Julian Meinke

Ready to transform your marketing with AI? Join our live webinar with Johann Bayerl for a deep dive into using AI to make a real impact in your marketing strategy. 🔗 Register here for free: https://hubs.la/Q02WXlKk0 Here’s what’s in store: • Stay ahead of the curve – Discover the role AI will play in marketing teams over the coming year and the crucial moves to make now. • Proven strategies and tools – Learn how to seamlessly integrate AI into your marketing toolkit for powerful results. • Your questions, answered – Engage directly with Johann in a live Q&A and walk away with valuable, hands-on tips. Let’s unleash the true potential of AI in marketing together! #MarketingInnovation #AIinMarketing #FutureofMarketing #RaySono

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Webflow developers hate HubSpot 🤯 Mostly because marketeers will ask us to insert clunky HubSpot form embeds everywhere. That way their marketing teams can experiment with different funnels and control everything in HubSpot instead of Webflow. Newsletter, campaign, event, demo or whitepaper request? They’ll create a new form embed that needs to be placed on a new page or fit it into an existing layout. It’s not a great workflow… To make it more smooth for both the marketeer and developer we built Hubform: 👉 Point any button to any HubSpot form with one attribute. Each form will open within a modal which removes the need for any custom design or development. I think we just started loving HubSpot forms 🧡 Additional features: 🔗 Link directly to any form modal 🔓 Unlock gated content with a HubSpot form submission 🍪 Store gated access in a cookie for returning users 🧡 Accessible Modal: Closes on ESC and disables page scroll 🌟 Choose from multiple modal animation presets 🔘 Toggle gated content on your CMS pages Website: www.hubform.co Live on ProductHunt today: https://lnkd.in/dD5UKpEW

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“Better safe than sorry?” In B2B marketing… not so much. Here’s the truth: LinkedIn’s latest research shows that “safe” ads—the ones that play it functional, neutral, or uninspired—are the quickest way to get scrolled past. According to LinkedIn’s 2024 report with MAGNA Global Media Trials : 💥 Creative B2B ads boost brand consideration by 40% - that’s a huge difference in an era where decision-makers are hard to engage. 🕰️ Ads that feature a creative angle hold viewers’ attention 24 seconds longer than average B2B ads. 📈 When a B2B ad uses humor, relatable characters, or an emotional touch, it gains 21% more engagement than the usual functional ad​s So, what’s the takeaway? B2B doesn’t mean you have to stay in the comfort zone. Sure, safe might feel logical in B2B, but real results happen when we connect emotionally with decision-makers. Here are three ways to unlock better engagement with a creative approach: 1️⃣ Put your audience at the center – highlight their transformation, not just your product’s specs. 2️⃣ Use emotions and humor – business buyers don’t stop being people. 3️⃣ Tell a story worth remembering – a compelling narrative gets noticed, while the feature list gets skimmed. Ready to shake things up and leave the safe (and boring) B2B approach behind? Start creating ads that inspire your audience and build real connections. #B2B #B2BStorytelling #B2BCreativity #B2BMarketing #B2BEngagement #EmotionsInB2B

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🎯Not just effective, but also efficient = LinkedIn Advertising. 👨‍💼LinkedIn Advertising offers onesome of the best potentials among B2B digital marketing channels, especially if your Ideal Customer Profiles (ICPs) are present there. 💰Despite often higher click prices, when you account for attribution and cost per result, LinkedIn proves to be one of the most cost-efficient platforms due to the high quality of its audience. You might pay 10x more per click compared to Meta's platforms, but you'll require only 1% of the traffic given there's less irrelevant traffic. 🔧However, the platform is merely a tool. Without the right strategies, you could waste a lot of money or end up with impressive graphs that don't contribute to your bottom line. Discover our 5 example of LinkedIn Marketing strategies for B2B 👇  https://lnkd.in/grBxzfG5 #LinkedInAdvertising #LinkedinStrategies #B2BMarketing #LinkedinAds #DigitalMarketing #Marketing #Aboad

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Top-rated survey app for HubSpot! Yup, that’s Survicate. But our integration with HubSpot is more than just toolstack connection—it’s a partnership. 🧡 Here’s what Survicate & HubSpot make possible: 🧡 Embed surveys directly in HubSpot emails for higher response rates, as customers can answer questions straight from their inbox, 🧡 Send personalized communication that resonates with your customers by segmenting your audience based on survey responses, 🧡 Trigger workflows based on survey responses—ask satisfied clients for reviews and quickly address negative feedback to reduce churn risk. On top of that, you can now also view Survicate data directly in HubSpot, and share insights from HubSpot to Survicate for automatic analysis and categorization. What words can’t describe, a visual can show—check out the video that’s playing at #INBOUND24, and get all that there’s to the deep integration of Survicate and HubSpot. Special thanks go to: Russell Bradley-Cook ⚡️, Jackie Valenzuela, Sejal Parikh, Roger Brown, Robyn N., Scott Brinker, thank you for making our partnership as great as it is. 🙌🏻 And BIG kudos to our team for making it all happen: Serhii Duzhych, Daniel Korczynski, Barbara Derkowska-Podhajska, Paulina Hryniewicz, Ada Wręga, Jarosław Brzozowski, Magdalena Kuncicka, Anna Belka, Mariusz Kowalczyk, Michał Krzeczkowski 🙌🏻 Survicate 🧡 HubSpot

