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PRASOB ARAVIND

Address MANAMA
KINGDOM OF BAHRAIN

Contact No +973 39254009 / 33164009

E-mail [email protected]

Professional Highlights:

A Target Oriented Professional with over 7 + years of experience in Business


Development, Sales & Marketing, Key Account Management and Team
Management largely in FMCG.

Core Competency:

 Sales and Revenue Generation from the Assigned Territory and Target Market.
 Customer Relationship management.
 Market Research and analysis.
 Promotion and Micro Marketing activity.
 New Business Development.
 Competitive Market Growth, Monitor and Regulate.
 Effective presentation skill.
 Performance Management.
 Key Accounts Management.

WORK EXPERIENCE

 SALEH AL SALEH Co. W.L.L


(SASCO Foods)
MANAMA, KINGDOM OF BAHRAIN

Duration: December 2015 to till Date


Designation: Modern Trade Manager

Responsibilities:

 Developing productive long term relationships with customers


 Act as a main contact for existing and new customers
 Implementing a global sales strategy and reaching sales targets.
 Preparing volume forecasts by plans and analyzing sales figures and forecasting future
sales.
 Supports local teams in the execution of the activities and in achieving their sales and
budget objectives, while ensuring the desired product benefits and brand values/equity
are properly communicated
 Ensures that the local feedback is taken into account by regularly visiting customers and
stores with sales team.
 Managing and motivating a team to increase sales and ensure efficiency.
 Ensures efficient spending of central budget and supervises the trade marketing
spending in the subsidiaries
 Managing stock levels and making key decisions about stock control.
 Analyzing and interpreting trends to facilitate planning.
 Organizing special promotions, displays and events.

 SHELL FISHERIES COMPANY.W. L.L


(Processors, Exporters and Importers and Retail Trading)
MANAMA, KINGDOM OF BAHRAIN
KSA: Dammam | Riyadh | Jeddah

Shell Fisheries is a major processor, exporter and traders of Sea Food in the Kingdom of
Bahrain. We have a strong Import & distribution network for Frozen Seafood Products in
Bahrain and major cities in KSA. We also have strong export of our processed sea food product
to U.S.A, China, Korea, Japan, other Far East countries and KSA.

Duration: June 2012 to November 2015.


Designation: Assistant Manager Sales & Marketing

Responsibilities:

 Joined as Asst Manager Sales & Marketing to enter in a new segment of market in
Bahrain, worked in Saudi Arabia in deputation for a period of one year in Jeddah, Riyadh
and Dammam to strengthen HORECA & retail channels of distribution in the KSA and
Bahrain market.
 Built a full-scale sales operation from the ground up including database systems,
recruitment of sales executives and developing the sales and marketing strategies
 Increased the sales target by 400 thousand in first 10 months in KSA.
 Prepared and executed business, marketing and sales plans for the whole company.
 Responsible for defining and drawing Sales Strategy for all segment
 Managed and lead 20+ Sales Staffs in Both the regions’
 Leveraging relationship with all customers
 Leading BDE’s and Sales Executives with Top accounts, along with P & L 
responsibility
 Approaching and negotiating new customer’s contracts.
 Meeting targeted Sales & Expenses Budgets by company.
 Training and motivating sales teams in the field.
 Forecasting, following up and managing stocks at all levels.
 Making sure to reach distribution and market share yearly budgets.
 Seeking for opportunities through analysis of sales & marketing reports to fill the gaps.

 AWAL REFRIGERATION & AIRCONDITIONING,


(Commercial Kitchen Equipments Division)
MANAMA, KINGDOM OF BAHRAIN

Duration: May 2010 – May 2012


Designation: Sales Executive (Projects)

Responsible for:

 Generate Sales from the Food Service (Hotels, Restaurant, and QSR) Industry, Hospital,
Aviation and Govt. Sector
 Follow-up with all Hotels, Restaurant and QSR for any enquiries.
 Requirement identification matching the right product, quotation submission, further follows
up for the securing business.
 Handling walk in Customers in the Showroom
 Coordinating among client, consultant and site engineers for site verification and
preparation of layout.
 Co-ordinate with factory for the local fabrication.
 Incorporate changes in the Layout, service drawings through the Consultant or Projects
Management Team.
 Meeting with Decision Making People and Project Team in the Star Hotels and Hospital
and generate business from there.
 Proactive follow-up with Consultant, Projects Management Team and Promoters.
 Maintaining and developing relationships with existing customers via meetings,
telephone calls and emails.
 Making accurate, rapid cost calculations, and providing customers with quotations.
 Negotiating the terms of an agreement and closing sales.
 Representing the organization at trade exhibitions, events and demonstrations.
 Negotiating variations in price, delivery and specifications with client company's
managers.
 Advising on forthcoming product developments and discussing special promotions.
 Liaising with suppliers to check on the progress of existing orders.
 Recording sales and order information and sending copies to the Division Manager and
General Manager.

