COMPANY OVERVIEW

WHO WE ARE: -
Reliance Industries Limited is an Indian multinational conglomerate,
headquartered in Mumbai. Its businesses include energy, petrochemicals, natural
gas, retail, telecommunications, mass media, and textiles.

Reliance is the largest public company in India by market capitalisation and

revenue, and the 100th largest company worldwide. It is India's largest private
taxpayer and largest exporter, accounting for 7% of India's total merchandise
exports. The company has relatively little free cash flow and high corporate debt.

The company has attracted controversy for reports of political corruption,

cronyism, fraud, financial manipulation, and exploitation of its customers, Indian
citizens, and natural resources. The chairman of Reliance Industries, Mukesh
Ambani, has been described as a plutocrat.
M.D & CHAIRMAN:
Mr. Mukesh D. Ambani (DIN 00001695) is a Chemical Engineer from the Institute
of Chemical Technology, Mumbai (erstwhile the University Department of
Chemical Technology, University of Mumbai). He pursued an MBA from Stanford
University in the US. He has been on the Board of Reliance since 1977. He initiated
Reliance’s backward integration journey – from textiles to polyester fibers and
further onto petrochemicals and petroleum refining and going upstream into oil
and gas exploration and production. He created multiple new world-class
manufacturing facilities involving diverse technologies that have raised Reliance’s
petrochemicals manufacturing capacities from less than a million Tonnes to about
21 million Tonnes per year.

In the late nineties, Mr. Mukesh Ambani spearheaded the creation of the world’s
largest grassroots petroleum refinery at Jamnagar in Gujarat, India, with a capacity
of 660,000 barrels per day (33 million tons a year), and integrated it with
petrochemicals, power generation, port and related infrastructure. Further, he
steered the setting up of another 580,000-barrels-per-day refinery next to the first
one in Jamnagar. With an aggregate refining capacity of 1.24 million barrels of oil
per day at a single location, Jamnagar has become the refining hub of the world.

He also led Reliance’ development of infrastructure facilities and implementation

of a pan-India organized retail network spanning multiple formats and supply
chain infrastructure. Today, Reliance Retail is the largest organized retail player in
India. He has created global records in customer acquisition for Jio, Reliance’
digital services initiative. He led and established one of the world’s most expansive
4G broadband wireless network offering end-to-end solutions that address the
entire value chain across various digital services in key domains of national
interest, such as education, healthcare, security, financial services, government-
citizen interfaces, and entertainment.
Mr. Mukesh Ambani is a member of The Foundation Board of the World Economic
Forum. He is an elected Foreign Member of the prestigious United States National
Academy of Engineering. He is a member of the Global Advisory Council of Bank of
America. He is also a member of the International Advisory Council of The
Brookings Institution.

Mr. Ambani is also a member of the following forums:

• - Stanford Global Advisory Council

• - McKinsey & Company International Advisory Council

• - The Business Council

• - Chairman of the Board of Governors, Pandit Deendayal Petroleum

University in Gujarat

• - India Advisory Group of the London School of Economics

• - India Advisory Council of The British Asian Trust (as Chairman)

• - Indo-U.S. CEOs’ Forum

• - Board of Governors of the National Council of Applied Economic Research,

India
 Operations of Reliance IndustriesLimited
The company's petrochemical, refining, and oil and gas-related operations form
the core of its business; other divisions of the company include cloth, retail,
telecommunications, and special economic zone (SEZ) development. In 2012–13, it
earned 76% of its revenue from refining, 19% from petrochemicals, 2% from oil &
gas and 3% from other segments.
In July 2012, RIL informed that it was going to invest US$1 billion (about $3 per
person in the US) over the next few years in its new aerospace division which will
design, develop and manufacture equipment and components, including aircraft,
engine, radars, avionics and accessories for military and civilian aircraft,
helicopters, unmanned airborne vehicles, and aerostats.
As of 16 March 2023, the company had 234 subsidiary companies and 11 associate
companies.
Subsidiaries

Jio Platforms
Jio Platforms Limited, essentially a technology company, is a majority-owned
subsidiary of RIL. It has a valuation of more than $100 billion (about $310 per
person in the US) on expert view as of October 2022.It is the result of a corporate
restructuring announced in October 2019, resulting in all the digital initiatives and
the telecommunication assets being housed under this new subsidiary. This new
subsidiary holds all the digital business assets including Reliance Jio Info-Comm
Ltd, which in turn holds the Jio connectivity business - mobile, broadband and
enterprise, and the other digital assets (JIO Apps, Tech backbone and Investments
in other tech entities like Haptic, Hathaway and Den Networks among others).In
April 2020, RIL announced a strategic investment of ₹43,574 crore (US$5.5 billion)
by Facebook into Jio Platforms. This investment translated into a 9.99% equity
stake, on a fully diluted basis. Further in May 2020, RIL sold roughly 1.15% stake in
Jio Platforms for ₹5,656 crore (US$710 million) to the American private equity
investor, Silver Lake Partners. Intel became the 12th company to invest in Reliance
Jio platforms after it invested ₹1,894.50 crore ($250 million), the total investments
in Jio platforms is ₹117,588.45 crore so far.On 16 July 2020, Google announced
that it will acquire a 7.7% stake in Jio Platforms for ₹33,737 crore. Mukesh Ambani
has named his son, Mr. Akash Mukesh Ambani as the chairperson of Jio in 2022.
Reliance Retail
Reliance Retail is the retail business wing of Reliance Industries. In March 2013, it
had 1466 stores in India. It is the largest retailer in India. Many brands like Reliance
Fresh, Reliance Footprint, Reliance Time Out, Reliance Digital, Reliance Wellness,
Reliance Trends, Reliance AutoZone, Reliance Super, Reliance Mart, Reliance
iStore, Reliance Home Kitchens, Reliance Market (Cash n Carry) and Reliance Jewel
come under the Reliance Retail brand. Its annual revenue for the financial year
2012–13 was ₹108 billion (US$1.4 billion) with an EBITDA of ₹780 million (US$9.8
million). Its market value is more than $60 billion (about $180 per person in the
US). Mukesh Ambani stepped down from the position of chairperson of Reliance
Retail and handed over the job to his daughter Mrs. Isha Ambani Piramal. Ambani
announced it during the 45th Reliance AGM, in 2022. As per reports, this act is a
part of Ambani's leadership transition.
Reliance Industrial Infrastructure
Reliance Industrial Infrastructure Limited (RIIL) is an associate company of RIL. It
was incorporated in September 1988 as Chembur Patal Ganga Pipelines Limited,
with the main objective being to build and operate cross-country pipelines for
transporting petroleum products. The company's name was subsequently changed
to CPPL Limited in September 1992, and thereafter to its present name, Reliance
Industrial Infrastructure Limited, in March 1994.RIIL is mainly engaged in the
business of setting up and operating industrial infrastructure. The company is also
engaged in related activities involving leasing and providing services connected
with computer software and data processing.
Network 18
Network 18, a mass media company. It has interests in television, digital platforms,
publication, mobile apps and films. It also operates two joint ventures, namely
Viacom 18 and History TV18 with Viacom and A+E Networks respectively. It has
also acquired a partial part of ETV Network and since renamed its channels under
the Colors TV brand.
Other
•
Reliance Life Sciences works around medical, plant and industrial
biotechnology opportunities. It specializes in manufacturing, branding, and
marketing Reliance Industries' products in biopharmaceuticals,
pharmaceuticals, clinical research services, regenerative medicine, molecular
medicine, novel therapeutics, biofuels, plant biotechnology, and industrial
biotechnology sectors of the medical business industry.

•
Embibe a Bengaluru-based EdTech start-up raised funding of ₹89.91 crores
from RIL in February 2020. Over three years, Reliance Industries had invested
around $180 million in the start-up. Part of it was towards acquiring a stake
of 72.69% from Embibe's existing investors. In December 2019, Embibe,
under the proprietary name (Individual Learning Private Limited), announced
that it picked up equity shares in Bengaluru-based K12 startup Fun toot
(eDreams Edusoft). The deal was capped at ₹71.64 crores in cash, which
holds 90.5% of the equity share capital of Fun toot. In February 2020, it
acquired the rival platform OnlineTyari.

•
Reliance Logistics is a single-window company selling transportation,
distribution, warehousing, logistics, and supply chain-related products.
Reliance Logistics is an asset-based company with its own fleet and
infrastructure. It provides logistics services to Reliance group companies and
outsiders.
•
Reliance Solar, the solar energy subsidiary of Reliance, was established to
produce and retail solar energy systems primarily to remote and rural areas.
It offers a range of products based on solar energy: solar lanterns, home
lighting systems, street lighting systems, water purification systems,
refrigeration systems and solar air conditioners. In 2022 RIL AGM, Mukesh
Ambani specified that his youngest son Anant Ambani will take over the new
energy business.
•
Reliance Eros Productions LLP, joint venture with Eros International to
produce film content in India.

