Start Digital’s Post

It's getting colder here in London, which means we're already on our third brew of the day and we're all desperately fighting over that last bit of milk before somebody has to go and get a new carton... Which leads us on nicely to this week's ad highlight! We have to warn you in advance, there are a few CRAVENDALE FOODS LIMITED ads that are going to feature in this series because, quite frankly, they are so wonderfully silly and memorable that we can't just choose one! Let's go back to 2007, and the hilarious 'Last Glass' advert that brought Cravendale to our attention. Why do we remember this so?: - It's silly. Let's face it, we all like a bit of silliness sometimes and this was so bizarre that it stuck in our minds. - It features three key characters, none of which you would expect to find a room together but all of whom are memorable. - The only spoken phrase is 'milk, milk!', with the information about filtered milk featuring quickly on the fridge door instead. It keeps our attention, doesn't overload us with information and makes us laugh! All these years later, we're still crying 'milk, milk!' when making our cuppas - we'd call that a job well done! What's your favourite Cravendale ad? #OurFavouriteAds #Cravendale #TheLastGlass

When it comes to social media, there is a fine line between a community association’s involvement and its commitment. Learn how to protect your association while engaging your community in Becker Shareholder Jonathan H. Katz’s latest article. He explores the risks vs. rewards and how you can implement best practices for your community. #CommunityAssociation #SocialMediaPolicy

When it comes to social media, there is a fine line between a community association’s involvement and its commitment. Learn how to protect your association while engaging your community in Becker Shareholder Jonathan Katz’s latest article. He explores the risks vs. rewards and how you can implement best practices for your community. #CommunityAssociation #SocialMediaPolicy

🎉 Are you ready, kids (and adults, too?!) 🎉 In October, The Wendy's Company launched the “Krabby Patty Kollab,” which features two new menu items celebrating the 25th anniversary of “SpongeBob SquarePants.” Numerator surveyed verified buyers of these items to gain insight into consumer sentiment around the “kollab.” 👍 41% of buyers plan to purchase the Krabby Patty Kollab meal again, while 38% said they might purchase again. 79% of buyers said they enjoyed the look and taste of the Krabby Patty. However, buyers would have also enjoyed: 🍔 Sesame Seed Bun (52%) 🍔 Round Patty (23%) 🍅 Large Tomato Slice (23%) 💲 When asked how they would rate the value of the Krabby Patty Kollab meal, 37% said it was a good value, 33% said it was average, 23% said it was excellent value, 4% said it was poor value, and 3% said it was a very poor value. #Numerator #consumersurvey #KrabbyPatty #KrabbyPattyKollab #Wendys #Spongebob #SpongebobSquarepants

The #cat and the bird fat balls I recently passed a supermarket and took this wonderful snapshot. 📸 It was an unusual sight for me at first! 👀 A cat in a basket with a price tag, outside a supermarket. From there she could not only enjoy a good view. 🔽🔽🔽 On closer inspection, I noticed that she was sitting in a box of bird fat balls. 🐦 As a #marketing guy, I immediately thought that the smart types also exist among cats: Birds, exactly my target group. What do birds like? Bird food. 🧆Where are all the birds? Outside. Its strategic location couldn't be better. What can we learn from this? In #business, it's all about knowing your target #audience and understanding their needs and habits. 🎯 Not always an easy job. This cat did it masterfully! 🐱📈

Why show the product when you can let people feel its absence? 🤔 The 'Pass the Heinz' campaign does just that. By featuring fries and burgers without ketchup, it plays on the association we naturally have with these foods. It taps into the Zeigarnik Effect—also known as the 'incomplete tasks bias'—which means our brain naturally wants to fill in gaps and complete unfinished tasks. This tactic not only engages viewers but makes them active participants in completing the message. It’s subtle, yet incredibly powerful, showing that sometimes less really is more in marketing! Would this ad make you crave Heinz? 🍅 #madmen #passtheheinz #marketingpsychology #advertisingtips #zeigarnikeffect

Here’s my most viral post.  https://lnkd.in/eupybdQc And also please watch the video about it https://lnkd.in/eu5gQ6ir

Why did a Pizza Company start fixing potholes? In 2018, Domino’s launched the “Paving for Pizza” campaign, where they committed to repairing potholes in cities across the United States. The idea was that potholes could ruin a perfectly delivered pizza, so Domino’s took matters into their own hands to ensure that every pizza arrived in perfect condition. This campaign didn’t just fill potholes, it filled a gap in the marketing playbook by merging corporate social responsibility with clever branding. The Hidden Genius Behind the Campaign 1. Tackling a Common Problem Potholes are a nuisance for everyone and by addressing this issue, Domino’s tapped into a universally relatable problem. They turned a common complaint into a unique selling point, showing they care about more than just pizza, they care about the entire customer experience. 2. Community Engagement By partnering with local governments to fix potholes, Domino’s engaged with communities directly. This not only improved public infrastructure but also built goodwill and strengthened their community ties. It’s a brilliant example of localised marketing that leaves a tangible, positive impact. 3. Corporate Social Responsibility The campaign positioned Domino’s as a socially responsible brand. In an era where consumers are increasingly valuing corporate ethics and responsibility, this move helped enhance Domino’s image and align it with customer values. 4. Viral Potential The novelty of a pizza company fixing potholes was unexpected and newsworthy. This helped the campaign go viral, earning widespread media coverage and social media buzz. #marketing

𝗛𝗔𝗥𝗡𝗘𝗦𝗦𝗜𝗡𝗚 𝗧𝗛𝗘 𝗣𝗢𝗪𝗘𝗥 𝗢𝗙 𝗧𝗛𝗘 𝗡𝗢𝗡 𝗗𝗥𝗜𝗡𝗞𝗘𝗥 Last week I spoke with Rebecca Weller of The Morning Advertiser, where we discussed: 🍺 Changing consumer behaviour 🍺 Adapting your range 🍺 Getting visibility right 🍺 The importance of draught Lucky Saint | B Corp™ 🍺 Zebra striping (of course!) Link to article below 👇