Nick D.

As more people become connected, media consumption trends are constantly changing. So I asked PwC South Africa's Charles Stuart what this means for advertising spend in parts of Africa. Watch the snippet below and check the link in comments to listen on Spotify. #ContentCreator | #TheLeadCreative | #marketing

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Bringing your brand to life with stunning content – watch our showreel! Want to know what makes Cape Town the ideal location for social media content production? Watch our showreel and see for yourself. With the creativity of Cape Town’s landscapes and the precision of German values, we deliver content that stands out. While Europe cools down, South Africa is heating up – the perfect time to shoot fresh content ahead of your competition. Our new showreel showcases highlights from recent productions, blending German efficiency with Cape Town’s natural beauty. The result? Stunning content that’s produced with speed, quality, and attention to detail. Many brands struggle with tight timelines, high costs, and finding ways to stand out. With Strawberry Social Media Production, you get the reliability and trust of a German-led team, ensuring your content hits the mark every time. Watch our showreel and imagine how we can help elevate your brand! #Showreel #ContentProduction #CapeTownCreativity #GermanLeadership #MarketingStrategy

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In the rapidly evolving digital landscape, banks need to stay ahead of the curve. Robo-advisory services present a unique opportunity to do just that. While South Africa's banking sector ranks impressively high in digital capabilities, there's still a significant gap in the implementation of AI-driven robo-advisory services. Robo-advisory can offer customers the seamless, omnichannel experience they crave, and the first banks to effectively integrate these tools will set themselves apart from the competition. This is where our partnership with Yext has been invaluable. With their advanced AI-powered tools, we're transforming the digital experience for our clients. A huge thank you to Nico Beukes and the Yext team for the incredible work we're doing together. Our success with Famous Brands is just one example of the powerful impact of Yext's technology. Read the full article to explore how AI-powered robo-advisory is shaping the future of banking and why it's crucial for South African banks to prioritize this technology. Link to the full article: https://lnkd.in/dq58KdSp #DigitalTransformation #RoboAdvisory #AI #Banking #Yext #SauceAdvertising #FinancialServices #Innovation #CustomerExperience

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🚨 Master South Africa's Shifting Price Trends to Fuel Your Q4 Growth in 2024! 🚨 Did you read our latest newsletter? 💌 South Africa's economy is evolving—are you ready? 💡 Our Cost of Living Tracker uncovers key insights into how consumers are adapting to price stabilization. From lifestyle changes to value-driven purchasing, this is your chance to realign your strategy for Q4 success. 🏆 🔍 Discover which sectors are seeing price stability and which are still catching up. 🔥 Ready to fuel your brand’s growth in 2024? Don’t miss out! 👉 Read more https://lnkd.in/gMawbUj2 #DataDriven #Q4Growth #BrandStrategy #SouthAfrica #SouthAfricaEconomy #CostOfLiving #ConsumerInsights #PriceTrends #BrandGrowth #EconomicTrends #MarketAnalysis #BusinessStrategy #ConsumerBehavior #IndustryInsights

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the future is here

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Marketing in South Africa is not just about selling a product; it's about telling a story that resonates with the rich tapestry of cultures, bridging divides, and inspiring a sense of unity and pride in our diverse nation.

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Interested in modernizing your data and creating SaaS apps? Check out this insightful e-book, offering practical pathways forward for your South Africa business. Learn how to tackle common challenges and unlock new opportunities in the digital landscape. #UKBusiness #DataModernization #SaaS

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Currently doing some work with a privately owned B2B SaaS company in South Africa, and after six months, we're starting to see some very nice momentum (as in "sales" - yip, nothing fluffy. Hard cash). My core learning? There's nothing special about this mystical B2B SaaS everyone obsesses over—the same marketing principles apply. Is B2B SaaS the flavour of the month? Sure. Is it sexy to make money from selling Software as a Service to Business Buyers? Absolutely. But, alas, the same stuff that sells detergents to moms will sell software to industry leaders. Are you credible? Are you available? Are you memorable? Are you usable? What the move to software has done is create the impression that classic product marketing principles need to be reinvented somehow. Not so! It just needs to be applied.

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South Africa's Online Grocery Sector: Trends and Challenges Ahead South Africa's online grocery sector is experiencing revolutionary changes as the country undergoes a digital transformation. The shift from in-person to online shopping is accelerating, particularly among middle-class to upper-class consumers, signalling a significant growth trajectory for the market. The online grocery delivery sector is expected to grow as more consumers turn to digital channels for their shopping needs. This trend is driven by the convenience and flexibility offered by online shopping, as well as the increasing availability of online grocery platforms. Want to stay ahead of the curve in eCommerce? Get in touch with us to learn more about the latest trends and challenges in the online grocery sector. Website: www.purplecowservices.com eMail ID: [email protected] Mobile: +1 (914) 977 5459 #MUB #PCIS #PurpleCowServices #PurpleCow #eCommerce #DigitalMarketing #OnlineGrocery #SouthAfrica #DigitalTransformation #GrowthTrajectory #MarketGrowth #OnlineShopping #Convenience #Flexibility #DigitalChannels #OnlinePlatforms #ECommerceGrowth #DigitalMarketingServices #PurpleCowServices

