Zubair Ahmad’s Post

With YouTube's latest power move—expanding its partnership with Shopify—the race to dominate social commerce is officially on. For brands and creators, this isn't just another update; it's a game-changer. 🔥 As someone who is both invested in and curious about the intersection of digital communications and e-commerce, I see this as a pivotal moment for brands and creators alike. YouTube's expanded affiliate program opens up new opportunities for creators to monetize their content while offering brands a direct line to consumers. This move is a clear signal that YouTube is not just competing but doubling down on its strategy to capture more of the lucrative e-commerce market, particularly in the face of TikTok's rapid growth in this space. But here's the real question: With YouTube and TikTok both vying for e-commerce dominance, how should brands and creators navigate this increasingly competitive landscape? Should they diversify their efforts across platforms or lean into one over the other? 🤔 One thing is certain: The lines between content creation, social media, and e-commerce are blurring faster than ever. For those of us in the digital communications field, this is an exciting challenge to tackle! What strategies are you considering to stay ahead in this evolving space? https://lnkd.in/eqUPeNaa #SocialMediaStrategy #Ecommerce #DigitalMarketing #YouTube #TikTok

Want to take your YouTube strategy to the next level? YouTube just dropped some game-changing updates for creators and brands. And let me tell you, these new features are seriously powerful. I'm talking about... • Shopping Collections - curate your own virtual store on YouTube • Affiliate Hub - get access to top brands, promo codes & more • Enhanced Tagging - tag products across your entire video library in one go • Fourthwall Integration - create & manage your store directly on YouTube This is HUGE for anyone using YouTube Shopping. You can showcase products better than ever before. Streamline your content creation process. And potentially boost your earnings! Check out the full scoop in this Search Engine Land article: "4 YouTube Shopping updates, including Collections and Affiliate Hub" https://lnkd.in/gT-5tY-M Happy Wednesday! Let me know your thoughts. Casey Jones #YouTubeShopping #EcommerceStrategy #CreatorEconomy #AffiliateMarketing #SocialCommerce

As TikTok Shop gains momentum, YouTube is stepping up its game by expanding its partnership with Shopify. Announced on Tuesday, this move will onboard more brands into YouTube's Shopping affiliate program, giving creators access to thousands of new brands to tag in their videos, a significant increase from the current few hundred. Eligible Shopify Plus and Advanced merchants in the U.S. can now join the program, offering creators a lucrative way to earn money while helping their audience discover new products. For brands, it’s an opportunity to reach more customers and boost sales. This expansion positions YouTube to better compete with TikTok, which aims to grow its U.S. TikTok Shop business tenfold to $17.5 billion this year. Despite being newer to U.S. e-commerce, TikTok has rapidly onboarded 500,000 merchants by the end of 2023. Additionally, YouTube is launching a new Chrome extension for U.S. creators in the affiliate program, allowing them to save products while browsing and easily tag them in videos later. This expansion comes as YouTube intensifies its e-commerce efforts amid a slowdown in digital advertising. The platform saw over 30 billion hours of shopping-related video views in 2023 and a 25% increase in watch time for shopping-help videos. The program also benefits creators looking to increase their earnings, with YouTube rolling out new Shopping features to aid in product marketing and revenue growth.

The YouTube-Shopify partnership is indeed a strategic move to merge content and commerce, but it has limitations when compared to platforms like TikTok. YouTube’s ecosystem is primarily search-based, where users typically know what they are looking for before they engage. In contrast, TikTok thrives on discovery, exposing users to new content and products they might not have actively sought out. The difference in user behavior means that while YouTube’s integration with Shopify is powerful, it may not drive spontaneous purchases as effectively as TikTok’s discovery-driven model. In essence, the success of this partnership will hinge on whether YouTube can evolve beyond its search-driven roots to embrace more discovery-oriented interactions, encouraging users to explore and purchase products they hadn’t initially set out to find.

