Persuasive Communications - PPT - Module 4
Persuasive Communications - PPT - Module 4
Persuasive Communications - PPT - Module 4
John C. Maxwell
American author, speaker, faith leader
What is Persuasive Communication
and why do we need it?
Persuasive Communication is intended to convince your
audience to believe a certain view, message or vision. You
can persuade through speech, through writing, through
images or any combination of the three.
Persuasion is a very important element of any business
communication. It can be used for various purposes: to
convince someone in your point of view, to make someone
change his or her ideas about something, or to resolve
disputes.
What makes someone
a good Persuasive Communicator?
1. Listen Actively
When you are actively listening to someone, you are
truly digging deep to understand their point of view,
motivations and reasons for feeling a certain way.
What makes someone
a good Persuasive Communicator?
2. Ask Effective Questions
Just as active listening is important to business professionals, so,
too, is the ability to ask effective questions. In order to improve
your persuasion skills, you’ll need to master the art of asking
effective questions, so you can gather the information you need
to influence others.
What makes someone
a good Persuasive Communicator?
3. Encourage Others to Talk
In business, communication is vital. From face-to-face
interactions to email and telephone calls, you’re constantly
communicating with others. A professional who has learned how
to persuade others will talk noticeably less, encouraging others to
talk more.
What makes someone
a good Persuasive Communicator?
4. Show Passion
Passion is incredibly important to building influence. When
you are talking with someone about a product or service and
you can tell they live and breathe it, you are more than likely
drawn to them and whatever they may be selling.
What makes someone
a good Persuasive Communicator?
5. Be Genuine
Persuasive people are genuine people. These are individuals
who strive to be honest in all walks of life and are comfortable
in their own skin.
What makes someone
a good Persuasive Communicator?
6. Invest in Others
Highly persuasive professionals take the time to help others
achieve their goals. This can easily be done by offering advice,
mentoring younger colleagues, and providing unwavering
encouragement.
What makes someone
a good Persuasive Communicator?
7. Connect
In business, it can be easy to rush to the end goal. However,
professionals who strive at influencing others slow the process
down. They take time to build a personal connection with
others.
What makes someone
a good Persuasive Communicator?
8. Clear and Concise Communication
Being able to share your ideas in a quick, understandable way
is important as a business professional. When you speak, you
should come across as knowledgeable about whatever it is your
discussing, no matter how complex the topic.
What makes someone
a good Persuasive Communicator?
9. Leave a Good First Impression
People tend to form an opinion about us within the first seven
seconds of meeting. So how do you combat that and make a
good impression? Smile, practice good posture, be welcoming,
and offer a firm handshake.
What makes someone
a good Persuasive Communicator?
10. Use Good Body Language
People who are highly persuasive tend to also focus on positive
body language. You have to consciously think about your approach
and how you are positioning yourself, from hand gestures and
facial expressions to the tone of voice you use when speaking. All
of these offer clues to those you are meeting with.