Marc Shelkin’s Post

Why show the product when you can let people feel its absence? 🤔 The 'Pass the Heinz' campaign does just that. By featuring fries and burgers without ketchup, it plays on the association we naturally have with these foods. It taps into the Zeigarnik Effect—also known as the 'incomplete tasks bias'—which means our brain naturally wants to fill in gaps and complete unfinished tasks. This tactic not only engages viewers but makes them active participants in completing the message. It’s subtle, yet incredibly powerful, showing that sometimes less really is more in marketing! Would this ad make you crave Heinz? 🍅 #madmen #passtheheinz #marketingpsychology #advertisingtips #zeigarnikeffect Viragram Media ♠️

Why show the product when you can make people *feel* its absence? 🤔 That’s exactly what the 'Pass the Heinz' campaign nailed! By showing fries and burgers without ketchup, it plays on what’s missing—and our brains naturally want to complete the picture (thanks, Zeigarnik Effect!). 🧠✨ This clever tactic makes you engage and crave Heinz without even showing the bottle. Sometimes, less is more in marketing! 🍔🍟🍅 Would this ad make you reach for the ketchup? Follow @leading.money Credit: Instagram / @outbean #MadMenMagic #PassTheHeinz #MarketingPsychology #ZeigarnikEffect #AdvertisingGenius

Heinz: Thick Ketchup, Thicker Humor Heinz has a long history of creating iconic advertising campaigns. Their secret? Everyday moments that resonate with viewers. After all, who doesn't love that thick, slow-dripping Heinz ketchup? But just how thick is it? This hilarious 2005 campaign hilariously tackles that question with a focus on pronunciation. A South Indian woman attempts to order groceries, getting tangled in the word "Heinz." Her exaggerated attempts perfectly mirror the slow descent of a single ketchup drop. With theatrical "Haaa... Haaa..." adding to the humor, the ad delivers its message in a quick 40 seconds. #heinz #humour #Advertising

Once, I went to a little Chinese food spot on the street. I ordered Gobi Manchurian and asked for some ketchup. The person at the counter handed me a bottle that said "Heinz" on it. I squeezed some on my plate, mixed it in my food, and took a bite. But it tasted weird, not like the real Heinz ketchup at all. Turns out, it was a fake! Later on, I saw a cool ad by Heinz. They had a smart idea to stop ketchup fraud - they called it the "Label of Truth." They put the exact color of Heinz ketchup on their labels. So, if you saw that color, you knew it was the real deal. They also made the bottles and ketchup special by adding some chemical formulas to both. When they had real Heinz ketchup in bottle, the label stayed clear. But if someone put in fake ketchup, the label will get changed color, showing it wasn't real. To spread the word, Heinz even made fun filters on Instagram. These filters helped people spot the real Heinz ketchup easily. #brandengagement #heinz #heinzketchup #ketchup #marketing #advertising #snapchat #

"Moldy Whopper" #IconicCampaigns-2 series In 2020, Burger King launched their "Moldy Whopper" campaign. Instead of showing a perfect, mouthwatering burger, they displayed a decomposing Whopper. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: To highlight the absence of artificial preservatives in their food by showing the natural decomposition process. 𝗕𝗼𝗹𝗱 𝗛𝗼𝗻𝗲𝘀𝘁𝘆: An honest, unfiltered approach to show that their food is authentic and transparent. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝗮𝗿𝘁𝗲𝗿: The campaign sparked conversations on social media, news outlets, and through word of mouth. (Increased brand visibility) 𝗛𝗲𝗮𝗹𝘁𝗵 𝗙𝗼𝗰𝘂𝘀: Removing artificial preservatives attracted more health-conscious customers. 𝗦𝗮𝗹𝗲𝘀: While the campaign got much attention, it didn't lead to a big increase in burger sales. 𝗢𝘃𝗲𝗿𝗮𝗹𝗹 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝗻: > Brand strategy and messaging. > Competitive edge. > Media coverage. The campaign’s success was more about brand perception and long-term positioning rather than quickly increasing sales. 🍪 Enjoyed this post? ↳ Repost ↳ Follow me ( Ananya raj ) for more such content. it’s worth it:) #Brandstrategy #burgerking #marketing

Heinz noticed a sneaky human behavior and transformed it into a captivating print campaign that captured hearts and attention globally. 🍅 ➡️ Recently, a viral video on Snapchat revealed a restaurant worker refilling Heinz bottles with cheaper ketchup. ➡️ Digging deeper, Heinz uncovered that this ketchup fraud was widespread. Instead of shying away, Heinz took an unexpected yet genius approach. ➡️ They turned this insight into a full-fledged ad campaign, emphasizing the iconic quality of Heinz Ketchup with the tagline: "Even when it isn't Heinz, it has to be Heinz." This campaign not only showcased Heinz's commitment to quality but also resonated deeply with consumers worldwide, solidifying its position as the go-to ketchup brand. Kudos to HEINZ Away From Home turning a challenge into an opportunity! 💯 #BrandingStrategy #Marketing #HeinzKetchup #BrandingStrategist

This Was a very quick impromptu video as a follow up for marketing. In this video I want to talk a little bit about Chick-fil-A and the advertising as it relates to Heinz ketchup and I raised the question of who did marketing better #Marketing #Restaurant #Management. https://lnkd.in/gYzmtKQF

The Power of Authenticity in Advertising! Burger King’s bold move in showcasing the natural decay of a preservative-laden burger over time was a groundbreaking moment in the marketing world. By fearlessly highlighting the difference between artificial and real ingredients, they not only distinguished themselves from competitors but also built a stronger trust with their consumers. This innovative approach proved that honesty and transparency can be powerful tools in brand storytelling. This campaign is a testament to how a creative, truthful narrative can resonate with audiences and elevate a brand’s image. Burger King’s commitment to quality ingredients and their willingness to show the unvarnished truth set a new standard in food advertising. #BurgerKing #BoldMove #NewStandard #FoodAdvertising #Transparency #BrandStorytelling #CreativeNarrative #DimensionVIZ

This campaign is both brilliant and unusual. 🍔Burger King filmed a burger decomposing over a month. Despite its oddity, it's an excellent marketing strategy. The ad addresses a common criticism in the fast food industry that burger companies use artificial preservatives to keep their products fresh, effectively disproving this with Burger King's campaign. What are your thoughts? #branding #marketing #burgerking #fastfood #advertising

Embracing Challenge with Smiles: The Kraft Heinz Ketchup Saga! As marketing professionals, we often confront challenges that demand not just creativity, but a splash of humor. Take Heinz's innovative "Smack for Heinz" campaign—a cheeky salute to ketchup lovers everywhere! This brilliant initiative places ketchup dispensers outside eateries that dare to skip the beloved condiment, creatively tapping into the frustration of ketchup fans. The campaign isn't just a playful poke at anti-ketchup establishments but a clever way to reclaim the narrative around a product we all thought had no new stories left. It’s genius, Heinz turning a familiar frustration into an engaging and humorous campaign that literally puts ketchup within arm's reach. As marketers, it's our job to keep the story engaging. How can we inject such creativity into our projects? Is humor the secret sauce in your marketing strategy? #MarketingStrategy #BrandEngagement #Heinz #CreativeCampaigns #InnovationInMarketing