EQL

📊 An entirely new world of commerce is here to stay. Get to know it. What does the launch landscape look like in 2024? Check out our EQL IQ insights from this year for a look at what makes fans tick. We’re here to help brands turn data like this into actual, meaningful connections with your fans. https://hubs.la/Q02_Pq-00

Fans deserve a platform that truly celebrates their passion—and we're just getting started on cracking the code. Discover how we're unlocking the fandom experience with EQL+: ✔️ Fairness first: Pre-verification ensures smooth entries for every launch. 🎁 No Run Fair® Fees: We pass the savings of pre-verification onto you. 🔍 Personalized discovery: A curated feed tailored to your unique passions. 👬 Community connections: Build your profile and connect with true fans. Dive into the fandom universe with insider recommendations, unique brand content, and unmatched access to the products you love. 🌟 Read the full article on how we're thinking about fandom: https://hubs.la/Q02_Dk6N0

👀 Fandoms are changing. Behaviors, passions, and expectations have evolved. EQL IQ offers a snapshot of where fans are, what they like, and how they’re experiencing launches. Check it out for a taste of the insights EQL delivers, and how they can shape the future of launches. https://lnkd.in/gC_7vgSR

At EQL, we’re all about making fandom better—more connected, more engaging, and way more fun. That’s why we’re so excited to introduce EQL+, our subscription service designed to give fans the ultimate edge while staying true to fairness. 🙌 Here’s why EQL+ is a game-changer: 💡 Community-Centric: Connect with fellow fans, showcase your passions, and discover new favorites through our curated feeds and engagement channels. ⚡ Zero Run Fair® Fees: With an EQL+ membership, fans reach the highest level of verification, which means we’re able to pass on the savings from a more efficient system, waiving any fees on wins. 🎯 Winsurance: Made a mistake during checkout? No problem! EQL+ gives you a second chance to finalize your win—because every fan deserves another shot. 🔎 Discover More: Get personalized brand recommendations and be the first to know about the hottest new drops, all in one place. EQL+ was built by fans, for fans, and it’s not just about products—it’s about celebrating your fandom in the way it deserves. Join us today and see why EQL+ is the future of launches. 👉 Ready to dive in? Subscribe now and experience the next level of fandom with EQL+. https://hubs.la/Q02-MK_V0 #fandomrevolution #faircommerce #eqlplus #fanengagement #communityfirst #ecommerceinnovation #EQL

This is what it's all about. Community. Storytelling. Being a part of something bigger. The genuine care put into this launch by the KOI team was amazing to see, and their commitment to getting them into the hands of their community was inspiring. EQL was proud to support the Kids Of Immigrants launch of the Nike Air Max SNDR this past weekend. A real highlight of the year. Special thanks to Daniel Buezo and Christian Gray for trusting us with this release 🙏 . We were honoured. 

When done well, #loyalty programs are highly beneficial for both brands and consumers, but the bar is higher than ever before — and when a brand fails to adapt, its attempts at driving engagement with a loyalty program may turn consumers off more than it draws them in. Here are the new do's and don'ts of developing a loyalty program that actually resonates: https://hubs.la/Q02Zmp980

A true horror story... #HappyHalloween from EQL.

Fandoms are redefining culture, and this report from Your Majesty shines a light on how brands can connect with these communities authentically. At EQL, we recognize that fans are more than customers—they’re communities that want to engage and participate. Our VP of Marketing Mitchell Holder shares how it’s crucial to create experiences that are two-way and meaningful. Thank you, Your Majesty, for the chance to discuss how we can continue to foster deeper connections through technology. https://lnkd.in/gc5HwnfD

Fandoms are redefining culture, and this report from Your Majesty shines a light on how brands can connect with these communities authentically. At EQL, we recognize that fans are more than customers—they’re communities that want to engage and participate. Our VP of Marketing Mitchell Holder shares how it’s crucial to create experiences that are two-way and meaningful. Thank you, Your Majesty, for the chance to discuss how we can continue to foster deeper connections through technology. https://lnkd.in/gc5HwnfD

Toys as art? Absolutely. ✨ If you think toys are just for kids, think again. As SuperHeroHype’s Luke Y. Thompson shared with us, toy collectors, especially adults, aren’t simply looking for nostalgic keepsakes. They’re after fine art. Whether it’s a sculpted masterpiece from McFarlane Toys's Spawn series or a figure as unique as Jacob Marley, the modern collector is driven by creativity and craftsmanship. Luke’s own journey from playing with Star Wars figures as a child to photographing his collection today reflects how deeply these pieces inspire. But here’s the challenge for brands: it’s not enough to just put out toys. Fans expect more. In fact, some of the biggest frustrations collectors have today are packaging that hides the product and prices that don’t align with perceived value. 🧠 How can brands win back the trust of collectors? 💡 Luke suggests: 1. Be transparent about product quality (literally—let collectors see what’s in the box!). 2. Offer value, not just through price points, but through thoughtful design and packaging. 3. And most importantly, create toys that collectors can proudly display as the art they are. Want to hear more of Luke’s insights on the toy industry and how brands can improve their game? Dive into our full conversation and explore the world of toy collectors 👉 https://lnkd.in/gnzg5z-p #toysasart #collectorsmarket #brandstrategy #customerexperience #fanloyalty #creativedesign #EQL #tech