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The new EON AI Ready Metaverse is simply amazing. I’ve been dreaming for years of the day to come when anyone can create metaverse experiences on the fly for learning, training and performing. I must admit that the latest version of EON AI Ready Metaverse release by EON Reality Inc this week surpasses all my expectations see the video attached. The most amazing part about this video is that the 10 experiences consist of complete metaverse experience with several indoors outdoors 360 environments, 3-D assets, knowledge portals, assessments and artificial intelligence reports. 💯 % of this was generated by an AI agent. All I did was provided a wish list of the titles of the experiences I wanted to create and then I went for a cup of coffee. When I returned those Spatial AI METAVERSE experiences were created. Also anyone can experience these on a normal smart phone, tablet or a laptop, no need for expensive headsets although if you have them, they also are supported. I’m super proud with the EON’s teams work. With this we can accelerate our vision of making Spatial AI knowledge transfer available, accessible and affordable for everybody on the planet. 🌍 Knowledge is a human right, what are you waiting for? Join the knowledge revolution!

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With over 10 years of recommending software to South Africa, GetApp offers objective, independent research and verified user reviews. Compare KPI Fire to alternatives to see how we stand out from the crowd to help your company improve. #reviews #softwarereviews #getapp #business #software #lean #management #continuousimprovement #opex

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🚀 Exciting news from the financial sector! Sanlam's recent digital marketing campaign, leveraging AI and machine learning, has achieved astounding results. They smashed their targets, achieving three times their email sign-up goal and tripling call centre leads. 📈 This is a testament to the power of tech-driven marketing strategies 🌐. For any SaaS or IT company looking to replicate this success in lead generation, the right tools and expert partnership are crucial. 🔗 [Discover our lead generation solutions](https://lnkd.in/gDtv2xfg) #DigitalMarketing #AI #MachineLearning #LeadGeneration #B2BSaaS #Technology #MarketingSuccess #InnovationInMarketing #Sanlam #FinancialServices #MarketingTrends

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There is definitely a business case for brands in the consumer space to consider zero rating their webpages for access to services they offer to consumers. This will give certain consumer groups access to their information and services without the need for data. Interestingly enough in 2023 I had a discussion with 2 of our South African corporate customers who are in the financial services sector about CipherWave Business Solutions (Pty) Ltd assisting them through our partnership with MTN for a reversed billed URL solution. I see companies taking advantage of this and more company urls / websites becoming zero data rated.

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Is your business leveraging South Africa's digital growth? In the age of digital transformation, South Africa is witnessing a revolution with over 90% of its population now online. Yet, amid this surge, many businesses hesitate to fully embrace digital marketing's potential. Are you seizing the opportunity to lead? With the majority of South Africans connected digitally, the scope for businesses is vast. Digital marketing offers unparalleled reach, cost efficiency, precise targeting, real-time analytics, and the ability to forge lasting customer relationships. As South Africa's digital landscape evolves, businesses mustn't lag behind. #DigitalTransformation #SouthAfricaDigitalRevolution #DigitalMarketing

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Is traditional billboard advertising becoming obsolete? Read on the the pros and cons of print versus digital billboards in South Africa. Discover how technology is reshaping the landscape and what this means for the future of advertising. Check it out to see which option best suits your marketing goals! #Wherelogicmeetsmagic #BillboardAdvertising #DigitalVsPrint #MarketingTrends #AdvertisingInnovation #OOHAdvertising

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The industry is definitely EVOLVing.

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How to deliver an authentic brand experience:👇 Former Head of Internal Communications at Old Mutual Limited, Henk Viljoen, perfectly captures the significance of internal culture in an interview with London Business School. At Old Mutual, they draw inspiration from the mighty Baobab tree to emphasize the importance of a strong culture. ➡️ Known for its longevity, nutrient-rich fruit, and massive presence, it's all sustained by its deep, resilient roots. Similarly, Old Mutual, a 170-year-old company, thrives on a strong internal culture that supports the identity of their brand like: ➡️ Vision ➡️ Brand Promise ➡️ Customer Experience As Viljoen highlights, "Our values and behaviors are the foundation that helps anchor the essence of who we are in the minds of our employees." For a financial service firm like Old Mutual, culture is more than generic values and principles ➡️ It’s about specificity. ➡️ The company reinterprets values into actionable and deeply explained behaviors, such as “Act Now”, and "Aim High & Take Your Team With You". This creates values that easily transitions into an authentic way of being. ➡️Making the internal team perfectly align with the brand’s identity.✅ Old Mutual further strengthens internal brand authenticity and advocacy by: ➡️ Offering employees company services, allowing them to experience the product and its benefits. ➡️ Tracking internal brand perception with internal net promoter scores (NPS), providing valuable insights into the effectiveness of their culture and authenticity efforts. For a financial service business, every customer interaction must embody the brand’s identity This ensures a seamless experience that drives meaningful growth.🌟 Therefore, by treating the workforce like customers, these engaged, informed, and valued employees become the best advocates!✅ ➡️ Delivering exceptional service and a truly authentic brand experience that customers notice and appreciate! The real power behind delivering an authentic brand is to bring the customers inside.🌟 ______________________________________________ Follow for more Actionable Brand Strategies and Insights!💫

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