Syd Leigh’s Post

YouTube is ramping up the competition with TikTok by significantly expanding its partnership with Shopify, allowing creators access to thousands more brands for their shopping videos. This expansion is crucial, as it aims to challenge TikTok’s rapidly growing e-commerce footprint, which could reach a staggering $17.5 billion in U.S. sales this year alone. With YouTube users watching over 30 billion hours of shopping-related content last year, it's clear that viewers are keen on finding products through videos. For creators, this means more opportunities to earn and for brands, a chance to tap into a vast audience. This could fundamentally shift how creators and brands approach content monetization. What are your thoughts on how this competition will shape the future of social commerce? 📊🤔 https://lnkd.in/gT4H2j-C

With YouTube's latest power move—expanding its partnership with Shopify—the race to dominate social commerce is officially on. For brands and creators, this isn't just another update; it's a game-changer. 🔥 As someone who is both invested in and curious about the intersection of digital communications and e-commerce, I see this as a pivotal moment for brands and creators alike. YouTube's expanded affiliate program opens up new opportunities for creators to monetize their content while offering brands a direct line to consumers. This move is a clear signal that YouTube is not just competing but doubling down on its strategy to capture more of the lucrative e-commerce market, particularly in the face of TikTok's rapid growth in this space. But here's the real question: With YouTube and TikTok both vying for e-commerce dominance, how should brands and creators navigate this increasingly competitive landscape? Should they diversify their efforts across platforms or lean into one over the other? 🤔 One thing is certain: The lines between content creation, social media, and e-commerce are blurring faster than ever. For those of us in the digital communications field, this is an exciting challenge to tackle! What strategies are you considering to stay ahead in this evolving space? https://lnkd.in/eqUPeNaa #SocialMediaStrategy #Ecommerce #DigitalMarketing #YouTube #TikTok

How Micro Ingredients Leveraged TikTok to Boost Amazon Sales? The secret lies in TikTok Shop. When creators showcase products on TikTok, viewers are often inspired to buy immediately. But what happens if they don't find the product on TikTok Shop? They head straight to Amazon. This means that successful Amazon brands can boost sales and market share by leveraging creator-led content on TikTok. Consider the brand ~ Micro Ingredients. When their product went viral on TikTok, Amazon sales surged. What did Micro Ingredients do differently? Affiliate Partnerships:  ↳ They offered high commission rates to affiliates, attracting over 25,000 partners.  ↳ This created a network of creators eager to promote their products. Strategic Planning: ↳ Micro Ingredients developed a strategy that used both TikTok Shop and Amazon.  ↳ This way, they maximized sales by being present on both platforms.  ↳ If a product wasn’t available on TikTok, customers could still buy it on Amazon. Impact on Sales:  ↳ Micro Ingredients #1 Product - Multi Collagen Protein has been going viral on TikTok Shop, gaining alot of sales. ↳ On a single day, July 10th, they hit 14.7K sales, resulting in a revenue of $381.20K on TikTok Shop.  ↳ Shown a rapid rise on Amazon sales on the same week they hit a high volume sales on TikTok Shop TikTok Viral Video ↳ When a Micro Ingredients product goes viral on TikTok, it sparks immediate interest and excitement among viewers.  ↳ This kind of exposure can lead to a surge in traffic to their Amazon listings, as people who discover the product on TikTok often head straight to Amazon to make a purchase.  ↳ The result is a significant boost in sales, demonstrating the powerful connection between viral social media content and e-commerce success. The takeaway? Smart brands are capitalizing on the power of TikTok Shop to fuel their Amazon growth. By crafting a well-defined strategy, you can tap into the unique strengths of both platforms, benefiting from Amazon's established marketplace and TikTok's video virality 👉 Follow for more success stories like this! #AffiliateMarketing  #IncreaseSales #MarketingStrategy #GrowYourBusiness #tiktokshop #tiktokmarketing #amazon #amazonsales

