Mordy Oberstein’s Post

What's the difference between a brand message and a brand story? ❤️👇 A brand message: is a short and focused expression of what a brand offers to its audience. A slogan. Nike. 'Just Do It.' A brand story: conveys the brand's history, values, purpose in a more detailed and engaging way. It’s more immersive. It builds an emotional connection between the brand and its community. Again, Nike. Phil Knight and Bill Bowerman started selling sneakers from the trunk of their car at track meets. After being rejected repeatedly, they didn't give up, becoming the foundation of their brand. ‘Just Do It’ perfectly encapsulated the brand story, encouraging people to push the limits and strive for excellence. Both are essential in building a brand's identity and communication strategy. #branding #brandmessage #brandstory #brandidentity #strategy 

Nike’s “Just Do It” campaign is a prime example of branding excellence. Launched in 1988, this campaign has evolved into one of the most iconic and recognizable brand slogans of all time. But what makes it so powerful? #Nike didn’t focus on just selling shoes or athletic gear—they sold an idea. Through emotionally charged messaging, Nike tapped into something deeper: the universal human desire for achievement. Whether you're a professional athlete or someone hitting the gym for the first time, the phrase “Just Do It” inspires action, perseverance, and overcoming obstacles. The success of this campaign is rooted in several key factors: The slogan is short, memorable, and universally applicable. It’s a mantra that anyone can adopt, whether you're on the track or in the boardroom. And that's #Simplicity. Over the years, Nike has stayed true to this message across all platforms, reinforcing it with #inspiringstories, powerful visuals, and partnerships with elite athletes like #MichaelJordan, #SerenaWilliams, and more. And that's #Consistency. Nike’s ads don’t just showcase products—they showcase #humanstories. These stories resonate with audiences on a personal level, making them feel part of something bigger than just a brand. And that's #EmotionalConnection. Nike’s #brandingstrategy shows us that a strong brand message doesn’t focus on the product itself but the emotions and aspirations it evokes in the audience. Actionable Tip: If you want to create a lasting brand identity, focus on crafting a message that’s simple, consistent, and emotionally engaging. It’s about connecting with your audience’s aspirations, not just selling a product. #Nike #JustDoIt #BrandMessaging #MarketingStrategy #Branding #ContentMarketing #DigitalMarketing #EmotionalBranding #Storytelling #MarketingTips

THE POWER OF EMOTIONAL BRANDING Creating concepts to sell is good, but developing ideas that establish unbreakable bonds between a brand and its consumers is even better. Nike, with its "Just Do It" campaign launched in 1988, perfectly illustrated this principle. The brand penetrated consumer psychology by identifying their daily challenges. It then skillfully arranged words, music, colors, and characters to convey a powerful message: beyond the simple customer relationship, there exists a true bond of love between the brand and its consumers. This bond is even stronger because consumers aspire to be loved. When they feel this love from the brand, they also fall in love with it, creating a lasting and unbreakable relationship. In short, Nike demonstrated that to have customers, one must first establish an authentic emotional connection. #Advertising #Emotionalbranding #NIKE

Case Study: Nike – The Power of Purpose-Driven Marketing Nike has built one of the most recognizable brands in the world by aligning their marketing with purpose-driven campaigns. 🏃♂️👟 It’s not just about selling shoes—it’s about championing empowerment, social justice, and self-expression. Here’s why Nike continues to win: 🏅 Emotional Branding: Nike’s “Just Do It” slogan taps into universal feelings of perseverance and ambition. Their storytelling goes beyond product features to connect on an emotional level. 🏅 Championing Causes: From Colin Kaepernick to Serena Williams, Nike aligns its brand with athletes who stand for something bigger than sports. 🏳️⚧️⚡ 🏅 User-Centered Design: Whether it’s personalized sneakers or Nike Training Club, they always put the consumer experience at the forefront of their innovations. Want to create a brand that stands for something bigger? At BrandLiftz, we’ll help you build purpose-driven marketing strategies that resonate with your audience on a deeper level. #NikeCaseStudy #EmotionalBranding #PurposeDrivenMarketing #JustDoIt #BrandLiftz #BrandIdentity #CustomerConnection #MarketingStrategy #SocialImpact

This story always reminds me why I’m so passionate about branding. Great branding isn’t just about logos or colors—it’s about uncovering the bold, unexpected ideas that make people feel something. At The Wild Sheep, we live for moments like this: helping brands find their voice, tell their story, and create a lasting impact. If you’re thinking about how to take your brand to the next level, let’s connect. Bold moves start with bold ideas. 🐏

