Mobile game publishers’ heavy reliance on attribution for marketing measurement comes with critical challenges due to signal-loss. Our new white paper discusses how MMM can help gaming companies effectively navigate these challenges and achieve improved ROI. Read the white paper - https://lnkd.in/gXvhDtNn Contributors: Victor Lin, Sebastien Jeanneret #MobileGaming #MarketingMixModelling #MMM #MarketingMeasurement #AttributionChallenges #MarketingStrategy #ROI #GamingCompanies #WhitePaper #AnalyticEdge
Analytic Edge’s Post
More Relevant Posts
-
I'm crowdsourcing an article for a major US magazine about personalization in the Gaming industry. If you know marketing leaders in Gaming who'd like to contribute a 20-30-word quote, please tag them here. The article will cover challenges and solutions in player retention and VIP player management.
-
🎮 Hey, players. Our Fan Mail newsletter is back. 🎮 Get the latest updates on gaming and marketing straight to your inbox. Whether it’s industry insights, exciting new releases, or trends fans are excited about, we’ve got you covered. Sign up now and never miss an update. 👇 https://lnkd.in/ez2hXKG7 #WasteCreative #KeywordsStudios #GamingNews #MarketingInsights #Newsletter
-
Turn Online Gaming Promotions into Smart Investments At Lay Analytics, we help clients harness the power of online gaming promotions as a unique investment strategy. Using advanced analytics and customized incentive structures, we ensure sustainable, long-term growth, turning every opportunity into a step toward financial success. Contact Us (920) 860-3054 [email protected] layanalytics.com #OnlineGaming #SmartInvestments #LayAnalytics #GamingPromotions #FinancialGrowth #InvestmentStrategy #SustainableEarnings #ProfitFromGaming #AdvancedAnalytics #RiskFreeProfits #GamingSuccess #IncentiveStructures #ConsistentEarnings #FinancialFreedom #WinningStrategies #SmartBetting #LongTermGrowth #PromoHacks #GamingAnalytics #MoneyMakingTips #PassiveIncome
-
-
Did you know that 77% of #MobileGamers choose to watch rewarded video ads? Discover how to drive engagement for your brand with ads in the mobile gaming environment this holiday season. Read our blog for more insights: https://lnkd.in/dWMdUJdN #HolidayShoppers #MobileGaming #HolidayAdvertising #BrandStrategy
-
-
Did you know that 77% of #MobileGamers choose to watch rewarded video ads? Discover how to drive engagement for your brand with ads in the mobile gaming environment this holiday season. Read our blog for more insights: https://lnkd.in/eub-bnwP #BrandStrategy #HolidayShoppers #MobileGaming #HolidayAdvertising
-
-
“Strong creative is crucial for an effective campaign.” 🎮💡 In this snippet from our latest webinar on unlocking in-game measurement, Laetitia Guillaneuf from Happydemics, Prasad Abhanave from UM MENAT, and Kevin Villatoro from dentsu share their insights on the importance of creative in gaming ads. They discuss how getting it wrong can negatively impact the player experience, the game, and ultimately the brand. Want to hear more? Watch the full conversation here: https://hubs.la/Q02-l5FH0 #InGameAdvertising #CreativeStrategy #AdTech #MarketingInsights #GameDev
-
Did you know that 77% of #MobileGamers choose to watch rewarded video ads? Discover how to drive engagement for your brand with ads in the mobile gaming environment this holiday season. Read our blog for more insights: https://lnkd.in/eq78PJzu #HolidayShoppers #MobileGaming #HolidayAdvertising #BrandStrategy
-
-
Level Up Your Game!🎮 In the gaming vertical, we’ve achieved a 38% increase in conversion rates and a 40% decrease in CPA! By implementing targeted creative strategies, optimizing bidding, and continuously refining our approach, we’re driving remarkable results for our gaming clients. Let's take your game to the next level!🚀 #GamingMarketing #ConversionRate #DigitalMarketing #GameChanger #MergenMarketing #DataDriven #CPADrop #MarketingSuccess
-
-
🎮 Sign Up For Our Live Gaming Webinar: Transform Measurement with INCRMNTAL! Get ahead in gaming marketing with our exclusive live demo! This session is crafted for game developers, marketers, and leaders looking to maximize campaign value. Learn how to: ✨Measure True Impact: Separate organic actions from incremental lift to understand what drives real user engagement. 💡Optimize Spend: Focus budgets on high-impact channels to make every dollar count. 🎯 Tailored for Gaming Pros: Our platform integrates with your workflows, supporting data-driven decisions that fuel growth. Register now and level up your strategy! https://hubs.la/Q02W6n7x0
-
-
We are hosting a dedicated Gaming webinar all around incrementality measurement. Sign up today! It's free and we can answer all your burning questions around #marketingmeasurement #incrementality and more!
🎮 Sign Up For Our Live Gaming Webinar: Transform Measurement with INCRMNTAL! Get ahead in gaming marketing with our exclusive live demo! This session is crafted for game developers, marketers, and leaders looking to maximize campaign value. Learn how to: ✨Measure True Impact: Separate organic actions from incremental lift to understand what drives real user engagement. 💡Optimize Spend: Focus budgets on high-impact channels to make every dollar count. 🎯 Tailored for Gaming Pros: Our platform integrates with your workflows, supporting data-driven decisions that fuel growth. Register now and level up your strategy! https://hubs.la/Q02W6n7x0
-
Director, CX Research & Insights at Coupang | Ex-Nielsen | Ex-GfK | Ex- TCS
6moVictor Lin - Very well written. This accurately describes the pain-points and inefficiencies in measurements that are solely reliant on last touch attribution models.