✨𝐓𝐈𝐊𝐓𝐎𝐊 𝐯𝐬 𝐀𝐌𝐀𝐙𝐎𝐍: 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐅𝐁𝐓, 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐅𝐁𝐀 𝐂𝐨𝐧𝐭𝐞𝐧𝐝𝐞𝐫! ✨ In a strategic move, TikTok is rolling out its master plan. 📈 First came TikTok Shop U, their beta version. Then, TikTok Shop US emerged a few months back, gaining noteworthy traction. AND NOW… 🎉 𝐓𝐢𝐤𝐓𝐨𝐤 𝐣𝐮𝐬𝐭 𝐮𝐧𝐯𝐞𝐢𝐥𝐞𝐝 𝐅𝐮𝐥𝐟𝐢𝐥𝐥𝐞𝐝 𝐁𝐲 𝐓𝐢𝐤𝐓𝐨𝐤 (𝐅𝐁𝐓) 🎉 Think FBA but with that signature TikTok twist. 📦 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐝𝐞𝐚𝐥: 📦 Your stock gets a cozy spot in the TikTok warehouse. 📦 Once orders roll in, the warehouse handles the pick, pack, and labeling – total convenience! 📦 Currently rocking the UK, but the US rollout is imminent. 𝐁𝐮𝐭 𝐰𝐡𝐞𝐫𝐞 𝐝𝐢𝐝 𝐭𝐡𝐞 𝐅𝐁𝐓 𝐢𝐝𝐞𝐚 𝐬𝐩𝐚𝐫𝐤 𝐟𝐫𝐨𝐦? Interestingly, Shopify attempted a similar setup and stumbled. But TikTok brings a different vibe, backed by their East-side successes. 🌏 𝐇𝐎𝐖 𝐓𝐎 𝐑𝐈𝐃𝐄 𝐓𝐈𝐊𝐓𝐎𝐊 𝐒𝐇𝐎𝐏 𝐅𝐎𝐑 𝐀𝐌𝐀𝐙𝐎𝐍 𝐒𝐄𝐋𝐋𝐄𝐑𝐒: 🔥 TikTok demands your attention – especially since they're embracing the FBA model. Brace for TikTok's triumph! 🔥 8 Figure Amazon wizards are hopping onto TikTok Shop. True story: a seller's TikTok Shop outperformed their Amazon game. The big dogs are tuning in. 🔥 Dive in before the tides get murky. The blue ocean's shrinking fast. Remember, your Amazon seller wisdom gives you a 10x edge. 🔥 TikTok Ad costs? Affordable. TikTok Shop Ads? Even more so. I've steered over 100 TikTok Ad crusades and trust me, TikTok Shop Ads won't break the bank. With fewer players now, the clock's ticking. 🎯 𝐄𝐚𝐬𝐢𝐞𝐬𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐡𝐚𝐜𝐤 – 𝐬𝐞𝐫𝐢𝐨𝐮𝐬𝐥𝐲! 🎯 Influence-peddling on TikTok is their PPC alternative. Connect with 10-20 influencers daily, and negotiate sweet affiliate deals (they rake in X% for each sale). TikTok Shop makes this a breeze, just minutes to set up. Thinking about TikTok Shop? Just DO IT! ⚡ #amazon #amazonfba #tiktokshop #ecommerce #learning #amazonfbatips

Attention marketers! YouTube just dropped some game-changing updates for sellers. ️ I've been diving deep into these new features. And let me tell you, they're going to be a total revenue booster. Here's the lowdown: • Creators can now curate "Shopping Collections" featuring their fave products. Talk about inspo overload! • The new Affiliate Hub makes it a breeze to partner with top brands and score sweet commission rates. • Enhanced tagging lets you tag products across your entire video library in one go. Cha-ching! • Fourthwall integration means creating and managing your YouTube store just got a whole lot easier. These updates are a pretty big deal for anyone selling on YouTube. It's all about making it stupid simple to promote products and rake in that revenue. Check out the full scoop in this article from MarTech: "YouTube adds new shopping features to increase seller revenue" https://lnkd.in/gwTFtvK6 Happy Thursday! Let me know your thoughts. Are you pumped to try out these new YouTube shopping features? Casey Jones #YouTubeShopping #EcommerceMarketing #CreatorEconomy #MarketingTrends #DigitalMarketing

Here’s how I’d aim to hit $10k/month on TikTok Shop if I were starting today - Offer up to 50% Commission to Affiliates — Make it incredibly attractive for them to promote our products. - Hefty Discounts of 30% and above. Kick off with lots of flash sales to draw in buyers. - Create a Content Flood of at least 20+ Posts Daily; both of our own and affiliate content to keep the feed buzzing. - Immediate Ad Launch and Especially, the GMV Max — Run ads right away to sell the first 50 units and prove there’s market demand. Well — now, might say this isn't realistic, but I’d rather take some risks for now rather than waste time figuring out the platform later. I believe in getting the momentum going faster. Once you reach that initial push, things only accelerate. Many DTC brands hesitate, but on the other hand, Amazon brands are willing to take this bet. Let’s be bold, take some calculated risks, and get the flywheel spinning. The potential returns are worth it. And literally, it’s the exact same blueprint to hit the first $50k and even $100k a month on TikTok Shop.

