Yona Joshua’s Post

NIKE: A Case Study in Controversial Marketing✔️📈 Nike's Latest Ad Misstep: Lessons in Brand Messaging📣📊 In the constantly changing world of brand marketing, controversy can have positive and negative effects.💯 As all eyes turn towards the upcoming Paris Olympics, Nike finds itself in a challenging position. The company hopes recent missteps in the "Winning Isn't For Everyone" ad campaign won't attract widespread attention. Nike is no stranger to controversy. The 2018 campaign featuring Colin "Kaepernick is a compelling example.". The ad carrying the bold message "Believe in something. Even if it means sacrificing everything" sparked significant debate. Yet, it also brought crucial social issues to the forefront, "Deeply resonating with Nike's" core audience and providing a platform for profound societal discussions. This a critical question for marketers and brand strategists: When does controversy serve a brand's purpose, and when does it become detrimental? Nike's success with the Kaepernick ad lies with the brand's values and the expectations of its audience. The message was bold but authentic to the brand's identity - a key element in effectively navigating controversy. Conversely, the "Winning Isn't For Everyone" campaign seems to have missed the mark, resulting in backlash without the same meaningful engagement or positive impact. The message for brands is clear: Controversy can be a potent tool, but only when it aligns with the brand's core values and genuinely resonates with the target audience. Missteps in this area can quickly become liabilities, undermining brand equity and eroding consumer trust. As we observe how Nike handles this latest challenge, the broader lesson for marketers is to carefully consider the potential impact of controversial messaging. it can enhance a brand and build stronger connections with consumers. But if done poorly, it risks isolating the intended audience. Please let me know what your thoughts are. How can brands effectively convey the fine line between bold messaging and potential backlash? Let's talk about it. #nike #winning #marketing #branding #advertising #justdoit #Advertising #Mindset #Motivation #Design #Inspiration #Winning #Nikebillboard #Nikecampaign #AllysonFelix #Sportswear #Innovation #michaeljordan #BrandLegacy #Empowerment #Diversity #paris #olympics #paris2024 #footwear #sportsmarketing #sports #athletemarketing

THE POWER OF EMOTIONAL BRANDING Creating concepts to sell is good, but developing ideas that establish unbreakable bonds between a brand and its consumers is even better. Nike, with its "Just Do It" campaign launched in 1988, perfectly illustrated this principle. The brand penetrated consumer psychology by identifying their daily challenges. It then skillfully arranged words, music, colors, and characters to convey a powerful message: beyond the simple customer relationship, there exists a true bond of love between the brand and its consumers. This bond is even stronger because consumers aspire to be loved. When they feel this love from the brand, they also fall in love with it, creating a lasting and unbreakable relationship. In short, Nike demonstrated that to have customers, one must first establish an authentic emotional connection. #Advertising #Emotionalbranding #NIKE

Case Study: Nike – The Power of Purpose-Driven Marketing Nike has built one of the most recognizable brands in the world by aligning their marketing with purpose-driven campaigns. 🏃♂️👟 It’s not just about selling shoes—it’s about championing empowerment, social justice, and self-expression. Here’s why Nike continues to win: 🏅 Emotional Branding: Nike’s “Just Do It” slogan taps into universal feelings of perseverance and ambition. Their storytelling goes beyond product features to connect on an emotional level. 🏅 Championing Causes: From Colin Kaepernick to Serena Williams, Nike aligns its brand with athletes who stand for something bigger than sports. 🏳️⚧️⚡ 🏅 User-Centered Design: Whether it’s personalized sneakers or Nike Training Club, they always put the consumer experience at the forefront of their innovations. Want to create a brand that stands for something bigger? At BrandLiftz, we’ll help you build purpose-driven marketing strategies that resonate with your audience on a deeper level. #NikeCaseStudy #EmotionalBranding #PurposeDrivenMarketing #JustDoIt #BrandLiftz #BrandIdentity #CustomerConnection #MarketingStrategy #SocialImpact