•
Reliance Industrial Investments and Holdings Limited (RIIHL), a wholly owned
subsidiary of RIL, provides financial services. The Company owns securities of
companies other than banks, as well as offering investment services. RIIHL
bought majority stakes in two companies - logistics firm Grab a Grub Services
Private Limited and software company C-Square Info Solutions - for over
₹146 crores in March 2019. RIIHL also sponsored the Tower Investment trust
(InvITs) for the acquisition of 49% equity in RJio's tower assets for ₹25,215
crores by the Canadian asset management firm Brookfield Infrastructure
Partners. On April 22, 2021, RIIHL acquired the entire issued share capital of
Stoke Park Ltd, a company that owns and manages sporting and leisure
facilities in Stoke Poges, Buckinghamshire for £57 million.

•
Reliance Strategic Business Ventures Limited (RSBVL), a wholly owned
subsidiary of RIL bought a 51.78% stake in robotics and AI firm Asteria
Aerospace for ₹23.12 crore and an 85% stake in Now Floats Technologies for
₹141.63 crores in Dec 2019.It also holds 18.83% in EIH Limited, the flagship
company of The Oberoi Group, one of the largest luxury hotel chains in India.
In November 2019, RSBVL invested an undisclosed amount in SkyTran Inc. for
 12.7%, increased it further to 26.3% by April 2020. In February 2021, RIL
became the majority stakeholder with 54.46% with an additional investment
of $26.76 million.

•
Reliance Sibur is a joint venture between Reliance Industries and Silbur in the
business of making synthetic rubber

•
Reliance Global Corporate Security is a private security company which
provides enterprise-wide security to the assets of Reliance Industries Limited.
• Relicord is a cord blood banking service owned by Reliance Life Sciences. It
was established in 2002.It has been inspected and accredited by AABB and
also has been accorded a license by Food and Drug Administration (FDA),
Government of India.

•
Reliance Institute of Life Sciences (RILS), established by Dhirubhai Ambani
Foundation, is an institution offering higher education in various fields of life
sciences and related technologies.

•
Reliance Clinical Research Services (RCRS), a contract research organization
(CRO) and wholly owned subsidiary of Reliance Life Sciences, specializes in
the clinical research services industry. Its clients are primarily
pharmaceutical, biotechnology and medical device companies.

•
LYF, a 4G-enabled VoLTE device brand from Reliance Retail.
Former holdings
In March 2017, Reliance Industries Ltd (RIL) completed the sale process of its 76%
equity stake in Mauritius-based oil retailer Gulf Africa Petroleum Corp (GAPCO) to
Total Marketing & Services, a subsidiary of the French oil and gas firm Total SE.

The East West Pipeline has been acquired by India Infrastructure Trust, which is
owned by Brookfield Asset Management for a consideration of ₹13,000 cr.

Employees
As of 31 March 2018, the company had 29,533 permanent employees of which
1,521 were women and 70 were employees with disabilities. It also had 158,196
temporary employees on the same date, which makes a total of 187,729
employees. As per its Sustainability Report for 2011–12, the attrition rate was
7.5%. But currently, the same attrition rate has gone up to 23.4% in March 2015 as
per the latest report released by the organization.
In its 39th Annual General Meeting, its chairman informed the shareholders of the
investment plans of the company of about ₹1,500 billion (US$19 billion) in the next
three years. This would be accompanied by increasing the staff strength in the
Retail division from the existing strength of 35,000 to 120,000 in the next 3 years
and increasing employees in the Telecom division from the existing 3,000 to
10,000 in 12 months.
Awards and recognition
•
International Refiner of the year in 2017 at Global Refining and
Petrochemicals Congress 2017
•
International Refiner of the Year in 2013 at HART Energy's 27th World
Refining & Fuel Conference. This is the second time that RIL has received this
Award for its Jamnagar Refinery, the first being in 2005.
•
The Brand Trust Report ranked Reliance Industries as the 7th most trusted
brand in India in 2013 and 9th in 2014
•
RIL was certified as 'Responsible Care Company' by the American Chemistry
Council in March 2012.
•
RIL was ranked at 25th position across the world, on the basis of sales, in the
ICIS Top 100 Chemicals Companies list in 2012.
•
RIL was awarded the National Golden Peacock Award 2011 for its
contribution in the field of corporate sustainability.
•
In 2009, Boston Consulting Group (BCG) named Reliance Industries as the
world's fifth biggest 'sustainable value creator' in a list of 25 top companies
globally in terms of investor returns over a decade.
•
The company was selected as one of the world's 100 best managed
companies for the year 2000 by IndustryWeek magazine.
•
From 1994 to 1997, the company won the National Energy Conservation
Award in the petrochemical sector.
Reliance demerger and family feud
The Ambani family holds around 45% of the shares in Reliance its inception, the
company was managed by its founder and chairman Dhirubhai Ambani. After
suffering a stroke in 1986, he handed over the daily operations of the company to
his sons Mukesh Ambani and Anil Ambani. After the death of Dhirubhai Ambani in
2002, the management of the company was taken up by both the brothers. In
November 2004, Mukesh Ambani, in an interview, admitted to having differences
with his brother Anil over 'ownership issues'. He also said that the differences "are
in the private domain". The share prices of RIL were impacted by some margin
when this news broke out. In 2005, after a bitter public feud between the brothers
over the control of the Reliance empire, mother Kokilaben intervened to broker a
deal splitting the RIL group business into two parts. In October 2005, the split of
Reliance Group was formalized. Mukesh Ambani got Reliance Industries and IPCL.
Younger brother Anil Ambani received telecom, power, entertainment, and
financial services business of the group. The Anil Dhirubhai Ambani Group includes
Reliance Communications, Reliance Infrastructure, Reliance Capital, Reliance
Natural Resources and Reliance Power.
The division of Reliance group business between the two brothers also resulted in
the de-merger of 4 businesses from RIL. These businesses immediately became
part of Anil Dhirubhai Ambani Group. The existing shareholders in RIL, both the
promoter group and non-promoters, received shares in the de-merged companies.

Criticism and controversies

ONGC litigation
In May 2014, ONGC moved to Delhi High Court accusing RIL of pilferage of 18
billion cubic meters of gas from its gas-producing block in the Krishna Godavari
basin. Subsequently, the two companies agreed to form an independent expert
panel to probe any pilferage.

Cronyism
Seminar magazine (2003) detailed Reliance founder Dhirubhai Ambani's proximity
to politicians, his enmity with Bombay Dyeing's Nusli Wadia, the exposes by the
Indian Express and Arun Shourie about illegal imports by the company and
overseas share transactions by shell companies, and the botched attempt to
acquire Larsen & Toubro.
As early as 1996, Outlook magazine addressed other controversies related to fake
and switched shares; insider trading; and a nexus with the state-owned Unit Trust
of India. Five main allegations concerning Reliance, which have plunged the Indian
capital markets into a period of uncertainty unsurpassed since the days of the
securities scam were:
• Reliance issued fake shares.
• It switched shares sent for transfer by buyers to make illegal profits.
• It indulged in insider trading in shares.
• It established a nexus with the Unit Trust of India to raise huge sums of
money to the detriment of UTI subscribers.
•
It attempted to monopolize the private telecom services market through
front companies.

2005 Criminal investigation

The Central Bureau of Investigation (CBI) filed a charge sheet in a Mumbai court
against Reliance Industries Limited (RIL) and four retired employees of National
Insurance Company Limited (NICL), including a former CMD, under provisions of
the Prevention of Corruption Act for criminal conspiracy and other charges. Acting
on a reference from CVC in March 2005, the CBI started probing the conspiracy
that led to the filing of the charge sheet on 9 December 2011. The 2005 complaint
had alleged irregularities in the issuance of insurance policies — for coverage of
default payments — by NICL to RIL. The charge sheet also mentioned criminal
offenses with dishonest intention and causing wrongful loss totaling ₹147.41
crores to NICL and wrongful gain to the private telecom provider.
Two retired senior officials of National Insurance Company Limited and 11 others
were awarded varying jail terms by a Delhi court in Jan 2014.

RIL plane grounded

A business jet owned by Reliance Industries (RIL) was grounded by The Directorate
General of Civil Aviation (DGCA) on 22 March 2014 during a surprise inspection, for
carrying expired safety equipment on board; its pilot was also suspended for flying
without a license.

