How can you thrive as a creator in the metaverse?

The metaverse is the collective term for the virtual worlds, platforms, and experiences that enable people to interact online in immersive and creative ways. As a creator, you might be wondering how you can leverage the metaverse to showcase your work, connect with your audience, and generate income. In this article, we will explore some of the opportunities and challenges of being a creator in the metaverse, and share some tips on how to thrive in this emerging space.

1 Define your niche

The metaverse is vast and diverse, and you need to find your unique voice and value proposition as a creator. What kind of content do you want to create, and for whom? What are your goals and passions? What are the gaps and needs in the market that you can fill? By defining your niche, you can focus your efforts, stand out from the crowd, and attract the right fans and collaborators.

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Nic Mitham

Metaverse | AI | Digital Twins
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The starting point when considering WHAT type of content to create is to think about WHO is your potential addressable market is. In the Metaverse, 86% of the monthly active users are aged 18 or under. And, within that age cohort, there's a small number of very popular platforms such as Roblox (250m MAU), Minecraft (165m) and Fortnite (90m). This data comes from Metaversed Consulting market data Q4 '23. Select your age group and then choose your platform. These two decisions will then make your creation strategy much easier. You can then explore the chosen platform and discover which types of items (i.e. virtual goods) are more popular than others. Also, pick a sub-category for creation: Decorative VGs Access-driven VGS Behavioural VGs

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Dr Laurent FLORES ✅

I learn, teach and advice with science & AI - Professor - Entrepreneur - Investor - Sailor
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Metaverse calls for a total reconsideration of branding practices that are Closer to Video Gaming ones and immersive expériences, still a lot exists in the academic littérature to guide brands in this direction. A number of brands are expérimenting with notable initiatives most notable on Roblox. Go to Roblox and immserve yourself ... 😉

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2 Choose your platforms

There are many platforms and tools that enable you to create and share your content in the metaverse, such as VR, AR, gaming, social media, NFTs, and more. Each platform has its own features, benefits, limitations, and audience. You need to research and experiment with different platforms to find the ones that suit your style, budget, and goals. You also need to consider how you can integrate and cross-promote your content across different platforms to maximize your reach and engagement.

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Nic Mitham

Metaverse | AI | Digital Twins
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Continuing the assessment of platforms, at the highest levels, the different platforms have nuanced product demands. Social Metaverse (typically in the browser/app and not in VR) is highly avatar-centric, meaning decorative and behavioural virtual goods are most popular. With AR the user is pointing their phone at a real-world scene, so the product is basically what you can augment into that scene. Gaming is mainly driven by items that can improve the users' ability to progress through a game. For now, just think about the single platform you've chosen and not the associated ecosystem of similar platforms because interoperability is not here yet.

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3 Build your community

One of the most rewarding aspects of being a creator in the metaverse is the ability to interact with your fans and peers in real-time and in-depth. You can use various channels and methods to build your community, such as live-streaming, chat rooms, forums, newsletters, podcasts, events, and more. You need to provide value, entertainment, and education to your community, and encourage feedback, participation, and loyalty. You also need to network and collaborate with other creators and influencers in your niche to expand your exposure and opportunities.

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Nic Mitham

Metaverse | AI | Digital Twins
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In the Metaverse, from a creator's perspective, building a community is about value - the added value can you bring to the users in the community. This relates to the items or experiences you can create that users would be interested in engaging with, using and ultimately purchasing. Strive for differentiation - a new type of clothing or a new way for avatars to perform in the Metaverse - these should be 'interesting' concepts in order to attract users to your creations and in turn, become part of your community. But don't stop there. You then need to 'stoke the fire' and keep giving to your community. Regular updates, regular new content drops and most importantly, communicate.

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4 Monetize your content

There are many ways to monetize your content in the metaverse, such as subscriptions, donations, sponsorships, ads, merchandising, licensing, and more. You need to find the best monetization model for your content, audience, and platform, and balance your revenue streams with your creative vision and integrity. You also need to be aware of the costs and risks involved in creating and distributing your content in the metaverse, such as copyright, privacy, security, and technical issues.

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5 Keep learning and innovating

The metaverse is constantly evolving and changing, and you need to keep up with the latest trends, technologies, and opportunities. You need to be curious, flexible, and adaptable as a creator, and always look for ways to improve your skills, content, and impact. You also need to be open to feedback, criticism, and failure, and use them as opportunities to learn and grow. You also need to take care of your mental and physical health, and avoid burnout and stress.

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6 Enjoy the journey

Being a creator in the metaverse is not easy, but it can also be fun, rewarding, and fulfilling. You have the chance to express yourself, connect with others, and make a difference in the world. You also have the freedom to explore, experiment, and discover new possibilities and experiences. You need to enjoy the journey, and celebrate your achievements and milestones. You also need to be grateful, humble, and generous, and share your knowledge, insights, and stories with others.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you thrive as a creator in the metaverse?

1

2

3

4

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1 Define your niche

2 Choose your platforms

3 Build your community

4 Monetize your content

5 Keep learning and innovating

6 Enjoy the journey

7 Here’s what else to consider

Creator Economy

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How can you thrive as a creator in the metaverse?

1

2

3

4

5

6

7

1 Define your niche

2 Choose your platforms

3 Build your community

4 Monetize your content

5 Keep learning and innovating

6 Enjoy the journey

7 Here’s what else to consider

Creator Economy

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