Oli Hills

Some end-of-the-week results showcase - 📉 Cost Per Conversion reduced by 99.1% 📈 Conversion Rate increased by 12,512% 📈Conversions increased by 31,950% 📈New Contacts increased in CRM by 97.1% 📈MQLs increased by 35.7% Key Insights 💡 1️⃣ Before we took over the account, ad money was being spent but without proper conversion tracking. Can't emphasize enough how important that is. 2️⃣ A focus on middle and lower-funnel conversions, considering people who click on Book a Demo as a conversion, Meeting Bookings, and Form Fill ups as conversions. This helped the Ads algorithm collect data and also push for lower funnel conversions simultaneously. 3️⃣ Previously the account was running Dynamic search ads which didn't make much business sense and CPA was astronomical. Switched the structure to Search, Pmax, and now display for retargeting. What are your Lead Gen Strategies for Google Ads? #googleads #leadgeneration

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Do you run a UK independent agency with billings UNDER £1M? Then this BenchPress State of the Agency Nation report by The Wow Company is another must read. Started a dozen years ago, it’s grown to become the largest annual survey of UK independent agency owners. This year’s report includes a review of 2023 - growth rates, confidence, challenges, profit, remuneration, and staff changes. Plus they detail the key metrics for 2024, including the latest hourly rates and cash balances. Check it out to see how you compare to your peers - and whether you’re underselling your expertise! Full report uploaded (or if you prefer to download the PDF, check out comments below for the link👇🏼). The agencies over £1m version of this is coming next week…. #AgencyBusinessStrategy #AgencyBusinessDevelopment #AgencyMarketing #AgencyClientDevelopment Peter Czapp

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Discover the power of PPC advertising with Greater London Web Design. Our highly optimized strategies deliver instant, measurable results, driving quality leads and boosting revenue for your business. Don't miss out on reaching your target audience effectively. Get started today! 020 8363 4905 / [email protected] . . . #GreaterLondonWebDesign #PPC #Advertising #DigitalMarketing #QualityLeads #MeasurableResults #BoostRevenue #TargetAudience

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Having reserve email accounts & ESP diversification will be a MUST moving forward. You could be doing absolutely everything “correct” in terms of deliverability But still have accounts get nuked out of nowhere with no understanding of why. Having accounts across different ESPs and in reserve in case of a rainy day will solve both a throttle in volume (from setting up new accounts from scratch + warm up) And can help you identify which providers are under/outperforming others. Deliverability tests are just as important as copy split-tests now.

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I'm looking for Agency Super Heroes aka leaders to input into the Brilliant Client vs Agency Benchmark Report! I've had some utterly fascinating insight with agency owners so far - some interesting themes are already emerging - from the top 3 things agency owners think clients are complaining most about compared to what clients are actually saying; to the lack of decision making, why scope creep happens and how to stop it - to the impact AI is having for agencies and their clients. If you'd like to give your insight into the report - we are looking at how clients perceive their agencies and what they really want compared to what agency owners think they want. If you are up for hearing some of the insight so far and sharing your thoughts - you can either speak to me in person or do the form online. Obviously, I'll share the report with those who contribute first... And a BIG thank you to all the brilliant people who have taken part so far! Fill in the online form here: https://lnkd.in/efadReAJ.  (10 mins) Book in for an interview here: https://lnkd.in/ePRtCXwW #agencylife #brilliantagencyreport #happyclients

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"𝑶𝒖𝒓 𝒎𝒂𝒓𝒈𝒊𝒏𝒔 𝒂𝒓𝒆 𝒄𝒐𝒏𝒔𝒕𝒂𝒏𝒕𝒍𝒚 𝒃𝒆𝒊𝒏𝒈 𝒔𝒒𝒖𝒆𝒆𝒛𝒆𝒅" This was a conversation with at least 3 of our agency clients last week. Marketing agencies are up against it. Trying to secure renewals when clients are wanting a reduction in costs and yet they're wanting more for their money. So as an agency margins are squeezed and therefore standards could be compromised. They know they need more people but the numbers don't add up. And yet very few agencies have a sales strategy or anyone responsible for new business. It baffles me every time. No business in any industry would survive without a sales strategy. If you're considering how to ensure a consistent flow of the right clients then drop me a note. I'd love to talk to you about the BDM's/SDR's we are currently working with who could be the answer. #BusinessDevelopment #MarketingAgency #PRAgency