Krishna Godavari (KG) Basin gas controversy

Reliance Industries Limited (RIL) was supposed to relinquish 25% of the total area
outside the discoveries in 2004 and 2005, as per the Production Sharing Contract
(PSC). However, the entire block was declared as a discovery area and RIL was
allowed to retain it. In 2011, the Comptroller and Auditor General of India (CAG)
criticized the Oil Ministry for this decision. The CAG also faulted RIL for limiting the
competition in contracts, stating that RIL awarded a $1.1 billion contract to Aker
on a single-bid basis.
Petition against Reliance Jio
A PIL filed in the Supreme Court by an NGO Centre for Public Interest Litigation,
through Prashant Bhushan, challenged the grant of a pan-India license to RJIL by
the Government of India. The PIL alleged that RJIL was allowed to provide voice
telephony along with its 4G data service, by paying an additional fee of just INR
16,580 million (US$280 million) which was arbitrary and unreasonable and
contributed to a loss of INR 228,420 million (US$3.8 billion) to the exchequer.
The CAG in its draft report alleged rigging of the auction mechanism, whereby an
unknown ISP, Infotech Broadband Services Pvt Ltd, acquired the spectrum by
bidding 5000 times its net worth, after which the company was sold to Reliance
Industries.

Future Retail deal and possession

In February 2022, Reliance terminated the leases of hundreds of Future Retail
locations, the next largest retail chain in India, and took possession of those brick-
and-mortar shops. Future Retail had a deal to sell its assets to Reliance, but that
deal was contested by Amazon.com, which in 2019 acquired a stake in a subunit of
Future Retail along with certain rights with respect to the transfer of the retailer's
assets. Reliance's possessions came after rounds of legal wrangling, including a
2020 arbitration in Singapore and an antitrust review by the Competition
Commission of India

Stock manipulation and penalty

For manipulating shares of Reliance Petroleum Limited (RPL), Reliance Industries
was fined Rs. 950 crores (about 447 crores in retracted gains and 500 crores in
interest) in 2007. In April 2006, RPL went public as a Reliance subsidiary at a price
of Rs. 60 per share. The market crashed by 30% after it floated at roughly Rs. 100,
and RPL was back at 60. In accordance with Securities and Exchange Board of India
directive, RIL carried out an organized operation with the help of its agents to
obtain unauthorized profits from the trading of its formerly listed unit, RPL, which
was combined with the former in 2009.

HISTORY OF RELIANCE INDUSTRIES LIMITED

1958–1980
Reliance Commercial Corporation was set up in 1958 by Dhirubhai Ambani as a
small venture firm trading commodity, especially spices and polyester yarn. In
1965, the partnership ended and Dhirubhai continued the polyester business of
the firm. In 1966, Reliance Textile Industries Pvt. Ltd. was incorporated in
Maharashtra. It established synthetic fabrics mill in the same year at Naroda in
Gujarat. On 8 May 1973, it became Reliance Industries Limited. In 1975, the
company expanded its business into textiles, with "Vimal" becoming its major
brand in later years. The company held its Initial public offering (IPO) in 1977. The
issue was over-subscribed by seven times. In 1979, a textiles company Sidhpur
Mills was amalgamated with the company. In 1980, the company expanded its
polyester yarn business by setting up a Polyester Filament Yarn Plant in
Patalganga, Raigad, Maharashtra with financial and technical collaboration with E.
I. du Pont de Nemours & Co., U.S.
1981–2000
In 1985, the name of the company was changed from Reliance Textiles Industries
Ltd. to Reliance Industries Ltd. During 1985 to 1992, the company expanded its
installed capacity for producing polyester yarn by over 145,000 Tonnes per annum.
The Hazira petrochemical plant was commissioned in 1991–92.
In 1993, Reliance turned to the overseas capital markets for funds through a global
depository issue of Reliance Petroleum. In 1996, it became the first private sector
company in India to be rated by international credit rating agencies. S&P rated
Reliance "BB+, stable outlook, constrained by the sovereign ceiling". Moody's
rated "Baa3, Investment grade, constrained by the sovereign ceiling".
In 1995/96, the company entered the telecom industry through a joint venture
with NYNEX, USA, and promoted Reliance Telecom Private Limited in India.
In 1998/99, RIL introduced packaged LPG in 15 kg cylinders under the brand name
Reliance Gas.
The years 1998–2000 saw the construction of the integrated petrochemical
complex at Jamnagar in Gujarat, the largest refinery in the world.
2001 onwards
In 2001, Reliance Industries Ltd. and Reliance Petroleum Ltd. became India's two
largest companies in terms of all major financial parameters. In 2001–02, Reliance
Petroleum was merged with Reliance Industries.
In 2002, Reliance announced India's biggest gas discovery (at the Krishna Godavari
basin) in nearly three decades and one of the largest gas discoveries in the world
during 2002. The in-place volume of natural gas was more than 7 trillion cubic feet,
equivalent to about 120 crore (1.2 billion) barrels of crude oil. This was the first-
ever discovery by an Indian private sector company.
In 2002–03, RIL purchased a majority stake in Indian Petrochemicals Corporation
Ltd. (IPCL), India's second largest petrochemicals company, from the government
of India, RIL took over IPCL's Vadodara Plants and renamed it as Vadodara
Manufacturing Division (VMD). IPCL's Nago thane and Dahej manufacturing
complexes came under RIL when IPCL was merged with RIL in 2008.
In 2005 and 2006, the company reorganized its business by merging its
investments in power generation and distribution, financial services and
telecommunication services into four separate entities.
In 2006, Reliance entered the organized retail market in India with the launch of its
retail store format under the brand name of 'Reliance Fresh'. By the end of 2008,
Reliance Retail had close to 600 stores across 57 cities in India.
In November 2009, Reliance Industries issued a 1:1 bonus share to its
shareholders.
In 2010, Reliance entered the broadband services market with acquisition of
Infotel Broadband Services Limited, which was the only successful bidder for pan-
India fourth generation (4G) spectrum auction held by the government of India.
In the same year, Reliance and BP announced a partnership in the oil and gas
business. BP took a 30 per cent stake in 23 oil and gas production sharing contracts
that Reliance operates in India, including the KG-D6 block for $7.2 billion. Reliance
also formed a 50:50 joint venture with BP for sourcing and marketing of gas in
India.
In 2017, RIL set up a joint venture with Russian Company Sibur for setting up a
Butyl rubber plant in Jamnagar, Gujarat, to be operational by 2018.
In August 2019, Reliance added Fynd primarily for its consumer businesses and
mobile phone services in the e-commerce space.
On the 18th of August 2021, Reliance Industries Limited (RIL) stated that it had
shut down its manufacturing units at Nagothane town in Maharashtra.
In December 2022, Reliance Industries Market cap stood at Rs.17,59,017.23 crore.
 Research and Technology Development

Technology has been central to everything Reliance has ever done. From our very
first textile plant to the world’s largest greenfield refinery to our latest telecom
business Jio – all utilize the best available technology to create timeless assets that
give long-term returns to stakeholders.
Reliance is actively involved in the development of novel and proprietary catalysts,
processes and products to improve profitability and accelerate our growth. Our
company has transitioned from a smart buyer of technology to a fast customizer of
technology and is a flagship developer which provides business leadership through
largely in-house developed technology that creates significant value. R&D enables
the innovation-based growth agenda for Reliance.
Our state-of-the-art R&D facilities are headquartered in Navi Mumbai, with
regional R&D Centre's spread across India. With a total area of 300,000 square feet
including 120,000 square feet of laboratory space, our R&D centers are among the
best equipped in the country. An impressive array of advanced equipment is
available to more than 800 researchers and scientists round-the-clock.
RIL has made significant progress towards building robust patent portfolio over the
years. In 2019-20 alone 96 patent applications have been filed in India and abroad.
BOARD OF DIRECTORS
 Shri Mukesh D. Ambani

Chairman and Managing Director

The face of emerging India’s enterprising spirit; led the creation of the world’s
largest petroleum refinery, one of the most expansive 4G networks and India’s
largest retail footprint
C
 Smt. Nita M. Ambani

Non-Executive Director
A businesswoman, educationist and philanthropist; Founder and Chairperson of
Reliance Foundation which through focused interventions has impacted the lives
of over 5.75 crore people across India
 His Excellency Yasir Othman H. Al Rumayyan

Independent Director
Chairman of Saudi Aramco. A Harvard Business School alumnus, with an
experience encompassing over 25 years working in some of Saudi Arabia’s
prominent financial institutions. He is also on the Board of leading global
corporations
 Prof. Dipak C. Jain

Independent Director
(Ceased to be a Director of the Company upon completion of his term on July 20,
2022)
A distinguished teacher and scholar; served as Dean of some of the world’s leading
management schools; currently president of China Europe International Business
School
 Dr. Raghunath A. Mashelkar

Independent Director
(Ceased to be a Director of the Company upon completion of his term on July 20,
2022)
An eminent Indian scientist and National Research Professor; awarded Padmashri,
Padmabhushan & Padmavibhushan for his pioneering contribution to science &
technology
 Shri Adil Zainulbhai

Independent Director
Former Chairman of McKinsey & Company, India; Chairman of the Capability
Building Commission of India and Chairman of Quality Council of India; serves on
the Boards of various Reliance companies, Larsen & Toubro and Cipla
CCM
 Shri Raminder Singh Gujral

