EQL’s Post

#Loyalty programs build lasting bonds between #brands and #customers by rewarding loyalty and creating a sense of #community. Programs like Starbucks Rewards and #NikePlus personalize rewards, making customers feel valued. Trends like #ecofriendly perks and #gamification enhance these connections, turning #buyers into brand advocates and strengthening #customerloyalty in a competitive market writes Abhinav Jain, Co-founder & CEO, Almonds Ai for ET Edge Insights

It is always tech * strategy * execution. One of them is close to zero => experience suffers.

Want to win over budget-savvy shoppers? Learn how brands can provide value while staying within consumers' spending means in our latest blog: https://bit.ly/4991Upu #8451Proud #ConsumerBehavior #Insights #CPG #Loyalty

Complex reward programs have long been a customer frustration, but innovation makes for fresh pain points in 2024. Reward program operators, are you prepared for self-help? Reward Program Complaints And How Nike, Petco And 7-Eleven Resolve Them via Forbes. https://lnkd.in/giukfN5a #loyalty #retail #retailmarketing #loyaltymarketing #loyaltyprogram #painpoint #CX #rewardprogram #loyaltyexpert

Is your loyalty program driving real growth? In 2025, consumers will expect more than just discounts. Tailoring loyalty rewards—whether it’s cashback or exclusive offers—could be the game-changer your strategy needs to stand out. How are you adapting to this shift? Our clients in the Agency and Advisory space are supporting their clients every day with these questions. Here is Statista whitepaper on the topic: https://lnkd.in/erVuu6Rm #ConsumerTrends2025 #loyalty

🌟 A New Era of Loyalty 🌟 The shift continues. Loyalty isn’t just about transactions anymore. It’s about planning from the consumer’s perspective, adding value in unexpected ways, and truly being customer-first. The new aim is to consistently create surprise and delight moments that turn customers and consumers into fans. It's time to collectively shift the focus - to reimagine loyalty to connect, understand, and exceed expectations in ways that have never been done before. Capstone 6 #loyalty #customercentricity #customerexperience

A new study reveals surprising gaps between what businesses want from loyalty programs and what actually works! While many join, only half actively use programs to guide their shopping decisions. Is your #loyalty program driving the right behaviors? https://lnkd.in/dm8iCiVr

🛍❤️🔥Loyalty programs in online stores: How they work? Loyalty programs in online stores are a powerful tool for building lasting relationships with customers. Here's how they typically work: 🎈 Points-Based Systems: Customers earn points for each purchase they make or for engaging in specific actions. These points can then be redeemed for discounts, free products, or other rewards. 📈 Tiered Programs: Loyalty programs often feature tiered structures. Higher tiers typically offer more exclusive perks and incentives, providing additional motivation for customers to increase their engagement with the brand. 🎁 Special Offers and Discounts: Loyalty program members may receive exclusive access to special offers. This can include birthday discounts or early access to new product releases. 💌 Personalized Rewards: Online stores use customer data to personalize rewards and offers based on individual preferences and purchase history. 📣 Referral Programs: Many loyalty programs include referral incentives where existing customers are rewarded for referring new customers to the store. 🎮 Gamification: Some loyalty programs incorporate gamification elements such as challenges, badges, or leaderboards to make the experience more engaging and interactive for customers. ☀️ Charity or Social Programs: Embracing a sense of social responsibility, some loyalty programs incorporate a charitable dimension. Loyalty programs are a dynamic force for businesses focused on keeping customers close and forging deeper connections. Start your eCommerce journey today 📩 https://lnkd.in/gEz5RSsf #onlineshop #loyaltyprograms #ecommerce #ecommercetips #shopify #magento

Live life on max with Fluz Typical loyalty programs save their best perks for the biggest spenders, and they’re designed to be confusing. Shoppers miss out on an estimated $121 billion in unclaimed rewards every year. Fluz changes the game by giving you cashback on every spend, and even more when your network spends. When one person gets more, everyone gets more. Our challenge? Communicate this power simply. We created a clear North Star: help everyone maximize their money. Fluz is a ‘collaborative earning app’ that dials up everyday life. Celebrated in our brand idea, Life On Max, Fluz transforms ordinary spending into VIP experiences. A bold ‘maximized’ wordmark, candy-colored gradients, and surreal art direction make the new Fluz brand unforgettable. Empowering, legitimate, larger than life – these principles guide everything from financial features to Fluz Parties. We ensured seamless integration with the Fluz product team to deliver a brand that’s memorable and usable. Check out the full case study → https://lnkd.in/gzM_PYVn

“The concept of “discount” has broadened and evolved over the past few years of socioeconomic disruption. Today, consumers of all financial circumstances are seeking value in multiple ways, with every purchase. People have heightened expectations for efficacy in what they purchase, but they are simultaneously gravitating toward perceived discount options (across channels and brand choice). This isn’t to say that shoppers are averse to spending more, but rather that you’re going to have to prove to them what makes your product premium on a level that speaks deeply to them and their unique needs. Intentional consumers today will need multiple layers of justification to be compelled to purchase." This is where we come in. #RedefiningDiscount