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These are the 6 things I always look at when reviewing a piece of performance UGC 👇 ✅ Hook ✅ Product to frame ✅ Benefits/USPs ✅ Reviews/Credibility ✅ Outro ✅ Length If you are ticking all of these boxes and regularly working on iterations of the top performers, you're already ahead of the curve 👏 #paidmedia #meta #tiktok #ugc

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My client’s CPL reduced from £226 → £40. In 2 months of working together. Here's the process we took: 1. Strategy - defined the ideal client (wine investors) 2. Marketing - decided what platforms to use to get leads 3. Ads setup - set up ads on Google and Meta 4. Optimise - consistently improved the ads That's a very simplified version of what we ACTUALLY did. If you want to reduce your cost per lead, you can: Look at my content, a lot of it’s there. OR If you want to speed up the whole process and get more leads, Click ‘Book an Appointment’ at the top of this post. ⬆

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Maximise Your ROI with AIM Internet PPC Solutions Achieve rapid growth and reach your ideal audience with PPC & Google Ads strategies from AIM Internet. Our expert team will help you craft campaigns that deliver targeted results, ensuring your investment works harder and faster for your business. Contact us today to explore how PPC can transform your business results! #PPC #GoogleAds #DigitalMarketing #BusinessSuccess #AIMInternet #FAC2024

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𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟯 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲 𝗵𝗼𝗺𝗲'𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. - Diversify your content Use different content formats such as video, blogs, whitepapers, or wider topic areas to continue serving relevant content to your target audience - Expand Geographically For example, if you have care homes in Mansfield, you can then create landing pages that target Nottingham, Notts or even the East Midlands. - Content Amplifcation You've worked hard on producing well thought out content, now you need to amplify that. Use tactics such as digital PR or blogger outreach to help boost your content's authority. #carehomes #carehomemarketing #care

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How to validate an offer on a budget? We recently took on a gentleman running a biz ops optimisation agency. He was trying to sell to other agencies. From selling to agencies, we immediately knew he'd have a tough time getting them to buy. Most agencies' biggest bottleneck is client acquisition, not operations. Any resources they can spare, will be directed to that. So, it would be difficult to sell to them in the first place, and also to command higher prices. We analysed the work he had done - case studies etc - and saw that his expertise could be leveraged in an industry with a lot more purchasing power, and that would benefit a lot more from said service. The financial services industry. M&A firms, VCs, PE firms... You get the idea. They have money to invest, and their operations are more complex than agencies. So we advised him on how to: 1. Optimise his Li profile; 2. Craft the necessary marketing material; 3. Write compelling copy. From sending just 50 messages he received 8 positive responses. 16% PR rate means you have something special! It cost him $0, and a fraction of the time it would've taken to do this via cold email. Long story short: test your offer via LinkedIn if you're on a budget. It works.

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🚀 "Discover how Media Spearhead's digital marketing expertise helped Client X achieve a 250% return on their ad spend within the first 3 months. Our proven PPC strategies and hands-on support can deliver measurable results for your business too." 🎯 "Our pay-per-click campaigns generated 50 leads for a client within the first 72 hours of launching. This saved them countless hours of outbound sales efforts." 📈 "After optimizing a client's website for SEO, their organic traffic increased by 150% in 6 months. This led to a 75% increase in online sales revenue." 💼 "The founder of a startup was feeling overwhelmed trying to handle marketing on top of running the business. By partnering with Media Spearhead, they were able to focus on their strengths while we handled the marketing strategy and execution. This gave them peace of mind and confidence that their business was growing." 💡 "Experience the difference of working with a digital marketing agency that is truly invested in your long-term success. Media Spearhead's comprehensive approach and commitment to being a top provider means you have a partner who will continue to support and grow your business for years to come."

