Jake Causby

Another great Macquarie Design Blog post by Leah Ochroch went live this morning. Insightful, practical tips to ensure your design is accessible for all. #design #experiencedesign #uxdesign #accessibility

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🚨 SERVICE DESIGNERS 🚨 Before the 2nd of September, complete this survey! Your responses will help ensure that Strategic Design, Service Design, and related disciplines are properly recognised in the updated ANZSCO classification #servicedesign #design #strategicdesign #strategy #systemsdesign

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Are you a designer wanting up to £80k for a people-centred and/or systemic project? One of the biggest barriers we have found to designers to design for planet is project funding and budgets. So here is a way to fund some of your self-created briefs!

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Will I ever stop talking about the business value of design? NEVER. Designers are under selling themselves if they don't know how to connect the dots. It only took me first half of my career working directly with founders to build business through different stages, plus 7 years to build my own side hustle from nearly drain out my life savings to turning over multi six figures to figured out:👇 Designers absolutely need to know more than design to succeed in the business eco system. so where do you even start? All will be revealed in this session. Warning: this talk will be filled with relationship analogies. come for a laugh 😂 ✌️🌈🚀 #businessdesign #designcareer #productdesign #uxdesign

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Next week. I'm talking about disconnection of business and design Atlassian Sydney. Looking forward to share few nuggets about getting these two to talk to each other. Thank you for the crew behind the scene Kevin Wilkins, Lydia Bradshaw, Sylvia Luk, Ashlee King, Sarah Stokes, Tim Dixon, PhD, Timothy Parker for organising. Reminder for everyone, I also run a half day in bootcamp on 21st JUNE in Sydney on - Mastering Business Acumen for Designers. Link in comment. 💬🔗 #businessdesigner #productdesigner #productstrategy

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What happens when you blend magic, technology and human-centered design? I had a super time chatting to Stephen Wood about this on his podcast. 🔗 👉 https://lnkd.in/eTaW4Qhy We talked about how spending extraordinary time and attention on details can create moments of genuine delight - whether you're performing illusions or crafting user experiences, my early adventures stacking shelves in a toy department :) and what can perfume shopping teach us about user experience. #DesignThinking #Innovation #UXDesign

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"Austerity service design has been going on for so long, and has crept up on us so slowly that it isn't something that we notice now" We reflect on a career of designing under austerity and how this has shaped the field of service design over the last 14 years since the 'Big Society' term was introduced Can we end austerity-era service design? https://lnkd.in/eUCP5jX6

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Thanks Steve. It's a noble quest, for sure. An effective answer should be one that will unlock someone's understanding of design, and cause them to act differently as a result. I think you are close. To me, a definition using design as a strategic capability should include the things you've mentioned. I feel it should also include bringing the ambitions to life (eg a future state experience vision of sorts). As you know, strategy is also as much about what you say no to as what you say yes to, and being very clear about the path you take to get there. Those decisions could be made with any number of customer insights or lack thereof, and therefore I would include the fact that design can play a part in prioritising, defining horizons and also de-risking the big bets.

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Highlighting my article on some of the Lessons I've learnt from working in Product Design across a variety of industries. https://lnkd.in/gSxD6nCe #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

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Design as a strategic capability What does it mean to use Design as a strategic capability? This is a question I've been chipping away at for the better part of nine months in my role at the Australian Design Council. On the one hand, there's an implied question here about what we mean by a Design capability, with hints of what 'good' looks like thrown into the mix. And on the other, what would make that capability a strategic one within the organisation. Typically, we think of a strategic capability as one that helps an organisation deliver on its ambitions. That applies equally to private enterprises, government entities, and not-for-profit organisations. It's a capability that helps do something that would otherwise not be possible, and would leave the organisation short of achieving its goals. For Design to sit in that category, it typically means some combination of the following is occurring: - design methods and processes are utilised at a high level of quality - the outputs of those methods and processes are themselves of a high quality - the areas within the organisation's overall decision-making apparatus in which design can be found are sweeping. Obviously, the phrase 'high quality' is doing a lot of heavy lifting in this description, and it's something we've spent a lot of time grappling with. Where we've landed (currently) is somewhere that feels like a description of contemporary design practice that brings with it the traditional elements of craft, aesthetic, and function; and embeds them within ideas of circularity, de-colonisation, and co-design. In practice that means Design within the organisation is an integrated part of decision-making from the executive to the shop floor, retail store and contact centre. There is a free flowing cycle of information from product/service design through distribution/sales, to customers/users, driving insight and innovation. And there's an awareness of, and explicit designing for a circular economy and long-term preservation of material value in the system. It means the things being put out into the world have been shaped by the people who will use them, particularly in the services realm, but also more broadly in the built environment and physical objects. And it means a focus on value creation rather than rent-seeking or value extraction. Of the 2.6m-odd businesses in Australia, we know that Design is an under-utilised capability. It's clear from the drop-off in the innovation pipeline that occurs as R&D efforts run into actual customers; and in the many businesses stalled in the almost-medium-sized enterprise space. There is so much additional value that can be created through this application of Design. We just need to keep pushing for it. #strategicdesign #designcapability #design

