Andrew Green

#UX #workshops come off the rails far too often, especially given the certainty and frequency with which they’re run and sold. Here’s why and how: https://lnkd.in/gpghgpkz Keep up with Next Mile for more insight you can use to prevent #digitaldisasters.

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🚨 SERVICE DESIGNERS 🚨 Before the 2nd of September, complete this survey! Your responses will help ensure that Strategic Design, Service Design, and related disciplines are properly recognised in the updated ANZSCO classification #servicedesign #design #strategicdesign #strategy #systemsdesign

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Next week I'll be publising two new articles about design, leadership, and business impact. 1️⃣ A VP of Design Portfolio: Insights from an Industry Leader Discover what it takes to craft a compelling portfolio that showcases strategic leadership, team achievements, and business results. From understanding the pivotal role of a VP of Design to highlighting team outcomes and success metrics, this article offers valuable insights for design executives aiming to elevate their careers. 2️⃣  Design Research for Sales and Customer Enablement Explore how bridging the gap between design and sales can transform business outcomes. Learn from real-world examples and case studies on how integrating design research with sales and customer enablement can drive customer satisfaction and business success. Additionally, this week I published two more articles: • Ageism: A 1:1 Discussion with a Design Executive • Thought Leadership Programs for SaaS Companies All articles are available on my Substack, where I regularly share content about leadership. Don’t miss out on these valuable insights—subscribe now! https://lnkd.in/eb3iVnHZ #DesignLeadership #UXResearch #BusinessImpact #Leadership #DesignThinking #CustomerSuccess #SalesEnablement #Ageism #SaaS

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Design is not limited to a screen. Culture, services, even relationships (sad as it sounds) have much to gain from design thinking. I’m hosting a panel next Wednesday in Melbourne called “Design Beyond Boxes” where I’ll be interviewing three people who have taken their UX design skills into new domains. The problem is, I’ve had a late drop-out that I need to replace. If you know a Melbourne-based black-belt professional who has gone from UX into legal design, org design, spatial design, designing AI products or things you can touch, please introduce me. Bonus points for interesting journeys or diverse perspectives

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This is becoming a regular thing. For our Friday chat this week, the amazing Karen Monjo joined us to give us an insider's look at the job market. The biggest takeaway for me was, “Treat your interviewer like a customer, make the complex (your role) simply (what you did)” Your cases studies and portfolio should be as customer centric as all the work you put out into the world #JobMarket #Designers #Portfolios #CaseStudies #Skills #Experience #ProblemSolving #CareerGrowth #DesignThinking

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Think you know how fans find events? Well it’s not so simple... We just wrapped up another short research sprint focused on how Aussies hear about events, and what role their mates play in the process. The takeaway? Well it looks some thing like this… You will have experienced seeing something you like online and then needing to rope in some mates. That’s the “I’m keen - who’s in?”. But not all event discovery falls into that bucket. Because often the search is more open ended, and that’s where aggregators and ‘gig guides’ come in. Additionally, GROUPS themselves often can hear about an event simultaneously and drive discovery. And that’s the social effect. The ‘Let’s make it happen team”. And at Backpocket we think this is powerful and untapped. And we’ve got some very cool stuff coming. Watch this space. #ticketing #grouppayments #socialpayments #livemusic 

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"Austerity service design has been going on for so long, and has crept up on us so slowly that it isn't something that we notice now" We reflect on a career of designing under austerity and how this has shaped the field of service design over the last 14 years since the 'Big Society' term was introduced Can we end austerity-era service design? https://lnkd.in/eUCP5jX6

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Design portfolios that are responsive and easy to navigate: Very demure very mindful

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Half of the survey data you see on LinkedIn is probably wrong. That’s because saying something like “27% of young Aussie’s think chocolate milk is the best flavour”, is quantitative data that is basically impossible for anybody to prove wrong. In fact - it’s so easy to arrive at flawed data in surveys that in many cases it may as well be made up. I mean case in point. I have no idea if 27% or 50% of young Aussies really do like choco milk. But it’s mighty compelling hey? As Erika Hall says: “That is why surveys are so dangerous. They are so easy to create and so easy to distribute, and the results are so easy to tally. And our poor human brains are such that information that is easier for us to process and comprehend feels more true.” So at Backpocket we’re trying something a little different. We’re releasing our latest qualitative research data, for free, in our latest insights report - GenZ money, mates and music. Yes less stats, but far more real words and thoughts from genuine young Aussies. Want to know what GenZ are thinking about ticket prices, payment plans and music festivals? Comment or DM me for a copy!

