Michael Rosen’s Post

I recently learned of the passing of Professor John Philip Jones in the Newhouse newsletter. As a freshman, he helped me grasp the connection between the creative craft of advertising and the science of marketing. His classes had a deep impact on my approach to advertising, and his books still sit on my shelf. He was not only a great adman but also a wonderful professor. #Advertising #Marketing #ProfessorJones #NewhouseNewsletter

Here are 4 product advertising designs that I have designed to fulfill the Information Technology and Media Arts course assignments in my Study Program, semester 5 of 2023

Help? I’m speaking to an undergraduate class at East Tennessee State University, where they’re learning how to create and measure effective brand communication strategies. This will be the students’ first exposure to using digital data to evaluate brand communication efforts. What key topics should I prioritize? And how can I make the session more interactive and engaging for them? 🙏🏼💛

"Some of the best content you can share is about the people who make your school special," says enrollment marketing expert Ashley MacQuarrie. As your school grows, highlighting accomplishments of both alumni and current students is an excellent tool for developing a successful marketing campaign. Listen to the full conversation for more tips on telling real, authentic stories about your school: https://hubs.la/Q02jpfQ-0

Join me (and The BrandLab) in asking yourself: How can I work to change the face and voice of the creative, marketing, and advertising profession?

Print and Digital Synergy: While the traditional allure of print remains strong, micro-targeted neighborhood magazines are adapting to the digital age. Many publications now offer a seamless blend of print and digital formats, reaching audiences through both traditional magazines and online platforms. This dual approach ensures that businesses can engage with residents across various channels, maximizing their exposure and impact.

Make your messaging shine with these 11 century-old maxims. In 1923, Claude Hopkins, an immensely successful advertising writer and strategist, wrote Scientific Advertising. He believed that the success of advertising shouldn’t be determined by the whims of individual tastes but rather by the results it garners - and that by monitoring and tracking results, it was possible to create an objective prescription for effective advertising. What’s more impressive is that Hopkins’s principles form an effective playbook for today’s school messaging and marketing. Every one of his imperatives can be used to make school marketing more successful. ✅ You can 11 of his ideas here https://lnkd.in/g3ZhjNWn #schoolmarketing #messaging #schoolmessaging

They see me and my future as a turtle 🐢 This is what I thought when I first saw this University of Derby ad in the London Underground. My favourite thing to do on the Tube is to look through all of the ads. Some of them are really great, but some I can't quite get 🙇♂️ I've done some quick research, and here's what I found on their website: Why the turtle: "The turtle symbolises our research ethos to build a better future for everyone, and this image acts as a constant reminder that through our work we are making a powerful, direct and measurable impact on the world." But does this one explanation on their website justify using a turtle? Personally, I would say no, at least not with the slogan "THE FUTURE IS YOU", because this is the last animal I would associate myself with, and I believe most people won't go to their website for an explanation of the ad. But maybe I'm missing something. What do you think? Have you seen this ad, and did it make you want to learn more about the University of Derby? #UniversityAdvertising #LondonUnderground #Marketing #AdAnalysis

Why is developing your school's brand voice so important? "It's how you convey that unique spark," says Jesse Foss, content strategist for the Enrollment Marketing team at Grow Schools. Jesse offers tips on showcasing your school's personality, allowing you to connect with your audience with a voice that is authentic to your school and your mission. Watch the full conversation at the link. https://hubs.la/Q02sH0VF0

The key to successful affinity marketing lies in sticking to the tried-and-true methods. Start with the classics to see the best results. ⬇️ https://lnkd.in/eJ8cAt6N