Nike’s 2024 Campaign: More Than an Ad, It’s a Movement. Nike’s 2024 campaign is a masterclass in connecting with people, not just selling products. Here’s how they’re doing it—and what every brand can learn from it: 1: Authenticity First This campaign feels real. Nike dives into the raw stories of athletes, focusing on the grit, struggle, and resilience that define the journey. No flashy gimmicks, just genuine human stories—and that’s what sticks. 2: Celebrating the Everyday Athlete It’s not about superstars. It’s about the person who laces up and gives it their all, regardless of skill level. By focusing on every athlete, Nike reminds us their brand is for everyone. 3: Gritty Visuals, Powerful Narratives From the sweat to the smiles, the visuals are raw and grounded. Each scene captures the highs and lows in a way that pulls you in and makes you feel part of the story. 4: Purpose Over Product Nike’s not pushing shoes; they’re pushing a message. It’s about why we strive, why we keep going, and why we find joy in the process. The gear just happens to be there to support that purpose. 5: Inspiring Action, Not Just Admiration By the end of the ad, you’re motivated to move—not just sit back and watch. Nike knows that the real win is inspiring people to take action. Nike’s 2024 campaign reminds brands everywhere: connect through purpose, inspire through authenticity, and make your message matter. What did you think of Nike’s latest campaign? Did it make you want to get up and move? #Nike #BrandCampaign #Storytelling #PurposeDriven #Marketing #Branding #Inspiration

You see a lot of brands going the route of "we care" (take Nike for example). Tread carefully here. People can smell a fraud from a million miles away. You have to actually care. Sure, you can leverage that genuine caring for your own brand positioning. The problem arises when it just smells artificial (Hot take: I think Nike feels artificial - I don't get the feeling they actually care about kids or whatever- I get the feeling they care about $$$). #branding

Nike: Crafting a Brand That Moves the World Nike’s branding success is a masterclass in connecting with audiences and driving global impact. Here’s a snapshot of their approach: Iconic Identity: The “Just Do It” slogan and Swoosh logo epitomize empowerment and innovation. Audience Engagement: Nike bridges the gap between professional athletes and everyday enthusiasts, with endorsements from stars like Michael Jordan. Innovative Marketing: Campaigns like “Dream Crazy” blend inspiring narratives with social relevance, fostering deep emotional connections. Cutting-Edge Products: Technological advancements like Nike Air and Flyknit set new standards in performance and design. Global Adaptability: Regional campaigns and sustainability efforts, such as Move to Zero, ensure cultural relevance and address global needs. Nike’s branding excellence demonstrates how a powerful identity, strategic engagement, and relentless innovation can drive enduring success. What branding strategies have you found impactful in your industry? Let’s discuss! 💬👇 #Branding #Nike #MarketingStrategy #Innovation

The campaign isn’t just advertising—it’s a masterclass in creating movements. Nike through "Just do it": - Sold determination, ambition, and resilience—not just shoes.  - Connects with universal emotions to make their message unforgettable. - While featuring legends like Michael Jordan, It also championed you.  - Speaks to the dreamer in everyone, not just their primary audience. - Relatable struggles, inspiring victories, and raw human emotion became the heartbeat of this campaign. ‘’Stories sell because they stick.’’ - Just Do it like Serena Williams embodied Nike’s ethos to help the campaign blending aspiration with credibility. - Nike partners with ambassadors who represent their brand’s mission like Michael Jordan. ''Consistent, Everywhere'' From TV to social media - It unified its message across channels.  - It reinforce their campaign’s theme at every touchpoint. ''Just do it'' campaign reward Nike with : - Their share of the U.S. sports shoe market soared from 18% to 43%. - Their revenue skyrocketed to $9.2B within a decade. ‘’Just Do It” isn’t just a tagline - It’s a mantra for overcoming doubt and chasing dreams. - People act when they feel inspired.  - Your message should move, not just inform. ‘’Think Beyond the Sale‘’ - Build campaigns that connect with values, not just purchases. - Adapt a strong idea to evolving cultural narratives to keep it alive. Lesson: A simple, powerful idea executed with authenticity can transform you into a cultural icon. ‘'Just like you’’  - ‘’Nike did it’’ #MarketingMasterclass #BrandingTips

