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SW Network's YouthBeat bags the youth marketing mandate for Pizza Hut https://ift.tt/qoITXac YouthBeat, the youth marketing wing of SW Network, has recently secured the youth marketing mandate for Pizza Hut. Having won the mandate through a rigorous multi-agency pitch, SW Network’s Delhi office will handle the account. As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond. They will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range in the coolest, most innovative ways.  To channel its youth community's competitive spirit, YouthBeat will introduce weekly tasks and challenges within the student ambassador program. Tasks such as increasing trials and expanding reach, with all the progress being tracked on a dedicated microsite will feature via a leaderboard. Top performers will be given the chance to win coveted rewards including MacBook, Air, iPhone, iPads, Jordans, and many other exciting prizes to ensure high engagement and enthusiasm among Gen Z. Raghav Bagai, Sociowash Co-Founder, on winning the mandate, expressed “Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimize this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of "No interruptions. Only Satisfaction"- and we want to rightly put across how crispy, cheesy, and, loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.” Commenting on the collaboration with SW Network, Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them. Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership”   via Social Samosa https://ift.tt/nxpEQsq June 06, 2024 at 07:55AM

SW Network's YouthBeat bags the youth marketing mandate for Pizza Hut https://ift.tt/W6AoRl3 YouthBeat, the youth marketing wing of SW Network, has recently secured the youth marketing mandate for Pizza Hut. Having won the mandate through a rigorous multi-agency pitch, SW Network’s Delhi office will handle the account. As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond. They will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range in the coolest, most innovative ways.  To channel its youth community's competitive spirit, YouthBeat will introduce weekly tasks and challenges within the student ambassador program. Tasks such as increasing trials and expanding reach, with all the progress being tracked on a dedicated microsite will feature via a leaderboard. Top performers will be given the chance to win coveted rewards including MacBook, Air, iPhone, iPads, Jordans, and many other exciting prizes to ensure high engagement and enthusiasm among Gen Z. Raghav Bagai, Sociowash Co-Founder, on winning the mandate, expressed “Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimize this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of "No interruptions. Only Satisfaction"- and we want to rightly put across how crispy, cheesy, and, loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.” Commenting on the collaboration with SW Network, Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them. Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership”   via Social Samosa https://ift.tt/nxpEQsq June 06, 2024 at 07:55AM

SW Network's YouthBeat bags the youth marketing mandate for Pizza Hut https://ift.tt/4woYO6L YouthBeat, the youth marketing wing of SW Network, has recently secured the youth marketing mandate for Pizza Hut. Having won the mandate through a rigorous multi-agency pitch, SW Network’s Delhi office will handle the account. As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond. They will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range in the coolest, most innovative ways.  To channel its youth community's competitive spirit, YouthBeat will introduce weekly tasks and challenges within the student ambassador program. Tasks such as increasing trials and expanding reach, with all the progress being tracked on a dedicated microsite will feature via a leaderboard. Top performers will be given the chance to win coveted rewards including MacBook, Air, iPhone, iPads, Jordans, and many other exciting prizes to ensure high engagement and enthusiasm among Gen Z. Raghav Bagai, Sociowash Co-Founder, on winning the mandate, expressed “Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimize this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of "No interruptions. Only Satisfaction"- and we want to rightly put across how crispy, cheesy, and, loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.” Commenting on the collaboration with SW Network, Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them. Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership”   via Social Samosa https://ift.tt/KdoND01 June 06, 2024 at 07:55AM

SW Network's YouthBeat bags the youth marketing mandate for Pizza Hut https://ift.tt/4woYO6L YouthBeat, the youth marketing wing of SW Network, has recently secured the youth marketing mandate for Pizza Hut. Having won the mandate through a rigorous multi-agency pitch, SW Network’s Delhi office will handle the account. As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond. They will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range in the coolest, most innovative ways.  To channel its youth community's competitive spirit, YouthBeat will introduce weekly tasks and challenges within the student ambassador program. Tasks such as increasing trials and expanding reach, with all the progress being tracked on a dedicated microsite will feature via a leaderboard. Top performers will be given the chance to win coveted rewards including MacBook, Air, iPhone, iPads, Jordans, and many other exciting prizes to ensure high engagement and enthusiasm among Gen Z. Raghav Bagai, Sociowash Co-Founder, on winning the mandate, expressed “Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimize this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of "No interruptions. Only Satisfaction"- and we want to rightly put across how crispy, cheesy, and, loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.” Commenting on the collaboration with SW Network, Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them. Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership”   via Social Samosa https://ift.tt/KdoND01 June 06, 2024 at 07:55AM

