Greg Hodgson

Will I ever stop talking about the business value of design? NEVER. Designers are under selling themselves if they don't know how to connect the dots. It only took me first half of my career working directly with founders to build business through different stages, plus 7 years to build my own side hustle from nearly drain out my life savings to turning over multi six figures to figured out:👇 Designers absolutely need to know more than design to succeed in the business eco system. so where do you even start? All will be revealed in this session. Warning: this talk will be filled with relationship analogies. come for a laugh 😂 ✌️🌈🚀 #businessdesign #designcareer #productdesign #uxdesign

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Next week. I'm talking about disconnection of business and design Atlassian Sydney. Looking forward to share few nuggets about getting these two to talk to each other. Thank you for the crew behind the scene Kevin Wilkins, Lydia Bradshaw, Sylvia Luk, Ashlee King, Sarah Stokes, Tim Dixon, PhD, Timothy Parker for organising. Reminder for everyone, I also run a half day in bootcamp on 21st JUNE in Sydney on - Mastering Business Acumen for Designers. Link in comment. 💬🔗 #businessdesigner #productdesigner #productstrategy

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Another great Macquarie Design Blog post by Leah Ochroch went live this morning. Insightful, practical tips to ensure your design is accessible for all. #design #experiencedesign #uxdesign #accessibility

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Thanks Steve. It's a noble quest, for sure. An effective answer should be one that will unlock someone's understanding of design, and cause them to act differently as a result. I think you are close. To me, a definition using design as a strategic capability should include the things you've mentioned. I feel it should also include bringing the ambitions to life (eg a future state experience vision of sorts). As you know, strategy is also as much about what you say no to as what you say yes to, and being very clear about the path you take to get there. Those decisions could be made with any number of customer insights or lack thereof, and therefore I would include the fact that design can play a part in prioritising, defining horizons and also de-risking the big bets.

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"Austerity service design has been going on for so long, and has crept up on us so slowly that it isn't something that we notice now" We reflect on a career of designing under austerity and how this has shaped the field of service design over the last 14 years since the 'Big Society' term was introduced Can we end austerity-era service design? https://lnkd.in/eUCP5jX6

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A little job market update from me. This is what I'm seeing out there across the world of design in Australia: 👉 We're still seeing most of the roles on the market across the end-to-end Product Design and Service Design space. There has - for the last year or so - been a real dip in pure User Research roles going to market, as well as a significant decrease in Content Design roles too. As the market stabilises, we anticipate a resurgence in demand here. 👉 Most of the roles on the market at the moment are at the Senior to Lead/Principal level - we're not seeing too many mid-level jobs out there, though we are seeing some of our bigger enterprise businesses investing in their grad schemes after a bit of a hiatus! 👉 Within these roles, there is a clear need for seasoned Senior ICs. Companies are seeking designers who can be on the tools, lead projects, and mentor junior members of staff. 👉 While the contract market is still busy, there is a notable tilt towards permanent positions, with a bit of downward pressure on salaries. 👉 The landscape at the leadership level remains quiet, though a lot of businesses I'm speaking with are earmarking budget for these types of hires in the new financial year. 👉 Most positively, there seems to be a shift across most verticals away from purely BAU, to new products, services (and usually CAPEX funded) projects. If you're looking to discuss your next step or looking to build out your team in the new year, get in touch! 📲 0414 636 440 📧 [email protected]

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"1) When hard decisions need to be made, have bias towards the customer, 2) Customer discovery should not only ask questions from the customer but how you innovate on behalf of the customer, 3) Observe and find that emotionally held customer pain point even when the customer cannot see it, 4) Leverage techniques from other industry leaders and finally, 5) Commitment to measuring customer's love for the product and iterate until you get it right" https://lnkd.in/g6zu7NAH

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Check out Allison Ravenhall's insightful talk from A11y Camp on Customer Informed Accessibility in the CommBank app. This session highlights how usability testing with low vision users revealed an issue in our App 5.0 redesign. Some of you might remember Jacob Torres Agudo and Liam Corry's presentation at The Research Society Human Insights conference, where they discussed the research journey behind the new CommBank app home screen (I might of mentioned it a couple of times, did you hear they won an award?). Allison's talk goes deeper into how our testing with low vision users uncovered an unexpected design flaw. Usability testing often gets a bad rap for being boring and low value, but for me, it's some of the most crucial work we do. A lot of the time designs pass with flying colours, but it's those moments when we uncover a usability issue that are truly invaluable. This is especially true when we're addressing the needs of users with accessibility requirements. Enjoy this super informative talk and learn more about the importance of usability testing in creating accessible designs: https://lnkd.in/gKrQTexE #commbanklife #accessibility #a11y #research #humaninsightsconference

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Designers will survive, but only by evolving. The age of creating polished screens is over. The future belongs to those who think big and solve meaningful problems.