Independent Director
Former Finance Secretary, Government of India and former Chairman of National
Highways Authority of India (NHAI); also serves on the Boards of various Reliance
and Adani Group of Companies
CM
 Dr. Shumeet Banerji

Independent Director
Former CEO of Booz & Company; currently leads an advisory and investment firm
specialising in developing early-stage companies
CMM
 Smt. Arundhati Bhattacharya

Independent Director
A banker and former Chairperson of India’s largest bank, SBI; currently leads Indian
operations of Salesforce, a global leader in customer relationship management
software
MM
 Shri K. V. Chowdary

Independent Director
Former Central Vigilance Commissioner, Former Chairman CBDT and Former
Advisor to the Department of Revenue
CMMMM
 Shri Nikhil R. Meswani

Executive Director
One of the Founder Directors; instrumental in making Reliance a global
petrochemicals leader; serves on Board of Trade, Ministry of Commerce, and
National Council of CII
MMM
 Shri Hital R. Meswani

Executive Director
Leads several functions from refining to human resources; involved in all mega
initiatives of Reliance including the Hazira petrochemicals complex and Jamnagar
refinery complex
CMMM
 Shri P. M. S. Prasad

Executive Director
A career spanning almost four decades with Reliance across fibers, petrochemicals,
refining, marketing and exploration & production businesses
MM
 Shri Pawan Kumar Kapil

Executive Director
Led the commissioning and start-up of the Jamnagar complex; spearheaded
various large-scale projects in a career spanning over five decades in petroleum
refining
M
 Manufacturing Excellence

At Reliance, manufacturing is a passion. This passion has driven us to set up world-

class manufacturing facilities with extreme operational efficiencies in record times.
Over the years, we have earned an enviable reputation for flawless project
execution and management.
Reliance has set one more benchmark in the industry with the commissioning of
ROGC (Refinery Off Gas Cracker). Integration of Petrochemical and Refinery is
unique feat designed to maximise value addition. This highly complex project was
both an engineering and execution challenge and has been started in flawless
manner in record time. We have also improved our competitiveness and feed
flexibility by building a complete supply chain network for Ethane import for our
Hazira, Dahej and Nagothane sites and debottlenecked the three Cracker plants to
handle Ethane as feeds.
This adds to our past achievements in all projects at Jamnagar Manufacturing
Division (JMD). Reliance projects are of titanic proportions and required millions of
engineering man-hours spread over many international engineering offices;
thousands of tonnes in equipment and material procured from suppliers across
the globe; highly advanced, mammoth construction equipment; a workforce of
over 75,000 working round the clock for months; and a great number of innovative
techniques in project execution. The result: JMD was established in a record time
of less than three years! This has been our way of life, from our mega plant in
Patalganga to Hazira and other locations.
Manufacturing divisions of Reliance not only create thousands of jobs for skilled
workforce, but also train unskilled workers, helping create a strong talent pool.
Every product we create with the 'Made in India' tag is a source of great honour
and pride.
Safety
There is an unwavering commitment to safety in all our operations. Reliance
adopts latest and best technologies for all new projects, invests in cutting edge
technology for safe and reliable operations. The safety culture is reinforced with
continuous training, updation of processes and engaging some of the best experts
to improve safety systems. Continued focus on asset renewal ensures that all our
assets are state of art and keeping with new technologies for improving safety.
We have state-of-the-art Occupational Health Centres (OHC) equipped with
diagnostic and therapeutic equipment manned by qualified specialists at all
manufacturing divisions. At Jamnagar, Vadodara, Nagothane and Patalganga we
have full-fledged modern hospitals which look after not only our employees, but
also their families. Most of our manufacturing divisions are ISO 14001:2004 and
OHSAS 18001:2007 compliant.

Locations
 Petrochemical

Allahabad Manufacturing Division

A/10-A/27, UPSIDC Industrial Area,
P. O.T.S.L. Allahabad - 211 010,
Uttar Pradesh, India

Barabanki Manufacturing Division

Dewa Road, P.O. Somaiya Nagar,
Barabanki - 225 123, Uttar Pradesh,
India

Dahej Manufacturing Division

P. O. Dahej- 392 130, Taluka: Vagra,
District Bharuch, Gujarat, India
 Jamnagar Manufacturing Division
Village Meghpar/Padana, Taluka Lalpur,
Jamnagar - 361 280, Gujarat, India

Hazira Manufacturing Division

Village Mora, P.O. Bhatha,
Surat-Hazira Road, Surat - 394 510,
Gujarat, India

Hoshiarpur Manufacturing Division

Dharamshala Road, V.P.O. Chohal,
District Hoshiarpur - 146 024, Punjab,
India

Nagothane Manufacturing Division

P. O. Petrochemicals Township,
Nagothane - 402 125,
Roha Taluka, District Raigad,
Maharashtra, India

Nagpur Manufacturing Division

Village: Dahali, Mouda ,Ramtek Road,
Tehsil Mouda – 441 104,
District Nagpur, Maharashtra, India

Patalganga Manufacturing Division

B-1 to B-5 & A3, MIDC Industrial Area,
P.O. Rasayani,
Patalganga – 410 220, District Raigad,
Maharashtra, India

Silvassa Manufacturing Division

 342, Kharadpada, P.O. Naroli – 396 235,
Union Territory of Dadra and Nagar Haveli, India

Vadodara Manufacturing Division

P. O. Petrochemicals,
Vadodara - 391 346, Gujarat, India

Refining & Marketing

Jamnagar
Village Meghpar/Padana, Taluka Lalpur,
Jamnagar - 361 280, Gujarat, India

Jamnagar SEZ Unit

Village Meghpar/Padana, Taluka Lalpur,
Jamnagar - 361 280, Gujarat, India

Oil & Gas

KG D6 Onshore Terminal
Village Gadimoga, Tallarevu Mandal,
East Godavari District Gadimoga – 533 463, Andhra Pradesh, India

Textiles
Naroda Manufacturing Division 103/106,
Naroda Industrial Estate, Naroda, Ahmedabad - 382 330, Gujarat, India
 Products & Brands
Our expertise lies in developing products and markets from 'concept to fruition'
and beyond. Our constant focus on innovation has helped us to emerge as a
trendsetter in various markets and be known worldwide for our unbeatable range
of products. Our operations span from the exploration and production of oil and
gas to the manufacture of petroleum products, polyester products, polyester
intermediates, plastics, polymer intermediates, chemicals, synthetic textiles and
fabrics.
Brands
Each of our brands is a natural extension of our philosophy of excellence. From
Vimal to Recron, our brands are tuned to not only the needs, but also the
aspirations of our customers. Today, our products and brands touch the lives and
enhance the lifestyles of millions of Indians.
E ting
Petroleum Retail
 An anti-bacterial brand catering to germ protection
Beverage's brand offering varied drinks to quench your thirst
Brand offering imported Olive oils
Brand offering instant coffee
Brand offering oral care products and accessories
Brand offering simple, good quality personal care products
Casual, evening and party wear for teens and young women
Contemporary Indo-western apparel for women
Cosmetics and Fashion Accessories
Cuisine sauces, dressings, spreads and dips
Curated food products for every reason, season and region
Dishwashing products and aids for the Kitchen
Ethnic Indianwear inspired by Indian ethos and art forms
Denim inspired casuals
Fabric cleaners
Fashion-driven clothing for kids
Floor cleaners with an effective germ kill formula
General merchandize and home needs
 Glass & surface cleaners
Home care products
Inspired from traditional Indian textile and crafts
Lifestyle brand offering a wide range of Home essentials
Men’s Casual footwear
Men’s Formal Footwear
Men’s Grooming and fragrances brand
Menswear Fashion Brand
Premium quality staples
Presenting handcrafted masterpieces sourced from new age artisans
Range of personal hygiene and home disinfection products
Smart casuals for the free spirited
Activewear for sports and fitness
Smart casuals for kids inspired by California
Sport Inspired Casualwear
4G Mobile Handsets and Connectivity Devices
Exclusive Brand from Reliance Digital
Full range grocery brand
Mid-meal Snack solutions for anytime hunger
Matic Detergents
Healthy breakfast
Range of Teas
The Ultimate Mosquito Repellent Brand
Toilets & Bathroom Cleaners with advance germicide formula
Toys
Western wear for the modern Indian woman
Women’s Footwear
Women's fragrances brand
Exclusive Partnerships
A bridge-to-luxury women’s wear brand
Casual Wear, Denims
Emporio Armani Sportswear Brand
Global brand ownership and marketing organisation
 World’s second oldest luxury brand
Men's Wear, Formal and Semi Formal
Luxury Bags, Shoes, Accessories
Iconic American brand
Luxury ready to wear and accessories
Men's Formal Wear
Bags & Accessories
American Sportswear brand
Iconic Italian lifestyle brand
Distinctive Fashion Footwear & Accessories
Luxury Men's Wear and Women's Wear
Italian luxury Men’s clothing
Leading Beauty & Colour Cosmetic brand
An Italian Denim brand
Luxury Men's Wear and Women's Wear
Denim, Casual Wear
Leading European Lingerie brand
Diversified portfolio of fashion and home brands
Women's Footwear and Accessories
Accessible luxury for Women
Iconic British lifestyle brand
Bags, Footwear and Accessories
British retail brand specialising in products for expecting mother and kids
Iconic Japanese lifestyle brand
Italian luxury & casual sportswear brand
Men's Formal Wear
Affordable footwear speciality store
Home Furnishings & Decor
Home furnishings & Decor for Kids
Iconic European denim brand
Italian luxury brand
Premium ethnic wear and accessories
European Couture brand
 Footwear & Accessories brand
British International brand
Travel Bags Wallets and Bags
Iconic American Jewellery brand
Tableware
Optical Speciality store
Furniture & Home Decor
Digital Services
Democratising mixed reality
Education platform
MyJio Manage your Jio Account
JioTV Live and Catch up TV on the move
JioCinema Entertainment at your fingertips
JioSaavn Music for you. Anytime, Anywhere
JioNews Complete Package for digital news and magazines
JioChat Free Chat, SMS, Voice & Video Call
JioCloud Store and Access your files from anywhere
JioCall Smart Landline Calling Services!
JioMoney & Jio Payments Bank Experience cash-free living
JioBrowser Fast, Safe & Light weight browser
JioGames Bringing Games to Everyone’s Life
JioStore Install and Manage your apps on Jiodevices
JioTV+ Aggregating video content across OTT apps
JioAds Cross-device Marketing Technology Platform
JioSecurity Protect phone, secure data
JioSwitch Secure file transfer and share
JioNet Gateway to India’s largest Wi-Fi network
JioHealthHub Your digital health vault
JioGST GST service provider
Jio Smart Security Security camera application which lets you connect and view
multiple cameras
Jio Motive Make your car Wi-Fi enabled, check real time location and status,
emergency contacts
 Jio Home To control IoT devices, access media content, customize home
automation and surveillance
Online to Offline (O2O) commerce platform
Peer to peer mobile recharging on a commission basis

