The New Age Metaverse Platform
Unless you are a hardcore supporter of Anarcho-primitivism, you will be knowing about the marketing quake Metaverse has brought in recent years.
Several brands are impulsively hitchhiking their way into the Metaverse, resulting in unforeseen results and appalling user experiences. Amid the haste to do it first, there is a segment of Brands that have a clear vision of DOING IT RIGHT.
As one of the frontmen of this Clan, Walt Disney’s Indian Wing is all primed to launch its niche Metaverse Platform- Starverse, at the onset of IPL 2023, after investing one full year in comprehensive testing of the platform.
The idea of Starverse was first devised for IPL 2022 when the entire infrastructure of the Star Sports Studios was replicated in the 3D virtual space and live chat shows were set up with the avatars of Cricket Experts. This was followed by the live streaming of the World’s first Cricket match in Metaverse through the integration of Hotstar within the platform during ICC Men's T20 World Cup 2022.
With every initiative, a huge emphasis was placed on meticulously crafting a seamless user journey, inducing innovative features, and exhaustive data mining & analysis to understand user behavior.
Successful platforms are a product of extensive R&D backed by deep testing processes to check their scalability and performance. Multiple stages of testing for Proof of Concept were undertaken for Starverse before the platform could be made open to the large-scale public.
Disney Star Head of Sports Mr. Sanjog Gupta said, “This will be the first time we will allow users at scale to enter the Starverse. We wanted to roll out the final version after testing features and understanding user behavior in a 3D ecosystem.”
When a Brand is targeting the Millennials and Gen Zers, it becomes integral for them to research, understand the actual need, identify gaps, and provide a solution that not just caters to problem-solving but also helps in leaving the customer wowed by the content pieces he has consumed during the interaction with the brand.
Approximately 85% of users access Metaverse through a phone and that is where a big gap existed in the market. Most of the Metaverse platforms don’t support mobile devices, hence to bridge this gap Starverse has been made with a mobile-first approach that supports both Android and iOS.
On the other hand, the next war between mobile phone manufacturers is certainly going to be on manufacturing devices dedicated to providing immersive Metaverse experiences where HTC has already dropped the first bombshell, HTC Desire 22 Pro.
The foundations of Starverse have been laid on the bricks of building a community. Even the smallest interaction on the platform has been planned to bring people together.
To raise the bar further up, Starverse is being made with the always-on experience. New features and interactions will be kept on getting added to the platform. This will be about the platform remaining relevant to the users over time and the users will always have something new to explore with their friends, the brand is straight up looking at a not just seasonal experience.
Starverse, as a new-age Metaverse platform, is setting the standards of a holistic user experience that can be availed when brands start comprehending the true essence of Metaverse.