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💡Design leader Glen Lipka's advice on thinking about software as a system in flow. ▶️ Watch the full #DesignLeaderInsights episode on YouTube: https://lnkd.in/gQabKA54 by Fuego UX

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Saturday morning reminder Our mission as designers is not to execute the perfect design process We are there to understand how Design can be applied to the organisation and act as a multiplier to solve real business and customer problems. We need to start defining our role by the impact we can have, not by what we do. #Design

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I’m trying to wrap my head around the current state of the design industry today. From unrealistic job descriptions and expectations to the devaluation of design thinking and content strategy in an age of Canva and ChatGPT. I feel fortunate that the specialty I have chosen to pursue, physical design of objects, can’t be replaced by AI, as a lot of arguably better and more experienced designers I know are really struggling this year. https://lnkd.in/exwGf2UX

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We're always on the lookout for practical ways to amplify design impact. It's a bit of an obsession, really... 😍 ...and finally, we found a practical guide to connect design work to business and real-world outcomes. 👉 We asked 💥 Kate Pincott, Product Design Manager at Cleo (AI finance assistant with 7 million users) to share how they DOUBLED their revenue. Every. Single. Year. Since 2020! 😮 Their secret? Mastering experience metrics. Here are 5 actionable steps that any design team can implement. Read the short version below or dive into our latest article (link in the comments). #metrics #userexperience #ux #productdesign #productmetrics #practicalguide #growth

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It's the customer first approach to web design! I've been designing website for close to 25 years. In that time, I've noticed a real shift from simple "this is what we do" brochure websites to more customer-centric approach. After wowing them initially with great branding and design, all they want to know then is whether you have the solution they're looking for. If you do, great! They might look further into who you are as a business, read your brand story and reviews and decide whether you're reputable. If that checks out too, they're likely to get in touch! Click on the link to read more about why this approach is so important... https://lnkd.in/gdJX4Tis

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Following up on yesterdays Design Leadership Chat, and thanks again Dee (Denise) Sadler - the shift to engaging with what AI actually *does* for us, rather than its mere existence, is fundamentally, a design problem. Right now, engineers are dominating AI implementations, to all our detriment. “A.I.-policy conversations are dominated by terms like “alignment” (is what an A.I. “wants” aligned with what humans want?), “safety” (can we foresee guardrails that will foil a bad A.I.?), and “fairness” (can we forestall all the ways a program might treat certain people with disfavor?).” https://lnkd.in/g_zmh7MF

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🚨What’s the best way to understand a designer’s intent? ✔️If you’re not sitting next to the designer in question, then design documentation tools are the next best thing. ✔️They provide highly valuable information to your whole team, but context is key. That’s why we believe these critical snippets of information should be included alongside the designs in Figma, where the designs are taking form and the intent is clear. ✔️With FigMayo you do the work once in Figma and then we automatically pull it through to your documentation. #Figma #UI #UX #Designer #Designtips

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I’m noticing an increase in the number of conversations I’m having about DesignOps Maybe it is the time of the year — people thinking about how they are set up for 2025? Some of the many areas as to why people are looking to DesignOps - tracking / reviewing the defined the process in how it’s consistently rolled out across different disciplines - creating the right teams structure, accountabilities & roles with the right progression framework - optimising and building on work to date around design maturity & design reviews - wanting to create new engagement models around innovation & PoCs - setting up ritual & meetings to establish communities of practice - reducing ‘busy work’ for LT and others as it scales down - making the best use of budget (+ cost savings) - solid growth foundations People are recognising it as one of the best things they can invest in The problem? Not knowing: - where to start - the areas that should be prioritised - how to do it without a DesignOps team (or any extra capacity in the team generally) - what will have the most impact As a result, am currently working with a few people to support leaders in these areas So if you are thinking about it / struggling let me know Too much to share on a post right now but very happy to have a chat about it! #Design #DesignOps #DesignLeadership

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If you want to scale design, focus on consistently delivering high quality outcomes over rigid adherence to a process. Process may be necessary to drive consistency & expectations, but it shouldn’t be the end goal. There are many other factors that make a team effective: ✦ Building a culture and shared vision ✦ Defining standards and metrics ✦ Collaboration and comms ✦ Good onboarding ✦ etc etc It is a great way to give constructive constraints, especially for more junior designers But a process is only a means to deliver value It is not a guarantee for success. #Design

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