Raksha Misthry

Raksha Misthry

Director at The Social Light Collective - I make digital marketing easy for businesses.

City of Johannesburg, Gauteng, South Africa
4K followers 500+ connections

About

Marketing Executive with a broad base of multi-industry and cross-functional experience, including entrepreneurship and business ownership. I have a keen interest in technology and utilising social media optimally to elevate business growth and brand awareness.
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Services

Articles by Raksha

  • No. Is a full sentence.

    No. Is a full sentence.

    As the owner of a digital marketing agency, I have often been asked why we choose not to take just any client that…

  • Social media nugget

    Social media nugget

    Every piece of content you post on social media should be carefully thought-out. If you’re posting just to post…

  • 50 shades of...

    50 shades of...

    On October 17th I woke in a cold sweat -something was amiss – my #social #media spidey senses were tingling ( that, or…

    2 Comments
  • LINKEDIN 101

    LINKEDIN 101

    Hi Guys! It's Raksha, your friendly (only after 6am and 3 coffees) social media guru. I have spent most of the morning…

Activity

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Experience

  • The Social Light Collective Graphic

    Director

    The Social Light Collective

    - Present 4 years 5 months

    South Africa

    The Social Light South Africa was founded by Raksha Misthry, who has over a decade of success within the social media marketing field.

    An old school pen to paper thinker combined with the knowledge of modern social media marketing methods and out of the box ideas, has yielded many successful campaigns.

    Working one on one with corporate brands across various industries ( such as IT, motoring, insurance, fitness and pharmaceutical industries) to heading up the social media…

    The Social Light South Africa was founded by Raksha Misthry, who has over a decade of success within the social media marketing field.

    An old school pen to paper thinker combined with the knowledge of modern social media marketing methods and out of the box ideas, has yielded many successful campaigns.

    Working one on one with corporate brands across various industries ( such as IT, motoring, insurance, fitness and pharmaceutical industries) to heading up the social media department in smaller agencies dealing with a variety of brands.



    Always open for a coffee to discuss the best way forward for your brand!

    Get in touch today.

  • HALP Media  Graphic

    Digital Marketing Specialist / Social media manager

    HALP Media

    - 2 years 1 month

    Pretoria Area, South Africa

    Responsible for the following clients :
    - Aqauvita Mineral Water
    - Baracas Wine & Beer
    - The Harlequin
    - Wicked Pixels
    - Carfin Vehicle Financing
    - Mzansi Golf Adventures
    - Paintcor
    - Zwartkop country club
    - Express Business Capital
    - Halp Media
    - Golf management campus
    Responsibilities:
    Run full development of client social media pages
    - Facebook/ Instagram/ LinkedIn/ YouTube
    - Social Media Strategies
    - Brand development
    -…

    Responsible for the following clients :
    - Aqauvita Mineral Water
    - Baracas Wine & Beer
    - The Harlequin
    - Wicked Pixels
    - Carfin Vehicle Financing
    - Mzansi Golf Adventures
    - Paintcor
    - Zwartkop country club
    - Express Business Capital
    - Halp Media
    - Golf management campus
    Responsibilities:
    Run full development of client social media pages
    - Facebook/ Instagram/ LinkedIn/ YouTube
    - Social Media Strategies
    - Brand development
    - Management of pay per click campaigns
    - Google AdWords
    - Search Engine Optimization
    - Reporting and ROI analysis

    - Community management of social media pages
    - Monthly events for onsite presence
    - Daily meetings with clients
    - Client follow up and time management of Projects
    - Assistance with brand Activation
    - Assist with onsite management of activation
    - Assistance with conceptualizing activation concepts
    - Design work for clients

  • Cruze Control Technologies Graphic

    Market Development Specialist

    Cruze Control Technologies

    - less than a year

    Sandton

    Responsible for developing the strategy and executing the go-to-market plan to develop the market and generate new business leads for Intelligent Automation software (HIRO, an AI-powered software solution from Arago GmbH) in the South Africa market.
    - Developed full online social media brand image.
    - Created content for social media platforms ( Facebook and Twitter )
    - Sourced leads

    * Chairperson at the 'Artificial Intelligence in HR Summit' 2018 in Johannesburg

  • Founder / Company Director / Independent Business Owner

    PUSH Fit Durban / PUSH Fit Online

    - 3 years

    Durban Area, South Africa

    Founded this company to deliver personalised strength and conditioning coaching to private clients in Durban and Cape Town, helping hundreds to achieve their personal goals for physical conditioning and well-being (up to national ranking in power-lifting).

    Marketing channels included online / social media (Twitter, Facebook, Instagram), plus writing regularly for national publications.

    Internationally-qualified Strength and Conditioning coach.

  • CMH Group (Combined Motor Holdings Limited) Graphic

    Sales and Marketing Coordinator

    CMH Group (Combined Motor Holdings Limited)

    - 1 year

    Umhlanga

    Responsible for managing print, online / social media marketing, planning and executing marketing events, managing new business leads and providing administrative support to the showroom-based sellers.

  • SA Home Loans Graphic

    Sales Administrator

    SA Home Loans

    - less than a year

    Responsible for bridging between the gap between administrative activity and the field sales team, ensuring they were supported effectively and able to spend their time focusing on clients and winning new business.

  • Derivco Graphic

    Quality Assurance Administrator

    Derivco

    - less than a year

    Responsible for managing the administration processes associated with audit compliance and QA for gaming software.

  • Old Mutual Investment Group Property Investments Graphic

    Administrator

    Old Mutual Investment Group Property Investments

    - 1 year

    Responsible for a broad range of office support and administrative duties.

Education

  • Durban University of Technology

    National Diploma in Marketing Years 1 and 2 completed. (Two modules remaining in Year 3).

    -

  • Seatides Combined School

    Matriculation Distinctions in English

    -

  • Digital Buisness Academy

    Certificate Social Media Marketing

Licenses & Certifications

Languages

  • Afrikaans

    Limited working proficiency

  • isiZulu

    Limited working proficiency

  • English

    Native or bilingual proficiency

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