MARKETING STRATEGY OF RELIANCE INDUSTRIES LIMITED

In this case study, we would go through the marketing strategies of one of the
most successful companies of India and it’s none other than Reliance Industries
Limited.
In 1960, Dhirubhai Ambani formed Reliance Industries Limited in Mumbai,
Maharashtra with a dream of making it the largest company in India. Since then,
the organisation has grown and diversified itself across different industries and
sectors over all these years.
As of 2020, it is India’s largest private sector company and is ranked #96 on the list
of Fortune 500 companies.
This case study focuses on Reliance Industries, Jio and its Retail business, along
with their marketing mix, competitors' analysis, marketing strategies and
campaigns undertaken by them.
Let’s now get into the details by learning more about the company.

About Reliance Industries Limited

Reliance Industries Limited (RIL) is one of India’s largest conglomerates, currently

headquartered in Mumbai, Maharashtra is run under the guidance of Mukesh
Ambani, who is currently the Chairman and Managing Director (MD) of the
company.
It has its presence in a variety of sectors such as Oil Refinery, Telecommunications,
Textiles, Retail, Media & Entertainment, Financial Services and the Software
sector. Given that it has a presence in various sectors, it has about 94 subsidiaries
in total.
It is one of India’s most profitable companies and is known for its stints into
exploring and expanding into new ventures. Reliance’s business culture can be
summed up with its tagline “Growth is Life”.
It is also one of the companies that constantly work on Corporate Social
Responsibility (CSR) to empower the lives of millions of people in India. In March
2012, the American Chemistry Council accredited Reliance Industries as a
‘Responsible Care Company’.
Reliance Industries Limited is slated as one of the key driving engines that will help
India reach its GDP projections in the years to come.
Now that you know about the company, let’s start understanding its marketing
efforts by first knowing its target audience.

Target Audience of Reliance

Reliance Industries Limited caters to a wide range of consumers with its diverse
range of goods and services ranging from oil to telecom, and even more with its
retail division serving another dynamic set of customers.
Let us just take the example of Reliance Retail itself, retail goods such as apparel
and groceries are a necessity so here it attracts all kinds of customers.
In the case of Reliance Jio, the segment that Jio has concentrated upon are people
with smartphones looking for high-speed internet and good mobile services.
So instead of asking ‘Who is the target audience of RIL?’, the question should be
‘Who isn’t, the audience of RIL?’.
So, Reliance Industries Limited has a wide target audience to serve. So let us
understand how the company serves its offerings using the Marketing Mix Model.

Reliance’s Marketing Mix

Marketing Mix is a model that helps us understand a company based on its
Product, Price, Place, Promotion. This model helps us to know what the company
has to offer at what price, where it is going to sell, and the steps taken to promote
the products.
In Reliance Industries Limited’s case, it has launched a wide range of products,
from petrochemicals to retail to healthcare, etc. but we will understand its main
businesses in this model that are,
1. Reliance O2C
2. Reliance Jio
3. Reliance Retail

Product Strategy of Reliance

A product is nothing but a value-adding object or innovation or service which a
company sells.

1. Oil to Chemical (O2C)

Talking about the Oil to Chemical business, it includes oil refining, oil marketing
and petrochemical products and services.
Simplifying things further,
• Its Oil-Refining products include Refined Crude Oil
• Oil-Marketing includes Petroleum Products
• Petrochemicals include Polymers and Polyester Product Chains

2. Reliance Jio
Reliance Jio section offers Digital and Telecommunication services. It offers
services Jio 4G Sim Cards, Jio Giga Fiber, Jio Setup Box and various other value-
added services.
• The Value-Added Services (VAS) include Jio Cloud, Jio Security, Jio Play, Jio
Cinema, Jio TV etc.
 • Jio also offers affordable 4G mobile phones.
The below picture showcases Reliance Jio’s portfolio,

3. Reliance Retail
Reliance Retail is the largest retailer in India, and it has spread its outlets across
India.
• The retail industry comprises Reliance New, Reliance Mart, Reliance Digital,
Reliance Home Kitchen, Reliance Home Kitchen, Reliance iStore, and many
more
• These outlets offer various products from Groceries to Electronics to Fashion.
The below picture showcases Reliance Retail’s portfolio,
Price Strategy of Reliance
Price here means the price it charges for the products and services it offers.

1. Oil to Chemical (O2C)

• In the O2C business, the pricing is as per the industry standards in most cases
as it’s a Business to Business (B2B) selling.
• The pricing is largely dependent upon the prices of crude oil as well as it is a
key raw material in this business
 • The Prices are also set or agreed upon based on contractual agreements
which are different from the industry pricings.

2. Reliance Jio
In the telecommunication sector, Reliance Jio implements a cost-based pricing
strategy. Cost-based pricing refers to offering affordable prices so that every
individual can use its offerings
• Jio, being the telecom sector leader, forces its competitors to charge as per
their data tariffs.
• It has various 4G Data Packs which helps the customer buy as per their
convenience
• Jio’s Giga fibers and setup box are charged as per the industry charges
• Jio’s 4G Phone is priced as low as Rs. 3,000.

3. Reliance Retail
• The retail division charges extremely competitive pricing.
• In the groceries division, the pricing is extremely competitive but also gives
out offers and discounts especially on JioMart
• The pricing in the electronic division depends on the products of various
companies and RIL has very little price influence on it
• In the Apparel Division, prices are set as on the lines of middle-class
demographics and give out discounts and offer time to time

Place & Distribution Strategy of Reliance

Place here refers to the place where the actual selling of the products and services
takes. The place where the customer can buy the products.
1. Oil to Chemical (O2C)
• RIL’s O2C is a completely Business to Business (B2B) entity, the place
parameter is not necessarily of full importance as most of the orders and
consignments are done based on their previous works
• Moreover, Reliance Industries Limited has been in the business for close to
50 years now and being the largest private sector company, everyone in the
O2C business knows about its work.

