Colin Wood’s Post

The truth is in the numbers 👏 ⬆️ What makes KC Creative Marketing different from other hospitality social media agencies? 🖤Well, first it starts with the people. Not one person is alike and that’s what makes each business unique. We pride ourselves on our customer service through our years of work directly in the hospitality industry. We are a people first company. 🖤Second, we are a hands-on agency. We overcommunicate at the beginning and then find the type of communication that works best as we learn and grow with your business. And by hands-on also that means we are in your account daily or every other day to make sure that we are engaging with your online community. After all, this is social media. It’s meant to be social. No ghosting and posting over here! 🖤And third, we care. We have a combined work experience in the hospitality industry of over 20 years. We care about the industry. We care about each other. And we care about our clients and the businesses that they represent. #hospitalitymarketing #socialmediaagency

The Ola Agency - Frequently Asked Questions - How do I know if Brand Communities are right for my business? Because Brand Communities are right for every business. Yup, you heard us right. All it takes to build a Brand Community is a group of people that resonate with your brand. However, how you connect with your members, how they connect with each other, and how they fuel your brand's success will be a unique story each time. - My current marketing strategy is working well, why should I try yours? Does your current marketing strategy aim at building sustainable growth within the business? Or is it based on costly ad expenditure each month? If you answered No and then Yes, our Brand Community strategy is for you. As your Brand Community grows, your ad spending shrinks, eventually leading to a self-sustaining system. Could it get any better? - My business is brand new, would Brand Community strategy work for me? Absolutely! What better time to build your Brand Community than at the start of your Journey? We will guide you in identifying your target audience and then will help you foster it into the Brand powerhouse you dream of. - It is difficult to put my target audience in a box, can Brand Community strategies still work for me? Yes, they can. You may have a diverse range of people within your Community, but they all have one defining characteristic in common - they love your brand! Enough said! - How do I start the process of partnering with The Ola Agency? You can book a virtual coffee, join our waitlist, or reach out to us on any of our social media platforms, obligation free! Let’s start the conversation and take it from there.

9 National events ideas you can include in your marketing strategy. Here are 9 Nigerian national holidays that I can leverage as a marketing consultant. 1. Independence Day (October 1st): Organize a marketing conference or workshop focused on promoting Nigerian businesses. 2. Democracy Day (May 29th): Host a seminar. 3. Workers' Day (May 1st): Plan a networking event or workshop geared towards marketing professionals, emphasizing career development and industry trends. 4. Children's Day (May 27th): Partner with child-centric brands for a family-friendly marketing expo or workshop targeting educational institutions or child-focused organizations 5. Eid al-Fitr and Eid al-Adha: Organize special marketing events catering to Muslim business owners. 6. Christmas Day: Host a festive marketing event or webinar focusing on holiday marketing strategies and seasonal promotions. 7. New Year's Day (January 1st): Kickstart the year with a marketing strategy workshop or seminar aimed at helping businesses set goals and plan their marketing activities. 8. Easter Holiday: Plan an Easter-themed marketing event, such as a promotion or workshop centered around growth and renewal. 9. Armed Forces Remembrance Day (January 15th): Organize a charity event or fundraising campaign to support veterans and their families, while also promoting corporate social responsibility efforts. Need marketing help and support call 08090727475

When working with a limited budget, it can be difficult to launch a full-fledged #PR or #Marketing campaign. Here are 4 "scrappy" ways to promote your business on a budget:

Updated website, multiple social media channels, video that is fresh and relationship building both with customers and collaborators are a few keys smaller businessycan effectively communicate and create awareness for their specific needs set that is satisfied. Branding of products helps avoid confusion of products within an offering, thus differentiates from other offerings. #businessdevelopment # branding #smallbusinessmarketing

SW Network's YouthBeat bags the youth marketing mandate for Pizza Hut https://ift.tt/4woYO6L YouthBeat, the youth marketing wing of SW Network, has recently secured the youth marketing mandate for Pizza Hut. Having won the mandate through a rigorous multi-agency pitch, SW Network’s Delhi office will handle the account. As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond. They will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range in the coolest, most innovative ways.  To channel its youth community's competitive spirit, YouthBeat will introduce weekly tasks and challenges within the student ambassador program. Tasks such as increasing trials and expanding reach, with all the progress being tracked on a dedicated microsite will feature via a leaderboard. Top performers will be given the chance to win coveted rewards including MacBook, Air, iPhone, iPads, Jordans, and many other exciting prizes to ensure high engagement and enthusiasm among Gen Z. Raghav Bagai, Sociowash Co-Founder, on winning the mandate, expressed “Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimize this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of "No interruptions. Only Satisfaction"- and we want to rightly put across how crispy, cheesy, and, loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.” Commenting on the collaboration with SW Network, Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them. Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership”   via Social Samosa https://ift.tt/KdoND01 June 06, 2024 at 07:55AM

