What emerging markets and audiences should you consider for gaming industry demos?

The standard in mobile for building your first demo must always be English, as it helps you not only have an easier approach with publishers and investors but also soft launch in strategic regions like NA and Philipines. But Antonio, why go for these areas? In your mobile demo you must test 2 factors: Engagement & Monetization Therefore, most developers choose Philipines to test their engagement metrics such as retention, playtime, and churn. The reason is that in this country it's possible to get more English-speaking players for a fraction of the investment needed in tier 1 countries. Then, after making sure your game is fun, you can go to tier-1 English-speaking countries like Canada and start measuring metrics around monetization.

When considering emerging markets and audiences for gaming industry demos, especially in the context of mobile gaming, it;s essential to take into account various factors such as regional trends, demographics, and technological advancements. Some factors to consider could be

When exploring emerging markets and audiences for gaming industry demos, particularly in the context of cloud gaming, it's crucial to consider technological infrastructure, connectivity, and the preferences of users who are likely to adopt this form of gaming Cloud Accessibility: Target regions with developing economies where individuals may not have access to high-end gaming hardware. Cloud gaming can provide an opportunity for gamer to experience quality gaming without the need for expensive devices.Internet Infrastructure: Cloud gaming heavily relies on robust internet connectivity. Focus on markets where high-speed internet infrastructure is expanding, ensuring a smoother gaming experience for users.

When considering emerging markets and audiences for gaming industry demos, particularly in the context of VR/AR gaming, it's important to focus on regions where there's a growing interest in immersive technologies and a willingness to adopt new forms of gaming experiences. Here are some perspectives to consider: Early Adopters: Target areas with a strong tech culture and innovation hubs where people are more likely to embrace new technologies. These regions often have communities interested in exploring the latest advancements in VR/AR gaming Enthusiast Communities: Attend or organize events and conventions that cater to gaming enthusiasts and technology aficionados. This provides an opportunity to showcase VR/AR gaming demos.

When considering emerging markets and audiences for gaming industry demos, it's crucial to stay ahead of trends and recognize the diverse interests of potential players. Social gaming introduces a unique perspective, emphasizing community engagement and interactive experiences. Mobile Gaming in Emerging Economies Target regions with a rising middle class and increasing access to smartphones, such as India, Southeast Asia, and parts of Africa Create mobile games with social features that encourage interaction and competition among players. Focus on creating games that seamlessly connect players across different platforms, including PC, consoles, and mobile devices. Cross-platform play enhances the social aspect of gaming.

When planning gaming industry demos, it's essential to consider emerging markets and niche audiences to diversify your player base and meet specific interests. Niche gaming adds a valuable perspective by targeting specialized communities Indie Game Enthusiasts Appeal to gamers who actively seek unique, independently developed games. Showcase innovative and artistic game designs that may not conform to mainstream trends Retro Gaming Communities Target audiences nostalgic for classic gaming experiences. Develop games that incorporate retro aesthetics, gameplay mechanics, and references to appeal to this specific group.Virtual Reality (VR) Enthusiasts Focus on markets where VR adoption is on the rise. Develop immersive VR experiences.