The #cat and the bird fat balls I recently passed a supermarket and took this wonderful snapshot. 📸 It was an unusual sight for me at first! 👀 A cat in a basket with a price tag, outside a supermarket. From there she could not only enjoy a good view. 🔽🔽🔽 On closer inspection, I noticed that she was sitting in a box of bird fat balls. 🐦 As a #marketing guy, I immediately thought that the smart types also exist among cats: Birds, exactly my target group. What do birds like? Bird food. 🧆Where are all the birds? Outside. Its strategic location couldn't be better. What can we learn from this? In #business, it's all about knowing your target #audience and understanding their needs and habits. 🎯 Not always an easy job. This cat did it masterfully! 🐱📈
Philipp I.’s Post
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Great qualitative research uncovers the hidden insights that truly resonate with consumers. Take this brilliant ad from The Farmer’s Dog as an example. While most ads lean on the well-known insight that dogs love us unconditionally, this one taps into a deeper, more emotional truth: the fulfillment that we as owners feel when we know we’re doing our best for our dogs. It’s a perfect example of how research can lead to unexpected, powerful messaging that connects on a different level. Check out the ad here: https://lnkd.in/evGmSPgn C+R Research #ConsumerInsights
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#customer vs #consumer - - through - - Dog Owner vs Dogs Point # 1 - - #Marketers must remember that - - - you do not sell dog food to dogs! - - But marketers must #also remember that - although you do not sell dog food to dogs, BUT THE DOGS MUST LIKE IT!! #Lesson - As a #marketer, you will have to #think about both customers and consumers ---------------------------------------- Point # 2 - - The dog owners (customer) will choose to buy the dog food brand after considering many parameters ... but that won't include - taste! - - But the dog (consumer) will choose to eat only on one parameter - taste! #Lesson - Marketers will have to work on 100 + 1 = 101 parameters
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Have you tasted dog food before?😂 So the other day I found this awesome script online and thought, “Why not give it a try?” So, I voiced it and created a video ad for it (Purina One, a dog food brand). I put together a dynamic and engaging ad that shows off what makes Purina One special. Check it out, I’d love for you to watch the commercial and let me know what you think. PS:: Have you ever taken on a project just for fun or tried to work on a project you found online? #voiceover #voiceacting #voiceactor #radiobroadcasting #commercialads
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What to Serve With Fish?
What to Serve With Fish?
https://homequirer.com
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Let’s organize your tupperware! If you are trying to get more organized this year then this is the series for you. I’m not a big fan of the word “resolutions” so I won’t be referring to it that way. Instead let’s focus on making some small changes to help you live a less stressful life! Tupperware (aka food storage containers) can be really challenging to keep organized. I’ve been using this organization strategy for years both in my home and with my clients: 1. Take it ALL out 2. Match tops & bottoms 3. Declutter the excess 4. Sort by shape 5. Stack by size 6. File lids Would this work in your home? And don’t forget that if you need some one on one time with me for more specific organizing advice you can go ahead and schedule an organizing chat! 🥰 #everythinginplace #getorganized #howtoorganize #kitchenorganizing #tupperware #declutteryourlife #tupperwareorganization #foodstoragecontainer #organizedkitchen
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Our latest Blog - the early bird.
Want to be the proverbial early bird (your brand) that catches the proverbial worm (shoppers)? Find out how in this week's blog.... https://lnkd.in/eJ6wYsaY
Being The Early Bird - Insight Traction
https://insight-traction.com
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Wish you had a personal assistant to handle the mundane? Running a liquor store can feel like an endless list of “tiny but important” tasks. That’s where Smugglers comes in. Our platform automates the daily grind—inventory tracking, scheduling, sales analysis—so you can focus on the bigger picture (or maybe finally enjoy a glass of your best wine). Smugglers is like having a digital bouncer for your to-do list, handling the details so you don’t have to. Because the only thing you should be micromanaging is your fishing schedule. 🎣 #LiquorStoreEfficiency #DigitalAssistant #Smugglers #AutomateYourTasks
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Is your microwave looking like a crime scene from last night's spaghetti? 👀 Each of these 3 natural methods will work wonders and are so easy to use! Which method are you trying first? Let me know your results! #cleaningtipsbytrish #trishstips #cleaninghacks #cleaningtiktok #cleaningmotivation #cleanhome #householdtips #kitchencleaning #naturalhome #microwavecleaning #easycleaning #cleaningtips #kitchenhacks #naturalcleaning #homehacks
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Excited to share my latest creation – an advertisement for Tornado Fries! Crafted to highlight their crispy, golden perfection and irresistible flavors, this project was all about showcasing the fun, creative side of snack indulgence. Proud to bring this mouthwatering concept to life and make Tornado Fries the ultimate craving! Check it out and let me know what you think. #TornadoFries #AdvertisementDesign #CreativeWork #SnackGoals #MarketingStrategy #FoodLovers #VisualStorytelling #ContentCreation #LinkedInCreatives
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