Tim Conrad, APR’s Post

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Ethical communicator who has an unusual attraction to crises, disasters and systems-based communicating.

Mother Nature's Climate Carnival continues. This report highlights what we've experienced since last summer - not near enough precipitation and a mostly absent winter. From Kamloops, you can see on some of the distant mountains that the only snow left is at higher elevations, and for anyone sliding on the slopes during the closing week a month ago, they know it was a challenge to ride snow to the bottom of the mountain. As Emergency Preparedness Week wraps up, keep the pedal down. Mother Nature doesn't do calendars. Small doses do better with preparedness, from what I've learned through my work studying communities and residents. Dumping out troves of information is overwhelming, and residents freeze. Encourage small steps to get results. Next, dust off the emergency, business continuity, and crisis communications plans and supporting guides, templates, and processes. I long for the day I walk into an organization that has all three and has put them through the grind of practice. We can and must do better. It's time - the Climate Carnival is about to give away bracelets for endless rides. Fasten your seatbelts.

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