S9 Retail Consumer Behaviour

MB20NR03 : RETAIL CONSUMER BEHAVIOUR
RETAIL STORE OF INDIAN BRAND RELAINCE
TEAM MEMBERS OF RETAIL CONSUMER

BEHAVIOUR :
1. MOHAMMED SHABEER D.A.
2. PRAJEETH RAJ G.L.
Founder of relaince : Dhirubhai Ambani
Dhirajlal Hirachand Ambani (28 December 1932 – 6 July 2002) was an Indian business

magnate who founded Reliance Industries. Ambani took Reliance public in 1977. In 2016, he
was honoured posthumously with the Padma Vibhushan, India's second-highest civilian
honour for his contributions to trade and industry. Ambani faced numerous accusations
of market manipulation, tax evasion, and cronyism
Dhirubhai Ambani was one of the sons of Hirachand Gordhanbhai Ambani, a village school
teacher belonging to the Modh vaniya (Baniya) community and Jamnaben Ambani and was
born in Chorwad, Malia Taluka, Junagadh district, Gujarat[10] on 28 December 1932. He did
his studies from Bahadur Khanji school. He left Aden in 1958 to try his hand at his own
business in India in the textiles market.
Ambani returned to India and started "Majin" in partnership with Champaklal Damani, his
second cousin, who lived with him in Yemen. Majin was to import polyester yarn and export
spices to Yemen.
The first office of the Reliance Commercial Corporation was set up at the Narsinatha Street
in Masjid Bunder. It was a 350 sq ft (33 m2) room with a telephone, one table and three
chairs. Initially, they had two assistants to help them with their business.
During this period, Ambani and his family stayed in a two-bedroom apartment at the Jai Hind
Estate in Bhuleshwar, Mumbai. In 1965, Champaklal Damani and Dhirubhai Ambani ended
their partnership and Ambani started on his own. It is believed that both had different
temperaments and different takes on how to conduct business.[16] While Damani was a
cautious trader and did not believe in building yarn inventories, Ambani was a known
risk-taker and believed in building inventories to increase profit. In 1966 he formed
Reliance Commercial Corporation which later became Reliance Industries on 8 May 1973.
He launched the brand Vimal during this time which sold polyester materials for saris,
shawls, suits, and dresses.
HISTORY:
Reliance Industries Limited is an Indian multinational conglomerate company,

headquartered in Mumbai. It has diverse businesses including energy, petrochemicals, natural
gas, retail, telecommunications, mass media, and textiles. Reliance is one of the most
profitable companies in India, the largest publicly traded companies in India by market
capitalisation, and the largest company in India as measured by revenue. It is also the one of
the largest employers in India with over 300,000 employees in the world The company is
ranked 100th on the Fortune Global 500 list of the world's biggest corporations as of
2022. Reliance continues to be India's largest exporter, accounting for 7% of India's total
merchandise exports and it has access to markets in over 100 countries. Reliance is
responsible for almost 5% of the Government of India's total revenue from customs and
excise duty. It is also the highest income tax payer in the private sector in India. The company
has relatively little free cash flow and high corporate debt
Revenue ₹696,972
crore (US$87 billion)[2] (2022)
Operating ₹84,142 crore (US$11 billion)

income [2] (2022)
Net ₹60,705
income crore (US$7.6 billion)[2] (2022)
Total ₹1,499,665
assets crore (US$190 billion)[2] (2022)
Total ₹888,984
equity crore (US$110 billion)[2] (2022)
Product structure:
Structure of Reliance, Subsidiaries of Reliance (all brands, products)

Structure of Reliance
Due to Coronavirus, many companies across the country and the world have come on
the backfoot. In such a situation, Reliance Jio, the company of the country’s richest
businessman Mukesh Ambani, has surprised everyone by partnering with
Facebook. Facebook will invest Rs 43,574 crore in Mukesh Ambani’s Jio. Following
this investment, Facebook’s stake in Jio will increase to 9.99%. After this deal, the
valuation of Jio will be 4.62 lakh crore rupees. Reliance Industries Limited (RIL) was
started by Dhirubhai Ambani. Now its CEO is Mukesh Ambani. This company has
110 brands and products. At the same time, it has partnerships with 45 companies. It is
working on petroleum products, polyester products, polyester intermediates, plastics,
polymer intermediates, chemicals, synthetic textiles and fabric products
Strategic position:
Strategy:
Building the hyper-growth engines of tomorrow
At Reliance, our growth roadmap is built around our three hyper-growth engines, which
reimagine the way India connects, consumes and grows. They characterise our long-term
strategy and fuel our next wave of exponential growth.
 Connectivity
Largest all-IP mobility network to ensure connectivity across the country and
enabling a digital revolution
 Core technology platforms
Continuous platform building based on cutting-edge, disruptive technologies such as