𝐂𝐨-𝐅𝐮𝐧𝐝𝐞𝐝 𝐅𝐫𝐞𝐞 𝐒𝐡𝐢𝐩𝐩𝐢𝐧𝐠 Tiktok Shop launched Co-Funded Free Shipping Program today. What is Co-Funded Free Shipping? Co-Funded Free Shipping is a benefit offered by TikTok Shop, allowing sellers to leverage the power of free shipping by covering a part of the total cost. Approximately 80% of customers prefer free shipping when they purchase a certain amount of products. How Co-funded Free Shipping Works ? 𝐅𝐎𝐑 𝐅𝐮𝐥𝐟𝐢𝐥𝐥𝐦𝐞𝐧𝐭 𝐛𝐲 𝐓𝐢𝐤𝐭𝐨𝐤 𝐒𝐡𝐨𝐩 (𝐅𝐁𝐓) All the Tiktok Shop orders >20 will automatically qualify for Co Funded Free Shipping. Buyer can meet the order minimum order value by combining products from different FBT Shops to their basket. 𝐅𝐨𝐫 𝐒𝐡𝐢𝐩𝐞𝐝 𝐛𝐲 𝐒𝐞𝐥𝐥𝐞𝐫 / 𝐒𝐡𝐢𝐩𝐞𝐝 𝐛𝐲 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 All the Tiktok Shop orders >20 will automatically qualify for Co Funded Free Shipping if: * Seller's SPS > 3. * Order Delivery Time E2E < 3days Buyer can only meet the order minimum order value by combining products from same Shop. If Shipped by Seller and Shipped by Platform orders that do not meet the criteria above will not receive shipping incentives. 𝐂𝐨-𝐟𝐮𝐧𝐝𝐞𝐝 𝐅𝐫𝐞𝐞 𝐒𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞𝐬 𝙁𝙪𝙡𝙛𝙞𝙡𝙡𝙢𝙚𝙣𝙩 𝙗𝙮 𝙏𝙞𝙠𝙩𝙤𝙠 𝙎𝙝𝙤𝙥 (𝙁𝘽𝙏) Qualified Orders >20 Free Shipping Tiktok Incentives 3.48 per order. Unqualified Orders < 20 Covered by customers. 𝐒𝐡𝐢𝐩𝐩𝐞𝐝 𝐛𝐲 𝐒𝐞𝐥𝐥𝐞𝐫 Qualified Orders >20 + E2E < 3days Free Shipping Tiktok Incentives 1.20 per order. Unqualified Orders < 20 / > 3days business days Covered by Seller. 𝐒𝐡𝐢𝐩𝐩𝐞𝐝 𝐛𝐲 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 Qualified Orders >20 + E2E < 3days Free Shipping Tiktok Incentives 1.70 per order. Unqualified Orders < 20 / > 3days business days Covered by Seller. New sellers will be automatically enrolled in the program on the day of the launch. Happy Selling. Usbah Khan

#YouTube is teaming up even more with Shopify to take on TikTok Shop, letting creators tag thousands of new brands in their videos. This feels like a smart move, especially since Google’s earlier attempts, like #Google Express (or whatever they ended up calling it), never really took off. I think that was because it got too mixed up with other Google Shopping and #AdWords stuff—no one knew what was going on. This kind of partnership is a much better way for Google to get into #ecommerce. https://lnkd.in/dd4Z8JGK

#GAMECHANGER - YouTube shopping affiliate program is an amazing news from YouTube for #Creators, #Viewers and #Brands. This program is now live, allows eligible creators to tag products in their videos and earn revenue if viewer purchases on the retailer's website. A win-win-win for #creators, #viewers, and #brands. This innovation is set to further boost the creator economy, which already surpasses $150 billion globally. Learn more on

Product Review Integration This article will give you guidance on how to import your product reviews from the third party platform to TikTok Shop through TikTok Shop Seller Center. Preparation Tips 1) Which merchants can use this feature? This feature can only be used by sellers who already have a Yotpo account and existing reviews. 2) Which products can import reviews? Product reviews are imported based on the Identifier Code. Therefore, before importing reviews, please ensure that your products on TikTok Shop have entered the correct Identifier Code. If the Identifier Code information is inconsistent, the import of product reviews will fail. 3) Which reviews can be imported? Only reviews from verified buyers that comply with platform rules will be imported # Tiktok Shop # Tiktok Shop Affiliate Manager # Tiktok Shop Reviews Imported # Tiktok Ads

How to Start Selling On TikTok Shop? Here is a step-by-step guide on how to start selling on TikTok through a TikTok shop: 1. Sign up for a TikTok shop account: Go to the TikTok UK shop setup page by searching "TikTok UK shop setup" on Google. Select the option to become a UK seller on uk.tiktok.com. Sign up as an individual or a corporate seller. 2. Provide verification details: If signing up as an individual, you will need to upload a picture of your UK passport or UK driving license. Enter your personal information, including your address and contact details. 3. Wait for verification: After submitting your verification documents, it may take a few days for TikTok to review and approve your account. 4. Set up your seller central: Once your account is verified, you will have access to your seller central dashboard. This is where you can manage your orders, products, and other settings. 5. Add products: In the seller central dashboard, go to the "Products" section and click on "Add New Product." Enter the product name, select the relevant category, and add recommended keywords. Upload product images (minimum of three) and provide a concise product description. 6. Set up shipping options: Configure your shipping settings, including shipping rates and available shipping methods. You can create shipping templates and offer different shipping options to your customers. 7. Payment and finance settings: Set up your payment preferences and link your bank account for receiving payments. You can track your finances, fees, and settlements in the finance section of the seller central. 8. Promote your products: TikTok offers paid promotional campaigns, but you can also focus on creating organic videos to drive traffic to your TikTok shop. Make engaging videos showcasing your products and include a link to your shop in your TikTok bio or video captions. 9. Fulfill orders: Monitor your orders in the seller central dashboard. Ship the products to customers withi #tiktokshop #tiktokshopusa

TikTok Affiliates is CHANGING (What You NEED to Succeed) 🔎👨🏼💻Try Shoplus Out Free: https://www.shoplus.net/ (Use Code "BryanGuerra" for a 15% Discount if you like it) 🎓How to Sell on Tiktok Shop (the Future of eCommerce): https://lnkd.in/ek9p-ZXe