TechTarget

Today we are announcing the availability of Priority Engine Demand, a new module in TechTarget's industry-leading Priority Engine intent platform that helps B2B enterprise technology organizations transform how they generate lead & buying group identification and engagement ✅ Differentiated from solutions that guess who may be on the buying team at target accounts, we are delivering proprietary insights into the behavior of known active buying team members with pinpoint services to directly engage them. Learn more about how Priority Engine Demand can jump-start and accelerate a buying-group-centric approach for go-to-market teams to drive more account opportunities and close deals faster: https://bit.ly/3Yk1REc

🚀 Partner marketing teams are under more pressure than ever to drive revenue with limited resources. How can they do more with less? 🤔 In our latest blog, Pooja Golechha from Pegasystems and Tonya Vincent from CyberArk share strategies to help partner marketers navigate these challenges 🗺️ Read the full blog:https://lnkd.in/g4qZeVmr #PartnerMarketing #B2BMarketing #GTM #ChannelMarketing #MarketingStrategy

Unlock the secrets of an effective demand generation strategy with Kristin Prosowski from TechTarget ✅ ✨Dec 18th at 12pm EST✨ Get the tools you need to solve the day-to-day marketing challenges you are seeing now and head into the new year with a foundational GTM strategy that propels your goals 🏆 Register & save your spot: https://bit.ly/3Ob6E5f

Join us November 13th as we sit down to chat about channel program strategies with Joe Gabriel, Sr. Director of Global Partner Marketing at Qlik 💥 Joe will share in-depth, actionable advice on how to effectively stand up a partner program strategy, including: ✅ Tiering partner groups to drive focus and scale your program ✅ Creating sustainable growth opportunities for channel partners ✅ Ensuring return-on-investment from MDF funding opportunities Register & save your spot: https://lnkd.in/eGe4EpsF

Discover the powerful combination of TechTarget's #PriorityEngine & Salesforce 💥 Experience enhanced contact data, more effective workflows, and a significant boost in sales productivity and marketing impact ⚡ Explore how Priority Engine aligns with your business goals: https://bit.ly/3PGgIUS

ABM is driving engagement, but tech businesses aren’t seeing the same gains in deal size or win rates ❌ The missing link? Pairing ABM with Generative AI and accurate data ✅ In our latest blog, we share how to: 📍 Combine #ABM & #GenAI with reliable data to target the right accounts. 📍 Create content based on buyer insights to boost engagement. 📍 Shift to a buyer-centric approach to help buyers make informed decisions. 📍 Discover how AI can help you close more deals and accelerate revenue Find it here: https://lnkd.in/eNMC8nAK

📅 December 10th at 12pm EST 📅 Don't miss Susan Smith and Jeff Kunken from TechTarget and BrightTALK's Greg Johnson as they discuss how video quality and content goals intersect and what you need to know to choose the right video services ✅ They’ll tap into decades of combined experience to share how to set the right objectives for your video content and set your team up for success 🏆 Register & save your spot: https://bit.ly/4f6tFSp

Dive into the rapidly evolving world of #GenAI 🌎 ✨ Our comprehensive survey featuring insights from over 800 global #IT and business professionals will give you a sneak peek into how enterprises are placing their bets on GenAI and what this means for tech vendors ✅ Stay ahead of the curve, navigate the changing landscape and make intelligent decisions with us! Download it here: https://bit.ly/4ekk1dI #GenAI #TechInvestments #AI

Discover how Lindsay Glaser from BMC Software leverages TechTarget's Priority Engine to boost productivity and increase responses from new prospects 📈💡 Find out more and how you can start using #PriorityEngine today: https://bit.ly/48u5t8F

🚨This Wednesday🚨 Join John Steinert from TechTarget and Greg Anderson from Enterprise Strategy Group as they uncover which content a given buying group requires and how to help ABM teams deliver exactly that 🎯 Using real-world examples, they’ll explore: ✅ insights into buying teams ✅ proven content types for specific use cases ✅ blind spots that many teams fail to address before they go live. These tips are sure to fortify your ABM content foundation so you’ll be able to improve what you’re already doing and strengthen new programming from the start! Register here & save your spot: https://bit.ly/3AqNZyX