AI, blockchain, cloud computing and IoT
 Disruptive ecosystem solutions

Developing expertise in deep analytics, big data analytics, deep learning algorithms,
AR/VR technologies, AI-based education solutions, healthcare, chatbots, speech and
language processing, supercomputing, and vision-oriented fleet management, among
others
 Ultra-broadband
With fiber rollout to millions of homes and enterprises, Jio has opened the door for
the next generation of ultra-broadband solutions to be brought straight into Indian
living rooms and small businesses
 5G readiness
5G-ready network and extensive fiber assets, enabling services across connectivity
layers, enhancing consumer experience along with efficient pricing
SWOT ANALYSIS:
Reliance Industries is an Indian-based multinational company headquartered in

Mumbai, India, founded by Late Dhirubhai Ambani, the famous entrepreneur who
started with a clear vision. Let us look into the Overview of Reliance Industries and
then we can move on to the SWOT Analysis of Reliance Industries.
The SWOT Analysis of Reliance Industries includes its strengths, weaknesses,

opportunities, and threats. And in this reading of the SWOT analysis of Reliance
Industries, we will examine this beauty and wellness company in terms of its internal
and external factors.
S – STRENGTH :
 Company With Low Debt

 Strong Promoter
 Strong Brand
 Significant Market Share
 Manufacturing Advantage
W- WEAK :
 Legal Actions
 Politically Vulnerable
 The decline in Productions
 Lack of Market Penetration
O-OPPORTUNITY :
 Acquisition
 Partnerships
 Improving Jio
 New offerings in Reliance Jio
T – THREATS:
 Regulations
 Competition
 Climate Change
SWOT Analysis Of Reliance Industries Key Takeaways
 Strong Promoter
 Significant Market Share
 Strong Brand Recall
Current trends:
 eliance Fresh
 Reliance Smart
 Reliance Smart Point
 JioMart
 Reliance Digital
 JioMart Digital
 Jio Store
 Reliance Trends
 Trends Footwear
 Reliance Jewels
 AZORTE
 CENTRO
 Fashion Factory
 AJIO
 Hamleys
 Reliance Brands
 Reliance Mall
 Reliance Consumer Brands
 7-Eleven
Future trends :
Reliance aims to start production of battery packs by 2023 and scale it up to a fully
integrated 5 GWh per annum cell-to-pack manufacturing facility by 2024, to be scaled
up to 50 GWh annual capacity by 2027. Reliance Industries aims to be net carbon zero
by 2035.
Reliance Industries said it expects the green power segment to emerge as a growth
engine for the company and is set to double new energy investment commitments.
"Reliance plans to accelerate its committed Rs 75,000 crore investment in fully
integrated New Energy manufacturing ecosystem at Jamnagar as it aims to establish
20 GW of solar energy generation capacity by 2025 for captive needs of round-the-
clock (RTC) power and intermittent energy for Green Hydrogen.," billionaire Mukesh
Amabani, who is pivoting Reliance Industries Ltd. (RIL) towards green energy, said at
the conglomerate’s 45th Annual General Meeting (AGM) on August 29. The
previously announced Dhirubhai Ambani Green Energy Giga Complex is coming up
over a 5,000-acre facility in Jamnagar, with an aim to establish and enable at least
100GW of solar energy by 2030, Ambani said.
What is the future growth of Reliance Industries?

