Marketing in South Africa is not just about selling a product; it's about telling a story that resonates with the rich tapestry of cultures, bridging divides, and inspiring a sense of unity and pride in our diverse nation.
Gino Mzansi Solomon’s Post
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What are your Marketing Plans for 2925?
2025 Marketing plans for growth in the Township Market!!! As we bid farewell to 2024 in terms of marketing plans we look back and realize that much needs to be done in order for companies to grow their presence in this Gold mine called the Township Market. The majority are trying and from a distance we could see that many are patronizing and way off the target, some eurocentric flavor is dominating their strategies others are using the "we know them, attitude" which is still not good enough to break through and build lasting relationships with the Township consumers. As Africa Marketing Agency we invite the fellow marketers to contact us anytime so that they can utilize our range of services to really get into this golden market and grow.
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Top 35 under 35 Marketing and Communication Professional | Integrated Communications| Brand Marketing| Corporate Communications
'Yesterday, we hosted the biggest event in Africa...it was fun and ...' As marketing or communications professionals, we find ourselves posturing and positioning our products or initiatives even more than we truly believe. Do you really believe your event was the biggest? Did people have fun or did you have to stage fun for the cameras? As my boss Dele Odufuye once said to me, the easiest product to market is a good product. While packaging seems to be the order of the day, let's take a stand for truly being what we want to say we are. Marketing doesn't have to be a lie and that's why the first phase we should be involved in is product development.
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Let me show you the fastest, easiest, and most reliable way to increase at least 20% your customers within 30 days
How to become an outstanding Head of Marketing? The answer is you need to master the following 4 skills. 1. STRATEGIZE The unique ability to clarify the business objectives, map the shortest path to that goal, and publish a holistic plan for cross-departmental success. 2. EXECUTE The capability to produce campaigns that stand out among thousands of competitors, while ensuring alignment to revenue goals and works seemlessly with other departments to avoid friction. 3. MEASURE The skill to not only track merics, but also identify the key metrics that are essential in the success of the campaign...both leading and lagging and properly communicate results to stakeholders and kev members within the organzation. 4. OPTIMIZE This one is a biggie. A sucessful Head of Marketing has a knack for identifying and triaging failing key metrics and faulty assumptions, then effectively managing and re-allocating time and money budgets. Do you agree with me? #headofmarketing #skyteamdigital #phamngoctuan #tommyai #digitalmarketing
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Head, Corporate Communication at Kaduna Electricity Distribution PLC (Kaduna Electric)
A few tips to provide clarity about what branding is and what it isn't. Many organisations especially here in Nigeria go on about branding with little appreciation or knowledge of what it actually means and it's impact on the business. They often take for granted the linkage between branding, customer experience and reputaion.....Nigerian Institute of Public Relations Brand Times Kaduna Electric
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After reading this article prepared by my team, I realize how crucial it is for brands to grasp the African market's ins and outs. Feel free to check it out and share your thoughts in the comments section.
It's really important for brands, whether they're new to Africa or already in Africa, to get what the African market is all about. Africa has its own special way of doing things, so brands need to make a marketing plan that fits in with how things work here in Africa. To help with this, we've come up with a smart marketing strategy just for Africa. https://lnkd.in/gWsVGWQs #marketing #africa #communication #branding #brand #brandmarketing #socialmedia #CEO #tech
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Another way of understanding innovation is the creation of VALUE for the customer .
Marketing and communication have a great purpose in common: to generate a positive action in human beings, which will make their lives and the environment where they develop lead to improving our quality of life. These two branches have the magnificent power to understand people's motivations and both, marketing and communications, have the capacity and the obligation to create innovative strategies that achieve business and society objectives.
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PR & Marketing | Copywriting | ALX Certified Virtual Assistant | Forbes BLK Member
I couldn’t be happier to have this book on my reading list for the year 2024. It brilliantly unpacks the complexity of consumer behaviour in Africa, showing how culture, tradition, and community shape purchasing decisions across the continent. This book provides sharp insights into why conventional marketing strategies often miss the mark when applied in African contexts - and how brands can do better by tuning into local nuances. For anyone serious about understanding the African market and creating campaigns that resonate beyond surface-level assumptions, The Villager: How Africans Consume Brands by Feyi Olubodun is an essential read. It isn’t just another marketing book; it’s a roadmap for brands and professionals looking to build meaningful relationships in Africa’s rich and diverse consumer landscape. I highly recommend it to anyone involved in marketing, communications, or brand strategy across the continent. If you've read this book, what is your best part about it?
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The Digital Marketer Who Makes Every Dollar Count | Facebook & Google Ads Specialist | Skilled Media Buyer | Pro Creative Strategist | Mentor for Aspiring Marketers
𝑾𝒉𝒂𝒕 𝑫𝒓𝒊𝒗𝒆𝒔 𝒀𝒐𝒖? 𝑭𝒐𝒓 𝑴𝒆, 𝑰𝒕'𝒔 𝒕𝒉𝒆 𝑺𝒂𝒕𝒊𝒔𝒇𝒂𝒄𝒕𝒊𝒐𝒏 𝒐𝒇 𝑴𝒚 𝑪𝒍𝒊𝒆𝒏𝒕𝒔! In the world of marketing, nothing drives me more than the satisfaction of my clients. When I see their 𝐯𝐢𝐬𝐢𝐨𝐧𝐬 come to life and their goals achieved, it fuels my 𝐩𝐚𝐬𝐬𝐢𝐨𝐧 for what I do. 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭 𝐒𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: 🔹 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐓𝐫𝐮𝐬𝐭 Each successful project strengthens our relationship and builds trust, laying the foundation for future collaborations. 🔹 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 Witnessing tangible results from my strategies, higher engagement, increased ROI, and brand growth reminds me why I chose this path. 🔹 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 Every client is unique, presenting new challenges that push me to expand my knowledge and refine my skills. 🔹 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐈𝐦𝐩𝐚𝐜𝐭 Helping clients succeed means I’m part of something bigger. Their success stories inspire me to strive for excellence every day. 🔹 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐅𝐮𝐥𝐟𝐢𝐥𝐥𝐦𝐞𝐧𝐭 Knowing that my expertise makes a difference in someone’s business journey brings immense satisfaction and motivates me to keep pushing boundaries.
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When I was pursuing my bachelor's degree in International Relations, I never imagined that fate would take a 180-degree turn, leading me to delve into marketing. With each step, this field of activity draws me in more and more. And that's awesome. The charm of marketing lies in its ability to create a connection between a product or service and its target audience. This art of communication enables companies to attract, retain, and deepen relationships with customers, as well as enhance brand awareness and increase sales. What about you, what is marketing for you?
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