#YouTube is teaming up even more with Shopify to take on TikTok Shop, letting creators tag thousands of new brands in their videos. This feels like a smart move, especially since Google’s earlier attempts, like #Google Express (or whatever they ended up calling it), never really took off. I think that was because it got too mixed up with other Google Shopping and #AdWords stuff—no one knew what was going on. This kind of partnership is a much better way for Google to get into #ecommerce. https://lnkd.in/dd4Z8JGK

TikTok Shop just got BRUTAL. 😱 New affiliate contact limits are choking sellers. And it's only the beginning. Here's why... Remember Amazon's wild west days? 🤠 99% coupons, incentivized reviews, money printers... TikTok Shop's following suit, but not the fun part. 😅 New weekly limits: - $0-$1.5k sales: 500 contacts - $1.5k-$2k sales: 2,000 contacts - $2k+ sales: 5,000 contacts For sellers making $1,500-$2,000 in 30 days, your outreach just got slashed by 75%! That's right, you went from unlimited contacts to a measly 2,000 per week. T The kicker? It used to be UNLIMITED. 🤯 Here's why this matters: - 1️⃣ One-man bands are DEAD. You now need: Affiliate manager; Full outreach team Anything less = failure - 2️⃣ We used to send 150k messages/month Only 0.54% showed interest..... But it worked at scale.... no longer - 3️⃣ What's next? Fake engagement crackdowns? 🤖 Less affiliate communication? 🙅♂️ Bottom line: Easy money days are OVER. But here's the secret sauce: Restrictions breed creativity. 🧠💡 It's time to get scrappy, creative, and stay ahead. Because in this game, if you're not first, you're last. 🏁 What's your move to stay ahead in the TikTok Shop game? Drop your strategies below! 👇 #tiktokads #tiktokmarketing #tiktokadvertising #amazonfba #amazonseller

THIS IS HUGE AND SHOWS THE VALUE OF SOCIAL COMMERCE... THIS IS JUST THE START 🤯🤯🤯 Amazon has penned a deal with TikTok to link accounts so you can buy products from your Amazon store without leaving the TikTok app We all know how crucial it is to entice your potential customers to buy your product there and then because people don't want to disrupt the flow of consuming content TikTok obviously knew this with the launch of TikTok Shop and have now made it even easier for brands to get on the social commerce wagon! TikTok has said in its press release that once TikTok and Amazon accounts are linked Amazon customers are able to complete a checkout with Amazon in the product ad without leaving the TikTok app—enabling a faster, more frictionless experience. So the downside... it looks like this is only available in the US currently and it's only available via an advertising placement rather than organic - but it's a start and an absolutely huge partnership in the world of social commerce. I say watch this space and if you're not investing in social commerce, now is the time to start! More details via the link in the comments! #tiktok #socialcommerce

Save this. Want to know how to rank high on Amazon fast? It's quite simple, really. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐄𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐒𝐨𝐮𝐫𝐜𝐞𝐬 One of the most effective strategies is directing outside traffic to Amazon. The secret to this is using the diverse sources for this traffic: 1️⃣ Email & SMS Campaigns: Engaging with your existing customer base through targeted email and SMS campaigns can drive traffic. You can send personalized messages with incentives to entice your audience to check out your Amazon listings. It works like a charm. 2️⃣ TikTok Strategy: TikTok's massive and engaged user base is ideal for traffic. We've seen spillover traffic from Shopify and TikTok Ads/Shops work really well. The platform's shopping feature is also particularly effective. 3️⃣ Affiliate Links Amazon provides a 10% cashback on with Brand Referral Bonus. We leverage this cashback and pay these creators out. Much better than Amazon Affiliates commission structure. 4️⃣ Aggressive Amazon Video Ads Video ads are another game-changer, provided they meet Amazon's high standards UGC and Founders Videos Amazon's audience likes videos created by users or the brand's founders. 5️⃣ TikTok Video Trends: Another element you can do is capitalize on the latest trends from TikTok. This really captures the attention of the platform's users. These trends can be creatively adapted into video ads for Amazon, And this makes your brand appear relatable and up-to-date. We’ve used these exact strategies to help brands rank quickly on Amazon and build a worthwhile presence that stands out in the market. Each strategy is a piece of a larger puzzle that, when put together correctly, forms the picture of success on Amazon. #amazon #amazonfba #fba #shopify #ecommerce #DTC