Emmanuelle HITOT’s Post

The campaign isn’t just advertising—it’s a masterclass in creating movements. Nike through "Just do it": - Sold determination, ambition, and resilience—not just shoes.  - Connects with universal emotions to make their message unforgettable. - While featuring legends like Michael Jordan, It also championed you.  - Speaks to the dreamer in everyone, not just their primary audience. - Relatable struggles, inspiring victories, and raw human emotion became the heartbeat of this campaign. ‘’Stories sell because they stick.’’ - Just Do it like Serena Williams embodied Nike’s ethos to help the campaign blending aspiration with credibility. - Nike partners with ambassadors who represent their brand’s mission like Michael Jordan. ''Consistent, Everywhere'' From TV to social media - It unified its message across channels.  - It reinforce their campaign’s theme at every touchpoint. ''Just do it'' campaign reward Nike with : - Their share of the U.S. sports shoe market soared from 18% to 43%. - Their revenue skyrocketed to $9.2B within a decade. ‘’Just Do It” isn’t just a tagline - It’s a mantra for overcoming doubt and chasing dreams. - People act when they feel inspired.  - Your message should move, not just inform. ‘’Think Beyond the Sale‘’ - Build campaigns that connect with values, not just purchases. - Adapt a strong idea to evolving cultural narratives to keep it alive. Lesson: A simple, powerful idea executed with authenticity can transform you into a cultural icon. ‘'Just like you’’  - ‘’Nike did it’’ #MarketingMasterclass #BrandingTips

Nike’s “Just Do It” campaign is a prime example of branding excellence. Launched in 1988, this campaign has evolved into one of the most iconic and recognizable brand slogans of all time. But what makes it so powerful? #Nike didn’t focus on just selling shoes or athletic gear—they sold an idea. Through emotionally charged messaging, Nike tapped into something deeper: the universal human desire for achievement. Whether you're a professional athlete or someone hitting the gym for the first time, the phrase “Just Do It” inspires action, perseverance, and overcoming obstacles. The success of this campaign is rooted in several key factors: The slogan is short, memorable, and universally applicable. It’s a mantra that anyone can adopt, whether you're on the track or in the boardroom. And that's #Simplicity. Over the years, Nike has stayed true to this message across all platforms, reinforcing it with #inspiringstories, powerful visuals, and partnerships with elite athletes like #MichaelJordan, #SerenaWilliams, and more. And that's #Consistency. Nike’s ads don’t just showcase products—they showcase #humanstories. These stories resonate with audiences on a personal level, making them feel part of something bigger than just a brand. And that's #EmotionalConnection. Nike’s #brandingstrategy shows us that a strong brand message doesn’t focus on the product itself but the emotions and aspirations it evokes in the audience. Actionable Tip: If you want to create a lasting brand identity, focus on crafting a message that’s simple, consistent, and emotionally engaging. It’s about connecting with your audience’s aspirations, not just selling a product. #Nike #JustDoIt #BrandMessaging #MarketingStrategy #Branding #ContentMarketing #DigitalMarketing #EmotionalBranding #Storytelling #MarketingTips

Keeping it fresh while staying true to your core! This is something NIKE has mastered, especially when it comes to their Dunks collection. But what is the strategy behind these shoe’s increasing popularity, when they are essentially the same shoe every time? The genius behind NIKE’s marketing is their commitment to upholding their widely recognizable brand while continuously evolving – maintaining design consistency while changing it up slightly, renewing the customer’s experience every time. How do we incorporate this approach at Stevie? After identifying what sets you apart from others in your industry, our mission becomes finding a strategy that maximizes these unique qualities while staying true to your core identity. Ready to step out and build a social media presence that is reflective of YOU? Let’s take a page out of NIKE’s playbook TOGETHER. #StevieSocial #SocialMediaMarketing #OKCLocal #SocialMediaAgency #SocialMediaOKC #OKCBusiness

What's the difference between a brand message and a brand story? ❤️👇 A brand message: is a short and focused expression of what a brand offers to its audience. A slogan. Nike. 'Just Do It.' A brand story: conveys the brand's history, values, purpose in a more detailed and engaging way. It’s more immersive. It builds an emotional connection between the brand and its community. Again, Nike. Phil Knight and Bill Bowerman started selling sneakers from the trunk of their car at track meets. After being rejected repeatedly, they didn't give up, becoming the foundation of their brand. ‘Just Do It’ perfectly encapsulated the brand story, encouraging people to push the limits and strive for excellence. Both are essential in building a brand's identity and communication strategy. #branding #brandmessage #brandstory #brandidentity #strategy 