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This article from Vision Australia shares five simple tips for designing accessible web forms. #Accessibility

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It's the 1st of the month. Money is flowing today. Well, some of it. It brought me another opportunity to share important customer service and #UX insights on Twitter today, but putting it here too, since First Commonwealth Bank no longer uses it. The crux of the story is that my dad, a senior who is tech savvy, tried to Zelle money to me, but got an unhelpful error message: "You've exceeded your limit." It made no sense bc he was trying to send less money than what was available in his account. So he had to call customer service. [Many companies want documentation and UX to be so good that they have fewer calls. It saves them money. And folks like me and my dad hate calling customer service in the first place bc it's a time and energy suck. It would be a win-win.] If you wanna read the whole Twitter thread and see his email confirmation from the bank, go to my link in the comments. (Yes, I refuse to call it X.) #contentdesign #errormessages #customerservice #banking #fintech

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Over time our remit as designers has grown. As a result, the old frameworks aren't relevant and many different people and organisations are tackling this in different ways. The responsible innovation framework is a response to this. It builds on the traditional venn diagram for desirability, feasibility and viability to make explicit other areas we need to consider and bake them into how we work as part of standard good practice. The magic happens when we can include all six lenses so our work is not only desirable, feasible and viable but also sustainable, inclusive and just. It's always evolving and I'm excited to see where it goes. I introduce it here: 🔗 https://lnkd.in/e97KhHC5

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Little did I know I was coming down with something, and so all the warm, reassuring things I meant to say at the start of my talk about if I, as an arts and communications grad, a former maths-despiser, and UX-type, could get my head around commercial concepts, then so can you… Well, that part just fell out of my head. What’s left are some (I think) pretty useful tools and concepts for product people who want to try to lift their financial awareness. Don’t let perfectionism get in your way! #productmanagement #value #viability

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Design is not limited to a screen. Culture, services, even relationships (sad as it sounds) have much to gain from design thinking. I’m hosting a panel next Wednesday in Melbourne called “Design Beyond Boxes” where I’ll be interviewing three people who have taken their UX design skills into new domains. The problem is, I’ve had a late drop-out that I need to replace. If you know a Melbourne-based black-belt professional who has gone from UX into legal design, org design, spatial design, designing AI products or things you can touch, please introduce me. Bonus points for interesting journeys or diverse perspectives

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🚀 Boosting Tech Adoption: Strategies to Get Your Team on Board Invested in new tech but facing low adoption rates? Logitech ANZ’s recent roundtable with top tech decision-makers revealed strategies to overcome this challenge: 🔹 Assess Needs: Ensure new tech genuinely addresses a need or problem within your team. 🔹 Onboarding: Provide comprehensive training to highlight the value and functionality of the new solution. 🔹 Nurture Existing Tools: Track and encourage the use of tech to maximise your investments. 🔹 Reminders: Keep the tech top-of-mind to prevent old habits from taking over. 🔹 Feedback Loop: Solicit feedback to understand and address concerns, making the team feel heard and valued. Embrace these strategies to enhance tech adoption and drive successful digital transformation. 🔗 More from Logitech: https://loom.ly/5Yf3jNw #TechAdoption #DigitalTransformation #ITStrategy

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Feel familiar? So, who exactly runs Design in your organisation? If your design capability is disorganised, it's going to struggle to evolve and mature. In tech companies, Design is typically its own function, so this isn't usually a problem. However, in non-tech companies learning new digital skills, this can cause confusion. If you're reviewing your org model, here's what I recommend: 1️⃣ Confirm that Design is recognised as a crucial capability. Hot take: wherever you have developers, you should also have designers. 2️⃣ If you have multiple design capabilities, plan how design operations and governance will support them all. 3️⃣ Ensure design contributes to strategic planning to integrate and align solutions with your broader digital ecosystem. I’d love to hear what's happening in your organisation. Let me know in the comments. #designops #designcapability #strategicdesign #productdesign #uxdesign #uxui

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On #BraveUX this week, Greg Petroff discusses the practicalities of executive design leadership 👨‍🔧, why he believes in ‘make to think’ 🏗️, and the ins-and-outs of working with product and engineering 🔀. Highlights include: ⭐ How much advocacy for design is too much? ⭐ Why do you prefer project-based teams over product-based teams? ⭐ How do you align the engineering, product and design organisations? ⭐ How have your recent experiences in the labour market changed you? ⭐ What does effective compromise look like in enterprise software design? Plus much more! - - - - - 📺 Want to watch or listen 🎧 to the episode? 👉 Find the links in the comments, or search for Brave UX with Brendan Jarvis 🇺🇦 on YouTube or on your favourite podcast platform. - - - - - Who is Greg Petroff? A 25 year veteran of the design field, for the past 10 years Greg has led significant design organisations at some of the world’s largest and most recognisable companies 👀. Until recently, he was the vice president and chief design officer of Cisco Secure, where he led the design innovation and transformation of one of the world’s largest cybersecurity solutions providers 🔒. His highlight reel also includes being the chief experience officer at GE Digital, managing director of Google Cloud ☁️, vice president and global head of design at ServiceNow, and senior vice president of design at Compass. One of the early members of our emerging field, Greg is a founding board member of the Interaction Design Association 🔷, where he also contributed as the treasurer and as an early conference chair. A generous contributor to the field, Greg has shared his insights on stages across the world, including at TedX, the Interaction conference, UX Australia, Enterprise UX, and on the most-excellent Finding Our Way podcast 🎙️. - - - - - Don’t forget to check out the show notes on YouTube for quick-access to interview chapters, as well as where to find Greg. #DesignLeadership #UX #UXDesign #ProductDesign #CDO #CPO #ProductLeadership

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💡Design leader Glen Lipka's advice on thinking about software as a system in flow. ▶️ Watch the full #DesignLeaderInsights episode on YouTube: https://lnkd.in/gQabKA54 by Fuego UX

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