🗞️ We made the news. 🗞️ Our very own Ell Jeffrey, Senior Designer, was spotlighted in Creative Bloq’s latest piece on 10 graphic design trends to watch in 2025. Ell’s take? Handcrafted, analogue vibes are making a comeback—zines, physical textures, and organic lettering as an antidote to digital perfection. Check out the full article below. 👇 #WasteCreative #KeywordsStudios #DesignTrends2025 #CreativeBloq
Waste Creative
Advertising Services
⚡️ A Strategic Creative Agency 🏆 Top 100 Best Small UK Companies to Work For 🥁 DADI Agency of the Year
About us
Waste is a strategic creative agency founded in 2006. We specialise in building loyal fandoms that power the world’s most ambitious gaming brands. From alpha to launch and beyond, we help video game brands understand who their future fans are, attract them, then retain them in thriving global communities full of creativity and collaboration. Our clients include EA, Epic, Google, Kojima Productions, Nintendo, Riot Games, Supercell, and Zynga. With over 85 talented professionals worldwide in strategy, creative, and production, Waste operates out of London and Tokyo. In 2021, we became part of the Keywords family, the global leader in creative and technical services for the entertainment industry. Our innovative approach, shaped by The Waste Way and an entrepreneurial spirit, has earned us a place in The Drum’s World Creative Rankings as the UK’s 10th most awarded agency. Waste has also been named one of the UK’s 100 Best Small Companies to Work For and has featured for consecutive years in Campaign’s Best Places to Work.
- Website
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http://www.waste-creative.com
External link for Waste Creative
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Games Marketing, Communities, Fan Building, and Entertainment Industries
Locations
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Primary
Get directions
110 High Holborn
London, WC1V 6JS, GB
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Get directions
Izumi 1-22-19
Asahi Seimei Building 9F, Suginami-ku
Tokyo, 168-0063, JP
Employees at Waste Creative
Updates
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🗞️ What will #gaming look like in 2025? 🗞️ "It’s a weird time for gaming, but as Hunter S.Thompson told us; 'When the going gets weird, the weird turn pro.'" Check out our Head of Strategy Christian Perrins in TechRound today on what 2025 holds in store for the gaming industry. Read the article here 👉 https://lnkd.in/dvJ9nWup #WasteCreative #KeywordsStudios #GamingPress #GamingNews #GamingIn2025
Experts Comment: What Will Gaming Look Like In 2025... - TechRound
https://techround.co.uk
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🔥 Our stellar leadership team just made the news! 🔥 Check out the Roastbrief article to read all about how Kat Brook and Simon Matthews are set to fuel creativity, culture, and success at Waste. Read all about it. 👇 #WasteCreative Keywords Studios #KeywordsStudios #Promotions #AgencyNews
Waste Creative strengthens leadership with two senior promotions - Roastbrief US
https://roastbrief.us
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🗞️ Check out our very own James Trimming in shots today. 🗞️ "AI visuals are becoming so advanced that distinguishing them from real, handcrafted content is a growing challenge." Read the article here 👉 https://lnkd.in/eCEh4Atp #WasteCreative #KeywordsStudios Keywords Studios
Did they use AI for that? | shots
shots.net
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🎮 Let's celebrate Black History Month in gaming. 🎮 From early representation to leading roles, Black characters have shaped gaming history. Check out our summary of key moments in this journey. 👇 #WasteCreative #KeywordsStudios #BlackHistoryMonth #Gaming #Representation
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We had such a blast at the Tokyo Game Show. 🤘 Until next time. #WasteCreative #KeywordsStudios
Tokyo Game Show 2024 might be behind us now, but the excitement is still palpable. 🎮✨ The show hosted 985 companies from 44 countries, exhibiting games across all platforms, from console and PC to VR and smart devices. Guillaume Hansali, Country Manager Japan, shares his thoughts: "Games have many shapes, but they have no frontier. The world is our playground, and Keywords Studios is uniquely positioned with its global presence. While standing proud with our vibrant booth, we couldn't help but feel humbled surrounded by household names that have built the industry we love. What a great reminder of how privileged we are to be an active part of it. We don't take it for granted. We wouldn't be here without the trust of our clients, the support of our partners, and the dedication of our teams." A big thank you to everyone who stopped by our booth, booked meetings, and shared insights. We're excited about the future of the industry and look forward to being a part of its next phase of evolution. 💙 #TGS2024 #ImagineMore #GamesIndustry
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Check out KEN TAYLOR's recent piece in 3D World magazine. 🗞️👏 #WasteCreative #KeywordsStudios Keywords Studios
An article I wrote about the challenges of breaking into the gaming industry as a creative was published last month in 3D World magazine. I'm happy to now be able to share it with anyone who would like to read it. #gaming #wastecreative #keywordsstudios #adverting #recruitment
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Looking to launch your game in the West? Talk to Waste at #TGS 🗼 🎮 From groundbreaking tech to market insights, we’ll be keeping an eye on what’s driving the industry forward. If you’re attending and would like to connect, reach out to: 👉 Christophe Briant, Account Director & Regional Lead of Waste Japan Catch you there! #WasteCreative #KeywordsStudios #TokyoGameShow #Gaming #TGS2024 Keywords Studios
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🗞️ Check out Visar in The Drum today. 🗞️ "In our case, we have focused on building our ability to understand and act on the business challenges clients face and ‘write their briefs for them’ rather than wait for one to land at our door." Read the full article here 👉 https://lnkd.in/eUYRZtUA #WasteCreative #KeywordsStudios Keywords Studios
How agencies can take client relationships from projects to retainers
thedrum.com
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🔥 Our very own Jacob is a Campaign UK Face to Watch 2024 🔥 We’re proud to spotlight Jacob, our Senior Animator, for his immense talent and creativity. We're so proud of everything he's achieved so far – it's all so well deserved. Congratulations, Jacob! 🤘 Check out the article in Campaign today: https://lnkd.in/ey92WfHt #WasteCreative #KeywordsStudios #Animation #FacesToWatch2024 Keywords Studios
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