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    Assessing The Information Needs of The Company

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    Alex
    Cărturești is a Romanian bookstore known for its unique experience beyond just books. It has grown popular for selling books, tea, music, art and hosting events. With nearly 300,000 products both in stores and online, Cărturești prides itself on fast delivery and a cultural community. The company's mission is to create unique experiences regardless of location. Its target market is young adults interested in reading and the blending of books with art. Cărturești has won several awards for its shops and food since being founded in 2000.

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    Assessing The Information Needs of The Company

    Uploaded by

    Alex
    29 views2 pages
    Cărturești is a Romanian bookstore known for its unique experience beyond just books. It has grown popular for selling books, tea, music, art and hosting events. With nearly 300,000 products both in stores and online, Cărturești prides itself on fast delivery and a cultural community. The company's mission is to create unique experiences regardless of location. Its target market is young adults interested in reading and the blending of books with art. Cărturești has won several awards for its shops and food since being founded in 2000.

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    Market Intelligence Solution for Carturesti

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    market intellienge solution

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    Cărturești is a Romanian bookstore known for its unique experience beyond just books. It has grown popular for selling books, tea, music, art and hosting events. With nearly 300,000 products both in stores and online, Cărturești prides itself on fast delivery and a cultural community. The company's mission is to create unique experiences regardless of location. Its target market is young adults interested in reading and the blending of books with art. Cărturești has won several awards for its shops and food since being founded in 2000.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    29 views2 pages

    Assessing The Information Needs of The Company

    Uploaded by

    Alex
    Cărturești is a Romanian bookstore known for its unique experience beyond just books. It has grown popular for selling books, tea, music, art and hosting events. With nearly 300,000 products both in stores and online, Cărturești prides itself on fast delivery and a cultural community. The company's mission is to create unique experiences regardless of location. Its target market is young adults interested in reading and the blending of books with art. Cărturești has won several awards for its shops and food since being founded in 2000.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    For this project we have decided on Cărturești as the selected company.

    The commercial society


    is known as SC Direct Client Service SRL, a Romanian organization that activates in the B2C
    market. The main sector of activity is the retail industry, the company managing to become very
    popular, by being positioned as a different bookstore, where customers, beside books, can also
    purchase tea, music, office suppliers and games. The company also features an online shop with
    almost 300.000 products. In this sense, Cărturești prides itself with a fast delivery, thus showing
    placing customers at the center of its activity. Moreover, the company has went on to creating a
    strong base of customers or a cultural community by developing a forum where clients can send
    their feedback and also share ideas, opinions or participate in the events or book launches
    organized by Cărturești.

    The founder of Cărturești, Șerban Radu, stated that the company’s mission is to create a unique
    experience, regardless of the shop.

    The target market of the company is represented by young adults, people who have a preference
    for reading and books in general, but who also would enjoy a true experience of a special place
    like Cărturești. What gives Cărturești a competitive advantage is, firstly, the experience gathered
    in their almost two decades (the company has been founded in 2000) and, secondly, the mix of
    books, painting, music and art in general. Cărturești has also won many awards such as best
    teashop in Bucharest (2013 TripAdvisor), Excellence Awards (2012), multiple Food & Bar
    Awards (2011, 2012, 2013).

    1. Assessing the information needs of the company

    Since it has developed spectacularly as a book shop and due to the multitude of products it has
    on stock, Cărturești disposes of huge amount of data. In this sense, it is required a very good
    database which will allow the management of different stocks of goods and also the relationship
    with suppliers, since there are many shops available in different cities.

    It is crucial for the information to be updated and provide a functional flow. Also, Cărturești’s
    database must have specific details about the consumers in terms of demographics,
    characteristics, buying patterns, preferences. In this way, the managers will be able to build
    profiles for the consumers and be aware of future trends. In terms of competition, it is important
    to know customers’ preferences (by observational research) in order to build effective strategies.
    In this sense, important elements are prices, turnovers, profits, debts. Also, the company should
    be aware of other competitors that activate in the online environment, who may display lower
    prices or promotions in order to attract customers.

    Our research shows that Cărturești mostly imports their products from international distributors
    and in this sense, a database that keeps the management updated with the governmental laws and
    macroeconomic aspects (general state of economy, exchange rates, development of new
    technologies and gadgets) would be very useful.

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