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Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

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Product Teams

Go-to-Market & Product Strategy

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Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
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Personas, Positioning & Messaging

Market research, buyer insights, & analyst guidance to help you stand out
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Content Development

Data-driven content focused on the topics buyers care about most
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Marketing Teams

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Brand Awareness

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Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
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Online & In-Person Events

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Global Execution

Advance in the Markets You Care About Most
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Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
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Sales & Partner Enablement

Custom content to educate sellers and partners on why your solution matters
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Strategy

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Custom Research & Consulting

Drill down on your specific GTM questions
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Intent Data

Priority Engine Prospect-Level Intent Data

Account-Level Intent Data

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Priority Engine Prospect-Level Intent Data

The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Account-Level Intent Data

The Industry’s Most Powerful Account-Level Intent
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Content

Custom Content

Sponsorable Content

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Custom Content

Impactful materials grounded in analyst expertise and research-based insights
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What Is Great Content for Buyers and Why's It So Hard?
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Sponsorable Content

Expert-crafted content ready & waiting for you
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What Is Great Content for Buyers and Why's It So Hard?
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Awareness

Digital Advertising

Custom & Native Websites

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Digital Advertising

Targeted branding solutions proven to increase consideration
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Demand

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Lead Generation Subscriptions

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Intent-driven leads that build pipeline
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Webinar Audience & Channel

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Modern BANT Leads

Expert-crafted content ready & waiting for you
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Lead Generation Subscriptions

Deliver a reliable stream of quality leads
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Sales

Intent Data for Sales

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The industry’s most powerful Account and Prospect-Level Intent™ data
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Platforms

Priority Engine Intent Data Platform

BrightTALK Webinar Platform

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Priority Engine Intent Data Platform

The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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BrightTALK Webinar Platform

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
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Build a Better Webinar: Creating a Promotion Plan
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EMEA

Effective methods for campaign building, follow-up strategies and content creation across EMEA.

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The Evolution of Tech Buying Teams in EMEA

Look at recent research to understand how technology buying teams in EMEA are changing.

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Four Intent Data Use Cases for GTM Teams in EMEA

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Maximizing Your Impact Across Buying Centers in EMEA

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TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

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Attracting and Retaining Tech Customers in EMEA

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How Enterprise Strategy Group Helps Tech Companies in EMEA Deliver Better Business Outcomes

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Trends in Tech Purchasing for 2024 in EMEA

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Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

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Come See Us at Forrester’s B2B Summit EMEA

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17x the Competition: Utimaco’s Guide to Exponential Webinar Growth

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3 Areas of Improvement to Drive Channel Marketing Success

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Changing IT Budgets and Spending in Europe

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Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment

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Demand Generation Game for the Win: Fitting Marketing Pieces Together

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You vs. Your Buyer: How to Create Customer-Centric Messaging

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Like Tetris™ for B2B: How to Win in the Building Demand Game

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Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

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EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)

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Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space

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Getting Account-Based Marketing Right in EMEA: 5 Features of ABM Done Well

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Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing

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Like Tetris™ for B2B, How to Win in the Building Demand Game

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Don’t Box Yourself In: 4 Tips for Amplifying Your B2B Marketing Webinar

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Theory, Functionalism & the Secrets Behind 100,000 Demand Generation Campaigns

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Executive Interview: Planning and Executing a Successful Global Demand Strategy

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EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing

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GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

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4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group

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4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA

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Why Global Marketers Must Budget for Localized Content

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What are the Business Implications of GDPR?

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What is GDPR and What do B2B Tech Marketers Need to Know about it?

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Data-Centric Marketing Stories in EMEA – Insight from Priority Engine User Group in Europe

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B2B Technology Marketing – Market Spotlight: DACH

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Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing

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B2B Technology Marketing and Media – Market Spotlight: France

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Why Marketers Must Develop In-Language Content for France (and Other European Regions)

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How to Conduct an Effective Marketing Content Audit

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3 Questions to Ask Before Doing an Outsourced Telemarketing Lead Acquisition Campaign

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Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns

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