Ever had a moment that changed the way you see a brand? I did. And it happened when I was crafting my pitch for Nike I was working tirelessly for it. Wanted to sleep but couldn't without Perfecting my whole pitch so I took a break. During the break "Something happened" Which compelled me to include it in my pitch. -> Below is the portion of my pitch inspired by that real incident, read it out hope you'll like it. 🔽 Today at around 6 AM, I took a break at a small tea stall just to relax my mind. As I sat there, a young boy was serving tea, working tirelessly through the busy rush. What caught my eye was the t-shirt he was wearing, across the back was the Nike logo. I don’t know if it was authentic or not, but that logo made a statement. It told a story. At that moment, I realized something special: Nike is a luxury that everyone wants to experience. The boy may not have been wearing the official merch, but he wore that logo with pride. To him, it was more than just a brand - it was an aspiration, a little piece of a dream he could carry with him. Whether it’s real or a replica, for many Nike represents a promise of success, resilience, and the hope of achieving something greater. This is what makes Nike iconic - it’s a luxury brand, yes, but it’s also an ambition that speaks to everyone, everywhere. It holds a dream so powerful that people cherish it with the hope of making it their reality one day. As your Social Media Manager, I want to amplify that dream. I want to ensure Nike’s premium status isn’t just upheld but uplifted, celebrating the brand's legacy and deepening its place in the hearts of people like that boy. Nike is more than a brand - it’s the promise of what we can achieve when we dare to "JUST DO IT". Is bringing real-life moments into a pitch the great way to connect with a brand? Let me know what you think? #nike #socialmediamarketing #marketing

Join us on October 3rd at 10:00 a.m. EST for an exploration of the strategies and decisions that shaped one of the most iconic brands in history—Air Jordan by Nike. Led by our CEO and Founder, Brian Sena, and John H., Marketing Director at AIB Merchant Services, this webinar will reveal the secrets behind the brand's enduring success and its impact on the world of sports and fashion. During this session, we will cover: 1. How to Be Like Mike Discover the techniques that turned Michael Jordan into a global icon and learn how his brand continues to resonate with audiences worldwide. 2. Why Nike Bet Everything on “Red” Uncover the bold choices Nike made, including the risk of defying traditional norms with the iconic red colorway, that propelled the Air Jordan brand to new heights. 3. $5000 Fines and The Birth of a Rebel Brand Explore how Nike embraced controversy by paying fines for Michael Jordan’s banned sneakers, transforming Air Jordan into a symbol of rebellion and innovation. 4. True Brands Leave Legacies Learn about the long-term strategies that have cemented Air Jordan as a brand with a lasting legacy, influencing both market trends and cultural movements. 5. Game Gets Game Analyze how Air Jordan leveraged Michael Jordan’s athletic prowess and charisma to create a narrative that continues to captivate new generations of fans. 6. Negotiating the Most Lucrative Deal in History Dive into the negotiation tactics that led to one of the most successful endorsement deals ever, setting the stage for the modern era of athlete-driven marketing. Don’t miss this opportunity to gain valuable insights into brand evolution and marketing innovation! Register here --> https://hubs.li/Q02PY8Gq0

Brand essence refers to the core identity of a brand, which encompasses its fundamental values, emotional appeal, and the key message it wants to convey to its audience. It's often distilled into a short phrase or concept that encapsulates what the brand stands for and how it connects with consumers on an emotional and functional level. Key elements of brand essence include: Purpose: Why the brand exists and what it aims to achieve beyond profit. Promise: What the brand consistently delivers to its customers. Personality: The traits and characteristics the brand embodies. Positioning: How the brand is different from its competitors. Emotion: The feelings or associations the brand evokes. For example, Nike’s brand essence might be summarized as “inspiring personal achievement,” focusing on empowering athletes of all levels. #BusinessConsulting #BusinessBasics #BusinessBeacons #CoachingTips #BusinessLeadership #CoachingForSuccess #BusinessCoaching #BusinessGrowth