If one were to go by fundamental analysts, the stock has potential to gain up to 20 per
cent in 2023. A technical analyst said levels of Rs 2,715-2,970 are likely in the
coming weeks. According to ICICI Direct's research report, RIL's consumer business
would be the growth driver, going ahead.
Reliance Industries Ltd (RIL), the country’s most valuable company, on Monday set
the tone for the future during its 45th annual general meeting, saying it would aim to
double its market value by 2027, the year the company celebrates its golden jubilee.
The company will invest Rs 2 trillion in the roll-out of a standalone 5G network, Rs
75,000 crore in expanding its O2C (oil-to-chemicals) capacities across value chains,
and Rs 75,000 crore in new energy as announced last year, RIL Chairman and
Managing Director Mukesh Ambani said at the shareholders’ meeting today.
Outlining the company’s plans, Mukesh Ambani said the momentum would be driven
by sustained investment in new and existing businesses, including 5G, new energy,
oil-to-chemicals (O2C), retail, and fast-moving consumer goods (FMCG).
“Jio will deploy the latest version of 5G, called Stand-Alone 5G, which has zero
dependency on our 4G network. With Stand-Alone 5G, Jio can deliver new and
powerful services such as low latency connectivity, massive machine-to-machine
communication, 5G voice, Edge computing and network slicing, and
metaverse,” Mukesh Ambani said at the online meeting.
Mukesh Ambani said standalone 5G services would be rolled out in four metros by
Diwali, with a nationwide scale-up planned within 18 months of launch, apart from a
push into FMCG and a Whatsapp-Jiomart partnership in new commerce.
In his presentation to the shareholders, Akash Ambani, who is Mukesh Ambani’s son
and is leading Jio, gave a glimpse of 5G services to be launched.
“An exciting possibility of Jio 5G is the ultra-high-speed fixed-broadband. Since you
get fiber-like speeds over the air without any wires, we are calling it JioAirFiber. With
JioAirFiber, it will be really easy to quickly connect your home or office to Gigabit-
speed Internet,” Akash Ambani said.
In new energy, Mukesh Ambani reiterated the commitment of Rs 75,000 crore
announced last year. This could be doubled, based on scalability and the evolving
environment in the sector.
CONCLUSION:
Reliance communication is a very big brand name and I amvery thankful to

theReliance people to help me in completingmy project in Reliance
communication.Reliancecommunication provides me the good opportunities to
makemy skillsstronger in marketing. I am also very thankful to myproject guide Mr.
Rajiv Tanejafor giving me his usefulguidelines and important time.While doing this
project Ihave talked with many people andcame to know about the market and I
learnt thathow thecompanies works and what they have to do for retaining
thereposition inthe market.Reliance Communications has trained me to face
thechallengeswhatever in the market Limitation of the study1.The finding of the
study are based on the assumptionthat respondent havedisclosed correct
information.2.The study is helpful in analyzing training effectivenessin
Reliancecommunication in Varanasi 3. As the information was collected during
theworkinghours, the respondent may have answered in any sansgivingadequate
consideration due to lack of time.4. There is a possibility of result not being
accurate dueto small size of thesample.5. The time constraints are limiting factor for
an in-depthanalysis of subject as well as responseCONCLUSIONIn the market
survey we learnt so many things.Weinteracted with different types of customer and
alsotheir behavior. In the market we found customer viewthat which type of
servicesmake them satisfy. This project are fulfill with challenges. We
noticedthatthere are big competitions in themarket AndCustomers are also very
intelligent. Theyknow thatwhere they will get benefits, socustomers also domarket
survey before buyingany products. SoCompany also does marketsurvey for
knowingcustomer week point and also for that in whichtypes of services attract to
customer.In the Reliance market surveywe learned all thesethings that how should
talk withcustomer and howshould interact with the customer
 They were creating more customer interaction and customer services they
were create more brand and loyal to customer surface
 They were more began in loyally
 Innovationg brand quality
 Having more number of brands
 Interractions with the customers
 Having number of services
 Creating more brand loyalty
REFERENCE:
 https://en.m.wikipedia.org/wiki/Reliance_Industries
 https://caknowledge.com/structure-of-reliance/#:~:text=Mukesh%20Ambani
%20owns%20155%20brands,works%20on%20linear%20alkyl%20benzene
 https://en.m.wikipedia.org/wiki/Dhirubhai_Ambani
 https://businessmavericks.org/swot-analysis-of-reliance-industries/
 https://www.ril.com/

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MB20NR03 : RETAIL CONSUMER BEHAVIOUR

RETAIL STORE OF INDIAN BRAND RELAINCE

TEAM MEMBERS OF RETAIL CONSUMER

Dhirajlal Hirachand Ambani (28 December 1932 – 6 July 2002) was an Indian business

Reliance Industries Limited is an Indian multinational conglomerate company,

Operating ₹84,142 crore (US$11 billion)

Structure of Reliance, Subsidiaries of Reliance (all brands, products)

 Core technology platforms

Continuous platform building based on cutting-edge, disruptive technologies such as

 Disruptive ecosystem solutions

Reliance Industries is an Indian-based multinational company headquartered in

The SWOT Analysis of Reliance Industries includes its strengths, weaknesses,

 Company With Low Debt

What is the future growth of Reliance Industries?

Reliance communication is a very big brand name and I amvery thankful to

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