How do you measure the impact and value of your VR network?

To measure the impact of your VR network, focus on metrics like user engagement, retention rates, feedback, content interaction, monetization, social interaction, and learning outcomes. For instance, Oculus Quest 2 and VRChat demonstrate successful engagement and retention, while AltspaceVR and Engage VR provide content and educational impact examples.

To assess your VR network's impact: 1. Track user engagement, active users, session duration, and content consumption. 2. Gather user feedback to understand satisfaction and areas for improvement. 3. Measure returning users over time to determine retention. 4. Evaluate VR content for relevance and quality. 5. Observe user interactions and social features within the community. 6. Monitor business metrics like revenue, conversions, or leads. 7. Assess educational outcomes and knowledge retention. 8. Ensure smooth VR experiences with minimal technical glitches. 9. Analyze inclusive features for accessibility. 10. Benchmark your network against competitors or industry standards.

We have to “think outside of the box” when measuring success in virtual reality application acceptance. You see, KPIs are great when we have a predefined environment where the technology is well known, for example a web based hotel reservation system. However with VR it’s not that simple because it is so new. The danger is that when we evaluate the finished application, the user reacts to the platform with euphoria eliminating his/her objectivity. One possible way to deliver and stay on track is to show the application in a non vr desktop environment and review the functionality with the client. Once this makes sense, move onto your vr platform and re review everything but this time immersed. This approach would ensure a good delivery.

Start by clearly defining what you aim to achieve with your VR network. Are you using it for training, education, marketing, or another purpose? Establish specific goals and objectives.

Building a CX strategy and identifying pain points and problem statements goes a long way towards identifying objectives which one would like to be tracked and measured. Doing things like building potential user journeys, identifying your north star(s), building your goals and outcome maps, all go a long way in helping one identify key objectives and measurable goals in VR.

I think one of the biggest KPI‘s of such a network should be the amount of intellectual property produced using this network. We always gauge current metrics of any site by the number of visits and its fame across people. However, the utility of many networks is by looking at the amount of creative work produced. As these networks will probably combine with AI it is important to see what is being generated, and what value is being added to the intellectual work using these networks.

Defining mission and learning outcomes is always the first goal. From there the level of fidelity and emotional connection can become a part of your design process. The reality of VR is that once you are inside a headset, you have no choice but to be engaged. This means that the best and worst of your experience will be visible to your users straight away. Having a clear understanding of the journey and experience you want for your users is key element to good VR design.

In the world of virtual reality (VR), understanding the impact and value of your VR network is essential for making informed decisions and optimizing your investments. To achieve this, the first step is setting well-defined objectives. These objectives serve as the compass that guides your VR initiatives.

We defined our objectives for our KPIs like number of active users, wishlists, retention rates, reviews, monetization and set some parameters based on how our competitors have been doing. By making sure that we have similar or higher KPIs based on our growth, we can more easily identify where the issues are and solve the root problem rather than having to reinvent the wheel.

Credo che al momento non ci sia una vr network realmente utilizzata, mi sembra inutile controllare gli indicatori di un mercato in sofferenza.

Don't suffer "Paralysis By Analysis." VR's an art form. Go with your gut and client satisfaction. All the rest is superfluous and likely misleading. Bob Jacobson, VR Pioneer, HitLab Co-Founder, and Moderator, with IGDA's Mark Deloura, of the global industry-creating USENET newsgroup, sci.virtual-worlds.com (see Wikipedia entry)

We work with scenario-based training so each level design will have timable and trackable metrics like completion and correct action. We also run a number of tracking systems like heat-mapping, eye-tracking, and biofeedback like heart rate and respiratory rate. This data is valuable at a macro level and can help inform future training directions. At a user level, the ability to review a scenario or talk through performance with a facilitator can be extremely valuable for internalising the learning outcomes experienced in VR.

Selecting the right metrics for measuring the impact and value of your VR network depends on your specific objectives and what you aim to achieve with your VR initiatives. ~Analyze which VR experiences, simulations, or content are most frequently accessed and for how long. ~If your VR network includes training or educational content, track the percentage of users who complete courses or modules.

If you're a game publisher you can use the recent Steam financials page which will show you an overall report of your engagements, retention, monetization and other KPIs. Ads and influencer platforms will do that as well, and it's best to have one platform for your game so you can see how budgets can be optimized based on performance on the KPIs that interest you the most.

It’s OK to be driven by numbers, however, as I have said, that one of the most important things in the future is going to be not just a number of people sitting on a platform but value of trade and the intellectual property being generated. In future, virtual reality would be an extension to the existing shopping experience. And this is already happening. As Battery and Immersive experiences combine together, one of the big metrics is gonna be the actual transactions with your happening using this technology. And also the intellectual property that is being generated.

Pre-survey and exit surveys are excellent additions to immersive experiences and can provide tangible evidence of learning outcomes in real time. We also use path tracing to layer user data and build performance competency models. I expect that AI will help this process even more in the future.

If you're a game publisher you can use the recent Steam financials page which will show you an overall report of your engagements, retention, monetization and other KPIs. Ads and influencer platforms will do that as well, and it's best to have one platform for your game so you can see how budgets can be optimized based on performance on the KPIs that interest you the most.

These are all the traditional methods that may not be able to be easily combined with future with pre-technologies, unless these companies themselves evolve. As going to start creating their own virtual, digital twins, or Metaverses the KPI‘s would be quite different and the tools that are being deployed are also going to be different.

Once you have collected the data from a performance cohort, you can visualize it in any number of ways. Again, like establishing learning outcomes for your experience, you need to understand what are the outcomes that your audience needs from your data.

Our game marketing expert team aggregates data from all sources and creates a list of elements that need to be optimized based on the KPIs that matter the most to us.

I think, in addition to all the above tools mentioned, stated, preference service, or reveal preference. Service could be a useful aid to enhance the experience of the users..

Well, for sure, a user videos can be used to understand how the technology is impacting the individuals. Testimonials of individuals are always great tools to publicize achievements of technology. However, in addition to this exit, interviews and feedback from the people in a simple format It’s always gonna be very useful to understand how this technology can be improved and adapted for use by humanity.

One other thing not covered here is how, for something as subjective and emotional as a VR experience - just like any other art form - there lies a measurement quotient that goes beyond numbers: emotion. The emotional resonance one feels due to a great piece of film, music, painting, or yes, even a VR experience sometimes can be tough to quantify. Think of how many times you have left a movie theater speechless, or how that one play you saw is still etched in your memory weeks later. There are no real KPIs for this, but getting a general sense of how one emotionally responds to certain types of experiences matters.