Victor Brierley’s Post

Record-Breaking Scotch Whisky Art. Like EVERYTHING in Modern Art (that's what it is), it will inflate the prices of all it touches. The Macallan, the featured Artists, Auction Houses, the entire, other, Ultra Premium Scotch Whisky Market. Scotland still has rather a lot of 60 year Old Scotch Whisky, to be marketed, with other Super Premium 'Objet D'Art'. Cars, Clothes, Jewellery, Personalities, Places, Celebrations, Holidays, other decadent, 'lifestyle' 'things'. One Man created an entire Modern Art Industry for Andy Warhol, in only a few Cities, by increasing demand for what are, at the end of the day, just Screenprints. If the Scotch Industry collaborates, emulates The Macallan and works on the 'exclusivity' and 'heritage' angle TOGETHER, there are 145+ Distilleries with a constantly ageing and exclusive Stock, to work with. With Scotch, the unfathomably huge and fairly new, Asian Market will be the one Breaking records, in the race to the first $5 million Bottle. What will it be? If we're cohesive, the knock-on, for Scotch Whisky Tourism is absolutely immense. #ScotchWhiskyTruths

Rare Scotch whisky becomes world's most expensive bottle at £2.1m

Rare Scotch whisky becomes world's most expensive bottle at £2.1m

au.news.yahoo.com

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