2. Reliance Jio
• Reliance Jio has about 1700+ stores all over the country under the name of
Jio Digital Stores
• It also has numerous sub-partners who help customers with recharges, new
sims and other services.
• It is constantly working on increasing its stores all over India to increase the
customer experience
• It also takes online orders of the above services and provides home deliveries
of the same

3. Reliance Retail
• Reliance Retail operates about 12,201 stores across 7,000+ cities across India
• It also takes online orders through Jio Mart and Ajio apps to provide home
delivery of the products and thus making the life of customers easier

Promotion Strategy of Reliance

Promotion refers to the measures taken by the company to increase its product’s
visibility and awareness so that customers can know about the products.
1. Oil to Chemical (O2C)
• RIL’s O2C business doesn’t focus much on the promotion aspect as it’s a B2B
entity
• However, its work speaks for itself and thus facilitates healthy word of mouth
promotion
• Although, RIL focuses a lot on Corporate Social Responsibility (CSR) activities
every year
• It also recently announced that the company will bear all the vaccination
costs of its employees

2. Reliance Jio
• Reliance Jio has been active in promoting itself regularly through various
mediums.
• It has a strong social media presence and is present on Facebook, Twitter,
Instagram, LinkedIn and YouTube
• On the offline part, it uses Newspaper and TV as the primary medium of
promotions
• Currently, Deepika Padukone and Ranveer Singh are its brand ambassadors
• Previously, notable figures such as Amitabh Bachhan, Shah Rukh Khan have
been a part of this journey
• It also has a tie-up with Hotstar Disney+ which helps them in promoting
themselves even better

3. Reliance Retail
• Reliance Retail uses an aggressive marketing policy as it’s in a highly
competitive sector.
• Reliance Retail’s brands such as Ajio, Fresh, Footprints etc. have their own
social media presence and are present on Facebook, Instagram, Twitter,
LinkedIn, Pinterest and YouTube
 • It also uses Newspaper and Television as a primary offline medium of
promotion and has brand ambassadors like Vicky Kaushal, Janvi Kapoor and
Keerthy Suresh

Now that you have an overall understanding of Reliance Industries Limited, and
what it offers to its customers, let’s look at what their competitors are up to in the
next section.

Competitors Analysis of Reliance

To give your mind an idea of who Reliance’s competitors is, look at the image
below.
Yes, Reliance Industries is into so many categories that it is competing with Google
with Jio Pay, Dmart with Reliance Retail, Embibe with Byju’s and many other
players.
Reliance Industries is now almost in every major sector but narrowing the
competition study to Reliance Industries Limited’s current prospects which are
Reliance O2C, Reliance Jio and Reliance Retail will help us understand this analysis
better
Let’s start with Reliance O2C’s competitive analysis

1. Reliance O2C & Its Competitors

As we know the base of Reliance Industries Limited, on which it stands, is its O2C
business as also most of the current revenue comes from here. it faces
competition with the below-mentioned companies.
4. Oil and Natural Gas Corporation (ONGC)
5. Indian Oil Corporation Limited (IOCL)
6. Bharat Petroleum Corporation Limited (BPCL)
So, Reliance O2C ranges itself in categories such as Petrochemicals, Oil Refining
and Oil exploration and Petroleum products. It competes against a group of
government entities like ONGC, BPCL and IOCL.
But what sets Reliance O2C apart is that it constantly reinvests its profit in making
the process better whereas the Government being a majority holder of the
companies like ONGC, BPCL and IOCL, takes out a hefty profit in its account as
dividend every year. So, this has created a wide gap between Reliance O2C and its
competitors.
Reliance O2C kind of has a partial monopoly in the offerings it provides .
2. Reliance Jio & Its Competitors
Reliance Jio is the fast-growing subsidiary of the conglomerate and has gained a
good market share since it first launched back in 2016 by offering 4G services free
of cost for a year.

• Since that day, it has been unstoppable in adding new customers every year
compared to its competitors like Vodafone Idea, Airtel and BSNL.
• But now, things are kind of slowing down for Jio as Airtel has been working
hard and has also been successful in adding more customers than Jio since
the Covid-19 pandemic
• However, the other competitors, that are Vodafone Idea and BSNL, have lost
more customers than ever due to their poor quality of customer service and
experience.
So, to conclude, Reliance Jio still has a healthy market share, but Airtel has now
emerged as an equally competitive candidate in terms of services and the
experience offered.

3. Reliance Retail & Its Competitors

Reliance Industries Limited has been focusing on the retail business for years now
but in the last two to three years it has increased its focus on this segment. It has
acquired a lot of retail companies and startups in the last two to three years and
thus making its intentions clear of establishing itself as “The Retail Leader” just like
it had done with Jio a few years ago.
The retail arm of Reliance has been working on conquering both the online and
offline mode of retail by acquiring the Future Group and launching Jio Mart
Its primary competitors are Dmart, Amazon and Flipkart. However, all its
competitors are working along the same lines of increasing their presence both
online and offline either through acquisitions or through building things from
scratch.

The Future Group, which is acquired by Reliance Retail, is under the scrutiny of the
Supreme Court and the acquisition has been halted temporarily as Amazon has
accused Future Group of violating an agreement previously agreed upon.
As it is an industry that is yet to be established thoroughly, only time will tell us
whose efforts were appreciated by the customers.
Now with this, you have an idea about how the competition is folding out in the
industry in general, let’s now understand the strategy that Reliance Industries
Limited is implementing to place itself ahead of its competitors in the next section.
Marketing Strategy of Reliance
Marketing strategy helps companies achieve business objectives. There are several
marketing strategies like product/service innovation, marketing investment,
customer experience, etc. which have helped a brand grow and place itself better
in the market.
Reliance Industries’ marketing strategy focuses on implementing aggressive
marketing tactics for its telecom subsidiary, Reliance Jio and retail subsidiary,
Reliance Retail as they are Business to Consumer (B2C) businesses.
So starting with Reliance Jio,

1. Marketing Strategies of Reliance Jio

Jio advertises aggressively during prime-time events such as IPL in India.
• Their “Jio Dhan Dhana Dhan” campaign is one of the most successful
campaigns of all time.
• It was launched during IPL 2017 edition and is still in the running since then.
Jio has launched a new online portal called Jio Mart for home delivery of its
products in collaboration with its sister company Reliance Retail.

2. Marketing Strategies of Reliance Retail

Reliance Retail has recently started working aggressively to increase its presence in
India. The company has launched Jio Mart that offers home delivery of products
and services to its customers.
• Jio Mart does not charge any delivery fee as of now whereas its competitors
like Amazon and Flipkart charge a mandatory delivery fee irrespective of the
size of the order. This distinguishes Jio Mart from its customers.
It is also currently working in onboarding Local Kirana Stores and Petty shops from
all the regions of India and help them with home delivery services for their
products and offerings
So this is how Reliance Industries’ marketing strategy is placed so that it can be
one step ahead of its competitors. Let’s now go through the marketing campaigns
undertaken by them in the next section.

Marketing Campaigns of Reliance

Marketing campaigns are implemented to create a brand’s presence in the minds
of customers and to build trust which directly results in better goodwill for the
company and further word of mouth promotions for the company.

1. Reliance Jio
Jio uses social media, Television Ads, Print Media and an OTT (Over the Top)
platform called Hotstar to advertise their campaigns. Of the famous campaigns,
Reliance Jio had launched a long-term campaign named Jio Dhan Dhana Dhan back
in 2017. The campaign is still running as it’s a long-term campaign that is updated
year on year based on the new products and service launches of the company.
This campaign primarily focuses on targeting the youths and cricket fans of the
country as they run this campaign around the start of the Indian Premier League
(IPL) which is India’s premier domestic cricket competition.
Popular celebrities such as Shah Rukh Khan, Amitabh Bachhan, Deepika Padukone
and Ranveer Singh are roped in as brand ambassadors for these campaigns. Jio has
also partnered with a lot of IPL Teams and that also helps them use cricket players
as their brand ambassadors.

2. Reliance Retail
Reliance Retail has increased its advertising volumes to capture the audience’s
attention since the pandemic began. It is yet to unveil a proper long term
marketing campaign just like its sister company Jio’s “Jio Dhan Dhana Dhan”
campaign.
However, it releases topical and event-based advertisements during the festivals
to create its presence in the minds of the consumers.
So, to expand its retail business to its full potential, Reliance Retail should come up
with a long-term campaign just like its sister company Reliance Jio has done.
Maybe, the long-term campaign is in the works, or it might be halted for a
moment temporarily until the Future group deal is cleared which only the time
would tell us.
3. Reliance Digital
For its marketing campaigns, Reliance Digital usually focuses on showcasing the
latest technology products, features, and services that are available at its stores.
The recent video ad campaign launched by Reliance Digital, named “Technology se
Rishta Jodo” (meaning, “Connect your relationship with technology”), aims to
educate and empower people who may be hesitant or fearful of using technology.
The ad features relatable scenarios of individuals of different ages and
backgrounds who are shown overcoming their fear of technology with the help of
Reliance Digital’s products and services.
The campaign aims to resonate with a broad audience, as it acknowledges that
there are many people who may feel left behind in this rapidly changing digital
world. By highlighting Reliance Digital’s role in bridging the gap between people
and technology, the campaign encourages viewers to connect with technology and
use it to improve their lives.
The campaign has been successful so far, with over 9 million views on YouTube
and positive feedback from viewers. Through this campaign, Reliance Digital has
effectively communicated its brand values and positioned itself as a trusted
partner for people looking to embrace technology.
Conclusion
In all its market sectors, Reliance Industries Limited enjoys global leadership in its
O2C business. With Jio being its fastest-growing business, it has all the proper
marketing campaigns and strategies in place. However, in case of Reliance Retail, it
is yet to work out its marketing campaigns and strategies to ensure it operates on
its maximum potential and thrives in offering customers a better experience with
its products and services.

