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Bill Todd has a proven track record developing and growing both online and traditional…
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Thank you Mindy Stockfield for inviting me to speak to your Marist College COM 220 class last week. And was extra meaningful for me since William…
Thank you Mindy Stockfield for inviting me to speak to your Marist College COM 220 class last week. And was extra meaningful for me since William…
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This time in two weeks we will know who has been named as the 2024 EY Entrepreneur Of The Year winner. In the meantime I am super excited to…
This time in two weeks we will know who has been named as the 2024 EY Entrepreneur Of The Year winner. In the meantime I am super excited to…
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When companies are excellent at what they do, they deserve a shout out to the network! Recently spent 2.5 weeks in Italy (Amalfi, Florence, Rome…
When companies are excellent at what they do, they deserve a shout out to the network! Recently spent 2.5 weeks in Italy (Amalfi, Florence, Rome…
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Today, I start a new journey at General Motors as Head of Owner Growth Marketing in the newly formed Customer Experience team led by the wonderful…
Today, I start a new journey at General Motors as Head of Owner Growth Marketing in the newly formed Customer Experience team led by the wonderful…
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It was a packed house for our hosted session at #AWNewYork2024 today! Thanks to everyone who attended our panel — "What's Next for AI in Digital…
It was a packed house for our hosted session at #AWNewYork2024 today! Thanks to everyone who attended our panel — "What's Next for AI in Digital…
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It was such a pleasure discussing how advertisers are leveraging CTV, data, and technology to boost business performance and provide a better…
It was such a pleasure discussing how advertisers are leveraging CTV, data, and technology to boost business performance and provide a better…
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I was graciously invited to go to Chicago to celebrate 35 years in my organization. From TI to AMEX, ALG and over to AMR and now Hyatt ... I would…
I was graciously invited to go to Chicago to celebrate 35 years in my organization. From TI to AMEX, ALG and over to AMR and now Hyatt ... I would…
Liked by Bill Todd
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Excited for our partners at GSD&M, Quigley-Simpson, and The Wine Group to join AdTheorent’s Bill Todd at #ProgIO next week to discuss how they are…
Excited for our partners at GSD&M, Quigley-Simpson, and The Wine Group to join AdTheorent’s Bill Todd at #ProgIO next week to discuss how they are…
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We had the pleasure of exploring the intricate art of engagement with a distinguished panel featuring Cadent's Rick Beispel, Stingray Advertising's…
We had the pleasure of exploring the intricate art of engagement with a distinguished panel featuring Cadent's Rick Beispel, Stingray Advertising's…
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Life goes by quickly, and it's crucial to take a break from work and engage in activities that fuel our passions. In 2019, South Fork Sea Farmers…
Life goes by quickly, and it's crucial to take a break from work and engage in activities that fuel our passions. In 2019, South Fork Sea Farmers…
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What a team, what a business, it just keeps getting bigger and better…how do we beat #1 next?
What a team, what a business, it just keeps getting bigger and better…how do we beat #1 next?
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Deal team led by Sanjay Chadda, Lexia Schwartz, J.P. Michaud, Peter Sullivan, and William Stewart. View the full announcement here:…
Deal team led by Sanjay Chadda, Lexia Schwartz, J.P. Michaud, Peter Sullivan, and William Stewart. View the full announcement here:…
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Amy Murray
Looking to stay ahead in the evolving TV advertising landscape? Come read how the shift from traditional linear television to digital platforms is impacting the effectiveness of advertising efforts. Unlock the future of TV advertising with data-driven insights and targeting capabilities using Simpli.fi's ZTV solution.
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Scott Conine
Check out this AdExchanger piece by TrueData's own David Berman! Learn about factors impacting data collection across the internet that you should pay attention to and strike a balance between accuracy and scale to reach your audience effectively. https://lnkd.in/gDmdRiRB
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Cliff Campeau, MBA, PCM®
Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.
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Erin Cigich
As election season ramps up, many brands might feel tempted to pause or reduce their ad spend due to concerns about political ad fatigue. But, according to new research from iSpot, there’s no need to go dark. In fact, 37% of consumers report paying more attention to non-political ads during this time. With the right strategy and careful messaging, your brand can still thrive—even in the midst of a heated election season. Check out this insightful piece from AdExchanger to learn more: https://lnkd.in/evE83mKs
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Nik Hengel
Great read from Bill Duggan about the importance of standardization when it comes to retail media networks' measurement. "Retail media networks are walled gardens—they are ad ecosystems that don’t share data—making it difficult to compare RMNs. To optimize investment, marketers need to be able to make apples-to-apples comparisons between RMNs," writes Duggan. #PerformanceMeasurement #Retail #Media #Advertising
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Amy Benicewicz
As the advertising landscape continues to evolve, don't just keep up...THRIVE 🏁 Combine the power of CTV, email, and display advertising to: 👀 Capture and hold your audience's attention 📣 Reinforce your brand message 🏎 Drive conversions LBDigital >> Third party data that doesn't suck 🥤 #data #ctv #dsp #email #directmail #identity https://lnkd.in/eEiVtYGx
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CMO at Immediate Impact Sales, Marketing and Social Media.| Helping B2B sales professionals close more business while eliminating 70% of unnecessary discounting.| Virtual selling expert.
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