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🔥Hot topic alert: ICP alignment and lead generation!🔥 In the B2B world, understanding your Ideal Customer Profile (ICP) is crucial for successful lead generation. But how do you align your ICP with your marketing strategies? 🤔 Here's a simplified guide: 1️⃣ Identify website visitors: Use IP identification and business intelligence tools to understand who's visiting your site. 2️⃣ Engage with identified visitors: Craft personalized email marketing campaigns to engage these potential leads. Remember, content is king! 👑 3️⃣ SEO and organic growth: Optimize your content for search engines. This will help you attract more of your ICP to your site organically. 4️⃣ Social media tactics: Leverage platforms like LinkedIn, Twitter, and Facebook to reach your ICP. Remember, each platform has its own unique dynamics. 5️⃣ Digital advertising: Use targeted ads to reach your ICP. This can be particularly effective when combined with a strong content marketing strategy. 6️⃣ Data-driven decision making: Use the data you gather to refine your strategies and make informed decisions. Remember, the key to successful ICP alignment and lead generation is understanding your audience and meeting them where they are. Stay tuned for more insights on e-commerce trends, remote work dynamics, and innovation in tech. #ICP #LeadGeneration #Marketing #DataScience #B2B

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🔥Hot topic alert: ICP alignment and lead generation!🔥 In the B2B world, understanding your Ideal Customer Profile (ICP) is crucial for successful lead generation. But how do you align your ICP with your marketing strategies? 🤔 Here's a simplified guide: 1️⃣ Identify website visitors: Use IP identification and business intelligence tools to understand who's visiting your site. 2️⃣ Engage with identified visitors: Craft personalized email marketing campaigns to engage these potential leads. Remember, content is king! 👑 3️⃣ SEO and organic growth: Optimize your content for search engines. This will help you attract more of your ICP to your site organically. 4️⃣ Social media tactics: Leverage platforms like LinkedIn, Twitter, and Facebook to reach your ICP. Remember, each platform has its own unique dynamics. 5️⃣ Digital advertising: Use targeted ads to reach your ICP. This can be particularly effective when combined with a strong content marketing strategy. 6️⃣ Data-driven decision making: Use the data you gather to refine your strategies and make informed decisions. Remember, the key to successful ICP alignment and lead generation is understanding your audience and meeting them where they are. Stay tuned for more insights on e-commerce trends, remote work dynamics, and innovation in tech. #ICP #LeadGeneration #Marketing #DataScience #B2B

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What is the best software to run ABM campaigns? Our latest Databox survey results say Apollo.io and HubSpot, no surprises there! But, why is that the case? Each tool brings unique strengths to B2B marketing strategies. 🔎 Apollo.io excels with its robust data intelligence and lead scoring capabilities, making it a favorite for marketers aiming to target and personalize their outreach precisely. 🔎 HubSpot’s ABM features are integrated seamlessly within its comprehensive CRM platform, enhancing alignment between marketing and sales teams with its streamlined workflows and unified customer views. In our experience, the magic is in integrating both tools, allowing you to leverage Apollo.io’s detailed insights and HubSpot’s holistic approach! Are you using something else for your #abm tech stack? Let us know which software you are using and why! 👇 #techstack #accountbasedmarketing #zoominfo

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Struggling to get your e-commerce site to rank? 🛒 Here's our tip: It's about strategically aligning your content with intent. But how do you get it just right? The kind of optimization that drives traffic and conversions? 📈 We sat down with Artur Perrella Glukhovskyy, and here's what we learned 👀👇 Artur's tech stack includes:  ⚒️ SE Ranking for keyword research and site optimization  ⚒️ Screaming Frog for technical audits  ⚒️ tl;dv - AI Meeting Assistant for analyzing client conversations  ⚒️ Notion to execute SEO processes step by step  ⚒️ Claude AI for crafting eCommerce copy 🎙️ Artur's top podcast? Ali Abdaal's Deep Dive On LinkedIn, he follows leaders like Jairo David Guerrero Vasquez, Patryk Wawok, Davor Bomeštar, Diandra Escobar, Verneri Brander, Bilal Rafique, Bill Gaule, Louis Smith, Maria Britze and Thomas Woodhams. Take a look at our full interview! 🧡 #EcommerceSEO #SEOTips

