Tim Conrad, APR’s Post

View profile for Tim Conrad, APR, graphic

Ethical communicator who has an unusual attraction to crises, disasters and systems-based communicating.

April is normally an important report to provide data on what may be possible for spring freshet and potential flooding. This year, it is concerning due to the low levels of snow and March precipitation, which are likely to contribute to increased drought and an early start to wildfire season. Water restrictions began today in Kamloops, which is a smart proactive move that sets the stage for the remainder of the year. It is more effective than being reactive, and I hope to see more communities in Alberta and BC do similar. Being proactive provides time to focus on education throughout the season to support less water use and preparation for other drought impacts. As the current conditions have never been experienced, there is no reference book on what the seasons ahead will bring. I encourage those in communications to plan, prepare, practice and build layers of redundancy for your staffing and operations. Public trust is as low as the snowpack. You will need to work harder to get positive results and will face tension and defiance like never before. Being consistent, honest and empathetic will be critical. All of these are difficult when resources are exhausted, and forecasts are bleak. Emergency managers and communicators will need extra support this season. There are many good people working hard for our communities, from staff to volunteers. Look at what you can do to make their work easier and check in regularly on their mental well-being. Last season wore out many people local governments and First Nations rely on, and they will need time off more often and for longer periods - if they are available. Unfortunately, each season burns out a number of experienced people who have been critical to past emergencies. Let's make sure we do everything possible to take care of our teams and ourselves.

Jody L.

Leader | Strategic Communicator

8mo

Great points, Tim.

To view or add a comment, sign in

Explore topics