Richard Kosinski

Richard Kosinski

New York, New York, United States
5K followers 500+ connections

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Experience

  • Nielsen Graphic

    Nielsen

    New York, New York, United States

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    New York, New York, United States

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    San Francisco Bay Area

Education

  • University of Arizona Graphic

    University of Arizona

    Activities and Societies: Faculty Senator, President - Sigma Chi Fraternity, Co-Founder- Arizona Allegiance, Army ROTC, Director- Spring Fling,

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    Technology & Operations Management

Publications

  • How Political Campaigns Can Leverage A New Media Platform

    Broadcast & Cable

    "Streaming media, and OTT content in particular, are in many ways purpose-built for political campaigns. OTT delivers the same premium high-engagement content as broadcast and cable TV, but with the advanced-targeting capabilities, one-to-one addressability and real-time flexibility of digital."

    See publication

  • Social Video Trends of 2014

    Forbes

    From a decline in YouTube’s video-viewing dominance and the rise of Facebook’s video ads, to new industry standards and evolving ways of buying and selling video inventory, 2014 was a watershed year for social video. But what were the biggest challenges the industry saw in 2014? And, more important, what do marketers need to know as we enter 2015 amid these changes?

    See publication

  • The Rise Of Trackvertising And The Opportunity For Marketers

    Forbes

    Music video or advertisement? It’s a question we are finding ourselves asking a lot more lately. In the last year we’ve seen a rise in videos that could arguably be identified as both music video and brand advertisement.

    See publication

  • Most Shared Ads From The Cannes Lions Contenders

    Forbes

    The co-winners of this year's Film Grand Prix at Cannes Lions certainly raised a few eyebrows in some quarters of the press--but not among avid followers of the Unruly Viral Video Chart.

    See publication

  • Best Practices for Political Advertising Online

    George Washington University, Institute for Politics & Democracy on the Internet

  • Media Strategies based in Certainty

    Campaigns & Elections

  • Book Endorsement: Our Iceberg is Melting. Changing and Succeeding Under Any Conditions

    St. Martin’s Press

    “Never have I read a parable in a business book that took a complex issue like change management and distilled it down into a simple story for all to understand. This is the ideal follow-on to Leading Change and The Heart of Change. A must-read for anyone dealing with managing change.”
    Richard J. Kosinski / Category Development Officer, Yahoo, Inc.

    See publication

  • Folding the Web into the Rest of Your Ad Campaign

    American Banker

    See publication

  • The Truth About Financial Customers: Do They Really Trust You?

    Journal of Financial Advertising & Marketing (Vol 3, No. 2)

  • 2025: The Future of Financial Marketing

    Journal of Financial Advertising & Marketing (Vol 2, No. 2)

Honors & Awards

  • Trailblazer

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    Received Nielsen Client Solution's Trailblazer award.

  • Hall of Honor Inductee

    Sigma Chi Fraternity - Beta Phi Chapter

  • 101 CDOs Who Have Become CEO or President

    Bain Capital & CDO Club

    Bain Capital and the CDO Club jointly released a report on '101 CDOs Who Have Become CEO,' which lists 101 Chief Digital Officers and Chief Data Officers who have become Chief Executive Officer or President since 2011. The phenomenon is occurring globally, across sectors, and at organizations of all sizes. Richard Kosinski is ranked #32 on this list.

  • Big Thinker

    Yahoo!, Inc

    - For bringing ideas to drive company growth.
    - 1st non-technical executive to win the company-wide distinction.

Languages

  • German

    Elementary proficiency

  • Spanish

    Limited working proficiency

Organizations

  • Greenwich High School Boys Water Polo Booster Club

    Chairman & Co-Founder

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    Established 501(c)(3) to support GHS's Boys Water Polo. Established board and organization governance.

  • IAB Audio Board

    Founding Board Member

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  • IAB Digital Video Center of Excellence

    Founding Board Member

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  • Direct Marketing Association

    Financial Services Operating Committee (Interactive & Brand Management chair, 2006)

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  • Financial Communications Society

    Board Member, Founder “FS Marketer of the Year”

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