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Looking to reduce abandon basket rates from your eCommerce website in the UK? There are 3 recommendations that should allow you to refine your approach based on our experiences 1.Repurpose social proofing from your customers ratings and reviews. 2. Tailor messaging based on consumer behaviour 3. Utilise data to drive individualised product recommendations. All of these areas are not only possible across digital marketing efforts but now also extend across traditional channels as well like Postal Marketing. Why choose post? Because it is not saturated and it gets noticed. Paperplanes can help you understand how data can drive relevance and ultimately conversion. Get in touch to find out more [email protected] #paperplanes #abandonbasket #marketing

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The financial services verification alert could be limiting your Google Ads visibility... A few months ago, we audited an ad account for a high street bank that had just launched its first Google Ads campaign (yes really!). The financial services verification alert was visible in the account so we submitted the advertiser's FCA details. 𝗧𝗵𝗲 𝘄𝗲𝗲𝗸 𝗯𝗲𝗳𝗼𝗿𝗲 𝗮𝗽𝗽𝗿𝗼𝘃𝗮𝗹: 𝟭.𝟮𝗸 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗧𝗵𝗲 𝘄𝗲𝗲𝗸 𝗮𝗳𝘁𝗲𝗿 𝗮𝗽𝗽𝗿𝗼𝘃𝗮𝗹: 𝟰𝟵𝟵𝗸 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 An immediate uplift in daily Impressions of 34,900% and investment of 400%. FCA-regulated advertisers promoting financial products - complete the verification and submit your FCA details asap. Non-FCA-regulated advertisers that are not promoting financial products - if the alert appears in your account, apply for an exemption. Either approach should help increase your visibility and improve campaign performance.

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Join us for an exclusive webinar on Monday, 23rd September, where we’ll cover everything you need for a successful quarter—from Google Ads and Meta strategies to Email Marketing and Creative Best Practices. Plus, by attending, you’ll receive our full Q4 playbook, packed with actionable insights to level up your game 💥 Comment 'Q4' below, and I will send you the sign-up link!

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KLAVIYO/CLIENT ISSUE FIXED We recently encountered an issue where our email templates showed the correct prices but couldn’t dynamically update the currency symbol based on the customer’s location. For example, a product priced at 34 AUD displayed correctly but didn't switch to £17 for UK customers. To solve this, we implemented conditional splits to identify customer locations and deliver the right template for each currency. This ensures customers see accurate pricing in their local currency, improving their experience and trust in the clients brand. Small tweaks, big impact! Here is an example of how the flow would start to be built!

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📢 Need more exclusive GBIS leads to increase your install numbers? We have ran lead gen campaigns on Meta for Eco 4 clients for almost 2 years! Using custom built landing pages to filter out non eligible customers, we have a limited offer for 5 new clients who need more GBIS leads (must be based in England or Wales): -£900+VAT for full campaign management (graphics, copy, funnel etc) -Includes custom built landing pages -Also includes full access to our CRM to manage leads -Custom automations to nurture leads via email & SMS -Fully done for you campaign, you just ring, survey & Install *Must have marketing budget to support a campaign on Meta Please contact myself or Barry Jolly for more information, we can have you up and running in 7 days 🚀 #GBIS #Eco4 #Leadgen #Digitalmarketing

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Simon Hawtin is not wrong at all. I'd add this. -behavioral science Plus, the go-to-market strategy must... -adapt to constantly shifting market conditions -work with perpetual product iterations Putting it in terms our engineering friends, CEOs and CFOs might understand or appreciate... GTM Complexity = (∆P × ∆M)^t × C Variable would include... ∆P = daily product changes ∆M = market condition shifts t = time in quarters C = number of competitor pivots See, it's a math problem. And marketing math problems are holistic and hard—even for engineers.

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New Performance Max Feature 🚨 PMax Customer Lifecycle Goals for both acquiring and retaining shoppers help advertisers show personalised and more engaging ads directly to first time buyers or existing customers ('members'). First order promotions NCA: Here you can highlight a direct discount available to first time buyers and reduce their initial hesitation in purchasing from a new company. Member Price Retention Goal: Get a competitive advantage by showing exclusive benefits (price reductions) to customers on your existing member's list. This was an additional update for PMax, as announced at the GML 2024 event. Using Customer Match Lists will also enhance Google's ability to identify users as either new or returning. These should always be employed when running any campaigns with a new vs returning goal.

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