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Toys as art? Absolutely. ✨ If you think toys are just for kids, think again. As SuperHeroHype’s Luke Y. Thompson shared with us, toy collectors, especially adults, aren’t simply looking for nostalgic keepsakes. They’re after fine art. Whether it’s a sculpted masterpiece from McFarlane Toys's Spawn series or a figure as unique as Jacob Marley, the modern collector is driven by creativity and craftsmanship. Luke’s own journey from playing with Star Wars figures as a child to photographing his collection today reflects how deeply these pieces inspire. But here’s the challenge for brands: it’s not enough to just put out toys. Fans expect more. In fact, some of the biggest frustrations collectors have today are packaging that hides the product and prices that don’t align with perceived value. 🧠 How can brands win back the trust of collectors? 💡 Luke suggests: 1. Be transparent about product quality (literally—let collectors see what’s in the box!). 2. Offer value, not just through price points, but through thoughtful design and packaging. 3. And most importantly, create toys that collectors can proudly display as the art they are. Want to hear more of Luke’s insights on the toy industry and how brands can improve their game? Dive into our full conversation and explore the world of toy collectors 👉 https://lnkd.in/gnzg5z-p #toysasart #collectorsmarket #brandstrategy #customerexperience #fanloyalty #creativedesign #EQL #tech

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