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🔥 Mastering E-commerce: Stephanie Richter Reveals Adspert's Secrets! Looking to transform your e-commerce strategy? 😮 Get ready for an eye-opening conversation as Matthias Ernst sits down with Stephanie Richter, the visionary Founder and CEO of Adspert. Learn how Adspert has risen above challenges to become a powerhouse in the e-commerce realm and gain insights into their future scaling strategies and expansion plans. 🎙️ Inside this Episode: 🌟 Entrepreneurial Odyssey: Stephanie's Journey Unveiled 🎯 Amazon Domination: Unlocking the Power of Automation 💥 Rising Above: Adspert's Journey of Triumph in a Competitive Landscape 💡 Future Horizons: Scaling Strategies and Beyond Don't miss out on this insightful discussion! #ecommerce #entrepreneurship #digitalmarketing

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Segmented campaigns can lead to a 760%* increase in revenue. HubSpot offers the basics of segmentation, but the duty falls to marketers to analyze the database and configure the segmentation. There's three primary approaches to segmenting contacts in HubSpot: - Buyer Personas - Contact Lists - Lead Scoring How do you do it? #hubspot #segmentation #thalox #marketinginsights *(Campaign Monitor by Marigold).

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🚀 Unlock Your Email Marketing Potential with PrismReach! 🚀 In the world of email marketing, Open Rate (OR) and Click-Through Rate (CTR) are critical KPIs. Want to skyrocket your newsletter performance? 🌟 In this article, you can find tips and suggestions to get better results. With PrismReach's AI-powered capabilities, you can deeply optimize your newsletters for both OR and CTR. Our single-user personalization and automation features ensure your emails resonate with each recipient, driving engagement like never before. 📈💡 If you want to know more, drop us a note - Benjamin Schardt / Michael Fink / Manuel Andres Lombana https://lnkd.in/gHc8QKGg #EmailMarketing #AI #Personalization #Automation #MarketingTips #Newsletters #AudianceEngagement

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Brave Co. Founder & CEO Craig Pladson joined Kurt Schmidt of Schmidt Agency Business Coaching to marketing strategy, new ways to build marketing teams and how to think about measurement throughout the consumer journey. Kurt and his team also offer coaching services for soloprenuers and small agencies. More on that here: https://lnkd.in/gP_HbTYx #marketingstrategy #measurement #fractional #consultancy #soloprenuership

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How to apply AI-powered Audience Segmentation Techniques in HubSpot Last week we released a white paper - 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗔𝗜: 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀 𝗳𝗼𝗿 𝗛𝘂𝗯𝗦𝗽𝗼𝘁! We'll walk you through various segmentation techniques in HubSpot, like buyer personas, contact lists, and lead scoring, and show you why AI-powered segmentation is a game-changer. Read more here: https://bit.ly/4aQJgTS #hubspot #audiencesegmentation #AI #techniques

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LOOKING TO SCALE & GROW YOUR HUBSPOT AGENCY? Doing "more" isn't always the answer. Why? Because you need profitable unit economics in order to scale up! This means you need to: - increase the profitability of every project - decrease non-profitable updates & maintenance work - increase the number of projects you complete in a year, AND - standardize your CMS process & codebase So, where do you start? The Sprocket Rocket Agency Intensive is a good first step. Using Sprocket Rocket as a dual design + efficiency tool, you: - Don't have to start from scratch on every page or website build - Can carry over time-intensive custom development from project to project - Increase your project capacity - Organize your CMS process & codebase for more profitable web builds and ongoing GDD engagements In this FREE live event on Friday, June 14th, we'll show you exactly how we use Sprocket Rocket to build profitable websites our clients love. Full details & registration are here at the link in the comments.

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Building a Remote Team for SEO Planning: The Right Way In today’s globalized world, remote SEO teams are key to scaling operations efficiently. But success in this area requires a structured approach. 🔍 Start by defining clear goals and KPIs, and ensure collaboration using the best project management tools. 💡 Key tip: Remote teams thrive when each member has a deep understanding of the SEO landscape, from keyword research to technical optimization. Ready to dive deeper into building an expert remote SEO team? Explore our comprehensive guide for actionable strategies that save time and drive results: Read complete Blog to know more . #SEOTeam #RemoteTeam #SEOPlanning #DigitalMarketing #TeamBuilding #SEOStrategy #ContentMarketing #SearchEngineOptimization #MarketingTeam #RemoteWork #SEOServices #MarketingCollaboration #TeamManagement #SEOTools #DigitalMarketingAgency #SEOExperts #MarketingProductivity #RemoteCollaboration #SEOBusiness #MarketingSuccess #TeamLeadership #SEOConsultants #DigitalMarketingTips #SEOResources #MarketingGrowth #SEOOptimization #ContentStrategy #MarketingMastery #DigitalMarketingExpert #SEOSpecialist #MarketingInspiration #SEOAdvice #DigitalMarketingAgencyLife #MarketingTips #SEOTechniques #ContentMarketingStrategy #codeandpeddle

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