Aaron Duffett’s Post

Summer isn't over yet, so we're going to make a great summer cocktail. BUT FIRST - we're going to talk about a word that salespeople use all the time, that is so lame, so weak, so wimpy, that it sends a message to your customers that you are NOT important! So join me at my bar. I'll tell you what the word is, why you shouldn't use it, and then you can make one hell of a tasty drink! #salesandcocktails #happyhour #salestips

What do you do when you're trying to differentiate yourself in a competitive online beverage market? For James Reina from Jibby Coffee, the answer is taste. ☕ As a drink brand whose goal is to become the new daily morning ritual of its target customers, the flavor of the product itself has to be an overwhelmingly decisive factor for consumers. The premium quality of its taste also needs to be reflected in Jibby's messaging throughout its online presence. With Replo's help, Jibby is able to retain that core focus across its content and pages, without sacrificing conversion rate. Learn more about how they did it at https://lnkd.in/gfhwnUEW

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What are Americans drinking this summer? 😎 Track the latest alcohol trends for the American market with YouGov Beer & Hard Seltzers CategoryView. Get the latest market intelligence and gain a comprehensive understanding of how macro sector trends impact your brand's performance and consumer behavior. All the insights you need, with no extra packaging. https://lnkd.in/ej-7NGKV #YouGovCategoryView

HOW OBVIOUS WAS THIS? Back in the 80s we decided to have a go at beer. A 330ml bottle, 3.5% ABV and a refreshing blend of white wine, sparkling water and fresh orange juice. If you didn't like beer but fancied a long, refreshing, quaffable drink, St Leger was for you. Over the last 40 years it has spawned loads of similar drinks: the coolers in the US, Australian Two Dogs, the incredibly successful Smirnoff Ice, and more recently, White Claw and the Hard Selzers. They all started from the same .basic idea. It's a market that keeps on reinventing itself. We never gave St Leger a category designation. That way we thought it would be harder to copy. The late, great Howard Waller did the graphics, the poster being based on a cigar box design. I think he did it by hand. I remember sampling St Leger to guys in my cricket team. One said to me : "Did you get paid for that?" "Sure", I replied "why do you ask?" "Because it's so f*****g obvious!" he replied. I loved that. Great ideas should be incredibly easy to understand. Obvious plays! For more ideas like that, many successful ones, others not so, check out my book on https://lnkd.in/eyRzmuK. #creativity #marketing #innovation #ideas #drinksbusiness

This is for the people who come into Liquor Stores asking for Blanton’s. Just so you know … The Staff hate you. Social media posts pop up everyday asking about fair whiskey pricing. In this post, I explore some of the factors behind the hype which drives pricing up for hard to find bourbons. Do you believe the hype? Tap to learn more!

🚨ICYMI: ‘What Gen Z want from food brands’ is LIVE. 🍽️ Partnering with BIG Shot, we've delved deep into the minds of Gen Z to uncover their boldest opinions on the food and drink industry. Discover what truly matters to them when they're browsing the aisles and explore the brands that have captured their attention. 👉 FREE download: https://lnkd.in/eVn8xAMD #GenZ #GenZReport #TrendsResport #Insights #MarketingAgency #InfluencerAgency #SocialMediaAgency #PRAgency #Press

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