPLiA team wrapped up the year with an axe-ceptional evening! Last night, we shared laughter, delicious food, and the joy of the holiday season. A thrilling axe-throwing session brought out friendly competition and uncovered some surprising skills! 🪓 We hit the mark this year - here's to an incredible 2025 ahead!

What is APPLiA?  Why does our work matter to you? We are the voice of the home appliance industry in Europe - from fridges to washing machines, irons and air conditioning. Our members are 25 top EU brands along with a network of 26 national associations across Europe. Our team works with policymakers and stakeholders to create a European regulatory environment that promotes the development of innovative, sustainable, and energy-efficient appliances for all. Our DG Paolo Falcioni takes you on a virtual tour in our Brussels office to give you a glimpse of who we are and what we stand for. #HomeAppliances #EUBubble #WeareAPPLiA

As Poland prepares to take over the Presidency of the Council of the European Union in January 🇪🇺🇵🇱, its key priorities for 2025 include: 🟦 Strengthening security across economic, energy, and social sectors 🟦 Advancing the Clean Industrial Deal with a focus on decarbonisation 🟦 Simplifying EU regulations to enhance competitiveness 🟦 Securing critical raw materials and strengthening energy security Home appliances play a vital role in the daily life of millions of Europeans and will be instrumental to achieve Europe’s decarbonisation, competitiveness, and social goals. To lead the tech race, the Clean Industrial Deal must create the right conditions for scaling the market, with home appliances at the forefront. The upcoming Presidency should prioritise supporting this industrial capacity, helping Europe meet its decarbonisation targets while ensuring energy-efficient and affordable, efficient housing for all. ©️📸 Polish presidency of the Council of the EU 2025