Hey Pals, I'm thrilled to share a recent success story from my social media marketing journey. Let's dive into the details: Client: De Escobar Food And Nightlife Industry: Lifestyle and Entertainment Objective: To Create a loyal community that would always turn up for major events hosted at the Club and also Order for food and Drinks from the Restaurant. The Major challenge the Client had was inability to maintain consistency with their customers and portray their standards into the minds of their targeted audience being students and the employed/Self Employed Solution: We therefore implored various strategies. I call it the SEVEN (7) Keys of Club Brand Marketing So we : 1. Hosted Regular Events: My team and I Organized themed nights, live music performances and special tasting events to bring people together and create memorable experiences. 2. Create Online Forums: We Established an online platform where customers can share experiences, recommendations, and engage with the brand and each other using Whatsapp and Telegram majorly. 3. Loyalty Programs: We started Offering incentives for repeat visits, such as discounts, exclusive access to events, or rewards for referrals. 4. Social Media Engagement: We also actively participated in social media platforms to interact with customers, shared updates, and responded to feedback promptly. 5. Personalized Communication: We used email newsletters or SMS marketing to communicate personalized offers, updates, and event invitations based on customers' preferences. 6. Community Partnerships: We then collaborated with local businesses, artists, or organizations to co-host events or cross-promote each other, expanding our reach and enriching the community. 7. Feedback Channels: We created channels for customers to provide feedback, whether through surveys, suggestion boxes, or online reviews, and demonstrated responsiveness to their input. 8. Staff Engagement: We ensured our staff were trained and orientated periodically to provide excellent customer service and embody the values of community and hospitality. 9. Branded Merchandise: We initiated and Offered branded merchandise like t-shirts, hats, or mugs that customers can purchase to feel a sense of belonging and identity with the brand. 10. Support Local Causes: We also got involved in community initiatives and sponsor local events to show our commitment to the community beyond just your business interests. The client was pleased and looked forward to us working together in the near future (All metrics and KPIs are confidential but available for reference) In conclusion, this case study exemplifies the power of strategic social media marketing in driving tangible results for our clients. I'm incredibly proud of our team's hard work and dedication in achieving these remarkable outcomes. Let's continue to innovate and elevate brands to new heights together! 💼 #CaseStudy #SuccessStory #SocialMediaMarketing

Such an important piece to the new business wheel for an agency. A brand looks to see how an agency markets themselves through their own website. If they don't do a good job for themselves, how can that #agency do it well for me? #NewBusiness #marketing #advertising #creative

Why choose our Social Media Package Basic ❤️ 1. Facebook, Instagram, LinkedIn Integration:   - Your social media profiles on these platforms will be connected and synchronized for a cohesive online presence at the same time. 2. 4 x Social Media Posts / month:   - You'll receive four professionally crafted and engaging posts for each of your social media platforms. 3. 1 x Professionally Produced Reel:   - A high-quality, attention-grabbing video reel will be created for your social media accounts, showcasing your products, services, or brand story. 4. 10 x Creative Stories:   - Engaging and interactive stories will be designed and posted regularly to boost engagement and keep your audience updated via this promotional channel. 5. Campaign Management:   - Your campaigns will be carefully planned, executed, and monitored to achieve optimal results, whether it's for promotions, events, or brand awareness. 6. Analytics Reporting:   - Detailed analytics reports will be provided to track the performance of your social media campaigns, including reach, engagement, and conversions. 7. Dedicated Account Manager:   - You'll have a designated account manager who will be your point of contact, ensuring personalized attention and prompt responses to your queries. 8. Analysis and Recommendations:   - Continuous analysis of social media trends and your campaign performance will lead to tailored recommendations for improvement and growth. With professionally curated content and campaign management, clients can focus on their core business while maintaining an active social media presence. Regular posts, stories, and reels enhance brand visibility, attracting more followers and potential customers. Creative and interactive content captivate the audience, encouraging likes, shares, and comments for higher engagement rates. Data-Driven Decisions - Analytics reports provide valuable insights into audience behavior, allowing for informed decisions on future strategies. Personalized Service - Having a dedicated account manager ensures personalized attention, clear communication, and alignment with your brand's goals. Continuous analysis and recommendations keep clients updated with the latest social media trends, ensuring they stay ahead. Professionally produced content, including reels and posts, elevates the brand's image, making a lasting impression on the audience. By optimizing campaigns based on provided by us analytics and recommendation, you will be able to maximize your base investment. Properly planned activity will work years to come. In summary, the Social Media Package Basic offers a comprehensive suite of services to establish and maintain a strong social media presence for clients, ultimately driving brand awareness, engagement, and growth. Contact us at 48 (00) 507 039 644 (Lidia) to receive information on how we can start our cooperation. Find out more on our Personalized Packages on https://lnkd.in/d466THK6

SW Network's YouthBeat bags the youth marketing mandate for Pizza Hut https://ift.tt/W6AoRl3 YouthBeat, the youth marketing wing of SW Network, has recently secured the youth marketing mandate for Pizza Hut. Having won the mandate through a rigorous multi-agency pitch, SW Network’s Delhi office will handle the account. As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond. They will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range in the coolest, most innovative ways.  To channel its youth community's competitive spirit, YouthBeat will introduce weekly tasks and challenges within the student ambassador program. Tasks such as increasing trials and expanding reach, with all the progress being tracked on a dedicated microsite will feature via a leaderboard. Top performers will be given the chance to win coveted rewards including MacBook, Air, iPhone, iPads, Jordans, and many other exciting prizes to ensure high engagement and enthusiasm among Gen Z. Raghav Bagai, Sociowash Co-Founder, on winning the mandate, expressed “Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimize this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of "No interruptions. Only Satisfaction"- and we want to rightly put across how crispy, cheesy, and, loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.” Commenting on the collaboration with SW Network, Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them. Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership”   via Social Samosa https://ift.tt/nxpEQsq June 06, 2024 at 07:55AM