SW Network's YouthBeat bags the youth marketing mandate for Pizza Hut https://ift.tt/qoITXac YouthBeat, the youth marketing wing of SW Network, has recently secured the youth marketing mandate for Pizza Hut. Having won the mandate through a rigorous multi-agency pitch, SW Network’s Delhi office will handle the account. As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond. They will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range in the coolest, most innovative ways.  To channel its youth community's competitive spirit, YouthBeat will introduce weekly tasks and challenges within the student ambassador program. Tasks such as increasing trials and expanding reach, with all the progress being tracked on a dedicated microsite will feature via a leaderboard. Top performers will be given the chance to win coveted rewards including MacBook, Air, iPhone, iPads, Jordans, and many other exciting prizes to ensure high engagement and enthusiasm among Gen Z. Raghav Bagai, Sociowash Co-Founder, on winning the mandate, expressed “Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimize this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of "No interruptions. Only Satisfaction"- and we want to rightly put across how crispy, cheesy, and, loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.” Commenting on the collaboration with SW Network, Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them. Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership”   via Social Samosa https://ift.tt/nxpEQsq June 06, 2024 at 07:55AM

SW Network's YouthBeat bags the youth marketing mandate for Pizza Hut https://ift.tt/qoITXac YouthBeat, the youth marketing wing of SW Network, has recently secured the youth marketing mandate for Pizza Hut. Having won the mandate through a rigorous multi-agency pitch, SW Network’s Delhi office will handle the account. As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond. They will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range in the coolest, most innovative ways.  To channel its youth community's competitive spirit, YouthBeat will introduce weekly tasks and challenges within the student ambassador program. Tasks such as increasing trials and expanding reach, with all the progress being tracked on a dedicated microsite will feature via a leaderboard. Top performers will be given the chance to win coveted rewards including MacBook, Air, iPhone, iPads, Jordans, and many other exciting prizes to ensure high engagement and enthusiasm among Gen Z. Raghav Bagai, Sociowash Co-Founder, on winning the mandate, expressed “Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimize this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of "No interruptions. Only Satisfaction"- and we want to rightly put across how crispy, cheesy, and, loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.” Commenting on the collaboration with SW Network, Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them. Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership”   via Social Samosa https://ift.tt/nxpEQsq June 06, 2024 at 07:55AM

SW Network's YouthBeat bags the youth marketing mandate for Pizza Hut https://ift.tt/W6AoRl3 YouthBeat, the youth marketing wing of SW Network, has recently secured the youth marketing mandate for Pizza Hut. Having won the mandate through a rigorous multi-agency pitch, SW Network’s Delhi office will handle the account. As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond. They will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range in the coolest, most innovative ways.  To channel its youth community's competitive spirit, YouthBeat will introduce weekly tasks and challenges within the student ambassador program. Tasks such as increasing trials and expanding reach, with all the progress being tracked on a dedicated microsite will feature via a leaderboard. Top performers will be given the chance to win coveted rewards including MacBook, Air, iPhone, iPads, Jordans, and many other exciting prizes to ensure high engagement and enthusiasm among Gen Z. Raghav Bagai, Sociowash Co-Founder, on winning the mandate, expressed “Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimize this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of "No interruptions. Only Satisfaction"- and we want to rightly put across how crispy, cheesy, and, loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.” Commenting on the collaboration with SW Network, Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them. Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership”   via Social Samosa https://ift.tt/DYxvGZw June 06, 2024 at 07:55AM

SW Network's YouthBeat bags the youth marketing mandate for Pizza Hut https://ift.tt/qoITXac YouthBeat, the youth marketing wing of SW Network, has recently secured the youth marketing mandate for Pizza Hut. Having won the mandate through a rigorous multi-agency pitch, SW Network’s Delhi office will handle the account. As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond. They will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range in the coolest, most innovative ways.  To channel its youth community's competitive spirit, YouthBeat will introduce weekly tasks and challenges within the student ambassador program. Tasks such as increasing trials and expanding reach, with all the progress being tracked on a dedicated microsite will feature via a leaderboard. Top performers will be given the chance to win coveted rewards including MacBook, Air, iPhone, iPads, Jordans, and many other exciting prizes to ensure high engagement and enthusiasm among Gen Z. Raghav Bagai, Sociowash Co-Founder, on winning the mandate, expressed “Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimize this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of "No interruptions. Only Satisfaction"- and we want to rightly put across how crispy, cheesy, and, loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.” Commenting on the collaboration with SW Network, Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them. Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership”   via Social Samosa https://ift.tt/P2kreY9 June 06, 2024 at 07:55AM