In the world of branding, vision isn’t just a nice-to-have—it’s the heartbeat of your strategy. A strong brand vision defines who you are, what you stand for, and most importantly, where you’re headed. Take Nike, for example. Their vision—“to bring inspiration and innovation to every athlete”—has shaped their strategy for decades. It’s why they don’t just sell shoes; they build a lifestyle rooted in empowerment, ambition, and performance. This vision fuels their iconic campaigns, from “Just Do It” to partnerships with top athletes, consistently reinforcing their brand’s promise to inspire greatness. A well-crafted brand vision ensures every strategy is more than just tactical; it becomes a living, breathing embodiment of what your brand represents. It’s the driving force that turns consumers into loyalists and companies into cultural icons. Without it, a brand risks becoming just another name in the crowd. #BrandVision #StrategyWithPurpose #BrandLeadership #PowerOfVision #FutureFocused #BrandImpact #BuildingBrands #BrandInnovation

Why do some brands stand the test of time, leaving an indelible mark on our hearts and minds, while others fade into obscurity? The answer lies in the profound emotional connections they forge with their audience. At the core of any successful brand lies a deep understanding of human emotions – the hopes, fears, desires, and aspirations that drive our behavior. Brands that tap into these universal emotions create a resonance that transcends mere products or services, transforming themselves into emblems of identity, belonging, and purpose. Consider the brands that have woven themselves into the fabric of our lives, becoming more than just names or logos – they are symbols of the emotions they evoke. Apple's unwavering commitment to innovation and design ignites a sense of wonder and aspiration. Nike's rallying cry of "Just Do It" taps into our innate desire for self-improvement and perseverance. These brands have mastered the art of emotional storytelling, turning their offerings into vessels for personal expression and self-actualization. In a world where emotions hold sway over reason, the brands that masterfully wield the power of emotional connections will stand triumphant, etching their indelible legacy into the souls of generations to come. #branding #brandidentity #brandingagency #marcadors Marcadors

What’s the boldest idea your brand has ever had? Here’s one for the books: Nike’s iconic ‘Just Do It’ slogan wasn’t just a catchy phrase—it came from a convicted murderer’s chilling last words, ‘Let’s do it.’ In 1988, Nike transformed those words into a rallying cry for empowerment, ambition, and action, revolutionizing branding forever. The lesson? Creativity thrives in the most unexpected places. Great branding isn’t just about looking good—it’s about finding meaning that moves people. At The Wild Sheep, we help brands uncover bold, unforgettable stories like this one. Ready to stand out? Let’s create something extraordinary together. 🐏 Nike Nike Communications, Inc. #BrandingLessons #CreativeStrategy #TheWildSheep #BoldIdeas

👳♂️ The Branding Wisdom #15 You know, brands that truly captivate our attention are the ones that break molds and defy expectations. 👉 Consider the boldness of Nike's "Just Do It" campaign. In a time when advertising was straightforward, Nike embraced the rebellious spirit, connecting with anyone chasing a dream, pushing limits, and breaking barriers—not just athletes. This was marketing, yes. But it was also a call to action, a statement of purpose that resonated globally, setting Nike apart as a brand that stands for aspiration and inspiration, way beyond just sports apparel. 👉 Or reflect on Dove's "Real Beauty" campaign. At a time when beauty standards were narrow and exclusive, Dove chose to celebrate real people, with real bodies, real curves, and real skin conditions. This movement challenged societal norms and also redefined the brand's identity, making Dove a champion for inclusivity and self-esteem in an industry often criticized for its lack of both. These examples showcase revolutionary branding movements. They highlight how stepping out of the comfort zone and embracing an adventurous branding strategy can profoundly impact how a brand is perceived, remembered, and respected. To make a difference and to stand apart, brands must be fearless in their pursuit of what sets them apart (Just like the archaeologist below. Do you recognize her? 😉 ). Feel free to share thoughts and examples from your own experience and perspective! #TheBrandingWisdom #BeBold #BrandRevolution #AdventureInBranding

The campaign isn’t just advertising—it’s a masterclass in creating movements. Nike through "Just do it": - Sold determination, ambition, and resilience—not just shoes.  - Connects with universal emotions to make their message unforgettable. - While featuring legends like Michael Jordan, It also championed you.  - Speaks to the dreamer in everyone, not just their primary audience. - Relatable struggles, inspiring victories, and raw human emotion became the heartbeat of this campaign. ‘’Stories sell because they stick.’’ - Just Do it like Serena Williams embodied Nike’s ethos to help the campaign blending aspiration with credibility. - Nike partners with ambassadors who represent their brand’s mission like Michael Jordan. ''Consistent, Everywhere'' From TV to social media - It unified its message across channels.  - It reinforce their campaign’s theme at every touchpoint. ''Just do it'' campaign reward Nike with : - Their share of the U.S. sports shoe market soared from 18% to 43%. - Their revenue skyrocketed to $9.2B within a decade. ‘’Just Do It” isn’t just a tagline - It’s a mantra for overcoming doubt and chasing dreams. - People act when they feel inspired.  - Your message should move, not just inform. ‘’Think Beyond the Sale‘’ - Build campaigns that connect with values, not just purchases. - Adapt a strong idea to evolving cultural narratives to keep it alive. Lesson: A simple, powerful idea executed with authenticity can transform you into a cultural icon. ‘'Just like you’’  - ‘’Nike did it’’ #MarketingMasterclass #BrandingTips