University XP’s Post

Why Adding a Card Collecting Feature to Games is a Must? 🃏📚 🎮 Games are all about progression and reaching new levels. So why not add a card collecting or album feature to keep players engaged? This feature provides players with a sense of achievement as they collect cards and build their albums. Plus, it encourages players to trade cards with each other, potentially leading to the creation of social media groups where players exchange and show off their card collections. #CardCollecting #GameDevelopment #PlayerEngagement #CommunityBuilding

🎮 Top 10 Creatives in HyperCasual Genre👇 Happy Friday, everyone! 🎉 I know you have nice plans for the weekend (rest &chill), but here is the latest video on my YouTube channel. In this video, I cover the top 10 games and their creatives within the HyperCasual genre. Whether you're a developer, marketer, or mobile gaming enthusiast, this video has valuable takeaways. Don’t miss the executive summary at the end for quick, actionable insights. Link in the comments below! 🎮🔗

Why Adding a Card Collecting Feature to Games is a Must? 🃏📚 🎮 Games are all about progression and reaching new levels. So why not add a card collecting or album feature to keep players engaged? This feature provides players with a sense of achievement as they collect cards and build their albums. Plus, it encourages players to trade cards with each other, potentially leading to the creation of social media groups where players exchange and show off their card collections. #CardCollecting #GameDevelopment #PlayerEngagement #CommunityBuilding

🎮 Hey, players. Our Fan Mail newsletter is back. 🎮 Get the latest updates on gaming and marketing straight to your inbox. Whether it’s industry insights, exciting new releases, or trends fans are excited about, we’ve got you covered. Sign up now and never miss an update. 👇 https://lnkd.in/ez2hXKG7 #WasteCreative #KeywordsStudios #GamingNews #MarketingInsights #Newsletter

Paid Online Focus Group on Child’s Gaming Habits ($75) For latest paid studies visit: https://lnkd.in/dacww5y2 . . #fgfinder #focusgroup #focusgroups #findfocusgroups #paidfocusgroups #onlinefocusgroups #findfocusgroup #paidfocusgroup #onlinefocusgroup #researchstudies #paidstudies #paidsurveys #researchstudy #marketresearch #payresearch #paidresearch

Exciting news for those in the gaming community: another insightful upload from the Grumpy Yorkshireman is now live on YouTube. In this latest video, he shares his unfiltered thoughts on the gaming industry and its audience. Whether you're a seasoned gamer or just curious about industry trends, his perspective is sure to resonate. If you find the content engaging, be sure to use subtitles for a better experience, and don't forget to like and subscribe. Supporting creators like Scotty McG ensures that they continue to produce thought-provoking material. Check it out and join the conversation on these important industry topics. #GamingIndustry #YouTubeContent #SupportCreators

Mobile game publishers’ heavy reliance on attribution for marketing measurement comes with critical challenges due to signal-loss. Our new white paper discusses how MMM can help gaming companies effectively navigate these challenges and achieve improved ROI. Read the white paper - https://lnkd.in/gXvhDtNn Contributors: Victor Lin, Sebastien Jeanneret #MobileGaming #MarketingMixModelling #MMM #MarketingMeasurement #AttributionChallenges #MarketingStrategy #ROI #GamingCompanies #WhitePaper #AnalyticEdge

🔍 Optimizing Mobile Game Retention In the competitive mobile gaming industry, especially for free-to-play games, optimizing player engagement and monetization is crucial. 🚀 Project Goal In a match-3 game, I tested moving a gate from level 30 to 40 to see its impact on player progression and overall engagement. 📊 A/B Testing I conducted an A/B test with 90,189 players to empirically determine the best gate placement. Both versions were presented to users randomly and in equal numbers. The focus was on whether players advanced more levels and played longer. Additionally, I analyzed retention rates. This data-driven approach helps me optimize both player engagement and revenue. For more details, visit my Kaggle page. https://lnkd.in/d6hkdBpf

Planning your 2025 ad creative? Players are picky, and in today’s “buyer’s market,” Gus Viegas of Cosmic Lounge emphasizes that publishers must maximize differentiation and honesty in their ads to turn impressions into clicks and drive players further down the conversion funnel. Get more expert insights (and data) to fuel your UA strategy in our 2024 Mobile Gaming Growth Report: https://lnkd.in/dAfZfqW5

Ready to win over Southeast Asian consumers? It starts with a unique gaming strategy! 👾 Discover the secrets to success with the Mobile Marketing Handbook 2024: https://inmo.bi/3Uc6Zc4 #MobileMarketing #GamingAdvertising #MobileGaming #SoutheastAsia