Red Bull's Marketing Master Moves: Giving You Wings and Stealing the Show Red Bull, the iconic energy drink brand, isn't just known for its unique taste and caffeine kick. It's also renowned for its bold and innovative marketing strategies that have consistently pushed boundaries and redefined the game. Here are some of their smartest moves that continue to keep them soaring high: 1. Owning the "Gives You Wings" Slogan: This isn't just a tagline; it's a mantra that perfectly embodies their brand essence. It goes beyond simply selling a drink, it's about empowering consumers to chase their dreams and push their limits. This emotional connection resonates deeply and builds a loyal following. 2. Experiential Marketing Masters: Forget traditional ads, Red Bull immerses itself in the passions of their target audience. From sponsoring extreme sports like snowboarding and Formula 1 to creating their own music label, they become an active participant in their lives. This authenticity fosters engagement and builds a deeper connection. 3. Influencer Marketing Gurus: They don't just pay athletes, they build genuine partnerships. From free runners and BMX riders to musicians and artists, Red Bull empowers these influencers to push boundaries and express themselves, showcasing the brand's association with action, creativity, and achievement. This organic approach resonates more than traditional endorsements. 4. Social Media Mavens: Red Bull doesn't just post, they engage in meaningful conversations. They leverage user-generated content campaigns and interactive challenges to build a strong community and amplify brand reach. They understand the power of two-way communication and actively listen to their audience. 5. Innovation Mavericks: Red Bull is never afraid to experiment. From limited-edition flavors and eye-catching packaging to out-of-this-world stunts like the Stratos jump, they constantly keep their brand fresh and exciting. This boldness and willingness to take risks keeps them ahead of the curve and captures attention. 6. Beyond the Drink: Red Bull understands that brands are more than just products. They've successfully diversified into clothing, events, and even a record label, further solidifying their brand identity and connecting with their audience on multiple levels. This holistic approach strengthens their brand image and creates a loyal following. Key Takeaways: 1- Focus on experience, not just the product. 2- Authenticity and engagement are crucial. 3- High-quality, inspiring content is key. 4- Embrace innovation and take calculated risks. 5- Think beyond your core product and build a brand ecosystem. #redbull #redbullmarketing #marketing #redbullracing #digitalamarketingexpart

Red Bull's Innovative Guerilla Marketing Story Red Bull's story begins in the mid-1980s in Thailand. Austrian entrepreneur Dietrich Mateschitz discovered a local energy drink called Krating Daeng, popular among truck drivers, labourers, and others seeking a boost of energy. Mateschitz saw the potential to introduce this product to a global audience. Partnering with Thai businessman Chaleo Yoovidhya, Mateschitz modified the original formula to suit Western tastes and launched Red Bull in Austria in 1987. The iconic slim blue-and-silver can with two charging bulls became an instant hit. Red Bull's blend of caffeine, taurine, B-vitamins, and sugar provided a unique energy boost that resonated with consumers. Red Bull's guerrilla marketing tactics are legendary in the world of advertising. Here are some examples of how Red Bull has employed guerrilla marketing: 1) Wings Team: Red Bull's "Wings Team" consists of brand ambassadors who hit the streets in cities around the world, armed with coolers filled with Red Bull cans. They hand out free samples at college campuses, events, and high-traffic areas, spreading the brand's energy and excitement directly to consumers. 2) Stunts and Events: Red Bull is known for sponsoring and hosting extreme sports events, music festivals, and adrenaline-fueled stunts. From the Red Bull Flugtag, where teams build and pilot homemade flying machines, to the Red Bull Crashed Ice, a downhill ice cross racing competition, these events capture attention and create unforgettable experiences associated with the brand. 3) Urban Art and Murals: Red Bull frequently partners with street artists to create eye-catching murals and installations in urban spaces. These artworks not only beautify neighbourhoods but also serve as subtle advertisements for the brand, blending seamlessly into the cultural landscape. 4) Pop-Up Experiences: Red Bull creates pop-up experiences that surprise and delight consumers. Whether it's transforming a vacant lot into a skate park or hosting impromptu DJ sets in unexpected locations, these guerrilla-style activations generate excitement and engagement with the brand. 5) Viral Videos and Social Media: Red Bull produces high-quality, shareable content that spreads like wildfire on social media platforms. From jaw-dropping stunts to heart-pounding sports highlights, their videos capture the imagination of millions, reinforcing Red Bull's image as a purveyor of adrenaline-fueled adventures. 6) Branded Vehicles and Sampling Trucks: Red Bull deploys branded vehicles and sampling trucks to target specific demographics and events. These mobile marketing units distribute free product samples, merchandise, and promotional materials, amplifying brand visibility and engagement. #marketing #branding #redbull #guerrillamarketing