 ADVANTECH CLEANING EQUIPMENTS PVT LTD, MUMBAI, INDIA

Duration: July 2009–April 2010


Designation: Marketing Executive

Job Highlights:

 Developing new marketing avenue


 Market Research and analysis.
 Listening to customer requirements and presenting appropriately to make a sale.
 Promotion and Micro Marketing activity.
 Promote and raise the brand awareness/ popularity of products
 Establish effective and strong network of channel-of-sales in market
 Arranging meeting with potential customers to prospect for new business
 Demonstrating the product to the prospective clients through the use of audiovisual aids or
actual use of equipment
 Identifying competitor’s strategy and making policies to overcome it.
 Accounts Management.
 Handling Govt. /Private tender/Enquires, price negotiation.

 DECCAN ASSOCIATES; Thalassery, Kerala, INDIA


(Distributors of IDEA MOBILE Prepaid Services)

Duration: May 2006-June 2007


Designation: Sales Supervisor

Job Responsibility:
 Handling Retailers
 Handling a Team of DSE
 Market Expansion
 Monitoring Competitor’s Activities
 Ensuring Stock Availability and Brand visibility in Market
 On Job Training to Executives
 Achieving revenue secondary and activation targets
 Reporting to Territory Sales Manager

ACADEMIC QUALIFICATIONS

2007-2009 Master of Business Administration (Marketing)


Bharathiar University, Coimbatore, Tamil Nadu, India
Cumulative average – 71%
2007-2009 Diploma in Entrepreneurship & Project Management
Bharathiar University, Coimbatore, Tamil Nadu, India
2003-2006 Bachelor of Commerce
University of Calicut, Kerala, India
Cumulative Average - 51%
2001-2003 Higher Secondary (Commerce)
Board of Higher Secondary Education, Kerala. India
Cumulative Average – 50%

ACHIEVEMENTS
 Increased the revenue target from 100 thousand to 500 thousand in 10 first
months.
 Presented a paper on “Impacts of HR practices in global context” in a two day’s
International conference held at Sree Amman Institute of Management and
research, Erode.
 Stood second as BEST MANAGER in inter- collegiate Management meet, an
event conducted by SAN International Business School, Coimbatore.
 Stood Third as BEST MANAGER in inter- collegiate Management meet, an event
conducted by PKR School of Management Studies, Erode
 Undergone Training in soft skills conducted by HP Education.

SKILLS AND ATTRIBUTES


 Having sound commercial sense, right judgment, able to spot opportunity and
scope for improvisation
 Having Vision, passion to innovate and to commercialize products
 Highly-developed analytical and research skills
 Strong verbal communication skills including persuasive and negotiation skills.
 Strong presentation skills and group discussion skills.
 Effective written and oral communication skills, including writing clear and
concise reports.
 Excellent team work skills.

PERSONAL TRAITS

 Ethical, knowing and being able to perform conscientiously and morally


 Committed to developing a bright career
 Eager to challenge self limit
 Self-disciplined, Independent
 Capable of working alone or in a team environment
 Proud of delivering satisfactory service to others

COMPUTER PROFICIENCY

 Sound Knowledge in Ms word, Excel, Power Point


PERSONAL DETAILS:

DATE OF BIRTH : 19-08-1985


SEX/MARITAL STATUS : Male / Married
NATIONALITY : Indian
LANGUAGES KNOWN : English, Hindi, Malayalam, and Tamil.

KINGDOM OF BAHRAIN- DRIVING LICENCE

LICENCE NUMBER : 850832055


DATE OF EXPIRY : 18/01/2017

DECLARATION

I, here by declare that the above written particulars are true and best of my knowledge
and belief

Prasob Aravind

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