Quarterly - Reliance Industries Ltd.

Rs (in Crores)

Mar'23 Dec'22 Sep'22 Jun'22 Mar'22

INCOME
Net Sales 122133.00 129415.00 140358.00 151343.00 133991.00
Turnover

Other 2785.00 2579.00 3335.00 2531.00 3072.00

Income

Total 124918.00 131994.00 143693.00 153874.00 137063.00

Income

EXPENSES

Stock -921.00 2456.00 2562.00 -10584.00 1079.00

Adjustments

Raw 81631.00 90147.00 101061.00 118669.00 98614.00

Material
Consumed

Power and .00 .00 .00 .00 .00

Fuel

Employee 1444.00 1433.00 1416.00 1405.00 1416.00

Expenses

Administrati .00 .00 .00 .00 .00

on and
Selling
Expenses

Research .00 .00 .00 .00 .00

and
Developme
nt Expenses

Expenses .00 .00 .00 .00 .00

Capitalised
Other 21909.00 20345.00 23332.00 19845.00 18301.00
Expenses

Provisions .00 .00 .00 .00 .00

Made

TOTAL 104063.00 114381.00 128371.00 129335.00 119410.00

EXPENSES

Operating 18070.00 15034.00 11987.00 22008.00 14581.00

Profit

EBITDA 20855.00 17613.00 15322.00 24539.00 17653.00

Depreciatio 2734.00 2532.00 2614.00 2251.00 2465.00

n

EBIT 18121.00 15081.00 12708.00 22288.00 15188.00

Interest 3745.00 3349.00 2916.00 2616.00 1984.00

EBT 14376.00 11732.00 9792.00 19672.00 13204.00

Taxes 555.00 3359.00 2877.00 4576.00 2110.00

Profit and 13821.00 8373.00 6915.00 15096.00 11094.00

Loss for the
Year

Extraordinar .00 .00 .00 .00 .00

y Items

Prior Year .00 .00 .00 .00 .00

Adjustment

Other .00 .00 .00 .00 .00

Adjustment
Reported 13821.00 8373.00 6915.00 15096.00 11094.00
PAT

KEY ITEMS

Reserves .00 .00 .00 .00 .00

Written
Back

Equity 6766.00 6766.00 6766.00 6765.00 6765.00

Capital

Reserves .00 .00 .00 .00 .00

and Surplus

Equity .00 .00 .00 .00 .00

Dividend
Rate

Agg. Non- .00 .00 .00 .00 .00

Promoter
Share(Lakhs
)

Agg. Non- .00 .00 .00 .00 .00

Promoter
Holding(%)

Government .00 .00 .00 .00 .00

Share

Capital .00 .00 .00 .00 .00

Adequacy
Ratio

EPS(Rs.) .00 .00 .00 .00 .00

 Rs (in Crores)

Director Report
Mar2021-Mar 2022
The Board of Directors present the Company's Forty-fifth Annual Report (Post-
IPO) and the Company's audited financial statements for the financial year ended
March 31, 2022.
Financial Results
The Company's financial performance (standalone and consolidated) for the year
ended March 31, 2022 is summarized below:
Standalone Consolidated
2021-22 2020-21 202 -22 2020-21
'' US$ '' US$ '' US$ '' US$
crore million* crore million* crore million* crore million*
Profit 46,786 6,173 22,908 3,133 81,306 10,727 49,819 6,814
Before
Tax
(Before
Exceptio
nal
Items)
Current 787 104 - - 3,161 417 (2,205) (302)
Tax
Deferre 6,915 912 4,732 647 13,136 1,733 483 66
d Tax
Profit 39,084 5,157 27,640 3,780 65,009 8,577 48,097 6,578
For The
Year
(Before
Exceptio
nal
Items)
Exceptio - - 4,304 589 2,836 374 5,642 772
nal
Items
(net of
tax) a
Profit 39,084 5,157 31,944 4,369 67,845 8,951 53,739 7,350
For The
Year
Net - - - - (7,140) (942) (4,611) (631)
Profit
attribut
able to
Non-
Controll
ing
Interest
Net 39,084 5,157 31,944 4,369 60,705 8,009 49,128 6,719
Profit
Attribut
able to
Owners
of the
Compan
y
Balance 41,893 6,937 14,146 3,141 1,96,05 27,073 32,972 4,766
in 9
Retaine
d
Earnings
Pursuan - - 32,416 4,434 - - (728) (99)
t to
Scheme
of
Arrange
ment #
Fresh - - - - 259 34 1,18,17 16,163
issue of 0
equity
by
subsidia
ries #
Sub- 80,977 12,094 78,506 11,944 2,57,02 35,116 1,99,54 27,549
Total 3 2
Appropr
iations
Transfer - - - - (115) (15) (128) (18)
red to
Statutor
y
Reserve
Transfer (33,217) (4,543) - - - -
red to
Profit &
Loss A/c
a

Transfer - - - - (524) (69) 41 6

red
(to)/fro
m
Debent
ure
Redemp
tion
Reserve
Transfer (4,135) (546) 525 72 (4,135) (546) 525 72
red
(to)/fro
m
Special
Econom
ic Zone
Reinves
tment
Reserve
Dividen (4,297) (567) (3,921) (536) (4,297) (567) (3,921) (536)
d on
Equity
Shares
Closing 72,545 10,981 41,893 6,937 2,47,95 33,919 1,96,05 27,073
Balance 2 9
 RELIANCE INDUSTRIES COMPETITOR
Reliance Industries Limited is an Indian multinational conglomerate, headquartered
in Mumbai. Its businesses include energy, petrochemicals, natural gas, retail,
telecommunications, mass media, and textiles. Reliance is the largest public
company in India by market capitalization and revenue, and the 100th largest
company worldwide. It is India's largest private tax payer and largest exporter,
accounting for 7% of India's total merchandise exports. The company has relatively
little free cash flow and high corporate debt.
The company has attracted controversy for reports of political corruption, cronyism,
fraud, financial manipulation, and exploitation of its customers, Indian citizens, and
natural resources. The chairman of Reliance Industries, Mukesh Ambani, has been
described as a plutocrat.
In 1985, the name of the company was changed from Reliance Textiles Industries
Ltd. to Reliance Industries Ltd. During 1985 to 1992, the company expanded its
installed capacity for producing polyester yarn by over 145,000 tonnes per annum.
The Hazira petrochemical plant was commissioned in 1991–92.
In 1993, Reliance turned to the overseas capital markets for funds through a global
depository issue of Reliance Petroleum. In 1996, it became the first private sector
company in India to be rated by international credit rating agencies. S&P rated
Reliance "BB+, stable outlook, constrained by the sovereign ceiling". Moody's rated
"Baa3, Investment grade, constrained by the sovereign ceiling".
In 1995/96, the company entered the telecom industry through a joint venture with
NYNEX, USA, and promoted Reliance Telecom Private Limited in India.
In 1998/99, RIL introduced packaged LPG in 15 kg cylinders under the brand name
Reliance Gas.
The years 1998–2000 saw the construction of the integrated petrochemical complex
at Jamnagar in Gujarat, the largest refinery in the world.

1) 3M INDIA LTD.

3M (originally the Minnesota Mining and Manufacturing Company) is an American

multinational conglomerate operating in the fields of industry, worker safety,
healthcare and consumer goods. The company produces over 60,000 products
under several brands, including adhesives, abrasives, laminates, passive fire
protection, personal protective equipment, window films, paint protection films,
dental and orthodontic products, electrical and electronic connecting and insulating
materials, medical products, car-care products, electronic circuits, healthcare
software and optical films. It is based in Maplewood, a suburb of Saint Paul,
Minnesota.
3M made $35.4 billion in total sales in 2021, and ranked number 102 in the Fortune
500 list of the largest United States corporations by total revenue. As of 2021, the
company had approximately 95,000 employees and operations in more than 70
countries. There are a few international subsidiaries such as 3M India, 3M Japan,
and 3M Canada.

Five businessmen founded the Minnesota Mining and Manufacturing Company as a

mining venture in Two Harbors, Minnesota, making their first sale on June 13, 1902.
The goal was to mine corundum, but this failed because the mine's mineral holdings
were anorthosite, which had no commercial value. Co-founder John Dwan solicited
funds in exchange for stock and Edgar Ober and Lucius Ordway took over the
company in 1905. The company moved to Duluth and began researching and
producing sandpaper products. William L. McKnight, later a key executive, joined
the company in 1907, and A. G. Bush joined in 1909. 3M finally became financially
stable in 1916 and was able to pay dividends.
The company moved to St. Paul in 1910, where it remained for 52 years before
outgrowing the campus and moving to its current headquarters at 3M Center in
Maplewood, Minnesota, in 1962.