You see a lot of brands going the route of "we care" (take Nike for example). Tread carefully here. People can smell a fraud from a million miles away. You have to actually care. Sure, you can leverage that genuine caring for your own brand positioning. The problem arises when it just smells artificial (Hot take: I think Nike feels artificial - I don't get the feeling they actually care about kids or whatever- I get the feeling they care about $$$). #branding

Case Study: Nike – The Power of Purpose-Driven Marketing Nike has built one of the most recognizable brands in the world by aligning their marketing with purpose-driven campaigns. 🏃♂️👟 It’s not just about selling shoes—it’s about championing empowerment, social justice, and self-expression. Here’s why Nike continues to win: 🏅 Emotional Branding: Nike’s “Just Do It” slogan taps into universal feelings of perseverance and ambition. Their storytelling goes beyond product features to connect on an emotional level. 🏅 Championing Causes: From Colin Kaepernick to Serena Williams, Nike aligns its brand with athletes who stand for something bigger than sports. 🏳️⚧️⚡ 🏅 User-Centered Design: Whether it’s personalized sneakers or Nike Training Club, they always put the consumer experience at the forefront of their innovations. Want to create a brand that stands for something bigger? At BrandLiftz, we’ll help you build purpose-driven marketing strategies that resonate with your audience on a deeper level. #NikeCaseStudy #EmotionalBranding #PurposeDrivenMarketing #JustDoIt #BrandLiftz #BrandIdentity #CustomerConnection #MarketingStrategy #SocialImpact

Let's Talk Brand Magic - How Do Giants Like Apple and Nike Captivate Us? Ever pause to think why brands like Apple and Nike linger in our minds long after an ad? It’s not just their products but the stories they tell and how they make us feel. Here’s my take on why we can’t forget these icons: Consistent Visuals: It’s the same sleek, modern vibe across every Apple product or ad, right? That consistency is key to building trust and recognition. Emotional Storytelling: Nike is more than just sportswear; it’s about perseverance, dreams, and breaking barriers. They don’t just sell products; they sell aspirations. Distinctive Voice: Both brands speak in unique tones that resonate uniquely with their audiences, making their messages stand out in a crowded market. Strong Values: They champion causes and beliefs that resonate deeply with their audience, making them about more than just profit. Customer Experience: Lastly, they nail customer service, making every interaction a positive one. What do you think makes a brand unforgettable? Got another example in mind? Let's chat in the comments! Follow us for more insights into building a memorable brand presence. #BrandBuilding #MarketingMagic #EmotionalConnect #CustomerFirst

Nike best marketing campaign When Nike launched its “Just Do It” campaign, the brand hit on a relatable feeling for most consumers — the need to push through discomfort or personal resistance in order to achieve a goal. Crafted in 1988, the slogan still stands for the brand today, creating a brand recognition that is second to none. From day one, customers have shared their own stories of overcoming adversity and facing difficulties as a way to inspire others, making Nike a symbol of enablement, in addition to athletic wear. What makes this marketing campaign great Nike was able to pinpoint an attitude that was empowering and empathetic, making it easy for consumers to recognize and relate to with little effort. Applying this example Consider ways you can implement emotions that are in line with your value proposition to create greater connections with your target audience.

Ever wondered why some brands just stick with you? 🤔 Take Nike , for example. They don’t just sell shoes; they sell stories. From “Just Do It” to showcasing athletes overcoming obstacles, Nike creates an emotional connection that resonates with their audience. Remember their campaign with Colin Kaepernick? It wasn’t about shoes or apparel—it was about standing for something bigger. The result? Increased brand loyalty and a major sales boost. People relate to stories, not products. When a brand makes you feel something, you're more likely to support it. So, how can you integrate storytelling into your brand’s marketing? Think beyond the product. Share customer experiences, highlight the journey, and let your brand's purpose shine through. #Storytelling #MarketingTips #BrandLoyalty #Nike #MarketingStrategy

Why do some brands stand the test of time, leaving an indelible mark on our hearts and minds, while others fade into obscurity? The answer lies in the profound emotional connections they forge with their audience. At the core of any successful brand lies a deep understanding of human emotions – the hopes, fears, desires, and aspirations that drive our behavior. Brands that tap into these universal emotions create a resonance that transcends mere products or services, transforming themselves into emblems of identity, belonging, and purpose. Consider the brands that have woven themselves into the fabric of our lives, becoming more than just names or logos – they are symbols of the emotions they evoke. Apple's unwavering commitment to innovation and design ignites a sense of wonder and aspiration. Nike's rallying cry of "Just Do It" taps into our innate desire for self-improvement and perseverance. These brands have mastered the art of emotional storytelling, turning their offerings into vessels for personal expression and self-actualization. In a world where emotions hold sway over reason, the brands that masterfully wield the power of emotional connections will stand triumphant, etching their indelible legacy into the souls of generations to come. #branding #brandidentity #brandingagency #marcadors Marcadors