InMobi Advertising’s Post

Mobile OEM Advertising. Because the only thing on fire should be your user acquisition numbers. 🔥 Why not get a taste of what mobile OEMs have to offer with Dynamic Preloads? Grab our Dynamic Preloads and Mobile Gaming guide, and you'll be sure to come back for seconds. And Thirds. 🥣 📕 https://lnkd.in/eqYBVqby #AVOW #AVOWGuide #DynamicPreloads #MobileGaming #MobileOEM #MobileOEMAdvertising

💡 Generally, the Japanese mobile gaming market was relatively conservative in terms of marketing, as its share of advertisers with new creatives and share of new creatives were both far below the global average level. To know more about this market, please download our latest report. https://lnkd.in/gk6CGiCS #mobilegaming #marketingtrends2024 #SocialPeta #japanesegaming

Precise TV's Precise Advertiser Report- Kids is here and confirms YouTube is still #1 with US Gen Alpha. The report also looks at gaming, YouTube Shorts, Connected TV, Mobile App Gaming, and Co-viewing. Download for free now and get in touch to learn how Precise TV can help you leverage this data for your digital marketing campaigns. Link to download the full report in the comments! #youtubeads #videoadvertising #genalpha

📱Russian mobile gaming market compared to other markets: — Less competitors and lots of potential players ready to join in! Here are just two of our recent case studies showing how Yandex Direct can boost an app’s growth: 𝗥𝗣𝗚 𝗚𝗮𝗺𝗲: x2 more targeted in-app events with -40% cost of these events! 𝗠𝗶𝗱𝗰𝗼𝗿𝗲 𝗴𝗮𝗺𝗲:  x2.5 number of installations with 50k installations per month. And the CPI remained the same! If you want to read more details, trends and insights, you'll find them on our website → https://bit.ly/4btmEt8 #YandexAds #MobileGaming #AdTech #DigitalMarketing #YandexAdsMEA

🌟 Are you prepared to elevate your game? 🌟 📈 In December 2023, in-app revenue saw a significant 17% increase, highlighting Q5 as a prime period for growth. Discover valuable insights and TikTok's strategies for achieving impactful results in our latest Q5 Mobile Gaming playbook. 📉 During Q5, CPMs experience a notable 13% decrease, presenting an ideal moment to enhance your ROAS. Dive into our comprehensive playbook for crucial insights and TikTok's tailored solutions empowering mobile gaming developers to expand their reach effectively. #Q5 #GamingOnTikTok #TikTokforBusiness

The Competition Commission Of India (CCI) launches an investigation into Google after WinZO Games alleges unfair practices in listing real money gaming apps on the Play Store. More here: https://lnkd.in/g2if-JQu #CCI #Google #WinZO #techregulation #digital #antitrust #gamingindustry #googleinvestigation #consumerrights #news #updates

🎮 Did you know? 30% of active gamers play mobile games every single day! 📱 This growing trend shows the incredible engagement power of mobile gaming in today’s fast-paced digital world. With billions of people turning to their phones for entertainment, it's clear that mobile games aren't just pastimes - they're cultural and economic powerhouses! What does this mean for developers, marketers, and entrepreneurs? A massive opportunity to innovate, engage, and create value in a thriving industry. 🚀 Let’s discuss! How do you see the future of mobile gaming evolving? #MobileGaming #DigitalEntertainment #GamingIndustry #Innovation

"Balancing intrinsic and extrinsic rewards is a powerful way to engage players, with 43% reporting that they churn from games due to a lack of sufficient progress and rewards and 52% reporting that new rewards would re-engage them post-churn." Mistplay's Mobile Gaming Growth Report highlights some big trends in #mobilegaming, and calls out a number of forces at work. The right rewards - which can be powered by #rewardedadvertising - can help power retention. The report also highlights how advertising alignment and monetization balance can be strong reasons to stay or even more powerful reasons to leave if not done correctly. Worth a download... https://lnkd.in/gNy8Bxee

As we welcome Q4, the advertising trends in the mobile gaming industry continue to change. From technological innovations to changes in player preferences, we've consolidated all the trends that you should add to your strategy to stay relevant in the mobile gaming industry. https://lnkd.in/eh8pC4bF #Trends #MobileGaming #Marketing 

One in four humans on the planet will be mobile gamers this year, and the battle is on to win and retain their long-term player loyalty, a new study says. The evolution of the mobile gaming landscape has brought with it a new type of mobile gamer, and publishers must understand them to establish player trust, according to a whitepaper from TikTok and National Research Group It says 73% of modern gamers want to play a game that understands them as a player, while 71% prefer a game that comes from a brand they trust. The report says success in this new landscape revolves around three core pillars: establishing cultural relevance, building connections with players and fostering a sense of community.