2) ADANI ENTERPRISES LTD

Adani Enterprises Limited is an Indian multinational publicly listed holding company
and a part of Adani Group. It is headquartered in Ahmedabad and primarily involved
in mining and trading of coal and iron ore. Through its various subsidiaries, it also
has business interests in airport operations, edible oils, road, rail and water
infrastructure, data centers, and solar manufacturing, among others.

The company was incorporated in 1993 under the name Adani Exports Limited. It
mainly deals with the group's integrated resources management, power trading,
and natural resources businesses on a standalone basis. Its general purpose is to act
as an in-house incubator for Adani Group's new businesses until they become self-
sustainable.

Through its various subsidiaries, Adani Enterprises is involved in edible oils and
staple foods, airport operations, solar PV manufacturing, road infrastructure, water
infrastructure, data centers, Agri-output storage and distribution, defense and
aerospace, bunkering, shipping, rail and metro infrastructure, oil exploration,
petrochemicals, mass media, green hydrogen, cement, copper, aluminum, and
online services.

3) ALEMBIC LTD.
Alembic Pharmaceuticals Ltd. is an Indian multinational pharmaceutical company
headquartered in Vadodara. It is involved in manufacture of pharmaceutical
products, pharmaceutical substances and intermediates. It is also termed to be a
market leader in macrolides segment of anti-infective drugs in India.
The company has its headquarters and corporate office situated in Vadodara,
Gujarat, India, while its manufacturing facilities are located at Panelav, Karakhadi in
Gujarat and Sikkim, India. Its Panelav plant houses active pharmaceutical
ingredients (APIs) and formulation manufacturing, while its Sikkim plant is involved
in manufacture of formulations for Indian and non-regulated export markets.

Alembic Pharmaceuticals Ltd. initially began as Alembic Chemical Works where it

started manufacturing tincture and alcohol at its unit at Vadodara in 1907. The
company eventually entered manufacturing cough syrups, vitamins, tonics and
Sulphur drugs. Further, Alembic entered production of penicillin in the 1960s. This
dedicated Alembic plant for the manufacture of penicillin was inaugurated by Lal
Bahadur Shastri in the year 1961, the then Prime Minister of India. Alembic soon
also initiated bulk production of vitamin B12. In the antibiotic section, soon after
initiation of penicillin manufacture, Alembic began the production of erythromycin
in 1971 for first time in India. Alembic also incorporated and launched the 'Althrocin'
brand of erythromycin. In the year, 1997, Althrocin became the top selling brand of
erythromycin in India.
In 2000, Alembic received ISO 14000 certification for its Vadodara facility.
In 2010, Alembic Pharmaceutical Ltd. demerged from Alembic Ltd. subsequent to
the allotment of 133,515,914 equity shares of ₹2 each to the shareholders of
Alembic Ltd. This made the shareholding of Alembic Ltd. in Alembic Pharmaceutical
to reduce from 100% to 29.18%.
In 2011, the equity shares of Alembic Pharmaceuticals Ltd. were listed on the
Bombay Stock Exchange and National Stock Exchange of India.

4) APAR INDUSTRIES LTD.

APAR’s vision
How we do what we do
APAR Industries was started in 1958, in India. Over 60 years later, we
have grown into a diversified billion-dollar company, and expanded to
over 140 countries as a highly trusted manufacturer and supplier of
conductors, a wide variety of cables, speciality oils, polymers and
lubricants. At APAR, we have been able to excel at what we do because of
who we are: relentless innovators who are constantly pushing ourselves
to discover, perfect and deliver tomorrow’s solutions today.

Everything we stand for

Our single-minded focus on innovation that solves real problems takes on

several forms. Our focus on consistently optimising efficiency in our
manufacturing facilities to ensure better costs for our clients. Our world-
class manufacturing facilities (ISO 9001 and ISO 14001 accredited) and
testing centres. Our emphasis on finding solutions that align with our
core values of integrity, honesty and accountability to every stakeholder:
our customers, our employees and our shareholders.

The bigger picture

APAR is gearing up to tackle the biggest challenges of the 21st century,
including fair global business practices and sustainability. We believe that
with an innovation-first mindset, solutions that make anything possible
can be found.
Meet the people helping
APAR lead the innovation curve
Mr VK Bajaj, Chief Operations Officer,
Cables Division, Mumbai

“The person you are working with must accept you as a leader.
That means if you are providing solutions, if you are helping him, if he is moving
forward, he feels obliged that he has been helped. Then, his acceptance of you as
a leader is really great.”

A small conductor's company was born in in 1958. By 2020, it transformed into a

billion-dollar conglomerate leading the innovation and sustainability curve
globally in its core businesses.
In 1958, an independent India was in the process of electrification. In this process,
a visionary saw a tremendous opportunity. Our founder, the late Shri Dharamsinh
D. Desai founded APAR Industries (originally called Power Cables Pvt. Ltd) This
small company began manufacturing power transmission conductors. We started
with a capital of less than Rs. 1 lakh. His vision was APAR. Here’s how the business
looks today.

5) ASPINWALL AND COMPANY LTD.

In 1956, the Erstwhile Royal Family of Travancore acquired a small interest in
Aspinwall, when it became a public limited company. In the early ’70’s, when the
English owners decided to disinvest, a major portion of the company’s shareholding
was taken over by the Erstwhile Royal Family, and they continue to hold the
controlling interest till date.
Today, Aspinwall and Company Ltd. has diversified business interests in the areas of
Logistics,Speciality Coffee, Natural Fiber Products and Natural Rubber.
The great visionary is long gone. But J.H. Aspinwall’s dynamic spirit is very much kept
alive in the priceless legacy he has left behind: Aspinwall & Co. Ltd. The seed of
enterprise that he planted way back in 1867 has now become a giant spreading tree
– rapidly growing.

Enter Aspinwall
In 1863, John H. Aspinwall was inducted as a partner into Scott Brothers. He
acquired the business of Scott Brothers in 1867, and launched Aspinwall &
Company, offering a range of shipping services, besides carrying on business in
timber, spices and other agro products.
The Aspinwall era had begun.
The illustrious J.H. Aspinwall expired in 1884, leaving the fortunes of his company in
the capable hands of his partner, W.N. Black. Subsequently his brother, E.H. Black,
also joined the firm. The Black brothers consolidated and expanded the Aspinwall
enterprise.
Royal Connection
Aspinwall became a public limited company in 1956, with financial participation
from the Erstwhile Travancore Royal family. When, in 1971, the English company
offered to disinvest its holdings, the Travancore Royal family agreed to acquire the
controlling shares in the Group. With this regal association, the company acquired
a character and personality of its own, with dynamism, integrity and customer focus
as its distinct hallmarks.
 6) BALMER LAWRIE AND COMPANY LTD.
Balmer Lawrie & Co. Ltd. (BL) is an Indian central public sector undertaking under
the ownership of Ministry of Petroleum and Natural Gas, Government of India. It
was a partnership firm founded on 1 February 1867 in Calcutta, British India by two
Scotsmen: George Stephen Balmer and Alexander Lawrie. Today Balmer Lawrie is a
government sector enterprise with a turnover of ₹1612 crores and a profit of ₹232
crores as of 31 March 2020. It became a private limited company in 1924 with a
paid-up share capital of ₹40 lakhs, a public limited company in 1936 and then a
Government of India Enterprise in 1972. During FY 2020–21, the PSE earned a
revenue of ₹1,528 crore (US$190 million).
It has eight Strategic Business Units – Industrial Packaging, Greases & Lubricants,
Chemicals, Travel & Vacations, Logistics Infrastructure, Logistics Services, Cold Chain
and Refinery & Oil Field Services, with offices spread across the country and abroad.
Balmer Lawrie has grown enormously in the last 155 years and has become the
market leader in Steel Barrels, Industrial Greases & Specialty Lubricants, Corporate
Travel and Logistics Services. It has very well responded to the demands of an
ever-changing environment and has taken full advantage of every opportunity to
innovate. Balmer Lawrie also grew inorganically through various JVs over the
period. Driven by the spirit of entrepreneurship, two enterprising Scotsmen,
Stephen George Balmer and Alexander Lawrie, sowed the seeds of this company at
Kolkata on 1st February, 1867. History goes…a coin was tossed…Balmer
won…Balmer’s name preceded in the Firm incorporated and thus was born Balmer
Lawrie.
There was hardly any business where Balmer Lawrie did not delve into in its
formative years, whether it was from Tea to Shipping, Insurance to Banking or
Trading to Manufacturing. The company has left a mark of its own at every step of
its remarkable corporate journey.
Today, Balmer Lawrie is a Mini-Ratna-I Public Sector Enterprise, under the Ministry
of Petroleum and Natural Gas, Government of India. It has eight Strategic Business
Units – Industrial Packaging, Greases & Lubricants, Chemicals, Travel & Vacations,
Logistics Infrastructure, Logistics Services, Cold Chain and Refinery & Oil Field
Services, with offices spread across the country and abroad.