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I was interviewed for Good Design Australia’s series on the Value of Design… “Ultimately, strategic design integration leads to high-quality, cost-effective products, reduces waste, enhances pricing potential, and fosters stronger customer loyalty and advocacy. This approach underscores the tangible benefits of design for businesses and economic prosperity in Australia,” https://lnkd.in/gBuEptbm

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Design is not limited to a screen. Culture, services, even relationships (sad as it sounds) have much to gain from design thinking. I’m hosting a panel next Wednesday in Melbourne called “Design Beyond Boxes” where I’ll be interviewing three people who have taken their UX design skills into new domains. The problem is, I’ve had a late drop-out that I need to replace. If you know a Melbourne-based black-belt professional who has gone from UX into legal design, org design, spatial design, designing AI products or things you can touch, please introduce me. Bonus points for interesting journeys or diverse perspectives

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Check out Allison Ravenhall's insightful talk from A11y Camp on Customer Informed Accessibility in the CommBank app. This session highlights how usability testing with low vision users revealed an issue in our App 5.0 redesign. Some of you might remember Jacob Torres Agudo and Liam Corry's presentation at The Research Society Human Insights conference, where they discussed the research journey behind the new CommBank app home screen (I might of mentioned it a couple of times, did you hear they won an award?). Allison's talk goes deeper into how our testing with low vision users uncovered an unexpected design flaw. Usability testing often gets a bad rap for being boring and low value, but for me, it's some of the most crucial work we do. A lot of the time designs pass with flying colours, but it's those moments when we uncover a usability issue that are truly invaluable. This is especially true when we're addressing the needs of users with accessibility requirements. Enjoy this super informative talk and learn more about the importance of usability testing in creating accessible designs: https://lnkd.in/gKrQTexE #commbanklife #accessibility #a11y #research #humaninsightsconference

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Inclusive design embraces diversity as fuel for innovation. It’s always been at the heart of Today’s design practice, but we probably don’t talk about it enough as “a thing”. So Damon O'Sullivan and I wrote a little book to explain what it is, why we think it matters, and what you can do to incorporate it into your initiatives. Some of the things we touch on… * What is inclusive design? * The myth of the “average” user and why diversity matters * The business case with concrete numbers and examples * Seven steps for approaching inclusive design Grab the PDF at https://lnkd.in/dP8uZy9K

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This article from Vision Australia shares five simple tips for designing accessible web forms. #Accessibility

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Did you miss it? On #BraveUX last week, Doreen Lorenzo shared how to lead creative people well 🎈, what it takes to create innovative products 🚀, and why she’s redefining design education 🧑‍🏫. Highlights include: ⭐ Has design education become too expensive and elitist? ⭐ Why did you leave Catholic school for a local public school?  ⭐ How did you navigate the needs of frog’s shareholders and its staff? ⭐ Why did you occasionally draw out interviews when hiring people? ⭐ How do we ensure design remains a respected craft-based profession? Plus much more! - - - - - 📺 Watch the episode here - https://lnkd.in/gqATKaPz Subscribe and listen to Brave UX on... 🎧 Apple Podcasts - https://apple.co/3rzixVc 🎧 Spotify - https://spoti.fi/3q47pPA 🎧 iHeart Radio - https://lnkd.in/gMFH8AaR 🎧 TuneIn + Alexa - https://bit.ly/3jAVkz7 🎧 Stitcher - https://bit.ly/3ezPSw0 - - - - - Who is Doreen Lorenzo? Doreen is the Assistant Dean of the School of Design and Creative Technologies, and the Founding Director of the Center for Integrated Design 🖥️, both at the University of Texas. Through these roles, she's helping to prepare the next generation of designers. Before joining UT, Doreen had a storied career as an executive leader in global design firms, most notably at Frog Design 🐸, which she joined in 1997 as President of Digital. By 2004 Doreen had become President of Frog Worldwide and during her tenure, the company evolved from a 50-person design boutique, to one of the world's leading global product strategy and design firms, with over 1,100 staff and a high-profile array of Fortune 500 clients 📈. Doreen writes a column for Fast Company’s Co.Design, where she profiles a diverse mix of world-class women. Additionally, she regularly speaks at industry conferences and private events, and has been featured in ABC News, Bloomberg, Fast Company, Fortune, The New York Times, and many other media outlets 🦉. - - - - - Don’t forget to check out the show notes on YouTube for quick-access to interview chapters, as well as where to find Doreen. #DesignLeadership #CreativeLeadership #UXDesign #ServiceDesign #UX #Innovation #WomenInDesign #PodcastInterview

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Hulsbosch – case study: repositioning and rebranding Australian business bank, Tyro Payments - https://lnkd.in/gRz-mvtf #brandstrategy  #brandidentity #brandpositioning  #logo  #logodesign #visualidentity  #visualidentitydesign

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Shout out to Canberra design folks! Our next inclusive design meet up is on October 17. We're talking designing for neurodivergency and dyslexia. What are the things we need to consider? Where are the biggest gaps? What tools can we use? Come join in the conversation - https://lnkd.in/gwAURPYQ 

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